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Amazon begins testing its Rivian electric delivery vans in San Francisco

Published March 18, 2021

Amazon is expanding customer deliveries via electric cargo vehicle to San Francisco, making the Bay Area the second of 16 total cities the company expects to bring its Rivian-sourced EVs to in 2021.

San Francisco’s unique terrain and climate were a couple of the reasons Amazon said it chose the city for its second round of testing. Its EVs, which were designed and built in partnership with Rivian, can last up to 150 miles on a single charge.

Amazon began testing its electric delivery van in Los Angeles in early February as part of its Climate Pledge, which involves the purchase of 100,000 custom electric delivery vehicles. The company first unveiled the vans last October, and has said it aims to have 10,000 of the vehicles operational by next year.

Bay Area deliveries will initially come out of Amazon’s station in Richmond, California, just one of the many delivery stations the e-commerce giant is redesigning to service its new fleet of EVs. A recent $200 million investment into a new delivery station in the heart of San Francisco signals Amazon’s push to significantly increase deliveries in the city.

10 investors predict MaaS, on-demand delivery and EVs will dominate mobility’s post-pandemic future

“From what we’ve seen, this is one of the fastest modern commercial electrification programs, and we’re incredibly proud of that,” said Ross Rachey, director of Amazon’s global fleet and products in a statement.

Amazon isn’t the only company to recognize the logic behind electrifying delivery fleets for short trips within cities: DHL says zero-emission vehicles already make up 20% of its fleet, UPS has placed an order for 10,000 EVs and FedEx has pledged to replace 100% of its fleet with electric vehicles by 2040.

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Nvidia raises GeForce Now subscription plan to $10 per month

Published March 18, 2021

Nvidia’s cloud gaming service GeForce Now has announced some changes when it comes to subscription plans. Starting today, paid memberships now cost $9.99 per month, or $99.99 per year — they are now called “Priority” memberships.

If you’re an existing “Founders” member, you’ll keep the same subscription price as long as you remain a subscriber. If you stop your subscription at any point, you won’t be able to pay $5 per month again.

Last year, when Nvidia originally introduced paid plans for GeForce Now, the company was pretty transparent with its user base. You could pay $4.99 per month to access the Founders edition, but the company was going to raise the subscription fee at some point. And it sounds like Nvidia has made up its mind and thinks the paid subscription is worth $9.99 per month.

Nvidia officially launches cloud gaming service GeForce Now for $5 per month

If you’re not familiar with GeForce Now, it lets you start a game on a powerful gaming PC in a data center near you. You get a video stream on your computer, mobile phone, tablet or TV of the game running in a data center — GeForce Now uses a web app on iOS and iPadOS and is available on a limited number of Android TV devices. When you press a button on your controller, the action is relayed to the server so you can interact with the game. All of this happens in tens of milliseconds, making it one of the smoothest cloud gaming experiences available right now.

Compared to Google Stadia and Amazon Luna, Nvidia isn’t starting its own game store. GeForce Now customers launch games they already own. The platform supports Steam, Epic Games, GOG.com and Ubisoft’s launcher.

Game publishers have to opt in to GeForce Now, which means that you can’t launch all your games that you own in your Steam library. Right now, GeForce Now supports around 800 games that you can find on this page.

If you want to try GeForce Now, you can start playing for free. Nvidia offers a free membership that should be considered as a free trial. First, you have to wait in a queue until a free server is available — it can take five, 10 or 15 minutes.

After that, you’re limited to one-hour sessions. When you’ve played for an hour, you’re kicked out of the server. You can still start the game again, but you’ll have to go through the queue one more time.

If you become a paid member, games start nearly instantly and you can play up to six hours at a time. Similarly, you can start the game instantly after your six hours are up. Paid members also get RTX-enabled graphics.

