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Bloomreach raises $150M on $900M valuation and acquires Exponea

Published January 26, 2021

Bloomreach, an API company that helps eCommerce customers with search and web site creation, announced a $150 million investment today from Sixth Street Growth. Today’s funding values the company at $900 million.

At the same time, the company announced it has acquired Exponea, a startup that gives Bloomreach a marketing automation component it had been missing. The two companies did not reveal the acquisition price, but along with the pure functionality, the company gains 200 additional employees, which is significant, considering Bloomreach had 300 prior to the acquisition. It also gains 250 net new customers, giving it a total of 750.

“Historically, we have had two major pillars of the business — the search part of it and the content part,” Bloomreach CEO and co-Founder Raj De Datta told TechCrunch. The content management component lets customers build websites, while the search powers the search box, navigation and merchandising. He points out that all of it is powered by an underlying data analysis engine that matches data to people and people to products.

Exponea will give the company more of a complete platform of services, allowing marketers to target and personalize their marketing messages across multiple channels. De Datta says the two companies had similar missions and made a good fit. “We have a common vision and common sort of product direction. […] Both companies are data-driven optimization technologies[…] and both are entrepreneurial product-driven companies,” he said.

It also helped that they had been partnering together for six months prior to the sale, which has now closed. Exponea was founded in 2016 in Slovakia and has raised over $57 million, according to Pitchbook data. The plan is to leave Exponea as a stand-alone product, while finding ways to integrate it more smoothly with the other components in the Bloomreach platform. They expect the integration parts to happen over the next year.

While De Datta did not want to share specific revenue figures, he did say that the company had a record second half as business was pushed online due to the pandemic. Michael McGinn, partner at Sixth Street and co-head at investor Sixth Street Growth doesn’t see the demand for eCommerce abating, even post-COVID, and that will drive a need for more customized online shopping experiences.

“Technology serving more bespoke customer experiences is a rapidly expanding market and we are pleased to join Bloomreach in its leadership of the digital commerce experience and marketing sector,” McGinn said in a statement.

De Datta says the money was used in part to buy Exponea, but he also plans to invest more in engineering to continue building the product line. The ultimate goal is an IPO, but as you would expect, he wasn’t ready to commit to any timeline just yet.

“I wouldn’t say we have a timeline, but our goal is that the company over the course of 2021 should make investments towards that, so that it’s an option for us.”

BloomReach shoots for more complete digital experience with Hippo acquisition

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10 VCs say interactivity, regulation and independent creators will reshape digital media in 2021

Published January 26, 2021

The digital media industry will give us plenty to talk about this year.

When we last surveyed venture capitalists about their media investments, the big topic was the impact that the pandemic would have on the industry, and on the prospects for new startups.

Obviously, the pandemic hasn’t gone away, but when asked to predict the biggest storylines for 2021, VCs pointed to themes as varied as new distribution models, new kinds of interactivity, new tools for creators, the return of advertising business models and even the role of media in a democratic society.

“We are headed toward a content universe where consumers’ power of choice grows to new heights — what premium content to consume and pay for, and how to consume it,” Javelin’s Alex Gurevich wrote. “The consumers will have the final choice! Not traditional media and content distribution companies.”

For this new survey, we heard from 10 VCs — nine who invest in media startups, plus a tenth who’s seeing plenty of media pitches and was happy to share her thoughts. We asked them about the likelihood of further industry consolidation, whether we’ll see more digital media companies take the SPAC route and of course, what they’re looking for in their next investment.

Here’s who we surveyed:

Read their full responses below.

What do you think will be the biggest trend or story in digital media in 2021?

Daniel Gulati: Defining media’s role in a democratic society. What accountability exists when an individual company’s pursuit of scale leads to the spread of disinformation? When a platform’s terms of service appears to collide with constitutional rights, who makes the call and what happens? To what extent should governments support the viability of local media organizations in the face of global competition and a rapidly changing digital landscape?

These are high stakes issues that will be front and center through the year.

Alex Gurevich: The continued disruption of content distribution models, whether that’s the debundling of cable via the plethora of SVOD services, or the way new content is released (i.e., on-demand at home versus movie theaters). We are headed toward a content universe where consumers’ power of choice grows to new heights — what premium content to consume and pay for, and how to consume it. The consumers will have the final choice! Not traditional media and content distribution companies. The pandemic has greatly accelerated this trend.

