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Pace launches out of private beta with a plan to scale virtual group therapy

One in five people have a mental health illness. Pace, a new startup founded by Pinterest and Affirm executives, wants to pay attention to the other four in that statistic.

“Nobody is perfectly mentally healthy all the time,” said Jack Chou, Pace co-founder. “It’s a non-existent idea, everyone is sort of swimming in between being clinically mentally unhealthy and perfectly mentally happy.”

While diagnosable mental health conditions might get an individual medication or therapy, those that live in a grey space might still need resources to stay afloat. After Chou experienced the detrimental effects of burnout while working for Pinterest and Affirm, and co-founder Cat Lee, formerly of Pinterest and Maveron, experienced a personal travesty, the former colleagues realized there needed to be a way to help people who didn’t fit squarely into one bucket.

So Pace, which launched out of private beta today, wants to address this fallacy by creating small-group training classes for people interested in taking care of their emotional and mental health. It is launching with $1.9 million in seed funding. Investors include Nellie and Max Levchin, Jeff Weiner, Emilie Choi, Ben Silbermann, Box Group, and SV Angel.

The core of the product is a 90-minute live video group session once a week, delivered through Pace’s platform. The video component integrates with Twilio and Agora (and interestingly, not Zoom, because its SDK lacks personalization options). Users can attend the sessions on Web, iOS or Android.

Image Credits: Pace

Pace forms cohorts of eight to 10 people around shared interest or identities, such as a founder group or parent group. Then, Pace interviews a new user for 15 to 30 minutes to learn about what they hope to get out of the experience.

Once a group is formed, they meet weekly with a facilitator at the helm. While it’s not trying to be a therapy replacement, the startup is looking for facilitators who are licensed in mental health practice. To help them do this, Pace secured two founding members who are psychologists: Dr. Kerry Makin-Byrd and Dr. Vivian Oberling.

When users sign on, they are prompted to pick three words that describe themselves from dozens of options. Those words show up under their video as they talk, and help skip some small talk in the beginning of the sessions.

The group talks about a variety of topics, from how to manage stress to how to adapt to a remote world. There is no formal curriculum, but each class has a takeaway for participants to leave with.

Pace doesn’t follow any specific curriculum during the meetings, but instead uses the time for people to talk through their feelings. Facilitators are licensed mental health clinicians, with the majority of the leaders being part-time or freelancers. It plans to introduce asynchronous ways for group members to chat and stay in touch beyond the weekly class, as well as spend time building out a product that feels beyond a Zoom call.

Mental health software startups are on a tear right now. Last month, Lyra Health raised $175 million at a $2.25 billion valuation to connect employees to therapists and mental health services. Another telehealth provider, Talkspace, announced today that it was going public through a SPAC. There’s also Calm, last valued at $2 billion, and Headspace, its biggest competitor in the mindfulness app space.

Pace’s focus is more similar to the latter than the former: It’s avoiding the telehealth label and positioning itself more as supplementary to formal health services.

“Our hope is that as [therapists] have individual patients who they’d like to incorporate some group work, or need a next thing, that we’re here for that too,” says Chou.

One of Pace’s closest competitors is Coa, which launched with $3 million in seed funding in October 2020. The startup is similarly using small-group fitness culture and applying it to mental health. It mixes lecture-style teaching with breakout sessions to breed conversation.

Pace wouldn’t expand on how it differentiates from Coa beyond alluding to upcoming product features and community investments. Coa charges $25 for drop-in classes (sticking to that fitness class theme) while Pace charges $45 per week for the same group to meet for months at a time. While Coa has licensed therapists, Pace has licensed mental health clinicians.

Coa co-founders Alexa Meyer and Dr. Emily Anhalt say their service is unique from Pace in a curriculum perspective.

“Although all of Coa’s classes are facilitated by licensed therapists, Coa’s classes are different from group therapy,” Meyer said. Coa uses Anhalt’s research around mental happiness to create programming. Both companies are still pre-launch, but Coa says it has 6,000 people on its waitlist.

