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Atlanta’s SalesLoft raises $100M for its digital sales platform, now valued at $1.1B

The COVID-19 pandemic and specifically need for social distancing to slow the spread of the virus have continued to keep many of us away from the office. Now, increasingly, many organizations and people believe that it could usher in a more permanent shift to remote, distributed and virtual work. Today, a startup that has built a set of tools specifically to help salespeople with that change — by way of digital sales — has raised a substantial growth round to meet that demand.

SalesLoft, a sales platform based out of Atlanta, Georgia that provides AI-based tools to help salespeople run their sales process virtually — from finding and following up on leads, through to helping them sell with virtual coaching tools, and then assisting in the post-sales process — has closed $100 million in funding.

The company’s co-founder and CEO Kyle Porter confirmed to TechCrunch that the company is now valued at $1.1 billion post-money, a substantial hike on its previous valuation. In April 2019, well before any global health pandemics, the company had raised a Series D of $70 million at around a $600 million valuation (a figure we confirmed at the time with sources close to the company).

This latest round is being led by Owl Rock Capital, with previous investors Insight Partners, HarbourVest, and Emergence Capital — a VC focused specifically on enterprise startups, which notably was an early backer of Zoom and many others — also participating.

SalesLoft has now raised some $245 million, an impressive sum for any startup, but also worth pointing out for the fact that it’s not based out of the Valley but Atlanta, Georgia (a state in the news for other reasons at the moment, as the focus of a hotly contested U.S. Senate runoff election).

The company has been on a growth tear for several years now, as one of the big players in the area of so-called sales engagement: tools to help salespeople sell better to clients (or would-be clients), which can include real-time monitoring of interactions to provide coaching to improve the process, suggestions for supplementary content to enhance the pitch and more basic software simply to manage records and communications.

Even before the pandemic hit, this was a key growth area in enterprise software, with both in-person and online/digital salespeople relying on these kinds of products to help them get more of an edge with their work, but a lot of the focus had really been on inside sales (B2B sales focusing on bigger purchases). Porter described the effect of COVID-19 as a “tailwind” propelling that already strong trend.

“The effects of COVID have been a tailwind due to the effects of digital selling,” he said. “All sellers immediately became remote. But now the genie is out of the bottle and not going back in. It’s meant that inside sales are now all sales. Whether the opportunities are mid-funnel or upgrades or renewals, we are establishing ourselves as the engagement platform of record because it’s all becoming digital and all sellers are finding more success.”

He added that SalesLoft’s own sales cycle has improved by 40% since the pandemic, a reflection, he said, of the “urgency and need” for tools like those that the startup develops.

Another shift has been in terms of the kinds of customers SalesLoft works with. The company originally was focused on the mid-market, but that has changed with more larger enterprises also coming on board. Google, LinkedIn (which backs SalesLoft and is in a strategic partnership with it), Cisco, Dell and IBM are all customers, and Porter said that more “mainstream” businesses like Cargil, 3M and Standard & Poor are also increasingly becoming clients.

That is leading the startup to building out bigger solutions, beyond the basic pitch of “sales engagement” that has been SalesLoft’s mainstay up to now. The company competes against a plethora of others, including ClariChorus.aiGongConversicaAfiniti and Outreach, as well as biggies like Salesforce. Outreach, notably, had a big mid-COVID round of its own, raising at a $1.3 billion valuation in June last year, a mark of that wider market demand. Porter notes that SalesLoft’s big selling point is that it offers an increasingly end-to-end sales solution to customers, meaning less shopping around.

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Oxbotica raises $47M to deploy its autonomous vehicle software in industrial applications

While the world continues to await the arrival of safe, reliable and cost-effective self-driving cars, one of the pioneers in the world of autonomous vehicle software has raised some substantial funding to double down on what it sees as a more immediate opportunity: providing technology to industrial companies to build off-road applications.

Oxbotica, the Oxford, England startup that builds what it calls “universal autonomy” — flexible technology that it says can power the navigation, perception, user interfaces, fleet management and other features needed to run self-driving vehicles in multiple environments, regardless of the hardware being used — has picked up $47 million in a Series B round of funding from an interesting mix of strategic and financial investors.

Led by bp ventures, the investing arm of oil and gas giant bp, the round also includes BGF, safety equipment maker Halma, pension fund HostPlus, IP Group, Tencent, Venture Science and funds advised by Doxa Partners.

Oxbotica said it plans to use the capital to fuel a raft of upcoming deployments — several that will be coming online this year, according to its CEO — for clients in areas like mining, port logistics and more, with its lead investor bp an indication of the size of its customers and the kinds of projects that are in its sights.

The question, CEO Ozgur Tohumcu said in an interview, is “Where is the autonomy needed today? If you go to mines or ports, you can see vehicles in use already,” he said. “We see a huge transformation happening in the industrial domain.”

