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This crypto monitoring startup — ‘We’re bomb-sniffing dogs’ — just raised Series A funding

Solidus Labs, a company that says its surveillance and risk-monitoring software can detect manipulation across cryptocurrency trading platforms, is today announcing $20 million in Series A funding. It’s pretty great timing, given the various signals coming from the U.S. government just last week that it’s intent on improving its crypto monitoring efforts — such as the U.S. Treasury’s call for stricter cryptocurrency compliance with the IRS.

Of course, Solidus didn’t spring into existence last week. Rather, Solidus was founded in 2017 by several former Goldman Sachs employees who worked on the firm’s electronic trading desk for equities. At the time, Bitcoin was only becoming buzzier, but while the engineers anticipated different use cases for the cryptocurrency, they also recognized that a lack of compliance tools would be a barrier to its adoption by bigger financial institutions, so they left to build some.

Fast forward and Solidus today employs 30 people, has raised $23.75 million, and is in the process of doubling its head count to address growing demand. On Friday, we talked with Solidus’s New York-based co-founder and CEO Asaf Meir — one of those former Goldman engineers — about the company’s new round, which was led by Equity Partners, with participation from Hanaco Ventures, Avon Ventures, 645 Ventures, the cryptocurrencies derivative exchange FTX,  and a sprinkling of government officials, including former CFTC chair Chris Giancarlo and former SEC commissioner Troy Paredes. We also talked about the kinds of crypto crimes that are on the rise. Excerpts from that chat follow, edited lightly for length.

TC: Who are your customers?

AM: We work with exchanges, broker dealers, OTC desks, liquidity providers and regulators — anyone who is exposed to the risk of buying and selling cryptocurrencies, crypto assets or digital assets, whatever you want to call them.

TC: What are you promising to uncover for them?

AM: What we detect, largely speaking, is volume and price manipulation, and that has to do with wash trading, spoofing, layering, pump and dumps and an additional growing library of crypto-native alerts that truly only exist in our unique market.

We had a 400% increase in inbound demand over 2020 driven largely by two factors, I think. One is regulatory scrutiny. Globally, regulators have gone off to market participants, letting them know that they have to ask for permission, not forgiveness. The second reason — which I like better — is the drastic institutional increase in appetite toward exposure for this asset class. Every institution, the first question they ask any executing platform is: ‘What are your risk mitigation tools? How do you make sure there is market integrity?’

TC: We talked a couple of months ago, and you mentioned having a growing pipeline of customers, like the trading platform Bittrex in Seattle. Is demand coming primarily from the U.S.?

AM: We have demand in Asia and in Europe, as well, so we will be opening offices there, too.

TC: Is your former employer Goldman a customer?

AM: I can’t comment on that, but I would say there isn’t a bank right now that isn’t thinking about how they’re going to get exposure to crypto assets, and in order to do that in a safe, compliant and robust way, they have to employ crypto-specific solutions.

Right now, there’s the new frontier — the clients we’re currently working with, which are these crypto-pure exchanges, broker dealers, liquidity providers and even traditional financial institutions that are coming into crypto and opening a crypto operation or a crypto desk. Then there’s the new new frontier; your NFTs, stablecoins, indexes, lending platforms, decentralized protocols and God knows what [else] all of a sudden reaching out to us, telling us they want to do the right thing, to ensure the users on their platform are well-protected, and that trading activities are audited, and [to enlist us] to prevent any manipulation.

TC: How does your subscription service work and who is building the tech?

AM: We consume private data from our clients — all their training data — and we then put it in our detection models, which we ultimately surface through insights and alerts on our dashboard, which they have access to.

As for who is building it, we have a lot of fintech engineers who are coming from Goldman and Morgan Stanley and Citi and bringing that traditional knowledge of large trading systems at scale; we also have incredible data scientists out of Israel whose expertise is in anomaly detection, which they are applying to financial crime, working with us.

TC: What do these crimes look like?

