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Aporia raises $5M for its AI observability platform

Machine learning (ML) models are only as good as the data you feed them. That’s true during training, but also once a model is put in production. In the real world, the data itself can change as new events occur and even small changes to how databases and APIs report and store data could have implications on how the models react. Since ML models will simply give you wrong predictions and not throw an error, it’s imperative that businesses monitor their data pipelines for these systems.

That’s where tools like Aporia come in. The Tel Aviv-based company today announced that it has raised a $5 million seed round for its monitoring platform for ML models. The investors are Vertex Ventures and TLV Partners.

Image Credits: Aporia

Aporia co-founder and CEO Liran Hason, after five years with the Israel Defense Forces, previously worked on the data science team at Adallom, a security company that was acquired by Microsoft in 2015. After the sale, he joined venture firm Vertex Ventures before starting Aporia in late 2019. But it was during his time at Adallom where he first encountered the problems that Aporio is now trying to solve.

“I was responsible for the production architecture of the machine learning models,” he said of his time at the company. “So that’s actually where, for the first time, I got to experience the challenges of getting models to production and all the surprises that you get there.”

The idea behind Aporia, Hason explained, is to make it easier for enterprises to implement machine learning models and leverage the power of AI in a responsible manner.

“AI is a super powerful technology,” he said. “But unlike traditional software, it highly relies on the data. Another unique characteristic of AI, which is very interesting, is that when it fails, it fails silently. You get no exceptions, no errors. That becomes really, really tricky, especially when getting to production, because in training, the data scientists have full control of the data.”

But as Hason noted, a production system may depend on data from a third-party vendor and that vendor may one day change the data schema without telling anybody about it. At that point, a model — say for predicting whether a bank’s customer may default on a loan — can’t be trusted anymore, but it may take weeks or months before anybody notices.

Aporia constantly tracks the statistical behavior of the incoming data and when that drifts too far away from the training set, it will alert its users.

One thing that makes Aporia unique is that it gives its users an almost IFTTT or Zapier-like graphical tool for setting up the logic of these monitors. It comes pre-configured with more than 50 combinations of monitors and provides full visibility in how they work behind the scenes. That, in turn, allows businesses to fine-tune the behavior of these monitors for their own specific business case and model.

Initially, the team thought it could build generic monitoring solutions. But the team realized that this wouldn’t only be a very complex undertaking, but that the data scientists who build the models also know exactly how those models should work and what they need from a monitoring solution.

“Monitoring production workloads is a well-established software engineering practice, and it’s past time for machine learning to be monitored at the same level,” said Rona Segev, founding partner at  TLV Partners. “Aporia‘s team has strong production-engineering experience, which makes their solution stand out as simple, secure and robust.”

 

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Okta launches a new free developer plan

At its Oktane21 conference, Okta, the popular authentication and identity platform, today announced a new — and free — developer edition that features fewer limitations and support for significantly more monthly active users than its current free plan.

The new ‘Okta Starter Developer Edition,’ as it’s called, allows developers to scale up to 15,000 monthly active users — up from only 1,000 on its existing free plan. In addition, the company is also launching enhanced documentation, a set of sample apps and new SDKs, which now cover languages and frameworks like Go, Java, JavaScript, Python, Vue.js, React Native and Spring Boot.

“Our overall philosophy isn’t, ‘we want to just provide […] a set of authentication and authorization services.’ The way we’re looking at this is, ‘hey, app developer, how do we provide you the foundation you need to get up and running quickly with authorization and authentication as one part of it,’ ” Diya Jolly, Okta’s chief product officer, told me. And she believes that Okta is in a unique position to do so, because it doesn’t only offer tools to manage authorization and access, but also systems for securing microservices and providing applications with access to privileged resources.

Image Credits: Okta

It’s also worth noting that, while the deal hasn’t closed yet, Okta’s intent to acquire Auth0 significantly extends its developer strategy, given Auth0’s developer-first approach.