Matthew Hartman: The two largest social networks, Twitter and Facebook, removed the account of a sitting president and a set of related, follower accounts. This has fundamentally reset the media stack. This will accelerate action the government had already planned to take, including to reshape Section 230. The ripples will be felt throughout media, affecting how news is distributed through social media, what startups can use bigger platforms to grow, what the exit options are for small talent acquisitions and the fragmentation already occurring.

Second, the rise of synthetic media. Algorithmically enhanced or created media is a shift we identified at Betaworks in 2018 and in 2021 it will only increase in scale and scope. Yes, this affects deep fake detection (with companies like Sensity.AI leading the way) and other nefarious uses — but it will also start to fundamentally reshape the way media is created, from the cost of animation to the cost of writing stories, to editing and creating CGI.

Third, game streaming will continue to grow, with audiences that are starting to blow away those of regular TV. An enormous number of people tuned in last year to watch Alexandria Ocasio-Cortez play Among Us on Twitch with popular streamers (she hit 435,000 concurrent viewers at one point). And that wasn’t even close to the biggest event ever on Twitch, David Martinez, aka TheGrefg, hit 2.4 million concurrent viewers for the unveiling of his new Fortnite skin. Game publishers have finally started to understand the power of streamers not just to launch a new game, but to revive old ones, with games that groups of streamers can play together (like Among Us or Rust) soaring in popularity this past year.

Jerry Lu: The emergence of interactive media platforms outside of just gaming.

Because of their isolation due to COVID, people are yearning for social interaction and we’re seeing greater engagement across platforms like Twitch and Zoom, which make interactive communications possible. Previous iterations of media platforms were top-down broadcast, whereby companies produced content they thought consumers would like. Over the past five years, we’ve started to see a greater shift toward the long tail, whereby content comes straight from the consumer.

Gaming and esports were at the forefront of this shift from passive content viewing to interactive entertainment experiences. I believe that 2021 will be the year when we see platforms beginning to embrace interactivity as a form of audience participation, blurring the line between viewer and active participant. I’m excited at the prospect of seeing this form of interactive content consumption applied to other sectors, like education, childcare and commerce, to name a few.

Jana Messerschmidt: We will see a proliferation of products that enable content creators to build businesses outside of traditional media companies. These creators will leverage their existing brand, following and social media engagement to become entrepreneurs, building revenue streams across multiple different products.

There are a plethora of new tools for creators: for writers (Substack, Medium), personalized video shoutouts from creators (Cameo*, PearPop), new audio platforms (LockerRoom*, Clubhouse) or all-in-one tools for creators that include merch, subscriptions, tipping and more (FourthWall* ). Now is the time for creators to be rewarded by their fans for their content creation.

Historically, the big social platforms (Facebook, Instagram, Snap*, Twitter, TikTok) have failed to create meaningful paths for their creators to monetize. They make money from advertisers and thus their resources are focused on those advertising customer demands.

  • denotes Lightspeed portfolio company

Michael Palank: If 2020 was the year every major media company either announced or grew their direct-to-consumer video/audio/gaming offering, 2021 will be the year where those offerings optimize and differentiate or die. We expect the hunger for original content to continue, but we feel the type of content will continue to diversify from both a story and IP perspective and a format perspective. It is not unthinkable that a major media company like Apple, Amazon or Disney looks to acquire Clubhouse in 2021.

As the lines between video games and filmed entertainment continue to blur we can also envision new companies popping up to take advantage of this trend. I also feel these content platforms will need to differentiate by way of better discovery and personalization.

I fully expect every major media company from Disney to Apple to Amazon to Microsoft will be looking for new and innovative ways to separate themselves from the rest of the pack in 2021.

Marlon Nichols: I think that the continued creation of streaming platforms from content creators/owners (e.g., Disney+, HBO Max, etc.) will force downward subscription pricing adjustments across the board and streaming platforms will need to revisit advertising as a revenue stream. That said, we know that watching ads on a paid platform won’t fly with consumers so I believe we’ll see contextually relevant product placement become the accepted form of brand/content collaboration going forward. I led MaC’s investment into Ryff because of this thesis.

Pär-Jörgen Pärson: Institutions and legislators will have a big effect on social media platforms. I think there will be pushes on antitrust behavior, and social networks will have to behave like media — meaning that they also need to take responsibility for the content that’s on their platform, not only from a user agreement standpoint like today but from an editorial standpoint. I think we’ll see many more editors-in-chief in this industry, as editorial becomes more and more important in our polarized world. This has the potential to change the social media platform landscape quite dramatically, and I’m not entirely sure yet on the long-term impact commercially.