For both startups, the hurdles ahead are common for any startup: customer acquisition, effectiveness in tracking outcomes and scaling an innately emotional and personalized experience. As Homebrew’s Hunter Walk pointed out in a recent blog post, vulnerable populations being exposed to venture-level risk is a difficult phenomenon. Startups fail often, and in this case, that could mean leaving without once-critical support people who are depending on group therapy.

Going forward, the real winner in the mental health fitness space will come down to a thoughtful curriculum and a user experience that brings out vulnerability in people even over a virtual setting. Regardless, innovation pouring into the sector couldn’t come at a better time.

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UK on-demand supermarket Weezy raises $20M Series A led by NYC’s Left Lane Capital

Weezy — an on-demand supermarket that delivers groceries in as fast as 15 minutes — has raised $20 million in a Series A funding led by New York-based venture capital fund Left Lane Capital. Also participating were U.K.-based fund DN Capital, earlier investors Heartcore Capital and angel investors, notably Chris Muhr, the Groupon founder.

Although the company hasn’t made mention of a later U.S. launch, the presence of U.S. investors would tend to suggest that. Weezy is reminiscent of Kozmo, the on-demand groceries business from the dot-com boom of the late ’90s. However, it differs from Postmates in that it doesn’t do pickups.

The cash injection will be used to expand its grocery delivery service across London and the broader UK, and open two fulfillment centers across London. Some 40 more U.K. sites are planned by the end of 2021 and it plans to add 50 new employees in the next four months.

Launched in July 2020, Weezy uses its own delivery people on pedal cycles or electric mopeds to deliver goods in less than 15 minutes on average. As well as working with wholesalers, it also sources groceries from independent bakers, butchers and markets.

It has pushed at an open door during the pandemic. In Q2 2020, half a million new shoppers joined the grocery delivery sector, which is now worth £14.3 billion in the U.K., according to research.

Kristof Van Beveren, co-founder and CEO of Weezy, said in a statement: “People are no longer happy to wait around for deliveries, and there is strong demand for a more efficient service.”

Weezy’s co-founders are Kristof Van Beveren and Alec Dent. Van Beveren is formerly from the consumer goods world at Procter & Gamble and McKinsey & Company, while Dent headed up operations at U.K. startup Drover and business development at BlaBlaCar.

Harley Miller, managing partner, Left Lane Capital, commented: “Weezy’s founding team have the right balance of drive, experience and temperament to lead in e-commerce innovation and convenience within the UK grocery market and beyond.”

Nenad Marovac, founder and managing partner, DN Capital, said: “Even before the pandemic, interest in online grocery shopping was on the rise. The first time I ordered from Weezy, my delivery arrived in seven minutes and I was hooked.”

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Zocdoc founder returns with Shadow, an app that finds lost dogs

Every year, around 10 million pets go missing in the U.S., and millions of those end up in shelters where they aren’t always reunited with their owners, due to their lack of identification or a microchip. A new mobile app, Shadow, aims to tackle this problem by leveraging a combination of a volunteer network and A.I. technology to help dog owners, in particular.

The startup is working in partnership with animal shelters and rescue organizations around the U.S. to pull in photos of the dogs they’re currently housing, then supplements this with photos pulled from social media platforms, like Twitter and Facebook.

It then uses A.I. technology to match the photograph of the missing dogs to possible matches from nearby shelters or the web.

Image Credits: Shadow

If there’s not a match found, Shadow will then programmatically set a search radius based on where and when the dog went missing, and suggest other actions that the dog’s owner can take as the next steps.

This includes viewing all the photographs from the shelters directly, in the case that the technology matching process missed a possible match, as well as working with other Shadow users to help crowdsource activities like hanging “Lost Dog” flyers around a neighborhood, for example.

The app also relies on a network of volunteers who help by also reviewing shelter photographs and broadcasting missing posters to social media sites they use to increase the chances of the dog being found. Dog owners can even advertise a reward in the app to encourage people to help search.