As for the expanded free account, Jolly noted that the company found that developers wanted to be able to access more of the service’s features during their prototyping phases. That means the new free Developer Edition comes with support for multi-factor authentication, machine-to-machine tokens and B2B integrations, for example, in addition to expanded support for integrations into toolchains. As is so often the case with enterprise tools, the free edition doesn’t come with the usual enterprise support options and has lower rate limits than the paid plans.

Still, and Jolly acknowledged this, a small to medium-sized business may be able to build applications and take them into production based on this new free plan.

“15K [monthly active users] is is a lot, but if you look at our customer base, it’s about the right amount for the smaller business applications, the real SMBs, and that was the goal. In a developer motion, you want people to try out things and then upgrade. I think that’s the key. No developer is going to come and build with you if you don’t have a free offering that they can tinker around and play with.”

Image Credits: Okta

She noted that the company has spent a lot of time thinking about how to support developers through the application development lifecycle overall. That includes better CLI tools for developers who would rather bypass Okta’s web-based console, for example, and additional integrations with tools like Terraform, Kong and Heroku. “Today, [developers] have to stitch together identity and Okta into those experiences — or they use some other identity — we’ve pre-stitched all of this for them,” Jolly said.

The new Okta Starter Developer Edition, as well as the new documentation, sample applications and integrations, are now available at developer.okta.com.

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OneStream raises $200M, now valued at $6B after its enterprise-focused financial software sees a surge of use

Digital transformation is the name of the game these days, and companies that are enabling businesses to take a leap into the future, by helping them tackle their most complex operations, are reaping the rewards. In the latest development, OneStream, a startup that provides a toolkit of services to enterprises to help them run financial operations (for example, reporting, planning, tax and more), has raised $200 million in primary equity. The funding values OneStream at $6 billion.

D1 Capital Partners led the financing, with participation from Tiger Global and Investment Group of Santa Barbara (IGSB), the company said. Tiger Global and D1 appear to share at least one common backer, Tiger Management, which may be one reason why you see them together in many big deals.

The company plans to use the funding to continue building out the tools that it provides to customers, and to keep up with demand for its services as more customers replace legacy applications and very basic, spreadsheet-based operations.

“We remain sharply focused on delivering innovative planning, reporting and analysis solutions designed to help our customers succeed for today’s fast-paced and increasingly complex business environment,” said Tom Shea, CEO of OneStream Software, in a statement. “The valuation we received is great recognition of the value our employees and stakeholders have helped to create, as well as the exciting opportunities ahead for OneStream.”

To put these large numbers into some context, OneStream was valued at $1 billion only two years ago, when KKR took a majority stake in the company worth more than $500 million. The company’s CFO, Bill Koefoed, has confirmed to us that KKR will continue to be “substantially OneStream’s largest shareholder and remains a very supportive investor”. The company meanwhile appears to be holding off any plans for going public for the time being — despite some possible hints that it was considering that move.

“OneStream is currently focused on delivering 100% customer access, continuing to grow the business and creating value for stakeholders,” Koefoed said. “IPO is a potential exit and OneStream is preparing to be a public company. However, there is no specific timeline.”

The growth in valuation, meanwhile, reflects the surge of business that OneStream has seen in the last two years, and in particular in the last 12 months, as companies have been compelled to update their systems to work more efficiently and flexibly amid the COVID-19 pandemic and the impact it has had around in-person interactions. OneStream said annual recurring revenue grew 85% in 2020, with customers growing by 40% to 650 enterprises.

The company’s focus is specifically in the area commonly called corporate performance management (CPM), which includes a number of the financial corporate operations that a company runs behind the scenes to keep its business ticking.

Some of these would have fallen to a range of software providers, and much of the work would have been carried out by way of on-premise solutions, with companies like SAP, Oracle Hyperion and IBM dominating the space with all-in solutions, and others like Anaplan and Blackline providing point solutions addressing specific aspects of those functions.

But as with other areas of enterprise services, the advances of technology and software have created opportunities to take a lot of that functionality into the cloud and to run the processes across a single system to improve analytics and efficiency, and that has provided an opportunity to the likes of OneStream.