M.G. Siegler: It’s sort of boring, but I wouldn’t be shocked if we see a swing back toward advertising-based models. I think there are two parts to this: First, if and when the pandemic recedes, I think a lot of traditional big advertising players like travel, will come roaring back. Second, it feels like there’s been a move away from advertising to paid subscriptions for a while now and I think these things are cyclical.

To be clear, I think both will continue to exist, I just think that after years of underindexing on paid subs, now we’re perhaps on the verge of overindexing on it … Obviously, advertising never went away, I just think it may be due for a bit of a renaissance (though I say that hoping the powers that be make those ads a better user experience — I think that’s the only way there’s not another backlash against them).

Laurel Touby: The biggest trend in digital media will be companies that don’t call themselves media companies, but that clearly draw from the business model playbook of media companies. For example: Companies that monetize their communities by giving sponsors and advertisers access to their audiences; or technology startups that sell wearable products and upsell their customers with access to premium high-value content.

Hans Tung: Contextual social networks: Video and livestreaming with the likes of TikTok and with other players like Instagram and Snap will continue to drive creativity and engagement. Clubhouse is now garnering a lot of attention as audio captures the attention of a new generation. This also creates new opportunities for established audio players like YY or Ximalaya. At the same time, apps like Clubhouse are an evolution of Snap or Twitter where influencers of all sorts gather to build a new following on new platforms.

However, one of the most interesting things we’re seeing is the emergence of contextual social networks that are focused on solving real-life problems. We see a lot more companies taking the best of audio and video experiences and experimenting with the next iteration of apps like Headspace and Calm, to solve societal issues, personal issues such as how to deal with anxiety, etc. These social networks may not scale as quickly or grab headlines like Clubhouse but they’re designed to bring people together to solve problems. We are also seeing professionalized networks such as Valence or Chief use these audio/video networks to address issues for a particular gender or underrepresented group, or apps that create virtual networking for communities.

Digital media delivered with differentiated experiences: Peloton may not immediately jump to mind as a digital-media company but they are one of the best at producing a high-value experience using extremely high-quality content that goes far beyond simple fitness or even the need for hardware. Increasingly more categories will become “Netflix-ized” where content is king and the experience is delivered through your smartphone.

As with Peloton, the experience is further enhanced with social interaction, such as leader boards, access to the best instructors, etc., which in turn expands the reach of the content. It’s a powerful loop that is driven by quality content, and the components feed off each other to make it more accessible. If you then couple it with Affirm to make it more affordable, you’ve got a flywheel on steroids. This pattern will emerge in other categories.

Consumerization of enterprise communication: Another aspect of media is communication, which we are seeing evolve in the enterprise space. It started with Slack a few years ago and Zoom more recently. Now with companies like Yak or the emergence of various conference apps, we see a higher usage frequency between companies, companies and their customers, and within the enterprise itself.

How much time are you spending looking at media startups right now?

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EdgeQ reveals more details behind its next-gen 5G/AI chip

Published January 26, 2021

5G is the current revolution in wireless technology, and every chip company old and new is trying to burrow their way into this ultra-competitive — but extremely lucrative — market. One of the most interesting new players in the space is EdgeQ, a startup with a strong technical pedigree via Qualcomm that we covered last year after it raised a nearly $40 million Series A.

EdgeQ raises $51 million to fuse AI compute and 5G within a single chip

The company has been quite stealthy about its technology as it works on its design (its website as I write this literally says “Welcome to WordPress. This is your first post. Edit or delete it, then start writing!”), but today, the company revealed more details for the first time (and also updated their website).

The most interesting facet of its system-on-a-chip (SoC) design is that it is based on RISC-V. Unlike processor architectures like x86 and Arm, RISC-V is open-source, and one of the first open architectures to reach any sort of enduring popularity and ecosystem. That’s led to a bunch of new companies building on top of it, including now EdgeQ and also SiFive, which we covered late last year.

Vinay Ravuri, EdgeQ’s founder and CEO, explained that the use of RISC-V allows EdgeQ to offer chips with the flexibility of reprogrammable processors known as FPGAs while also offering a more cohesive and integrated product with better power savings. In his view, that’s been one of the big challenges in the wireless communications market to date with the rollout of 5G.

“When you are in a closed system, it compacts nicely, and everything matches,” he said, pointing to market leaders like Huawei and Ericsson whose vertically-integrated base stations are widely deployed throughout the world. The problem is that customers feel stifled by having all of their equipment come from one, irreplaceable vendor. Meanwhile, with a purely open system based on standards like OpenRAN, “you get a clunky solution” that’s cobbled together from off-the-shelf parts. That leads to increased power consumption since the components in these boxes were never faithfully designed to be used together.