Today, Shadow has grown its volunteer user base to over 30,000. And it’s partnered with the ASPCA, Animal Care Centers of New York and L.A., the Dallas shelter system and others.

Image Credits: Shadow

While Shadow is free to use, it makes money through a virtual tipping mechanism when it makes a successful match and the dog is found. It also offers users the ability to buy an Instagram ad in-app for $10. Here, Shadow provides the visual assets and manages the ad-buying process and placement process on owners’ behalf.

The startup, founded by former Zocdoc founder Cyrus Massoumi, has been in a sort of public stealth mode for a few years as it grew beyond its hometown of New York. It’s now offering dog-finding services in 76 counties across 20 U.S. states.

We should note that Massoumi’s exit from Zocdoc was complicated. He sued his co-founders and CFO for orchestrating a plot to oust him from the company during a Nov. 2015 board meeting, claiming fraud. The lawsuit detailed the internal strife inside Zocdoc at the time. A New York Supreme Court judge recently determined this lawsuit, which is ongoing, needs to be filed in Delaware, instead of New York. So a ruling is yet to be determined.

Ahead of this, Zocdoc had been accused by Business Insider of having developed a stressful, “bro culture,” in which young, male employees would make inappropriate remarks about the women who worked there. This was ahead of the larger rise of the #MeToo movement, which has since impacted how businesses address these issues in the workplace.

Massoumi disputes the claims were exactly as described by the article. The company had 300 salespeople at the time, and while he agrees some people may have acted inappropriately, he also believes the company’s response to those actions was handled properly.

“The allegations were fully investigated at Zocdoc and found to be without merit,” he told TechCrunch, adding that Zocdoc was repeatedly recognized as a “best place to work” while he was CEO. (There were never allegations against Massoumi, but ultimately, the buck stops with the CEO.)

Shadow today claims a different makeup. It has a team of 12 people, and two-thirds of its product and engineering team are women. Some Zocdoc investors have also returned to back Massoumi again.

The startup is funded by Founders Fund, Humbition (Massoumi and Indiegogo founder Slava Rubin’s fund), Lux Capital, firstminute Capital, and other angels, including a prior Zocdoc investor.

Despite the complicated Zocdoc history, the work Shadow is doing is solving a problem many people do care about. Millions of pet owners lose their pets to euthanization as they end up at shelters that cannot keep animals indefinitely due to lack of space. Meanwhile, the current system of having lost-pet messages distributed across social media can mean many of those posts aren’t seen — especially in larger metros where there are numerous “lost pet” groups.

Image Credits: Shadow

As Shadow began its work in 2018, it was local to the New York area. Its first year, it reunited 600 dogs. The next year, it reunited 2,000 dogs. The third year, it reunited 5,000 dogs. Today, it’s nearing 10,000 dogs reunited with owners.

More than half of those were since the pandemic began, which saw many new pet owners and increased time spent outdoors with those pets, when dogs can sometimes get loose.

Massoumi says he was inspired to found Shadow after a friend lost his own dog, the namesake Shadow. It took the friend over a month to find the dog after both following false leads and being connected with people who tried to help him.

“I’m thinking to myself, this is something that happens 100 million times a year, globally … and for people who love pets, this is a lost family member,” Massoumi explains. “It seemed to me to be a similar problem that I’d already been solving in healthcare, where there’s fragmentation — people want to see the doctor and the doctor wants to see the patient, but there’s just not a central way to make it work,” he says.

More broadly, he wants to see technology being put to good use to solve problems that people actually care about.

“I think there needs to be more technology that injects the humanity back in what everyone does. I think that it’s very core that’s what we’re doing,” he says.

Shadow’s app is a free download on iOS and Android.

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Venture capitalists react to Visa-Plaid deal meltdown

Congratulations, you’re no longer selling your company for billions of dollars!

As strange as it sounds, that’s the leading perspective from venture capitalists concerning Plaid, now that its much-touted sale to Visa has fallen apart.