AM: When we started out, there was much more wholesale manipulation happening whether through wash trading or pump and dumps — things that are more easy to perform. What we’re seeing today are extremely sophisticated manipulation schemes where bad actors are able to exploit different executing platforms. We’re quite literally surfacing new alerts that if you were to use a legacy, rule-based system you wouldn’t be able to [surface] because you’re not really sure what you’re looking for. We oftentimes have an alert that we haven’t named yet; we just know that this type of behavior is considered manipulative in nature and that our client should be looking into it.

TC: Can you elaborate a bit more about these new anomalies?

AM: I’m conflicted about how much can we share of our clients’ private data. But one thing we’re seeing is [a surge in] account extraction attacks, which is when through different ways, bad actors are able to gain access to an account’s funds and are able in a sophisticated way to trade out of the exchange or broker dealer or custodian. That’s happening in different social engineering-related ways, but we’re able, through account deviation and account profiling, to alert the exchange or broker dealer or financial institution we’re working with to avoid that.

We’re about detection and prevention, not about tracing [what went wrong and where] after the fact. And we can do that regardless of knowing even personal identifiable information about that account. It’s not about the name or the IP address; it’s all about the attributes of trading. In fact, if we have an exchange in Hong Kong that’s experiencing a pump and dump on a certain coin pair, we can preemptively warn the rest of our client base so they can take steps to prepare and protect themselves.

TC: On the prevention front, could you also stop that activity on the Hong Kong exchange? Are you empowered by your clients to step in if you detect something anomalous?

AM: We’re bomb-sniffing dogs, so we’re not coming to disable the bot. We know how to take the data and point out manipulation, but it’s then up to the financial institution to handle the case.

Pictured above: Seated left to right is CTO Praveen Kumar and CEO Asaf Meir. Standing is COO Chen Arad.

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When to walk away from a VC who wants to invest in your startup

Venture capitalists add value in a number of ways. For example, one of my business’ backers has a deep tech “pod” that generates events and content we are always welcomed to be a part of. Another one of our investors gives us full commercial support through its network of mentors that are there to support the business, not the VC.

Due diligence works both ways, and entrepreneurs shouldn’t be in a rush to take investment from anyone that offers it.

I might not expect that from every VC, but if they promise those “assets” by saying that they are here to drive innovation and growth, then I expect them to deliver, just as I have to back up the claim of having a team of supersmart machine learning researchers.

They might know the forks in the road, directions to take, and who to speak to based on having been through the process with similar companies. They might have venture partners that can mentor you and a network of investors that can participate in follow-on rounds. That is where they add value.

The best ones will seek to connect with you personally. They’ll have prepared thoroughly beforehand and are brimming with questions. While they may have preconceived and potentially ill-informed ideas, they demonstrate enthusiasm by starting sentences with “what if,” and they leave me emboldened but contemplative. I fully expect to be provoked in the right way.

However, some also play God. One experience offered up a major warning sign, one that would make me walk on by.

I’m pleased to say my business has some outstanding investors who totally get it. Our investors’ head of investment told representatives at one of New York’s top funds that one of their leading deep tech portfolio companies was coming to town for a “blitz meeting session.” They announced that they were committing to the round I was raising and that we were looking for a new lead investor.

So, put it this way: I wasn’t a guy who walked off the street with a crazy idea, but you might have thought otherwise, given the experience that followed. To be clear, I don’t expect all VCs to open their arms and embrace everyone, but there are rules of engagement.

The transparency and value of DocSend

After a very positive morning meeting, I’d scheduled a couple of hours for a quick chance to grab a breather at my hotel. Flicking through my phone, an email from the associate at the VC I was due to meet next pinged into my inbox.

“Hey Ofri, it’s Jessica [not her real name], really sorry, I’m not feeling great so am thinking I might cut the day short. I know you’re only in New York the next two days, so let’s catch up later on a call and next time you’re over I’m sure we can revisit.”

I started composing a polite response: “Really sorry to hear that. Absolutely fine to reschedule. Let me know your availability, etc., etc.” In truth, I was irritated — this had been in the diary for two months and was one of six meetings scheduled. I was not sorry; I was annoyed.