Ravuri says that EdgeQ stands in the middle between open and closed, offering an extensible system that is also integrated and may save, in some instances, up to 50% of the power demand for a wireless base station. The key is combining machine learning into wireless communications through a better SoC and having all the parts work seamlessly together. “The uniqueness of the communications chips is in the algorithms,” he said. “You are not selling sand, you are not connecting gates and saying this is a processor. You are connecting gates and here is an algorithm for the physical layer of communications.”

EdgeQ founder and CEO Vinay Ravuri. Photo via EdgeQ.

Adil Kidwai, who is VP and head of product at EdgeQ, said that “Under the hood, it is hardware instructions that are controlled by software … It’s a ‘soft’ modem with very low power consumption.” Since EdgeQ is based on RISC-V, the existing toolchain available in that ecosystem also applies to the company’s product, allowing engineers to use compilers and debuggers that have been built for RISC-V. Ravuri noted that EdgeQ has added about 50 to 100 of its own vector extensions to the base RISC-V implementation to optimize performance.

With the product’s design more firmly established, he said that the company is looking to sample its system with customers in the first half of this year. “Once we sample, there is a productization cycle that customers take,” he said, and he intends to be starting revenue growth by 2022. The EdgeQ base station is compatible according to the company with OpenRAN option 7.x and option 6.

The company also noted for the first time today that Paul Jacobs, the former CEO of Qualcomm, and Matt Grob, the company’s former CTO, have both joined EdgeQ’s advisory board in an official capacity. The two met Ravuri back when he was at Qualcomm and have been in touch throughout EdgeQ’s development.

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Opal raises $4.3 million for its ‘digital well-being’ assistant for iPhone

Published January 26, 2021

Many people want to develop better screen-time habits, but don’t have a good set of tools to do so. A new startup, Opal, aims to help. The company, now backed by $4.3 million in seed funding, has developed a digital well-being assistant for iOS that allows you to block distracting websites and apps, set schedules around app usage, lock down apps for stricter and more focused quiet periods, and more.

The service works by way of a VPN system that limits your access to apps and sites. But unlike some VPNs on the market, Opal is committed to not collecting any personal data on its users or their private browsing data. Instead, its business model is based on paid subscriptions, not selling user data, it says.

Timed with its public debut, Opal also today announced its initial financing in a round led by Nicolas Wittenborn at Adjacent, a mobile-focused VC fund. Other investors included Harry Stebbings, Steve Schlafman, Alex Zubillaga, Kevin Carter, Thibaud Elziere, Jean-Charles Samuelian-Werve, Alban Denoyel, Isai, Secocha Ventures, Speedinvest, and others.

Image Credits: Opal, founder Kenneth Schlenker

The idea for Opal comes from Paris-based Kenneth Schlenker, a longtime technologist who previously founded and sold an art marketplace startup ArtList and later led mobility company Bird’s expansion in France.

Schlenker, who grew up in a small, quiet village in the Alps, says he got into technology at a young age.

“I sort of got obsessed, like many of us, by the potential of technology and its amazing power of attraction — making connections, learning new things, all sorts of incredible opportunities,” he explains. “But I’ve then spent the last 10 years and more trying to seek a balance between this need for connection and this need for disconnection.”

In more recent years, Schlenker came to realize that others were having the same problem, including those outside the tech industry. That drove him to build Opal, with the goal of helping people better achieve balance in their lives so they could reconnect with loved ones, spend time in nature or just generally go offline to focus on other areas of their lives.

At a basic level, Opal’s VPN allows users to block themselves from using dozens of distracting apps and sites for certain periods of time, including social media, news, productivity apps and more.

Social media, in particular, has been a huge problem in recent years, Schlenker says.

“In particular, Instagram, Facebook and Twitter — social media is where you feel like you’re learning something, and you feel like you’re connecting with people. So it’s good. But on the other hand, it’s very hard to stay intentional,” he explains. “It’s okay to pick up your phone and go to Instagram, but when you ‘wake up’ 30 minutes later, you usually feel really bad. You feel like, ‘where’s the time gone?’, ‘what did I just do?,’ ” he says.

Opal addresses this problem through a handful of features.

Image Credits: Opal

The free service allows you to block distracting websites and apps and take breaks throughout the day. By upgrading to the paid membership, Opal users can schedule time off from apps to establish recurring downtimes — whether that’s for family dinners or working hours, or anything else. They also can use a more extreme version of this feature called Focus Mode, which locks you out of apps in a way that’s not cancelable.