The impact of the pandemic should not be underestimated in this trend, and it was one that OneStream was able to nail because its software can be used across disparate teams and can draw a direct line to helping companies manage their finances better. And unlike a lot of tech companies that raise venture funding, one interesting detail with OneStream is that it has extended its customer base well outside the realm of technology companies and other early adopters. Those using its software include the likes of Fruit of the Loom, McCain (the frozen fries king) and AAA, but also Takeaway.com, the Carlyle Group and many others.

“The pandemic accelerated OneStream’s business given that it was a wake-up call for many companies that had not digitally transformed their key finance processes,” said Koefoed. “As a result, we have seen increased demand from companies who were using spreadsheets or legacy CPM applications to manage their financial close, consolidation, reporting, planning and forecasting processes… They are better able to keep their finance teams connected and collaborating while physically dispersed. In addition, we have seen many organizations increasing the frequency of their forecasting and scenario modeling from quarterly or monthly to weekly and daily in some cases, especially during the early days of the pandemic when modeling revenue and cash flow was critical.”

For investors, the interest more specifically was how OneStream managed to add more customers away from competitors in the last year.

OneStream’s platform delivers exceptional customer value,” said Andrew Wynne, a principal at D1 Capital Partners, in a statement. “Management’s intense focus on customer success has enabled OneStream to capture significant market share from incumbents, while posting strong growth in both revenue and customer acquisition. We believe OneStream has both the vision and product required to be a dominant force in its industry.”

Going forward, it sounds like the company will continue to build on what it has already established. That will include more business into Asia Pacific alongside its current operations in North America and Europe, Koefoed said. It will also use its foothold in finance and providing services to the finance department to make inroads into other areas that link closely to money management: money spending and revenue generation, with tools to plan and operate in areas like HR, IT, sales, marketing, supply chain management “and other areas to ensure alignment and optimal resource allocations,” he added.

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Google Cloud joins the FinOps Foundation

Google Cloud today announced that it is joining the FinOps Foundation as a Premier Member.

The FinOps Foundation is a relatively new open-source foundation, hosted by the Linux Foundation, that launched last year. It aims to bring together companies in the “cloud financial management” space to establish best practices and standards. As the term implies, “cloud financial management” is about the tools and practices that help businesses manage and budget their cloud spend. There’s a reason, after all, that there are a number of successful startups that do nothing else but help businesses optimize their cloud spend (and ideally lower it).

Maybe it’s no surprise that the FinOps Foundation was born out of Cloudability’s quarterly Customer Advisory Board meetings. Until now, CloudHealth by VMware was the Foundation’s only Premiere Member among its vendor members. Other members include Cloudability, Densify, Kubecost and SoftwareOne. With Google Cloud, the Foundation has now signed up its first major cloud provider.

“FinOps best practices are essential for companies to monitor, analyze and optimize cloud spend across tens to hundreds of projects that are critical to their business success,” said Yanbing Li, vice president of Engineering and Product at Google Cloud. “More visibility, efficiency and tools will enable our customers to improve their cloud deployments and drive greater business value. We are excited to join FinOps Foundation, and together with like-minded organizations, we will shepherd behavioral change throughout the industry.”

Google Cloud has already committed to sending members to some of the Foundation’s various Special Interest Groups (SIGs) and Working Groups to “help drive open-source standards for cloud financial management.”

“The practitioners in the FinOps Foundation greatly benefit when market leaders like Google Cloud invest resources and align their product offerings to FinOps principles and standards,” said J.R. Storment, executive director of the FinOps Foundation. “We are thrilled to see Google Cloud increase its commitment to the FinOps Foundation, joining VMware as the second of three dedicated Premier Member Technical Advisory Council seats.”