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Future Family raises $9M to make fertility treatments more accessible and expand its clinic network

Future Family, a company we’ve written about a few times over the years, makes fertility treatments more accessible. They pre-negotiate terms with fertility clinics to ensure there are no surprise fees, convert the often substantial upfront costs into a monthly payment plan and give each user a dedicated Fertility Coach to help them navigate their journey.

This morning the company is announcing that it has raised a $9 million round of funding as it expands the network of clinics it works with.

The company last raised $10 million in a Series A back in 2018, and they’re positioning this round as an extension of that — a “Series A-1”, as they’re calling it — rather than a whole new round.

As I’ve written before, Future Family was inspired by founder Claire Tomkins’ own experiences:

Future Family was born out of Claire Tomkins’ own experiences with the complexities and costs of fertility treatments. After spending hundreds of thousands of dollars on treatments involved with having her first child (with much of the cost coming as a surprise only revealed once the process had begun), Claire set out to build a better way. Future Family partners with clinics to work out all the pricing ahead of time and pays the bill upfront, ensuring there are no billing surprises down the road.

Image Credits: Claire Tomkins, Future FamilyClaire tells me that, as it did for just about everyone, 2020 brought a whole new set of challenges for the company. In the early days of the pandemic, as a million questions about COVID-19 emerged, many fertility clinics closed their doors. And even as the clinics began reopening, with little certainty about where things might be in nine months, many patients understandably held off.

“It was definitely a tough year,” she says, “but I think we’re emerging in a good place.”

2021 is already looking like a different story, Claire tells me. “People had to sit on the sidelines,” she says. “People who have wanted to go forward with treatment, and now have waited 12 or more months… it’s gotten very busy.” According to their numbers, Claire expects the second half of 2021 to hit “record levels of activity.”

To help with the sudden spike in demand, the company is adding more fertility clinics to its network, including CCRM — a fertility group with locations in Minneapolis, Houston, Denver, San Francisco and a number of other major metros.

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Fireflies.ai raises $14M for its meeting transcription and automation service

The Fireflies.ai project is a good reminder that not every startup project goes from idea to unicorn-status in 48 minutes. Instead, the startup’s CEO Krish Ramineni told TechCrunch about how a period of interest in natural language processing (NLP), tinkering with a friend, a stint at Microsoft, and even working on Slack bots led him to helping found Fireflies.ai (Fireflies), a company that today announced a $14 million raise led by Khosla.

Fireflies is a two-part service. Its first point of business is recording and transcribing voice conversations. Things like video meetings, for example. Next, Fireflies wants to plug your voice data into other applications, helping its customers automate data entry, task creation and more.

Before today’s round, the startup had raised around $5 million, including some micro-rounds, a stint in the Acceleprise accelerator, and a $4.9 million seed round raised in late 2019. That investment included participation from Canaan Partners and well-known angel April Underwood.

That Fireflies has raised more capital is not surprising, given how quickly it has accreted users. According to an interview with Ramineni, more than 10,000 teams use Fireflies today. In individual usage terms, some 35,000 organizations are represented amongst its user base.

As the company launched its product in early 2020, those results sound pretty good.

But TechCrunch was curious if revenue tracked with usage at Fireflies, as is sometimes the case. It does, Ramineni said, adding that his company grew its revenues 300% in the last six or seven months.

How did it manage such rapid growth while only having raised $5 million before, and with a team that is around 90% in its product and engineering teams? By pursuing everyone’s favorite: the bottoms-up sales model. In short, you can use Fireflies for free, but if you run out of meeting credits, other usage-based blockers or the need for different, paywalled functionality, you have to cough up for the product.

Folks are, it appears.

Fireflies is in fact an interesting hybrid of SaaS and usage-based pricing. The higher the paid tier that a user selects, the more minutes of transcription they are apportioned per month. But there are caps, limits that users can buy their way out of. TechCrunch asked Ramineni about it, with the CEO explaining that some customers want to ingest years of saved meetings. Our read is that despite work done by the startup to keep its infrastructure costs low, building pricing guardrails around product usage just makes sense for the startup.

The company will sport SaaS-like gross margins, Ramineni confirmed to TechCrunch.