While the company is using a VPN to make this system work, it’s being transparent and straightforward about its data collection practices.

“There is zero private browsing data that leaves your phone,” Schlenker insists. “Anything you do on your phone outside of Opal’s app stays local on your phone and is never stored on any of our servers or any other servers. That’s very important to us,” he says.

From inside Opal’s app, the company claims it only collects usability and crash information — not browsing data. And the usability data is completely anonymized for another layer of privacy. Opal also doesn’t require an email to begin using the app. It only asks for one if you choose to pay.

Image Credits: Opal

 

These core principles are also documented on Opal’s privacy page, and are why Schlenker believes his app won’t face the challenges that other screen-time apps on the App Store have experienced in the past.

As you may recall, Apple cracked down on the screen time app industry a couple of years ago — a move Apple said was focused on protecting user privacy, but has also been raised as a possible example of anticompetitive behavior. Many of the apps at the time had been using techniques Apple claimed put consumers’ privacy and security at risk, as they gave third-parties elevated access to users’ devices. This was particularly concerning because many of the impacted apps were marketed as parental control services — meaning the end users were often children.

Opal, meanwhile, is targeting adults, and perhaps teenagers, who want to develop better screen-time habits. It is not selling this as a parental control system, however.

Image Credits: Opal

At launch, Opal can block over 100 apps and sites across several categories, including Facebook, Instagram, Snapchat, TikTok, Reddit, Pinterest, YouTube, Netflix, Twitch, Gmail, Outlook, Slack, Robinhood, WhatsApp, WeChat and others, including those in the news, adult and gambling categories.

Users can choose to block the apps for short breaks — 5, 10 or 60 minutes — throughout the day. You can also set an intention and set a timer before using an app, to help you avoid the issue of losing track of time. And you can set focus timers or scheduled times to automatically shut off app usage.

You can track your progress by viewing the “time saved” and you can share your successes across social media. In time, Schlenker plans to add more of a scoring mechanism to Opal that will help you stay accountable to your original goals.

Image Credits: Opal

Though work on the app only began in 2020, Opal began attracting attention as it publicized its plans on Twitter and ran its private beta, which grew from hundreds to thousands of users this year, saving its users an average of two hours per day.

Though Schlenker had connections with many of the angel investors who have since backed Opal, he says the interest from institutional and larger investors was all inbound.

“It was not our intention to raise so much, so early,” Schlenker notes.

The funds will be used to help Opal grow its team, particularly engineering, design as well as product. The company will also soon launch a version of Opal for Chrome and later, Android, and will experiment with more social features around sharing and hosting group sessions.

The app is currently a free download on the App Store with an optional $59.99/year subscription plan.

 

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Smart lock maker Latch teams with real estate firm to go public via SPAC

Published January 25, 2021

This week, Latch becomes the latest company to join the SPAC parade. Founded in 2014, the New York-based company came out of stealth two years later, launching a smart lock system. Though, like many companies primarily known for hardware solutions, Latch says it’s more, offering a connected security software platform for owners of apartment buildings.

The company is set to go public courtesy of a merger with blank check company TS Innovation Acquisitions Corp. As far as partners go, Tishman Speyer Properties makes strategic sense here. The New York-based commercial real estate firm is a logical partner for a company whose technology is currently deployed exclusively in residential apartment buildings.

“With a standard IPO, you have all of the banks take you out to all of the big investors,” Latch founder and CEO Luke Schoenfelder tells TechCrunch. “We felt like there was an opportunity here to have an extra level of strategic partnership and an extra level of product expansion that came as part of the process. Our ability to go into Europe and commercial offices is now accelerated meaningfully because of this partnership.

The number of SPAC deals has increased substantially over the past several months, including recent examples like Taboola. According to Crunchbase, Latch has raised $152 million, to date. And the company has seen solid growth over the past year — not something every hardware or hardware adjacent company can say about the pandemic.

As my colleague Alex noted on Extra Crunch today, “Doing some quick match, Latch grew booked revenues 50.5% from 2019 to 2020. Its booked software revenues grew 37.1%, while its booked hardware top line expanded over 70% during the same period.”

“We’ve been a customer and investor in Latch for years,” Tishman Speyer President and CEO Rob Speyer tells TechCrunch. “Our customers — the people who live in our buildings — love the Latch product. So we’ve rolled it out across our residential portfolio […] I hope we can act as both a thought partner and product incubator for them.”