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Sendbird raises $100M at a $1B+ valuation, says 150M+ users now interact using its chat and video APIs

Messaging is the medium these days, and today a startup that has built an API to help others build text and video interactivity into their services is announcing a big round to continue scaling its business. Sendbird, a popular provider of chat, video and other interactive services to the likes of Reddit, Hinge, Paytm, Delivery Hero and hundreds of others by way of a few lines of code, has closed a round of $100 million, money that it plans to use to continue expanding the functionalities of its platform to meet our changing interactive times. Sendbird has confirmed that the funding values the company at $1.05 billion.

Today, customers collectively channel some 150 million users through Sendbird’s APIs to chat with each other and large groups of users over text and video, a figure that has seen a lot of growth in particular in the last year, where people were spending so much more time in front of screens as their primary interface to communicate with the world.

Sendbird already provides some services around that core functionality, such as moderation and text search. John Kim, Sendbird’s CEO and founder, said that additional developments like moderation has seen a huge take-up, and services it plans to add into the mix include payments and logistics features, and that it is looking at adding in group audio conversations for customers to build their own Clubhouse clones.

“We are getting enquiries,” said Kim. “We will be setting it up in a personalized way. Voice chat has certainly picked up due to Clubhouse.”

The funding — oversubscribed, the company says — is being led by Steadfast Financial, with SoftBank’s Vision Fund 2 also participating, along with previous backers ICONIQ Capital, Tiger Global Management and Meritech Capital. It comes about two years after Sendbird closed its Series B at $102 million, and the startup appears to have nearly doubled its valuation since then: PitchBook estimates it was around $550 million in 2019.

That growth, in a sense, is not a surprise, given not just the climate right now for virtual interaction, but the fact that Sendbird itself has tripled the number of customers using its tools since 2019. The company, co-headquartered in Seoul, Korea and San Mateo, California, has now raised around $221 million.

The market that Sendbird has been pecking away at since being founded in 2013 is a hefty one.

Messaging apps have become a major digital force, with a small handful of companies overtaking (and taking on) the primary features found on the most basic of phones and finding traction with people by making them easier to use and full of more interesting features to use alongside the basic functionality. That in turn has led a wave of other companies to build in their own communications features, a way both to provide more community for their users, and to keep people on their own platforms in the process.

“It’s an arms race going on between messaging and payment apps,” Sid Suri, Sendbird’s marketing head, said to me in describing the competitive landscape. “There is a high degree of urgency among all businesses to say we don’t have to lose users to any of them. White label services like ours are powering the ability to keep up.”

Sendbird is indeed one of a wave of companies that have identified both that trend and the opportunity of building that functionality out as a commodity of sorts that can be embedded anywhere a developer chooses to place it by way of an API. It’s not the only one: Others in the same space include publicly listed Twilio, the similarly named competitor MessageBird (which is also highly capitalised and has positioned itself as a consolidator in the space), PubNub, Sinch, Stream, Firebase and many more.

That competition is one reason Sendbird has raised money. It gives it more capital to bring on more users, and critically to invest in building out more functionality alongside its core features, to address the needs of its existing users and to discover new opportunities to provide them with features they perhaps didn’t know they needed in their messaging channels to keep users’ attention.

“We are doing a lot around transactions and payments, as well as logistics,” Kim said in an interview. “We are really building out the end to end experience [since that] really ties into engagement. A couple of new features will be heavily around transactions, and others will be around more engagement.”

Karan Mehandru, a partner at Steadfast, is joining the board with this round, and he believes that there remains a huge opportunity, especially when you consider the many verticals that have yet to adopt solid and useful communications channels within their services, such as healthcare.

“The channel that Sendbird is leveraging is the next channel we have come to expect from all brands,” he said in an interview. “Sendbird may look the same as others but if you peel the onion, providing a scalable chat experience that is highly customized is a real problem to solve. Large customers think this is critical but not a core competence and then zoom back to Sendbird because they can’t do it. Sendbird is a clear leader. Sendbird is permeating many verticals and types of companies now. This is one of those rare companies that has been at the right place at the right time.”

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Shell invests in LanzaJet to speed up deliveries of its synthetic aviation fuel

The energy giant Shell has joined a slew of strategic investors — including All Nippon Airways, Suncor Energy, Mitsui and British Airways — in funding LanzaJet, the company commercializing a process to convert alcohol into jet fuel. 