Looking ahead, Fireflies wants to plug into more and more meeting platforms, and external software. You can currently link your Fireflies account to services like Zapier, Slack and your CRM. Over time, it’s not hard to see how the startup could take more direct commands from meetings, and help users better distribute, file and recall meeting information.

As someone with too many meetings, and too many notes documents spread out across the wasteland that is my Google Drive account, I get why people are using Fireflies today. But if the startup can build a no-code automation platform on top of my note taking? Then I will probably have to buy its service.

Speaking of which, as a final note, working for a Major American Corporation can have its downsides. For example, Ramineni provided TechCrunch with a recording of our interview inside of Fireflies. This was nice, as I prefer to write from both my notes and transcripts to ensure that I am not missing things, or making mistakes. Fireflies kept asking me to log in. I tried with my corporate Google account. Which blocks such log-ins. So I kept getting the same prompt again and again.

Annoying? Sure. Lethal? No.

More when we can squeeze more growth data out of the startup.

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SiriusXM partners with TikTok on a new music channel, Pandora Playlists and more

SiriusXM is leaning into TikTok. The satellite radio company and Pandora parent today announced a partnership with the social video platform to power several new initiatives, including a TikTok channel on SiriusXM, hosted TikTok playlists on Pandora and re-airings of Pandora LIVE events on TikTok.

The hosted playlists on Pandora are the first of the new initiatives to launch.

Starting today, popular TikTok creators will curate, host and promote their own Pandora playlists to their fans on TikTok, starting with Bella Poarch. The TikTok influencer, who now has 69.6 million followers, is best-known for her viral lip-sync video to “M to the B,” which blew up to become the most-liked video on TikTok. She also makes videos featuring singing, dancing and gaming content, among other things, and this month released her first single, “Build a B*tch,” which has broken into Spotify’s U.S. and Global Top 50 charts.

As of the time of writing, Poarch’s TikTok announcing her playlists, launched four hours ago, has 187.6K likes and 1 million views.

Image Credits: SiriusXM

Other “TikTok Tastemakers,” as SiriusXM has dubbed them, will release their own playlists in the months to come, including Christian Shelton and Nick Tangorra.

In addition, Pandora users will be able to tune into the TikTok Hits Playlist at any time, which features popular and trending songs from TikTok.

Pandora is not the first music streamer to tap into TikTok’s influence for its own ends. Today, TikTok’s trends are driving songs up the Billboard charts and delivering Spotify streams as younger users look for their favorite TikTok songs on their preferred streaming music app. Spotify is now curating TikTok hits across editorial playlists like Viral Hits, big on the internet, Teen Beats and others. Apple Music also got in on the TikTok action when it introduced 10 new playlists last year aimed at younger, Gen Z users. This included its own Viral Hits playlist, which pulls in top tracks from TikTok and other social media channels.

Among the other SiriusXM initiatives is the soon-to-launch TikTok Radio, a full-time music channel featuring tracks trending on TikTok, which will be presented by TikTok creators, influencers and DJs. The channel will debut later this summer, and will stream across SiriusXM, including in vehicles as well as in the SiriusXM app for desktop, mobile and connected devices.

TikTok fans will also later be able to watch selected re-airings of Pandora’s original events series, Pandora LIVE — a continuation of Pandora’s live events that went virtual during the pandemic. Pandora LIVE events feature artists from across genres, including country, rock, pop, R&B and more, and have typically been re-aired, in part, the day after on SiriusXM.

Recently, Pandora LIVE celebrated Women’s History Month with a virtual event that included performances by Gwen Stefani and Jazmine Sullivan, which was re-aired on TikTok.

More Pandora LIVE events will soon do the same. SiriusXM says it will announce which events will re-air on TikTok throughout the year.

“We are excited to collaborate with TikTok to create new content that brings the vibrancy of the leading social networking service to life on live radio and our streaming platforms,” said Scott Greenstein, SiriusXM president and chief content officer, in a statement. “The effect TikTok has on music, and pop culture in general, is undeniable. Our platforms will provide a unique opportunity for TikTok creators to engage with our listeners with content experiences that have never been done before in audio,” he added.