While the company plans to expand to commercial offices, apartment buildings have been a nice vertical thus far — meaning the company doesn’t have to compete as directly in the crowded smart home lock category. Among other things, it’s probably a net positive if you’re going head to head against, say Amazon. That the company has built in partners in real estate firms like Tishman Speyer is also a net positive.

Schoenfelder says the company is looking toward such partnerships as test beds for its technology. “Our products have been in the field for many years in multifamily. The usage patterns are going to be slightly different in commercial offices. We think we know how they’re going to be different, but being able to get them up and running and observe the interaction with products in the wild is going to be really important.”

The deal values Latch at $1.56 billion and is expected to close in Q2.

Unpacking Chamath Palihapitiya’s SPAC deals for Latch and Sunlight Financial

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Fintechs could see $100 billion of liquidity in 2021

Published January 25, 2021
Jake Jolis
Contributor

Jake Jolis is a partner at Matrix Partners and invests in seed and Series A technology companies including marketplaces and software.
More posts by this contributor

Dana Stalder
Contributor

Dana Stalder is a partner at Matrix Partners, where he invests predominantly in fintech, consumer marketplaces and enterprise software.
More posts by this contributor

Ben Altshuler
Contributor

Ben Altshuler is a partner at Matrix Partners who focuses on fintech and infrastructure investments.

Three years ago, we released the first edition of the Matrix Fintech Index. We believed then, as we do now, that fintech represents one of the most exciting major innovation cycles of this decade. In 2020, all the long-term trends forcing change in this sector continued and even accelerated.

The broad movement away from credit toward debit, particularly among younger consumers, represents one such macro shift. However, the pandemic also created new, unforeseen drivers. Among them, millennials decamped from their rentals in crowded cities to accelerate their first home purchases to the benefit of proptech companies and challenger mortgage players alike.

E-commerce saw an enormous acceleration in growth rates, furthering adoption of online payments platforms. Lastly, low interest rates and looming inflation helped pave the way for the price of Bitcoin to charge toward $30,000. In short, multiple tailwinds combined to produce a blockbuster year for the category.

In this year’s refresh of the Matrix Fintech Index, we’ll divide our attention into three parts. First, a look at the public stocks’ performance. Second, liquidity. Third, we highlight one major trend in the sector: Buy Now Pay Later, or BNPL.

Public fintech stocks rose 97% in 2020

For the fourth straight year, the publicly traded fintechs massively outperformed the incumbent financial services providers as well as every mainstream stock index. While the underlying performance of these companies was strong, the pandemic further bolstered results as consumers avoided appearing in-person for both shopping and banking. Instead, they sought — and found — digital alternatives.

For the fourth straight year, the publicly traded fintechs massively outperformed the incumbent financial services providers as well as every mainstream stock index.

Our own representation of the public fintechs’ performance is the Matrix Fintech Index — a market cap-weighted index that tracks the progress of a portfolio of 25 leading public fintech companies. The Matrix fintech Index rose 97% in 2020, compared to a 14% rise in the S&P 500 and a 10% drop for the incumbent financial service companies over the same time period.

2020 performance of individual fintech companies vs. SPX

2020 performance of individual fintech companies vs. SPX Image Credits: CapiQ, Yahoo Finance

 

Matrix U.S. Fintech Index, 2016 -2020

Matrix U.S. Fintech Index, 2016 -2020 Image Credits: CapiQ, Yahoo Finance

E-commerce undoubtedly stood out as a major driver. As a category, retail e-commerce grew 35% YoY as of Q3, propelling PayPal and Shopify to add over $160 billion of market capitalization over the year. For its part, PayPal in the third quarter signed up 15 million net new active accounts (its highest ever).

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Goalsetter raises $3.9 million to teach financial literacy to kids

Published January 25, 2021

Goalsetter, a platform that helps parents teach their kids financial literacy, announced the raise of a $3.9 million seed round this morning, led by Astia.

PNC Bank, Mastercard, U.S. Bank, Northwestern Mutual Future Ventures, Elevate Capital, Portfolia’s First Step and Rising America Fund and Pipeline Angels also participated in the round. The round also saw participation from a handful of individual investors including Robert F. Smith, Kevin Durant, Chris Paul, Baron Davis, Sterling K. Brown, Ryan Bathe, CC Sabathia and Amber Sabathia.

Goalsetter launched in 2019 out of the Entrepreneurs Roundtable Accelerator. Founded by Tanya Van Court, who lost over $1 million in the 2001 bubble burst, the platform teaches financial literacy to children of all ages, helping them learn economic concepts, lingo and the principles of financial health.

