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Boost.vc Diversifies With A Push Into VR

Boost.vc co-founders Startup accelerator Boost.vc is diversifying its next cohort of startups, shifting its line-up of accepted startups from focusing solely on Bitcoin to include those working on virtual and augmented reality. Read More

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Magic Leap Announces Its Augmented Reality Developer Platform

Magic Leap Magic Leap wants game makers, filmmakers, and other creators to build augmented reality experiences on its platform, and today on stage at MIT Technology Review’s EmTech Digital conference, it announced how that will happen. Magic Leap is launching a development platform. It’s just opened a Developers section of its website where people can sign up for access to its SDK, which… Read More

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Tim Kendall, Pinterest’s GM Of Monetization, Talks Buyable Pins

Search Buyable Pins Following Pinterest’s unveiling of Buyable Pins — a way for merchants to sell things that users can buy directly within Pinterest — I had an opportunity to sit down with the company’s general manager of monetization Tim Kendall to talk a little bit more about it. The first thing he made clear was that, for now, brands will not be able to promote Buyable Pins. Read More

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Pinterest Cuts Out Affiliate Link Bloggers With In-App Buyable Pins

pinterest-buyit Pinterest grew tall on the backs of bloggers, some who were incentivized to rabidly fill the discovery network with content because they got a little affiliate fee when their Pins led to purchases. But in February, Pinterest suddenly began removing all affiliate links people posted, claiming they led to spam and irrelevant Pinning. Read More

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Pinterest Unveils Buyable Pins, A Way To Purchase Things Directly Within Pinterest

blog-buyit-hero_5 pinterest buyable pins Pinterest unveiled what it’s calling “buyable pins” at an event at its headquarters in San Francisco today. Here’s how it works: Rich Pins — pins which have much more information than a normal link, such as the ingredients for a recipe — will get a new button that allows users to purchase things directly from partners that it’s working for. Users will… Read More

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Brazil’s Nubank Raises $30M Led By Tiger To Build Out Its Mobile-Based Credit Card Business

nubank Brazil is one of the world’s fastest growing mobile markets, with 90 million smartphones in circulation among a population of about 200 million, and today a fin-tech company that has focused on catering to that growing group of users has raised a significant round of funding. Nubank, which has developed a platinum Master Card credit service that you apply for and manage using only… Read More

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Instagram Beefs Up Ads With App Install And Buy Buttons, Interest Targeting, API

Instagram ad image Instagram continues to expand its ad program, today announcing three broad changes — new ad formats, new ad targeting and new ad-buying tools. For Instagram users, the most obvious change will be the new formats. They’re called “action-oriented” formats, and they’ll appear as buttons below an image. As you can see in the mock-ups above, they’ll give you… Read More

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Spark Is An Email Client That Shows You What’s Important, Lets You Delete What Isn’t

Screen Shot 2015-06-02 at 11.40.11 AM Email clients are like noses: everyone’s got one and they’re absolutely essential to your survival. There’s Mailbox and Outlook and Gmail and all the rest and now there’s Spark. Created by the folks who brought you Readdle, Spark splits your emails up into three sections – important notes, “pins” or starred emails, and all the rest. It is also Apple… Read More

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AppFigures Debuts Its Own App For Tracking App Store Performance

appfigures App store intelligence platform appFigures today rolled out a new iOS app that will allow app developers to track their own apps’ performance, including things like downloads, revenue and app store reviews. The launch is a long time coming for the app tracking firm, which previously offered its API to several third-party app publishers instead of focusing on its own native mobile… Read More

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Google Tests ‘Study Kit’ Apps To Collect Health Data Before Wider Launch Of Baseline Study This Year

study kit chrome In July 2014, Google announced Baseline Study, a Google[x] “moonshot” that involves collecting and analysing diagnostics from people to paint a picture of “what it means to be healthy.” While Baseline Study started as a limited pilot with Duke University and Stanford University in July 2014 with 175 participants, TechCrunch has learned that Google is now preparing… Read More

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