@bellapoarch✨ Excited to help launch ##TikTokTastemakers on @pandora ✨ Listen exclusively on ##PandoraMusic♬ Build a B*tch – Bella Poarch

SiriusXM’s move to partner more closely with TikTok could help it attract a younger set of listeners and subscribers, who may follow their favorite fans over to Pandora to tune into their playlist content. However, it’s unable to benefit from the full impact that working with TikTok could bring as the integrations are split across its two services, instead of being focused on just one.

Plus, SiriusXM, like others, still faces the looming threat of Resso, TikTok owner ByteDance’s own music streaming app that could one day make its way to the U.S. as part of its global expansion efforts. It has the potential to more closely tie TikTok’s music discovery features with streaming, impacting demand for rival services.

For the time being, however, TikTok sees the potential in partnering with a U.S. music streamer.

“We are excited to work with SiriusXM on TikTok Radio and to bring TikTok creators to Pandora to make the trends, music, and creative influences that are playing such a defining role in modern culture even more accessible,” said TikTok’s Global Head of Music, Ole Obermann, in a statement. “We’re really excited to see this come to life and thank the SiriusXM team for being such an innovative and visionary collaborator,” he said.

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Microsoft’s Surface Duo gets dual-screen gaming support

In December, Microsoft wrote a blog post highlighting “The year ahead for Surface Duo.” The news highlighted the dual-screen device’s upcoming availability outside the U.S. (including Canada, the U.K., France and Germany this year), as well as a smattering of features. It’s been pretty well acknowledged from most everyone who reviewed the device (us included), that it’s very much a work in progress.

After making the feature available in beta, Microsoft today is issuing at update to Xbox Cloud Gaming for Android that will unlock some of the product’s entertainment potential. It’s something the company has discussed, and even previewed, but until now, it has remained one of a handful of blind spots.

The app works as you’d expect on the Duo — displaying the game on the top screen and transforming the bottom into a virtual version of an Xbox controller in the Compose Mode orientation. Obviously you can only go so far on that front with a touchscreen, but gaming is genuinely an application where having a second screen can really come in handy.

As Engadget notes, there are now more than 50 titles that support Xbox Touch Controls. Those will be available to users with an Xbox Game Pass Ultimate subscription.

A much-hyped — and eagerly anticipated — alternative to the foldable form factor, the Duo was a disappointment on launch. The company has since dropped the product’s price from $1,500 to $1,000 — not exactly a sign that it was selling well — but continued software support like this is, perhaps, an indication that the company is going to support the line going forward, in spite of early stumbles.

 

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In a YC ‘power’ play, Gridware girds $5.3M to save humanity from weather

You might have thought that with more than 300 companies joining this year’s winter batch of Y Combinator, the investor interest might have thinned. Well, it’s 2021 and investors are hopping around like crazy to invest in ideas that push the boundaries in fields far-flung from enterprise SaaS.

Case in point today: Gridware. It’s a startup I profiled earlier this year when it had just started up in its YC batch. As I wrote, it wants to save our power grids from the ravages of climate change:

Its approach is to use a small, sensor-laden box that can be installed to a power pole with just four screws. Gridware’s package contains microphones and other sensors to sense the ambient environment around a power pole, and it uses on-board AI/ML processing to listen for anomalies and report them to the relevant managers as appropriate.

Hardware, IoT, infrastructure, utilities and government are five keywords you probably most would have wanted to avoid when pitching investors even a few years ago. But with power disappearing in states like California and Texas for stretches of time, investors have perhaps finally realized there is an opportunity to save the planet and make a bit of money here.

Gridware today announced that it has raised $5.3 million in a seed round led by Priscilla Tyler of True Ventures and Seth Bannon and Shuo Yang of Fifty Years. CEO and co-founder Tim Barat said fundraising was quite fierce. “We had 130 investors reach out to us, and I wasn’t even able to get back to some of them yet … [I’m] still going back through the emails,” he said. “Even before Demo Day, we had raised a significant portion of our round.”