The $5.3 billion deal would have seen banking API startup Plaid join consumer payments and credit giant Visa. But the American government took a dim view of the deal, and according to Axios reporting, Plaid felt like it could be worth more money in time.

The TechCrunch team has collected views from venture capitalists, analysts and Anshu Sharma, CEO of another API-powered startup and a former VC to get a better view on the perspectives in the market concerning the blockbuster breakup.

From the venture capital side of things, most takes we received were bullish regarding Plaid’s chances now that it’s no longer being taken over by Visa. Amy Cheetham, for example, of Costanoa Ventures, said that the result is “good for the company, ultimately.” She added that Plaid may now see better “talent acquisition,” faster product decisions and a better eventual valuation.

“There is so much left for them to build in fintech infrastructure,” Cheetham said in an email, adding that she sees “Stripe-like scale potential” in Plaid. Stripe is reportedly raising capital at a valuation that could reach $100 billion.

Cheetham is not alone in her bullish perspective. Nico Berandi of Animo Ventures wrote to TechCrunch to say that he “still wishes” that his firm had been “around back then to have invested” in Plaid, adding a smiley face at the end of his missive.

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Pat Gelsinger stepping down as VMware CEO to replace Bob Swan at Intel

In a move that could have wide ramifications across the tech landscape, Intel announced that VMware CEO Pat Gelsinger would be replacing interim CEO Bob Swan at Intel on February 15th. The question is why would he leave his job to run a struggling chip giant.

The bottom line is he has a long history with Intel, working with some of the biggest names in chip industry lore before he joined VMware in 2009. It has to be a thrill for him to go back to his roots and try to jump start the company.

“I was 18 years old when I joined Intel, fresh out of the Lincoln Technical Institute. Over the next 30 years of my tenure at Intel, I had the honor to be mentored at the feet of Grove, Noyce and Moore,” Gelsinger wrote in a blog post announcing his new position.

Certainly Intel recognized that the history and that Gelsinger’s deep executive experience should help as the company attempts to compete in an increasingly aggressive chip industry landscape. “Pat is a proven technology leader with a distinguished track record of innovation, talent development, and a deep knowledge of Intel. He will continue a values-based cultural leadership approach with a hyper focus on operational execution,” Omar Ishrak, independent chairman of the Intel board, said in a statement.

But Gelsinger is walking into a bit of a mess. As my colleague Danny Crichton wrote in his year-end review of the chip industry last month, Intel is far behind its competitors, and it’s going to be tough to play catch-up:

Intel has made numerous strategic blunders in the past two decades, most notably completely missing out on the smartphone revolution and also the custom silicon market that has come to prominence in recent years. It’s also just generally fallen behind in chip fabrication, an area it once dominated and is now behind Taiwan-based TSMC, Crichton wrote.

Patrick Moorhead, founder and principal analyst at Moor Insights & Strategy, agrees with this assertion, saying that Swan was dealt a bad hand, walking in to clean up a mess that has years long timelines. While Gelsinger faces similar issues, Moorhead thinks he can refocus the company. “I am not foreseeing any major strategic changes with Gelsinger, but I do expect him to focus on the company’s engineering culture and get it back to an execution culture,” Moorhead told me.

The announcement comes against the backdrop of massive chip industry consolidation last year with over $100 billion changing hands in four deals, with Nvidia nabbing ARM for $40 billion, the $35 billion AMD-Xilink deal, Analog snagging Maxim for $21 billion and Marvell grabbing Inphi for a mere $10 billion, not to mention Intel dumping its memory unit to SK Hynix for $9 billion.

As for VMware, it has to find a new CEO now. As Moorhead says, the obvious choice would be current COO Sanjay Poonen, but for the time being, it will be CFO Zane Rowe serving as interim CEO, rather than Poonen. In fact, it appears that the company will be casting a wider net than internal options. The official announcement states, “VMware’s Board of Directors is initiating a global executive search process to name a permanent CEO…”

Holger Mueller, an analyst at Constellation Research, says it will be up to Michael Dell to decide who to hand the reins to, but he believes Gelsinger was stuck at Dell and would not get a broader role, so he left.