6 investors on 2021’s mobile gaming trends and opportunities

When it comes to specifications, Nvidia has several configurations with different CPUs, graphic cards and RAM. If you play Fortnite, you might not get the best rig as you can get very high graphics on a medium-range PC. But if you launch Cyberpunk 2077, the service tries to prioritize better rigs.

Nvidia says it has attracted nearly 10 million users for its cloud gaming service. It’s unclear how many of them are paying for a subscription.

The company doubled the number of data centers in the last year. There are now more than 20 data centers operated by Nvidia or local partners. The company plans to expand capacity in existing data centers, and add new data centers in Phoenix, Montreal and Australia.

There will be some quality-of-life updates as well, such as the ability to link games with your account to make it easier to launch them and more aggressive preloading of games.

Image Credits: Nvidia

Seven months after Drone acquisition, Harness announces significant updates

Published March 18, 2021

The running line from any CEO of an acquired company is that the company can do so much more with resources of the company that acquired it than it could on its own. Just seven months after being acquired, Drone co-founder Brad Rydzewski says that his company really has benefited greatly from being part of Harness, and today the company announced a significant overhaul of the open-source project.

The artist formerly known as Drone is now called “Harness CI Community Edition” and Rydzewski says the Harness CEO and founder Jyoti Bansal kept his word when he said he was 100% committed to continue developing the open-source Drone product.

“Over the past seven months since the acquisition, a lot of community work has been around taking advantage of the resources that Harness has been able to afford us as a project — like having access to a designer, having access to professional writers — these are luxuries for most open-source projects,” Rydzewski told me.

He says that having access to these additional resources has enabled him to bring a higher level of polish to the project that just wouldn’t have been possible without joining Harness. At the same time, he says the CI team, which has grown from the project’s two co-founders to 15 people, has also been able to build out the professional CI tool as it has become part of the Harness toolset.

Where top VCs are investing in open source and dev tools (Part 1 of 2)

Chief among the updates to the community edition is a new sleeker interface that has a much more professional look and feel, according to Rydzewski. In addition, developers can see how projects move along the pipeline in a visualization tool, while benefiting from real-time debugging tools and new governance and security features.

All of this is an embarrassment of riches for Rydzewski, who was used to working on a shoestring budget prior to joining Harness. “Drone came from very humble beginnings as an open-source project, but now I think it can hold its own next to any product in the market today, even products that have raised hundreds of millions of dollars,” he said.

Harness makes first acquisition, snagging open-source CI company Drone.io

Fleksy co-founder is suing Apple over lost revenue resulting from App Store scammers

Published March 18, 2021

Kosta Eleftheriou, a co-founder of the Fleksy keyboard app later sold to Pinterest in an acqui-hire deal, has been calling attention to Apple App Store issues like fake reviews, ratings and subscription scams, as well as malicious clone apps, after his own app, FlickType, was targeted by scammers. Now, the developer is taking the next step in his App Store crusade: he’s filing a lawsuit against Apple.

The suit, which the developer claims was filed Wednesday in California Superior Court in Santa Clara county, alleges that Apple enticed developers to build applications for its App Store — the only place iOS applications can be legally sold — by claiming it’s a safe and trustworthy place, but doesn’t protect legitimate app developers against scammers profiting from their hard work.

What’s more, the suit says, Apple is disincentivized to do so because scammers are generating revenue for Apple via their use of subscriptions, which involve a revenue share with Apple.

Eleftheriou has been personally impacted by App Store scammers. He left a well-paying job at Pinterest to develop his FlickType app, an alternative swipe keyboard for Apple Watch. After its launch, the app was targeted by copycat app makers who claim their apps offer the same feature set as FlickType but instead lock users into high-priced subscriptions for their poorly designed software. They also flood their apps with fake ratings and reviews to make them appear to be a much better option when users are looking for an app in this space.