Barat and the Gridware team were looking for investors who were mission-driven and really understood the timeline it would take to build the company. “You see a lot of investors say they are mission-driven … but when it comes time to put their money where their mouth is, it often goes to consumer technology where it is safer,” he said. Tyler at True leads climate investing for the firm, and True has made a variety of bets in the space. Fifty Years focuses on startups tackling the UN’s list of 17 Sustainable Development Goals.

Gridware co-founders Abdulrahman Bin Omar, Tim Barat, and Hall Chen. Image Credits: Gridware

You can read more about the company’s product and market in my profile from three months ago, but with the new funding, Gridware wants to double down on building a very intentional team capable of tackling this tough market. “Dealing with this multi-stakeholder business model is very challenging, so bringing on people with the experience, knowledge and wits to deal with this kind of environment is key,” Barat said.

As I explored recently, the disaster response space is probably one of the toughest markets in the world to sell into. Barat acknowledged the intrinsic difficulty, but sees huge potential in the long run. “One of the things that I have observed with the companies being successful — they really spend the time to meet as many stakeholders as possible,” he said. “With consumer, you can stand in front of a shopping mall and talk to 100 customers in a day [but] in govtech, getting 100 meetings even within a year is a huge accomplishment.”

The company will be re-opening its Bay Area office in Walnut Creek on June 1.

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Sensor Tower makes its first acquisition with deal for market intelligence company, Pathmatics

Mobile app market intelligence firm Sensor Tower has made its first acquisition. The company this morning announced it’s acquiring Pathmatics, a market intelligence company which will now combine its paid digital and social media platform with Sensor Tower’s business. Deal terms were not detailed but include an undisclosed growth investment from Riverwood Capital into Pathmatics.

The acquisition will allow the companies to offer an expanded set of digital and mobile advertising insights to their respective customers, including new social insights for TikTok, YouTube mobile and Snap this year, powered by Sensor Tower.

The companies also will introduce digital TV (over-the-top) insights, expanded coverage for mobile apps and ad insights, and will extend Pathmatics’ social and digital coverage globally.

The deal follows Sensor Tower’s first significant fundraising last year, with $45 million also from Riverwood Capital. Though Sensor Tower had been profitable since its launch, now serving more than 350 enterprise-level customers for its app and ad intelligence products, it chose to raise the additional capital in order to further grow its business, with investments in hiring, marketing, infrastructure and other expansions.

With Pathmatics, it’s buying a company that’s also been on its way up. The company had seen over 100% year-over-year growth for its own market intelligence business since launching in 2011. It now has over 250 brands, media and advertising agencies as customers, as well as over 7,000 users of its platform, representing over 200% software-as-a-service growth since 2018.

The two businesses are teaming up at a time when digital advertising is also on the rise, in part due to the shifts in the market attributed to the pandemic. As more businesses began operating online last year, advertisers increased their digital ad spending by 12.7% to $368 billion, per eMarketer. And digital advertising will account for 58% of media spending in 2021.

We understand Sensor Tower acquired both the IP and its more than 60-person team from Pathmatics as a result of the acquisition. The entire team will join Sensor Tower, with the executive suite now being a combination of both companies’ leaders. Sensor Tower co-founder Alexey Malafeev will remain as CEO while Gabe Gottlieb, CEO and co-founder of Pathmatics, will become chief strategy officer.

Historically, Pathmatics had provided brands and agencies with all creative used by advertisers, spend and impression, and path to publisher and viewer, to help them reduce waste from their budgets, improve their own marketing and predict their competitors’ next move.

Going forward, both sets of customers will be able to opt into the other company’s solutions, including mobile, social media and digital insights. Longer-term, the two companies will work together to bring more products to the market for their over 600 combined customers across 50 countries. Among these is a plan to add Pathmatics’ Facebook, Instagram, Twitter and other digital ad intelligence capture into Sensor Tower, as well as an effort to augment Sensor Tower’s data set with ad insights beyond app installs.

These features will make the product a better fit for larger brands looking into all aspects of the competitors’ campaigns, ranging from how they’re advertising for app installs to how they’re building brand awareness.

The deal officially closed on May 17, 2021, Sensor Tower says.