“VMware has a deep bench, but it will be up to Michael Dell to get a CEO who can innovate on the software side and keep the unique DNA of VMware inside the Dell portfolio going strong, Dell needs the deeper profits of this business for its turnaround,” he said.

The stock market seems to like the move for Intel, with the company stock up 7.26%, but not so much for VMware, whose stock was down close to the same amount at 7.72% as we went to publication.

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E-commerce optimization startup Tradeswell raises $15.5M

After launching in October, Tradeswell is announcing today that it has raised $15.5 million in Series A funding.

Co-founder and CEO Paul Palmieri previously led digital ad company Millennial Media (now owned by TechCrunch’s parent company Verizon Media), and he said the e-commerce market today is similar to the online ad market when he was leading Millennial — ready for more optimization and automation.

Tradeswell focuses on six components of e-commerce businesses — marketing, retail, inventory, logistics, forecasting, lifetime value and financials — with the key goal of allowing those businesses to improve their net margins, rather than simply driving more clicks or purchases. The platform can fully automate some processes, such as buying online ads.

To illustrate what it can accomplish, Tradeswell pointed to the work it did with a personal care brand on Amazon Prime Day, with total sales doubling versus the previous Prime Day and profits increasing 67%.

The startup has now raised a total of $18.8 million. The Series A was led by SignalFire, which also led Tradeswell’s seed round, while Construct Capital, Allen & Company and The Emerson Group also participated.

“With the explosion of ecommerce over the past year, Tradeswell is perfectly positioned to help brands manage the complexity of online sales across an ever-increasing number of platforms and marketplaces,” said SignalFire founder and CEO Chris Farmer in a statement. “Paul and his team bring together a unique blend of experience in data, marketing and logistics to address the challenges of today and a rapidly evolving market in the years ahead with a central command center to optimize profitable growth.”

Palmieri said the new funding will allow Tradeswell to continue investing in the product, which will also mean building more integrations so that more types of data become “more liquid,” which in turn means that the platform can “make much more real-time decisions.”

When Tradeswell launched publicly last fall, it already had 100 customers, and Palmieri told me that number has subsequently grown past 150. Nor does he expect the consumer shift in e-commerce to disappear once the pandemic ends.

“Some of it probably goes back to the way it was, some of it stays online,” he said. “I do think it’s important to point out there’s something in the middle — that something is this notion of high convenience, that is semi-brick-and-mortar with [elements of e-commerce], whether that’s mobile ordering or something like an Instacart.”

Naturally, he sees Tradeswell as the key platform to help businesses navigate that shift.

 

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Drata raises $3.2M for its compliance audit platform

Drata, a startup that helps businesses get their SOC 2 compliance, today announced that it has raised a $3.2 million seed round led by Cowboy Ventures and that it is coming out of stealth. Other investors include Leaders Fund, SV Angel and a group of angel investors.

Like similar services, Drata helps businesses automate a lot of the evidence collection as they prepare for a SOC 2 audit. The focus of the service is obviously on running tests against the SOC 2 framework to help businesses prepare for their audit (and to prepare the right materials for the auditor). To do so, it features integrations with a lot of standard online business tools and cloud services to regularly pull in data. One nifty feature is that it also lets you step through all of the various sections of the SOC 2 criteria to check your current readiness for an audit.

At the end of the day, tools like Drata are meant to get you through an audit, but at the same time, the idea here is also to give you a better idea of your own security posture. For that, Drata offers continuous control monitoring, as well as tools to track if your employees have turned on all the right controls on their work computers, for example. Because companies have to regularly renew their certification, too, Drata can help them to continuously collect all of the data for their renewal, something that previously often involved boring — and quickly forgotten — manual tasks, like taking screenshots of various settings every month or so.