Meanwhile, FlickType sports a 3.5-star rating, as it’s often dinged for Apple Watch platform issues that are outside the developer’s control or missing features users want to call attention to. Eleftheriou engages with his app’s users, however — responding to complaints and letting users know when features they’ve requested were added or bugs have been fixed. Scammers simply buy enough 5-star reviews to keep their apps’ overall ratings higher.

In other words, Eleftheriou is doing the hard work of being an App Store developer carving out a category for swipe keyboards for the Watch, but his potential income is being shifted over to scam apps who have a falsified App Store presence.

Google Play drops commissions to 15% from 30%, following Apple’s move last year

In years past, Apple took seriously issues of app quality. It worked to clean up shady subscription apps and remove clones and spam from the App Store through regular sweeps. It even once went so far as to ban apps built using templates in an effort to raise the bar on app quality, which angered small businesses that didn’t have the resources or funds to build more professional apps. (Apple later revised its policy to be more equitable.)

But the new lawsuit alleges that Apple is now doing little to police scammers’ apps because it profits from developer misconduct. Eleftheriou also notes he has raised these issues to Apple via his company KPAW, LLC, but Apple did “next to nothing” to resolve the problem.

Eleftheriou’s story is even more complicated, though, because his app was rejected from the App Store numerous times after meeting with Apple special projects manager Randy Marsden over a possible acquisition. He tells TechCrunch numbers were discussed with Apple and his meetings had included a director and a VP, among others. Apple was considering turning FlickType into an Apple Watch feature, the lawsuit notes.

Shortly thereafter, FlickType was pulled from the App Store over App Store Review Guidelines violations, even as a competitor’s app was approved. Eleftheriou appealed for his app through Developer Relations but was given no guidance on how to prevent the same problem in the future, he said.

Apple urged to root out rating scams as developer highlights ugly cost of enforcement failure

Over the months that followed, FlickType continued to face rejections from App Store Review. Apple’s App Store Review said that the app offered a “poor user experience,” even though tech journalists at numerous outlets had praised it, and Apple had once considering buying it. App Review also told the developer that “full keyboard apps are not appropriate for Apple Watch,” while it continued to allow competitors to publish their own keyboard apps.

Apple’s App Review team also allowed third-party apps that were running FlickType’s integratable version of the keyboard to be approved without issues. These included Watch apps like Nano for Reddit, Chirp for Twitter, WatchChat for WhatsApp and Lens for Instagram.

The App Store has a big problem

You: an honest developer, working hard to improve your IAP conversions.
Your competitor: a $2M/year scam running rampant.

1/

— Kosta Eleftheriou (@keleftheriou) January 31, 2021

After Apple approved FlickType in January 2020, the company claims it had already lost over a year of revenue to competitor keyboards that were not constantly being rejected. Nevertheless, FlickType reached the App Store’s Top 10 Paid app list and generated $130,000 in its first month. As a result of its success, it was quickly targeted by scammers who launched watered-down, barely usable competitors to the app, cutting into FlickType’s revenue. FlickType’s revenue dropped to just $20,000 per month. The competitors were also using fake ratings to get their app boosted and installed by unsuspecting users.

Four perspectives: Will Apple trim App Store fees?

Eleftheriou’s story was not unique, as it turned out. In recent months, he has been documenting the App Store’s multimillion-dollar scams, including those he was facing as well as others brought to his attention by developers with similar struggles. Apple, in some cases, would take action against the scammers he highlighted on social media. In other cases, it would not. And it would sometimes only take down one of the developer’s scam apps, but allow others under the same developer account to continue to operate.

The new lawsuit aims to hold Apple accountable for the issues Eleftheriou faced by asking Apple to restore his lost revenue and pay out any other damages awarded by the court.

Apple has not responded for a request for comment at this time.

A copy of the lawsuit is below. It is not yet appearing in public record searches for verification purposes. We’ll follow up to confirm when the case appears online and update accordingly.