The funding and focus on industry are interesting turns for Oxbotica. The startup has been around since about 2014, originally as a spinout from Oxford University co-founded by academics Paul Newman and Ingmar Posner — Newman remains at the startup as its CTO, while Posner remains an AI professor at Oxford.

Oxbotica has been associated with a number of high-profile projects — early on, it provided sensor technology for Nasa’s Mars Rover, for example.

Over time, it has streamlined what it does to two main platforms that it calls Selenium and Caesium, covering respectively navigation, mapping, perception, machine learning, data export and related technology; and fleet management.

Newman says that what makes Oxbotica stand out from other autonomous software providers is that its systems are lighter and easier to use.

“Where we are good is in edge compute,” he said. “Our radar-based maps are 10 megabytes to cover a kilometer rather than hundreds of megabytes… Our business plan is to build a horizontal software platform like Microsoft’s.” That may underplay the efficiency of what it’s building, however: Oxbotica also has worked out how to efficiently transfer the enormous data loads associated with autonomous systems, and is working with companies like Cisco to bring these online.

In recent years Oxbotica has been synonymous with some of the more notable on-road self-driving schemes in the U.K. But, as you would expect with autonomous car projects, not everything has panned out as expected.

A self-driving pilot Oxbotica kicked off with London-based car service Addison Lee in 2018 projected that it would have its first cars on the road by 2021. That project was quietly shut down, however, when Addison Lee was sold on by Carlyle last year and the company abandoned costly moonshots. Another effort, the publicly backed Project Endeavour to build autonomous car systems across towns in England, appears to still be in progress.

The turn to industrial customers, Newman said, is coming alongside those more ambitious, larger-scale applications. “Industrial autonomy for off-road refineries, ports and airports happens on the way to on-road autonomy,” he said, with the focus firmly remaining on providing software that can be used with different hardware. “We’ve always had this vision of ‘no atoms, just software,’ ” he said. “There is nothing special about the road. Our point is to be agnostic, to make sure it works on any hardware platform.”

It may claim to have always been interested in hardware- and application-agnostic autonomy, but these days it’s being joined by others that have tried the other route and have decided to follow the Oxbotica strategy instead. They include FiveAI, another hyped autonomous startup out of the U.K. that originally wanted to build its own fleet of self-driving vehicles but instead last year pivoted to providing its software technology on a B2B basis for other hardware makers.

Oxbotica has now raised about $80 million to date, and it’s not disclosing its valuation but is optimistic that the coming year — with deployments and other new partnerships — will bear out that it’s doing just fine in the current market.

“bp ventures are delighted to invest in Oxbotica – we believe its software could accelerate the market for autonomous vehicles,” said Erin Hallock, bp ventures managing partner, in a statement. “Helping to accelerate the global revolution in mobility is at the heart of bp’s strategy to become an integrated energy company focused on delivering solutions for customers.”

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Sources: Hinge Health has raised $310M Series D at a $3B valuation

Hinge Health, the San Francisco-based company that offers a digital solution to treat chronic musculoskeletal (MSK) conditions — such as back and joint pain — has closed a $310 million in Series D funding, according to sources.

The round is led by Coatue and Tiger Global, and values 2015-founded Hinge at $3 billion post-money, people familiar with the investment tell me. It comes off the back of a 300% increase in revenue in 2020, with investors told to expect revenue to nearly triple again in 2021 based on the company’s booked pipeline.

I also understand that Hinge’s founders — Daniel Perez and Gabriel Mecklenburg — retain voting control of the board. I’ve reached out to CEO Perez for comment and will update this post should I hear back.

Hinge’s existing investors include Bessemer Venture Partners, which backed the company’s $90 million Series C round in February, along with Lead Edge Capital, Insight Partners (which led the Series B), Atomico (which led the Series A), 11.2 Capital, Quadrille Capital and Heuristic Capital.

Originally based in London, Hinge Health primarily sells into U.S. employers and health plans, billing itself as a digital healthcare solution for chronic MSK conditions. The platform combines wearable sensors, an app and health coaching to remotely deliver physical therapy and behavioral health.

The basic premise is that there is plenty of existing research to show how best to treat chronic MSK disorders, but existing healthcare systems aren’t up to the task due to funding pressures and for other systematic reasons. The result is an over tendency to use opioid-based painkillers or surgery, with poor results and often at even greater cost. Hinge wants to reverse this through the use of technology and better data, with a focus on improving treatment adherence.

Meanwhile, Hinge’s jump in valuation is significant. According to sources, the company’s February round produced a valuation of around $420 million, so the new valuation is more than a 6x increase.