A spin-off from LanzaTech, one of the last surviving climate tech startups from the first cleantech boom that’s still privately held, LanzaJet is taking a phased investment approach with its corporate backers, enabling them to invest additional capital as the company scales to larger production facilities.

Terms of the initial investment, or LanzaJet’s valuation after the commitment, were not disclosed.

LanzaJet claims that it can help the aviation industry reach net-zero emissions, something that would go a long way toward helping the world meet the emissions reductions targets set in the Paris Agreement.

“LanzaJet’s technology opens up a new and exciting pathway to produce SAF using an AtJ process and will help address the aviation sector’s urgent need for SAF. It demonstrates that the industry can move faster and deliver more when we all work together,” said Anna Mascolo, president, Shell Aviation, in a statement. “Provided industry, government and society collaborate on appropriate policy mechanisms and regulations to drive both supply and demand, aviation can achieve net-zero carbon emissions. The strategic fit with LanzaJet is exciting.”

LanzaJet is currently building an alcohol-to-jet fuel facility in Soperton, Georgia. Upon completion it would be the first commercial-scale plant for sustainable synthetic jet fuel, with a capacity of 10 million gallons per year.

The fuel is made by using ethanol inputs — something that Shell is very familiar with. It’s also something that the oil giant has in ready supply. Through the Raízen joint venture in Brazil, Shell has been producing bio-ethanol for more than 10 years.

The company expects that its sustainable fuel will be mixed with conventional fossil jet fuel to power airplanes in a lower carbon intensity way. Roughly 90% of the company’s production output will be aviation fuel, while the remaining 10% will be renewable diesel, the company said.

LanzaJet’s SAF is approved to be blended up to 50% with fossil jet fuel, the maximum allowed  by ASTM, and is a drop-in fuel that requires no modifications to engines, aircraft and infrastructure. Additionally, LanzaJet’s SAF delivers more than a 70% reduction in greenhouse gas emissions on a lifecycle basis, compared to conventional fossil jet fuel. The versatility in ethanol, and a focus on low carbon, waste-based and nonfood/nonfeed sources, along with ethanol’s global availability, make  LanzaJet’s technology a relevant and enduring solution for SAF. 

 

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Hipmunk’s founders launch Flight Penguin to bring back Hipmunk-style flight search

Hipmunk’s founders are building a successor to their now-defunct flight search service.

The startup was acquired by SAP-owned travel and expense platform Concur in 2016, and its CEO Adam Goldstein departed in 2018. But Goldstein told me he and his co-founder Steve Huffman (also co-founder and CEO of Reddit) were still disappointed when Concur shut the service down at the beginning of last year.

“Over the years, there were millions and millions of people who used it and loved it,” Goldstein said. (I was one of those people — even before I knew what he was working on, I started out our call by telling Goldstein how much I miss Hipmunk.)

So the pair seed funded a project called Flight Penguin, with Goldstein serving as the new company’s chairman. And he said the actual product was built by former Hipmunk developer Sheri Zada.

The Flight Penguin interface will be very familiar to old Hipmunk users, with a visual layout that makes it easy to see the timing of flights and length of layovers. And just as Hipmunk allowed users to organize results by “agony” (so that the top results aren’t just cheap flights with inconvenient timing or ridiculous layovers), Flight Penguin allows them to sort their flights by “pain.”

Flight Penguin screenshot

Image Credits: Flight Penguin

But this isn’t just the old experience with a fresh coat of paint — it’s also meant to improve on Hipmunk in a few key ways. For one thing, it allows users to search by Chase Ultimate Rewards Points (as well as U.S. dollars, with the goal of adding more currencies and rewards programs in the future).

And the product itself is a Google Chrome extension, rather than a traditional flight search website. The extension actually presents a full, standalone web experience (rather than an overlay on another website), but Goldstein said this approach is still important, because it allows Flight Penguin to pull its data “through the frontend instead of the backend,” giving it the most up-to-date data. This helps to avoid situations where a flight or price shows up in search results but isn’t available on the airline’s or other seller’s website.