Kpaw, LLC v. Apple, Inc by TechCrunch on Scribd

SecurityScorecard snags $180M Series E to measure a company’s security risk

Published March 18, 2021

SecurityScorecard has been helping companies understand the security risk of its vendors since 2014 by providing each one with a letter grade based on a number of dimensions. Today, the company announced a $180 million Series E.

The round includes new investors Silver Lake Waterman, T. Rowe Price, Kayne Anderson Rudnick and Fitch Venture, along with existing investors Evolution Equity Partners, Accomplice, Riverwood Capital, Intel Capital, NGP Capital, AXA Venture Partners, GV (Google Ventures) and Boldstart Ventures. The company reports it has now raised $290 million.

Co-founder and CEO Aleksandr Yampolskiy says the company’s mission has not changed since it launched. “The idea that we started the company was a realization that when I was CISO and CTO I had no metrics at my disposal. I invested in all kinds of solutions where I was completely in the dark about how I’m doing compared to the industry and how my vendors and suppliers were doing compared to me,” Yampolskiy told me.

He and his co-founder COO Sam Kassoumeh likened this to a banker looking at a mortgage application and having no credit score to check. The company changed that by starting a system of scoring the security posture of different companies and giving them a letter grade of A-F just like at school.

Today, it has ratings on more than 2 million companies worldwide, giving companies a way to understand how secure their vendors are. Yampolskiy says that his company’s solution can rate a new company not in the data set in just five minutes. Every company can see its own scorecard for free along with advice on how to improve that score.

12 top cybersecurity VCs discuss investing, valuations and no-go zones

He notes that the disastrous SolarWinds hack was entirely predictable based on SecurityScorecard’s rating system. “SolarWinds’ score has been lagging below the industry average for quite a long time, so we weren’t really particularly surprised about them,” he said.

The industry average is around 85 or a solid B in the letter grade system, whereas SolarWinds was sitting at 70 or a C for quite some time, indicating its security posture was suspect, he reports.

While Yampolskiy didn’t want to discuss valuation or revenue or even growth numbers, he did say the company has 17,000 customers worldwide, including 7 of the 10 top pharmaceutical companies in the world.

The company has reached a point where this could be the last private fundraise it does before going public, but Yampolskiy kept his cards close on timing, saying it could happen some time in the next couple of years.

In the NYC enterprise startup scene, security is job one

Saleor scores $2.5M seed round for its ‘headless’ e-commerce platform

Published March 18, 2021

Saleor, a Poland and U.S.-based startup that offers a “headless” e-commerce platform to make it easier for developers to build better online shopping experiences, has raised $2.5 million in seed funding.

The round is led by Berlin’s Cherry Ventures, with participation from various angels. They include Guillermo Rauch (Vercel CEO and inventor of Next.js), Chris Schagen (former CMO of Contentful) and Kevin Mahaffey (co-founder of Lookout).

Saleor says the injection of capital will be invested in further developing Saleor‘s headless e-commerce platform, including a soon-to-launch cloud product and GraphQL API for front-end engineers.

Founded in 2020 but with a history going back to 2013, years before founders Mirek Mencel and Patryk Zawadzki spun out the product separate from their agency, Saleor is described as an “API-first” e-commerce platform that takes a “headless” approach. The idea is that the platform does the back-end heavy lifting so that developers can focus on the front end where most of the value is created for users.

“Saleor was born of necessity when our agency work at Mirumee Software required more modular, flexible and scalable e-commerce software,” Saleor co-founder Mirek Mencel recalls. “Most solutions for bigger brands came with proprietary baggage like vendor lock-in, slow adoption of new technologies and commercial certification programs. On the open-source side, we didn’t enjoy Magento’s developer experience and felt alternatives weren’t viable at scale”.

Mind the gap: E-commerce marketers should revise their TAM and SAM estimates

And so Saleor was conceived as an open-source platform focused on “technical excellence and quality” that could deliver greater scalability and extensibility than existing proprietary software. By 2016, the product had grown from something Mencel and Zawadzki’s agency used internally into a platform used by developers around the world.

