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Twitter Pleads With Power Users To Stop Using Instagram So Much

twitterpleasenomoreinstagram Twitter appears to be sending out a message to a group of very high-profile users suggesting that these users post photos directly to Twitter instead of sharing through Instagram. Mashable secured a screenshot of the prompt, which shows the aesthetic differences between sharing an Instagram link and posting a photo directly through Twitter. In 2012, Instagram shut off Twitter Cards… Read More

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Visible Measures Launches New Site To Show The “True Reach” Of A Video Campaign

true reach It’s easy to tell when a video has been successful online, right? Just go to YouTube and look at how many views it has.
Except YouTube isn’t the only site around (as I remind myself anytime I look at the view counts on TechCrunch’s YouTube channel). That’s why Visible Measures, a startup focused on video analytics and advertising, has launched a new site called True… Read More

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Why The Apple Watch Doesn’t Need More Than A Few Hours Of Active Use Time

IMG_4135 Apple’s upcoming wearable still prompts a lot of questions, not least of which is how long it will last on a full charge of its battery. A new report form 9to5Mac suggests that Apple is looking at a smartwatch that will offer 2.5 hours of continuous use for processor-intensive applications like games, 3.5 hours for continuous use of standard apps and 4 hours of active fitness tracking in… Read More

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Organic Food Delivery Service Good Eggs Lays Off 15% Of Staff

good eggs The organic food delivery startup Good Eggs, backed by roughly $30 million from Sequoia Capital and Index Ventures according to CrunchBase, confirms to us that it laid off 15 percent of its workforce yesterday, as a part of its plans to restructure the operations side of its business. The move came shortly after the San Francisco-based startup brought on former Netflix exec Andy Rendich, who… Read More

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Box Has Always Been About Reshaping Enterprise Software

Box.net billboard on California 101. One of Box’s earliest marketing stunts was a series of billboards on California’s Route 101 in which it made no bones about going after enterprise content management (ECM) big shot, Microsoft SharePoint. While many would like to pigeonhole Box as storage or sync and share, Box has always had other ideas.
From the earliest days in its transition from a consumer to enterprise… Read More

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Automated Copywriting Startup Persado Raises $21M

Persado screenshot Persado, a startup that says it can automatically create and test different marketing emails and other promotional material, is announcing that it has raised $21 million in Series B funding. Co-founder and CEO Alex Vratskides told me that the automated approach allows marketers to try out many more versions of a message than they’d get with regular A/B testing (where human copywriters… Read More

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France’s Orange Launches Digital Ventures, A $23M Fund For Early Stage Investments

2976933286_f59e35c2d3_b Orange, the big French carrier with 240 million customers formerly known as France Telecom, is today unveiling its latest bid to get closer to little startups, and appear a little cooler in the process. Or, as some might think of it, Orange wants to be the new black. It has unveiled a new fund called Digital Ventures, with the aim of finding, strategically funding and then working with… Read More

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Microsoft Will Release Office 2016 This Year

Screen Shot 2015-01-21 at 9.27.20 AM Following its Windows 10 event, Microsoft announced this morning that the next version of Office is called Office 2016 and will be generally released in the second half of this year. The company didn’t announce much more about Office 2016 today, but you know what to expect, given the history of the product. Read More

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Mobile-Focused Eniac Ventures Raises $55M Third Fund

Eniac Ventures Eniac Ventures, a firm that backs early-stage mobile startups, is announcing that it has raised $55 million for its third fund.
That’s a big step up from its $12.9 million second fund — to say nothing of the first, $1.6 million fund that it announced back in 2010. Read More

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Shifts Is A Beautiful Mobile Calendar App Designed For Shift Workers

schedule_1 While there’s no shortage of mobile calendaring applications on today’s App Store, most are designed to serve the needs of office workers who need to carve out time for things like conference calls or meetings. A new calendaring app called Shifts, launching today on iTunes, is instead focused on a different demographic: those employees who work in shifts, like nurses, servers… Read More

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