In addition, Goldstein said Flight Penguin will show “all the flights.” In other words, it won’t be making any deals with the airlines to hide certain flights or prices, and it will also show airlines that don’t normally make their flights available on other search platforms.

“There are actually many, many flights available but consumers don’t see them because travel search sites work out these deals,” he said. “We’re choosing not to play that game.”

That has the obvious benefit of offering more comprehensive results, but also the disadvantage that Flight Penguin will not be able to collect affiliate fees for flight purchases. Instead, after a 30-day trial period, it will charge users $10 per month. (This is an introductory fee and will likely change in the future.)

Goldstein acknowledged that this is probably “not going to be a mainstream product that 50 million Americans use,” but he’s hoping that it can attract a significant subscriber base of frequent travelers who “value their time and care about the flight booking experience.”

“What we learned from Hipmunk was […] the way business has traditionally been done in online travel worked for consumers in an era with lots of competition between airlines and travel agencies,” he added. “In a world where there’s much less competition, you’re basically becoming an agent for the people you’re working with, and it’s hard to build a business model around providing a great user experience. That’s why we’re saying that we’re going to opt out of this game and play by our own rules.”

Flight Penguin is currently accepting signups for its waitlist, but Goldstein said the company is simply using this to bring users on-board in a controlled fashion, and that it plans to move people off the wait list pretty quickly.

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Clubhouse launches payments so creators can make money

Clubhouse, a one-year-old social audio app reportedly valued at $1 billion, will now allow users to send money to their favorite creators — or speakers — on the platform. In a blog post, the startup announced the new monetization feature, Clubhouse Payments, as the “the first of many features that allow creators to get paid directly on Clubhouse.”

Clubhouse declined to comment. Paul Davison, the co-founder of Clubhouse, mentioned in the company’s latest town hall that the startup wants to focus on direct monetization on creators, instead of advertisements.

Here’s how it will work: A user can send a payment in Clubhouse by going to the profile of the creator to whom they want to give money. If the creator has the feature enabled, the user will be able to tap “Send Money” and enter an amount. It’s like a virtual tip jar, or a Clubhouse-branded version of Venmo (although the payments feature doesn’t currently let the user send a personalized message along with the money).

“100% of the payment will go to the creator. The person sending the money will also be charged a small card processing fee, which will go directly to our payment processing partner, Stripe,” the post reads. “Clubhouse will take nothing.”

Stripe CEO Patrick Collison tweeted shortly after the blog post went up that “It’s cool to see a new social platform focus first on participant income rather than internalized monetization / advertising.”

When the startup raised a Series B led by Andreessen Horowitz in January, part of the reported $100 million funding was said to go to a creator grant program. The program would be used to “support emerging Clubhouse creators,” according to a blog post. It’s unclear how they define emerging, but cultivating influencers (and rewarding them with money) is one way the startup is promoting high-quality content on its platform.

The synergies here are obvious. A Clubhouse creator can now get tips for a great show, or raise money for a great cause, while also being rewarded by the platform itself for being a recurring host.

The fact that Clubhouse’s first attempt at monetization includes no percentage cut of its own is certainly noteworthy. Monetization, or Clubhouse’s lack thereof, has been a topic of discussion about the buzzy startup since it took off in the early pandemic months. While it currently relies on venture capital to keep the wheels churning, it will need to make money eventually in order to be a self-sustaining business.

Creator monetization, with a cut for the platform, has led to the growth of large businesses. Cameo, a startup that sends personalized messages from creators and celebrities, takes about a 25% cut of each video sold on its platform. The startup reached unicorn status last week with a $100 million raise. OnlyFans, another platform that helps creators directly raise money from fans in exchange for paywalled contact, is projecting $1 billion in revenue for 2021.

Clubhouse’s payments feature will first be tested by a “small test group” starting today, but it is unclear who is in this group. Eventually, the payments feature will be rolled out to other users in waves.