“We could have stopped there, but saw brands pressing for more revolutionary front-end experiences,” Mencel says. “Decoupling Saleor’s core from its presentation layer was the obvious path to revolutionary front-ends. As difficult as it was, we tore down what was a rather good open-source e-commerce platform and rebuilt it API-first”.

Contentstack raises $31.5M Series A round for its headless CMS platform

Beyond their early headless conviction, the pair also came to the realisation that GraphQL delivered “more power, precision and developer happiness” than REST. Reasoning that most developers prefer “a few things done superbly to many things done well,” they committed exclusively to Saleor’s GraphQL API. “We have never looked back,” says Mencel.

In 2018, the original six-person team shipped Saleor 2.0. Now with a headcount of 20, Mencel says Saleor has a simple vision of developer-first commerce: open-source, GraphQL and “fair-priced” cloud — a vision that Cherry Ventures has clearly bought into.

“We are currently witnessing a paradigm shift with developers switching to headless commerce solutions, allowing more flexible, differentiated shopping experiences,” says Filip Dames, founding partner of Cherry. “Mirek, Patryk, and their team are at the forefront of this development and will enable innovative merchants to build state-of-the-art shopping experiences that scale across all consumer touch points and devices”.

“We decided to pursue venture backing as a way to increase the Saleor core team size and accelerate buildout of Saleor Cloud, which we’ll launch this year,” adds Mencel.

Contentful raises $80M Series E round for its headless CMS

Cymbio raises $7M to help brands expand to more e-commerce markets

Published March 17, 2021

Cymbio, a Tel Aviv-based startup focused on what it calls “brand-to-retailer connectivity,” announced today that it has raised $7 million in Series A funding.

CEO Roy Avidor, who founded the company with Mor Lavi and Gilad Zirkel, told me that the platform is designed to help brands sell their products on any e-commerce marketplace that they want. Whereas adding a new market might normally require a cost-benefit analysis (“How much money will it cost me to set up this retailer? How much sales will this retailer drive? Will the margins justify this?”), Avidor said Cymbio turns the process into a “no brainer” with immediate integration.

That’s because the platform automatically handles all the differences between marketplaces, whether that involves the taxonomy of the product pages or the background color of the product images, as well as inventory syncing, tracking and returns. It allows the brand to fulfill orders using drop shipping — so the brand stores and ships the products, rather than the marketplace, getting access to customer names and addresses in the process.

Avidor said that increasingly, brands realize “they need to be where the customers are.” That doesn’t mean they’ll sell on every single marketplace, but with Cymbio, “brand perception and visibility” are the main limitations, rather than time and money.

Cymbio founders. Image Credits: Cymbio

In 2020, the company says that its customer count increased 12x and now includes Steve Madden, Marchesa, Camper and Micro Kickboard. The company also says that it reduces the time to launch on a new marketplace by 91%, while increasing digital revenue for the average customer by 65%.

The company says the Series A will allow it to expand its sales and marketing team while continuing to develop the product — on the product front, Avidor said the team is working on “a no-code integration where anyone can connect to anything quickly, no developers needed.”

The new funding was led by Vertex Ventures, with participation from Udian Investments, Payoneer founder Yuval Tal and Sapiens co-founder Ron Zuckerman.

“We believe deeply that Cymbio’s technology will fundamentally change the game for brands that sell online, making long, cumbersome integrations a thing of the past,” said Emanuel Timor, general partner at Vertex Ventures Israel, in a statement.

Global-e files to go public as e-commerce startups enjoy a renaissance

US e-commerce on track for its first $1 trillion year by 2022, due to lasting pandemic impacts

How to recruit data scientists without paying top dollar

Published March 17, 2021

Michael Li
Contributor

Tianhui Michael Li is founder of The Data Incubator, an eight-week fellowship to help Ph.D.s and postdocs transition from academia into industry. Previously, he headed monetization data science at Foursquare and has worked at Google, Andreessen Horowitz, J.P. Morgan and D.E. Shaw.