Santa Monica-based Pathmatics had raised $7.7 million to date from Upfront Ventures, BDMI and Baroda Ventures.

“As the global economy increasingly shifts to digital, it’s imperative that companies can understand and
navigate the entire digital landscape — from mobile to web and desktop — using accurate and insightful data,” noted Ramesh Venugopal, principal at Riverwood Capital, in a statement about the acquisition. “The combination of Sensor Tower and Pathmatics presents a unique and valuable offering to customers allowing them to take advantage of a broad range of datasets with increased focus on consumer privacy and deep digital insights that leaders in every industry will need,” he added.

 

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Beacons raises $6 million for its link-in-bio homepage builder that lets creators monetize

Mobile landing page builder Beacons has raised a $6 million seed round to expand its vision for empowering creators to make money beyond the cramped confines of their social media profiles. The company, co-founded by Neal Jean, Jesse Zhang, Greg Luppescu and David Zeng, provides anyone who uses social media a single, mobile-optimized link hub to display to their followers.

Like competitor Linktree, Beacons gives people a way to link out to other sites directly from their TikTok, Instagram or Twitter profile, including pointing followers toward potential income streams like donations and affiliate links. Other companies in the “link in bio” space include Shorby, Milkshake, Tap.bio, Link in Profile, bio.fm and Campsite.

Beacons launched in private beta in September 2020 after emerging out of Y Combinator’s Summer 2019 cohort. Andreessen Horowitz will lead the seed round and is joined by Atelier Ventures, The Chainsmokers’ Mantis Fund, Night Media Ventures and LOUDgg, the Brazilian esports group.

The $6 million seed round will build on $600,000 that Beacons raised in an angel round, allowing the team to hire more engineers and designers to grow its small four-person team of first-time founders.

“I think where we’re really different than Linktree is we let creators customize and personalize their pages all for free and we offer a lot more of those options on our free plan,” Beacons co-founder and CEO Neal Jean told TechCrunch.

“…Creators care a lot about how their website looks so that’s been a good way for us to give creators the features that they want and help us grow our share in the market too.”

To keep creators locked into their own platforms and forthcoming monetization schemes, social media companies don’t offer much support for embedded links, particularly on individual pieces of content. Many also restrict users to one URL in their profiles, putting pressure on creators to maximize the utility of a single link. Beacons reasonably argues that the restrictive design of most social platforms stunts the ability of creators to easily and flexibly make money from their content.

“In the beginning we’re basically building all these different kinds of features for creators to use but I think in the long run the way to make that more scalable is to turn into more of a platform or an ecosystem that lots of people can build on,” Jean said.

“Today, I think we’re probably more like a Wix or a Squarespace for content creators, but in the future I think we want to be a little bit more like Shopify for creators.”

Building on Beacons

Beacons lets users choose between free and premium tiers. At $10 per month, the “entrepreneur” tier offers a couple of killer features worth considering, including support for custom domains and additional “blocks” — the link, text and image slots that comprise a Beacons page.

Image Credits: Beacons

Beyond premium pricing, Beacons makes money by taking a cut of sales through its handful of monetization-focused blocks, like a shopping-enabled TikTok feed, a digital storefront for videos and e-books and a “requests” block that lets creators sell custom content directly to their followers. Beacons’ free plan charges a 9% fee on transactions, while the premium plan cuts that down to 5%.

Landing sites built through Beacons are deeply customizable, hearkening back to the Myspace era of media-rich, curated homepages. The company recently added what it calls the “community block,” a designated place where creators can highlight collaborators they might team up with often on a collab-obsessed platform like TikTok. The company currently counts Sia, Green Day and Russell Brand among its high-profile users.

Beacons also supports mobile marketing through email and SMS and analytics to help creators understand their audiences. The company says that its user base has grown by 70% every month since its October launch.

Today’s content creators and consumers have more sophisticated expectations than existing social platforms allow,” Jean said in the funding announcement. “…With Beacons, creators can control their destiny by directing online traffic to a custom domain that looks awesome, is shareable and ultimately generates revenue.” 

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