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LG’s exit from the smartphone market comes as no surprise

For those who follow the space, LG will be remembered fondly as a smartphone trailblazer. For a decade-and-a-half, the company was a major player in the Android category and a driving force behind a number of innovations that have since become standard.

Perhaps the most notable story is that of the LG Prada. Announced a month before the first iPhone, the device helped pioneer the touchscreen form factor that has come to define virtually every smartphone since. At the time, the company openly accused Apple of ripping off its design, noting, “We consider that Apple copycat Prada phone after the design was unveiled when it was presented in the iF Design Award and won the prize in September 2006.”

This July, the company will stop selling phones beyond what remains of its existing inventory.

LG has continued pushing envelopes — albeit to mixed effect. In the end, however, the company just couldn’t keep up. This week, the South Korean electronics giant announced it will be getting out of the “incredibly competitive” category, choosing instead to focus on its myriad other departments.

The news comes as little surprise following months of rumors that the company was actively looking for a buyer for the smartphone unit. In the end, it seems, none were forthcoming. This July, the company will stop selling phones beyond what remains of its existing inventory.

The smartphone category is, indeed, a competitive one. And frankly, LG’s numbers have pretty consistently fallen into the “Others” category of global smartphone market share figures ruled by names like Samsung, Apple, Huawei and Xiaomi. The other names clustered beneath the top five have been, more often than not, other Chinese manufacturers like Vivo.

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Fortnite users can now livestream gameplay to Houseparty’s social video app

Houseparty, the social video app acquired by Fortnite maker Epic Games in 2019, has just announced a major new step in terms of integrating these two properties: the company says it will now allow gamers to livestream their Fortnite gameplay directly into Houseparty. The feature works to allow users to share their gameplay with up to nine other friends in a Houseparty room.

The addition follows Houseparty’s launch of a “Fortnite Mode” last November, which added a video chat feature to Fortnite where players could see live feeds from their friends while gaming, powered by Houseparty. Today’s launch is something of a reverse of that, as it lets players stream the game to friends, which is viewable inside Houseparty itself. This allows the users’ friends — including those who may not be Fortnite gamers themselves — to watch and and interact with the player.

To use the new feature, the Fortnite player will need to have enabled Fortnite Mode Streaming and be connected to Houseparty. When they begin to stream their gameplay, their friends on Houseparty will be notified that their game feeds are now available to watch.

The Fortnite player can then see who is watching their stream via a graphic overlaid on their screen which shows their “watcher count.” This is represented by a little eye icon in the middle-left of the screen for the gamer, while Houseparty users will see the eye icon in the top-left of their video screen.

During the livestream, the player and their friends can watch and chat, as usual.

If the Fortnite player doesn’t want to livestream their gameplay, they can change this at any time from a setting inside Fortnite without losing their ability to use the video chat feature. Parents and guardians can also turn on and off Fortnite Mode and other privacy features inside Fortnite’s settings. The company notes that personal info will be blocked from streams, including payments information. However, The Lobby, your menus and your gameplay can all be streamed when Fortnite Mode is enabled.

Houseparty first gained traction as a way for friends to virtually “hang out” online through video chat, but ultimately sold to Epic Games shortly after the gaming giant raised a massive $1.25 billion round. So far, Houseparty hasn’t given up on its other social features, even as it has become more closely integrated with Fortnite. The launch of the new feature creates potential for Houseparty to capture some of the more casual livestreaming that today takes place on other platforms, like Twitch, Facebook or YouTube, where users aren’t necessarily streaming for fans, but rather for friends.

The company says the new feature won’t offer a record function for later exporting these livestreams for publishing elsewhere, but notes that Fortnite already allows the ability to save replays.

At launch, Fortnite gameplay integration with Houseparty is available across PC and PlayStation only (PS4 and PS5). Epic Games didn’t say if or when other platforms would be supported. Houseparty users on iOS, Android and Chrome will be able to watch the livestreams.

The previously launched video chat feature in Fortnite was also supported on PCs and PlayStations.

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