After long stints at Nickelodeon and ESPN, Van Court understands deeply how kids learn and what keeps their attention. She vowed to make sure that her children were never ignorant of what it takes to protect their wealth and create more.

The app also allows parents to give allowances through the app, and even pay out their own specified amount for every quiz question the kid gets right in the app. Plus, family and friends can give “goal cards” instead of gift cards, helping kids save for the things they really want in the future.

The company recently launched a debit card for kids, as well, letting parents control the way the card is used and even lock it until their kids have passed the week’s financial literacy quiz.

Families save an average of $120 a month on the platform, and Van Court says that two families saved over $10,000 in the last year.

The company is also launching a massive campaign next week for Black History Month with the goal of closing the wealth gap among Black children and kids of color through financial education.

“It’s one thing to put a debit card into your teenager’s hands,” said Van Court. “That’s great. That teaches them how to spend money. It’s another thing to teach kids the core concepts about how to build wealth, or to know the difference between putting your money into an investment account, or putting your money into a CD versus a mutual fund versus a savings account. We teach what interest rates are, and what compound interest means. Our focus is on financial education because it’s not enough to teach kids how to spend.”

Goalsetter raised $2.1 million in 2019 and now adds this latest round to that for a total of $6 million raised. This latest round was oversubscribed, giving Van Court the opportunity to be super selective about her investors.

“Every single one of these investors has a demonstrated commitment prior to people marching in the streets in April, to social justice and to investing in diversity and inclusion initiatives and people,” said Van Court. “Every single one of them. That was really important because we were oversubscribed and we had the luxury of being able to pick who our investors were. Every one of the investors that we invited to our table were investors who we knew invited folks who look like us in 2019 and 2018 and 2017 to their table.”

Goalsetter gives parents a way to teach their kids how to save money

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Virgin Orbit will launch first Dutch defense satellite in mission that will demo rapid response capabilities

Published January 25, 2021

Virgin Orbit isn’t slowing down after joining the exclusive club of small launch companies that have made it to orbit — the company just announced that it’s flying a payload on behalf of the Royal Netherlands Air Force (RNAF). This is the first-ever satellite being put up by the Dutch Ministry of Defense, and it’s a small satellite that will act as a test platform for a number of different communications experiments.

The satellite is called BRIK-II — not because it’s the second of its kind, but rather because it’s named after Brik, the first airplane ever owned and operated by the RNAF. This mission is one of Virgin Orbit’s first commercial operations after its successful test demonstration and will fly sometime later this year. It’s also being planned as a rideshare mission, with other payloads expected to join — likely from the U.S. Department of Defense, which is working with Virgin Orbit’s dedicated U.S. defense industry subsidiary VOX Space on planning what they’ll be adding to the mission load out.

This upcoming mission is actually a key demonstration of a number of Virgin Orbit’s unique advantages in the launch market. For one, it’ll show how the U.S. DOD and its ally defense agencies can work together in the space domain when launching small communications satellites. Virgin Orbit is also going to use the mission as an opportunity to show off its “late-load integration” capabilities — effectively, how it can add a payload to its LauncherOne rocket just prior to launch.

For this particular flight, there’s no real reason to do a late-load integration, since there’s plenty of lead time, but part of Virgin’s appeal is being able to nimbly add satellites to its rocket just before the carrier jet that flies it to its take-off altitude leaves the runway. Demonstrating that will go a long way to help illustrate how it differentiates its services from others in the launch market, such as Rocket Lab and SpaceX.

Watch Virgin Orbit launch a rocket to space from a modified 747 for the first time

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BlackCart raises $8.8M Series A for its try-before-you-buy platform for online merchants

Published January 25, 2021

A startup called BlackCart is tackling one of the key challenges with online shopping: an inability to try on or test out the merchandise before making a purchase. That company, which has now closed on $8.8 million in Series A funding, has built a try-before-you-buy platform that integrates with e-commerce storefronts, allowing customers to ship items to their home for free and only pay if they choose to keep the item after a “try on” period has lapsed.

The new round of financing was led by Origin Ventures and Hyde Park Ventures Partners, and saw participation from Struck Capital, Citi Ventures, 500 Startups and several other angel investors, including Christian Sullivan of Republic Labs, Dean Bakes of M3 Ventures, Greg Rudin of Menlo Ventures, Jordan Nathan of Caraway Cookware and First National Bank CFO Nick Pirollo, among others.

The Toronto-based company last year had raised a $2 million seed.

Image Credits: BlackCart

BlackCart founder Donny Ouyang had previously founded online tutoring marketplace Rayku before joining a seed-stage VC fund, Caravan Ventures. But he was inspired to return to entrepreneurship, he says, after experiencing a personal problem with trying to order shoes online.