Compensation

Compensation is an important component of making a position competitive. Managers certainly need to fight to ensure their remuneration range is appropriate for their data science roles. However, budget constraints are difficult to overcome, especially given the ability of tech and finance to pay top dollar for these sought-after skills. How to combat this when you don’t have the same budget? Consider listing compensation in job ads.

If you’re one of (the majority of) employers who cannot afford to compete on salary, this will help job seekers understand what to expect. Neither you, nor a potential candidate, wants to spend hours interviewing just to discover that it would have never worked out because of compensation. Save yourself the time and frustration by listing remuneration upfront.

What if you are one of the few employers able to pay major-league salaries? Congratulations, but don’t throw away your hard-won budget! Companies develop reputations for compensation. Unless you are one of the select firms with a reputation for paying top dollar, you will need to signal that to top talent. Otherwise, strong candidates may assume the remuneration is low and not apply, defeating the purpose of paying a high salary in the first place.

Obviously, listing salaries is controversial and there are plenty of reasons why employers are weary of listing salary ranges. However, a recent survey by SHRM found that 70% of professionals want to hear about salary upfront and Glassdoor.com reports that salary is the No. 1 consideration for 67% of job seekers. With all these benefits, employers should seriously consider being more upfront and transparent about what they are able to pay, if only to save themselves time and frustration.

Mission

In the COVID-19 workplace, employees are finding themselves increasingly isolated. With work from home poised to stay even after the virus has dissipated, the risk of isolation will continue. Companies need to double down on articulating their mission and galvanizing employees around that. This doesn’t just start with employment but the very first step of the hiring process: the job posting. Emphasizing mission in the job posting will attract employees.

Okay, the GPT-3 hype seems pretty reasonable

Published March 17, 2021

This morning TechCrunch covered an interesting round for Copy.ai, a startup that employs GPT-3 to help other companies with their writing projects. GPT-3, or Generative Pre-trained Transformer 3, is a piece of AI from the OpenAI group that takes text from the user, and writes a lot more for them.

As part of the process of covering the Copy.ai round, I got caught up in the idea of AI-powered writing. I’ve long been more curious than afraid of automated writing. So when the Copy team described their very positive impressions of the GPT-3 AI writing tool to TechCrunch during an interview, I was intrigued.

To scratch this newly-formed itch, I doodled around this morning with a competitor of sorts to the Copy team , Headlime. And, freaking heck am I am impressed at what folks have managed to build around the GPT-3 technology.

Sure, GPT-3 can add words to a prompt. But the technology can do a lot more than that. The GPT-3-powered Headlime managed to not only write some medium-good stuff for me, but also managed bring in concepts concerning my reporting beat that were in my head but not in the prompts I provided.

I can’t do better than just show you what I mean. So, here’s what happened when I used Headlime for the first time, sans help.

Here’s the first thing that Headlime showed me, a language selector and a request for a description of the post that I wanted to write. I decided to push the system a bit by just telling it about a piece I need to write in light of today’s market action:

Ha ha, I thought, that will kick it in the teeth and I, a biped of intelligent meat wrapped around some calcium sticks, will feel grossly superior to the computer player. I hit go and then realized that I actually had to provide 500 characters of stuff, so I rambled for a bit to fill in required length:

Time for the next step! Hitting the button brought up a list of possible headlines for the post I was helping create, which were honestly not terrible:

Fair enough, yeah? At this point I was starting to become impressed.

I selected the first headline as it was my favorite and moved along. Next came the work to get an intro put together for the post, a process that involved the strenuous work of clicking a button:

Here are the options proffered:

Again, not bad.