Image Credits: Drata

Drata co-founder and CEO Adam Markowitz worked on the space shuttle engines after graduating from college, and then launched his own startup, Portfolium, when that program ended. Portfolium, which helped students showcase their work in the form of — you guessed it — a portfolio, eventually sold to Instructure in 2019, where Markowitz stayed on until he launched Drata last June, together with a group of former Portfolium founders and engineers. Besides Markowitz, the co-founders include CTO Daniel Marashlian and CRO Troy Markowitz. It was the team’s experience seeing companies go through the audit process, which has traditionally been a drawn-out and manual process, that led them to look at building their own solution.

The company already managed to sign up a number of customers ahead of its official launch. These include Spot by NetAppAccel RoboticsAbnormal SecurityChameleon and Vareto. As Markowitz told me, even though Drata already had customers that were using the service to prepare for their audits, the team wanted to remain in stealth mode until it had used its own tool to go through its own audit. With that out of the way, and Drata receiving its SOC 2 certification, it’s now ready to come out of stealth.

As the number of companies that need to go through these kinds of audits increases, it’s maybe no surprise that we’re also seeing a growing number of companies that aim to automate much of this process. With that, unsurprisingly, the number of VC investments in this space also continues to increase. In recent months, Secureframe and Strike Graph announced their own funding rounds, for example.

Image Credits: Drata

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Openbase scores $3.6M seed to help developers find open-source components

Openbase founder Lior Grossman started his company the way that many founders do — to solve a problem he was having. In this case, it was finding the right open-source components to build his software. He decided to build something to solve the problem, and Openbase was born.

Today, the company announced a $3.65 million seed round led by Zeev Ventures with participation from Y Combinator and 20 individual tech industry investors. Openbase was a member of the YC 2020 cohort.

Grossman says that being part of YC helped him meet investors, especially on Demo Day when hundreds of investors listened in. “I would say that being part of YC definitely gave us a higher profile, and exposed us to some investors that I didn’t know before. It definitely opened doors for us,” he said.

As developers build modern software, they often use open-source components to help build the application, and Openbase helps them find the best one for their purposes. “Openbase basically helps developers choose from among millions of open-source packages,” Grossman told me.

The database includes 1.5 million JavaScript packages today, with support for additional languages including Python and Go in beta. The way it works is that users search for a package based on their requirements and get a set of results. From there, they can compare components and judge them based on user reviews and other detailed insights.

Openbase data screen gives detailed insights on the chosen package including popularity and similar packages.

Image Credits: Openbase

Grossman found that his idea began resonating with developers shortly after he launched in 2019. In fact, he reports that he went from zero to half a million users in the first year without any marketing beyond word of mouth. That’s when he decided to apply to Y Combinator and got into the Summer 2020 class.

The database is free for developers, and that has helped build the user base so quickly. Eventually he hopes to monetize by allowing certain companies to promote their packages on the system. He says that these will be clearly marked and that the plan is to have only one promoted package per category. What’s more, they will retain all their user reviews and other associated data, regardless of whether it’s being promoted or not.

Grossman started the company on his own, but has added five employees, with plans to hire more people this year to keep growing the startup. As an immigrant founder, he is sensitive to diversity and sees building a diverse company as a key goal. “I built this company as an immigrant myself […] and I want to build an inclusive culture with people from different backgrounds because I think that will produce the best environment to foster innovation,” he explained.

So far the company has been fully remote, but the plan is to open an office post-pandemic. He says he sees a highly flexible approach to work, though, with people spending some days in the office and some at home. “I think for our culture this hybrid approach will work. Whenever we expand further I obviously imagine having more offices and not only our office in San Francisco.”

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Iziwork raises $43 million for its temporary work platform

French startup Iziwork has raised a $43 million funding round. Cathay Innovation and Bpifrance’s Large Venture fund are participating in this funding round. The company has been building a platform focused on improving temporary employment.

While it’s a relatively large funding round, the startup is quite young. It was founded in September 2018 and it has raised $68 million overall.