Realizing the opportunity for a “try before you buy” type of service, Ouyang first built BlackCart in 2017 as a business-to-consumer (B2C) platform that worked by way of a Chrome extension with some 50 different online merchants, largely in apparel.

This MVP of sorts proved there was consumer demand for something like this in online shopping.

Ouyang credits the earlier version of BlackCart with helping the team to understand what sort of products work best for this service.

“I think, in general, for try-before-you-buy, anything that’s moderate to higher price points, lower frequency of purchase, where the customer makes a considered purchase decision — those perform really well,” he says.

Two years later, Ouyang took BlackCart to 500 Startups in San Francisco, where he then pivoted the business to the B2B offering it is today.

Image Credits: BlackCart

The startup now provides a try-before-you-buy platform that integrates with online storefronts, including those from Shopify, Magento, WooCommerce, Big Commerce, SalesForce Commerce Cloud, WordPress and even custom storefronts. The system is designed to be turnkey for online retailers and takes around 48 hours to set up on Shopify and around a week on Magento, for example.

BlackCart has also developed its own proprietary technology around fraud detection, payments, returns and the overall user experience, which includes a button for retailers’ websites.

Because the online shoppers aren’t paying upfront for the merchandise they’re being shipped, BlackCart has to rely on an expanded array of behavioral signals and data in order to make a determination about whether the customer represents a fraud risk. As one example, if the customer had read a lot of helpdesk articles about fraud before placing their order, that could be flagged as a negative signal.

BlackCart also verifies the user’s phone number at checkout and matches it to telco and government data sets to see if their historical addresses match their shipping and billing addresses.

Image Credits: BlackCart

After the customer receives the item, they are able to keep it for a period of time (as designated by the retailer) before being charged. BlackCart covers any fraud as part of its value proposition to retailers.

BlackCart makes money by way of a rev share model, where it charges retailers a percentage of the sales where the customers have kept the products. This amount can vary based on a number of factors, like the fraud multiplier, average order value, the type of product and others. At the low end, it’s around 4% and around 10% on the high end, Ouyang says.

The company has also expanded beyond home try-on to include try-before-you-buy for electronics, jewelry, home goods and more. It can even ship out makeup samples for home try-on, as another option.

Once integrated on a website, BlackCart claims its merchants typically see conversion increases of 24%, average order values climb by 51% and bottom-line sales growth of 27%.

Koio, the D2C luxury sneaker brand, raises $6 million

To date, the platform has been adopted by more than 50 medium-to-large retailers, as well as e-commerce startups, like luxury sneaker brand Koio, clothing startup Dia&Co, online mattress startup Helix Sleep and cookware startup Caraway, among others. It’s also under NDA now with a top-50 retailer it can’t yet name publicly, and has contracts signed with 13 others that are waiting to be onboarded.

Soon, BlackCart aims to offer a self-serve onboarding process, Ouyang notes.

“This would be later, end of Q2 or early Q3,” he says. “But I think for us, it will still be probably 80% self-serve, and then larger enterprises will want to be handheld.”

With the additional funding, BlackCart aims to shift to paying the merchant immediately for the items at checkout, then reconciling afterwards in order to be more efficient. This has been one of merchants’ biggest feature requests, as well.

Image Credits: BlackCart; team photo

The funding will also allow BlackCart to expand its remotely distributed 10-person team to around 50 by year-end, including engineers, product specialists, customer support staff and sales.

More broadly, it aims to quickly capitalize on the growth in the e-commerce market, driven by the COVID-19 pandemic.

Cookware startup Caraway raises $5.3M as it eyes new product categories

“[We want to] take advantage of the favorable macroeconomic situation to scale as quickly as possible,” Ouyang explains. “We’re hoping to get to around $250 million in transactions through our platform by the end of 2021. And this would be driven by both engineering and sales hires, and just pushing it up,” he says.

Longer-term, Ouyang envisions adding more consumer-facing features to BlackCart’s platform, like on-demand returns where a courier comes to the house to pick up your return, for example.

“Our firm is excited to partner with BlackCart as it makes try-before-you-buy the standard in online shopping,” said Prashant Shukla of Origin Ventures, who now sits on BlackCart’s board, as result of the new financing. “Its underwriting technology provides merchants with peace of mind, and its best-in-class consumer experience delivers significant sales and conversion lifts. Digital Native generations expect to be able to shop online exactly as they would in a retail store, and BlackCart is the only company providing this experience,” he adds.

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