What struck me about these are not merely minor variations on each other. They are structured differently, taking various angles on what I was halfway talking about in the 500 characters of bilge I had fed into the system. I was starting to wish that I had given GPT-3 a bit more to work with up top, as it was trying its best after I had clearly not.

Intro selected, I was brought into a CMS of sorts, where our selected bits were included, and your humble servant was asked to do a bit more writing.

I was happy to oblige, only for the system to stop me and offer to take over:

Having precisely no idea what a credit is, or what two of them cost as I was on a free trial of sorts, I hit the “Write for me” button. This is what came out:

Look at how it finished that sentence I started, even after I used em-dashes! The software gets the next sentence backwards, but is right back on the horse afterwards talking about how higher interest rates make exotic investment classes like venture capital less attractive! I was gobsmacked.

I will keep playing with the tech and the various software wrappers that are being built to productize GPT-3. More notes to come. But I wanted to pause and share my initial delight. This is cool. I can’t recall the last time that technology actually shocked me. But, well played GPT-3, you’re amazing.

Amazon will expand its Amazon Care on-demand healthcare offering US-wide this summer

Published March 17, 2021

Amazon is apparently pleased with how its Amazon Care pilot in Seattle has gone, since it announced this morning that it will be expanding the offering across the U.S. this summer, and opening it up to companies of all sizes, in addition to its own employees. The Amazon Care model combines on-demand and in-person care, and is meant as a solution from the search giant to address shortfalls in current offerings for employer-sponsored healthcare.

In a blog post announcing the expansion, Amazon touted the speed of access to care made possible for its employees and their families via the remote, chat and video-based features of Amazon Care. These are facilitated via a dedicated Amazon Care app, which provides direct, live chats via a nurse or doctor. Issues that then require in-person care are then handled via a house call, so a medical professional is actually sent to your home to take care of things like administering blood tests or doing a chest exam, and prescriptions are delivered to your door as well.

The expansion is being handled differently across both in-person and remote variants of care; remote services will be available starting this summer to Amazon’s own employees, as well as other companies that sign on as customers, starting this summer. The in-person side will be rolling out more slowly, starting with availability in Washington, D.C., Baltimore, and “other cities in the coming months” according to the company.

As of today, Amazon Care is expanding in its home state of Washington to begin serving other companies. The idea is that others will sign on to make Amazon Care part of an overall benefits package for employees. Amazon is touting as a major strength of the service the speed advantages of testing services, including results delivery, for things including COVID-19.

The Amazon Care model has a surprisingly Amazon twist, too — when using the in-person care option, the app will provide an updated ETA for when to expect your physician or medical technician, which is eerily similar to how its primary app treats package delivery.

While the Amazon Care pilot in Washington only launched a year-and-a-half ago, the company has had its collective mind set on upending the corporate healthcare industry for some time now. It announced a partnership with Berkshire Hathaway and JPMorgan back at the beginning of 2018 to form a joint venture specifically to address the gaps they saw in the private corporate healthcare provider market.

Amazon, JPMorgan and Berkshire Hathaway to build their own healthcare company

That deep pocketed all-star team ended up officially disbanding at the outset of this year, after having done a whole lot of not very much in the three years in between. One of the stated reasons that Amazon and its partners gave for unpartnering was that each had made a lot of progress on its own in addressing the problems it had faced anyway. While Berkshire Hathaway and JPMorgan’s work in that regard might be less obvious, Amazon was clearly referring to Amazon Care.

It’s not unusual for large tech companies with lots of cash on the balance sheet and a need to attract and retain top-flight talent to spin up their own healthcare benefits for their workforces. Apple and Google both have their own on-campus wellness centers staffed by medical professionals, for instance. But Amazon’s ambitions have clearly exceeded those of its peers, and it looks intent on making a business line out of the work it did to improve its own employee care services — a strategy that isn’t too dissimilar from what happened with AWS, by the way.

Healthcare entrepreneurs should prepare for an upcoming VC/PE bubble