Iziwork manages a marketplace of temporary work; 2,000 companies are using the platform in France and Italy, and 800,000 candidates have used the app to access job opportunities. You can consider it as a tech-enabled version of the good old employment agency.

Candidates can onboard directly from the mobile app. You then get personalized recommendations based on your profile (95% of assignments are filled in less than four hours). And of course, all your documents are managed from the app.

Iziwork tries to add some benefits to compensate for the fact that temporary workers often jump from one company to another. For instance, you get a time savings account, you can request a down payment on your pay every week, etc.

The startup has realized that it can’t open offices in every big and intermediate city. That’s why third-party companies can join the Iziwork network. As a partner, you find new clients and new job opportunities. You can then leverage Iziwork’s app, service and pool of candidates.

This is an interesting strategy, as it greatly increases supply on the Iziwork marketplace. Partners get a revenue sharing deal with Iziwork.

With today’s funding round, the company plans to expand to new countries and improve its tech product. There are still some growth opportunities in its existing markets as well.

Jobandtalent, another company in this space, has attracted some headlines as it raised $108 million last week. Founded in 2009 and based in Madrid, it generated €500 million in revenue last year.

But, let’s be honest, the temporary work market is huge. Adecco, Randstad and other legacy players still represent a bigger threat for this recent wave of temp staffing startups. Let’s see how it plays out in the coming years.

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Human AI nabs $3.2M seed to build personal intelligence platform

The last we heard from Luther.ai, the startup was participating in the TechCrunch Disrupt Battlefield in September. The company got a lot of attention from that appearance, which culminated in a $3.2 million seed round it announced today. While they were at it, the founders decided to change the company name to Human AI, which they believe better reflects their mission.

Differential VC led the round, joined by Village Global VC, Good Friends VC, Beni VC and Keshif Ventures. David Magerman from Differential will join the startup’s board.

The investors were attracted to Human AI’s personalized kind of artificial intelligence, and co-founder and CEO Suman Kanuganti says the Battlefield appearance led directly to investor interest, which quickly resulted in a deal four weeks later.

“I think overall the messaging of what we delivered at TechCrunch Disrupt regarding an individual personal AI that is secured by blockchain to retain and recall [information] really set the stage for what the company is all about, both from a user standpoint as well as from an investor standpoint,” Kanuganti told me.

As for the name change, he reported that there was some confusion in the market that Luther was an AI assistant like Alexa or a chatbot, and the founders wanted the name to better reflect the personalized nature of the product.

“We are creating AI for the individual and there is so much emphasis on the authenticity and the voice and the thoughts of an individual, and how we also use blockchain to secure ownership of the data. So most of the principle lies in creating this AI for an individual human. So we thought, let’s call it Human AI,” he explained.

As Kanuganti described it in September, the tool allows individuals to search for nuggets of information from past events using a variety of AI technologies:

It’s made possible through a convergence of neuroscience, NLP and blockchain to deliver seamless in-the-moment recall. GPT-3 is built on the memories of the public internet, while Luther is built on the memories of your private self.

The company is still in the process of refining the product and finding its audience, but reports that so far they have found interest from creative people such as writers, professionals such as therapists, high-tech workers interested in AI, students looking to track school work and seniors looking for a way to track their memories for memoir purposes. All of these groups have the common theme of having to find nuggets of information from a ton of signals, and that’s where Human AI’s strength lies.

The company’s diverse founding team includes two women, CTO Sharon Zhang and designer Kristie Kaiser, along with Kanuganti, who is himself an immigrant. The founders want to continue building a diverse organization as they add employees. “I think in general we just want to attract a diverse kind of talent, especially because we are also Human AI and we believe that everyone should have the same opportunity,” Zhang told me.

The company currently has seven full-time employees and a dozen consultants, but with the new funding is looking to hire engineers and AI talent and a head of marketing to push the notion of consumer AI. While the company is remote today and has employees around the world, it will look to build a headquarters at some point post-COVID where some percentage of the employees can work in the same space together.

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