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Minecraft Earth will shut down in June

Throughout 2019, Microsoft experimented with building a real-world, augmented reality Minecraft game designed in the same vein as Pokémon GO. Called Minecraft Earth, they finally opened it up to everyone in November of 2019.

In just a few months, it’ll shut down and all player data will be deleted.

So what happened? Writes the Minecraft Earth team:

Minecraft Earth was designed around free movement and collaborative play – two things that have become near impossible in the current global situation. As a result, we have made the difficult decision to re-allocate our resources to other areas that provide value to the Minecraft community and to end support for Minecraft Earth in June 2021.

In other words: This game just isn’t going to work in a pandemic. Pokémon GO might be doing just fine thanks to a strong foundation of super-dedicated players and a steady stream of curious newcomers, but it’d be pretty damned hard to go from zero to 60 with a real-world game when everyone is supposed to be staying at home.

What happens next:

  • The team is releasing one final patch that removes all in-app purchases and makes all in-game mechanics easier/faster to make the most of any remaining play time.
  • On June 30th, the game shuts down. Even if you’ve got it installed already, it’ll stop working.
  • On July 1st, they’re deleting all player data.
  • Anyone who has spent any money in Minecraft Earth is getting a free copy of Minecraft Bedrock version, and players who have unused paid Minecraft Earth rubies will get an unspecified amount of Minecoins that’ll work in Minecraft-proper’s marketplace.

It’s a disappointing end to what was really a pretty cool concept — but if they’re announcing its shutdown barely a year after launch, the data probably suggest there’s not much else they can do.

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Virgin Orbit targets launch window opening January 10 for next orbital flight attempt

Virgin Orbit is wasting no time in 2021 getting back to active flight testing: The company has a window for its next orbital demonstration launch attempt that opens on Sunday, January 10, and that continues throughout the rest of the month. This follows an attempt last year made in May, which ended before the LauncherOne rocket reached orbit — shortly after it detached from the Cosmic Girl carrier aircraft, in fact.

While that mission didn’t go exactly as Virgin Orbit had hoped, it was a significant milestone for the small satellite launch company, and helped gather a significant amount of data about how the vehicle performs in flight. LauncherOne was able to briefly light its rocket booster before safety systems on board automatically shut it down. The company had been looking to fly this second test before the end of last year, but issues including COVID-19 meant that they only got as far as the wet dress rehearsal (essentially a run-through of everything leading up to the flight with the vehicles fully fueled).

This next mission will once again attempt an orbital launch, and this time, the stakes are somewhat higher because actual customer payloads from NASA are on board. They include a number of small satellite science experiments and demonstrations, and while they’re specifically selected for the mission profile (meaning it’s not a tremendous loss if the launch fails), it still would make everyone happiest to actually get them to their target destination.

The nature of the launch window means that Virgin Orbit will likely wait for conditions to be as good as possible before taking off from the Mojave Air and Space Port in California, so take that January 10 date as the earliest possible launch time, but not necessarily the most likely. If successful, Virgin Orbit will join a select group of private small launch vehicles that have made it to orbit, so the industry will definitely be watching the next time Cosmic Girl takes off with LauncherOne attached.

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P&G terminates plan to acquire razor startup Billie following FTC lawsuit

Procter & Gamble will not acquire women’s beauty products startup Billie, as previously planned, following action taken by the U.S. Federal Trade Commission to stop the deal from proceeding. In December, the FTC sued to block P&G’s acquisition of the New York-based startup Billie, a maker of women’s razors and other beauty products, on the grounds that the merger would eliminate competition in the wet shave razor market.

Today, P&G and Billie issued a joint statement, expressing their regret over the FTC’s decision to attempt to block their merger, which led to the deal’s termination:

We were disappointed by the FTC’s decision and maintain there was exciting potential in combining Billie with P&G to better serve more consumers around the world. However, after due consideration, we have mutually agreed that it is in both companies’ best interests not to engage in a prolonged legal challenge, but instead to terminate our agreement and refocus our resources on other business priorities.

Billie had made a name for itself in the women’s razor market by offering to eliminate the so-called “pink tax,” which refers to how women’s products are often marked up at higher price points compared with similar products aimed at men. It later expanded into the broader beauty market with a focus on more natural products that are free of additives and chemicals, including sulfates, parabens, formaldehydes, GMOs, drying alcohols, synthetic dyes, fragrances, cheap foaming agents, unstable silicones and BHT.

The startup was also particularly successful in capturing the interest of a younger, Gen Z to millennial-aged consumer, who responded to its mission as well as its modern, and often even progressive, marketing across social media and the web. In its advertisements, Billie would show women with body hair — a message that went against the grain of traditional societal expectations, where women are often shown in marketing messages — including razor ads — as already hairless and smooth.

Billie’s message was that women should feel free to do what they want about their body hair — but for those who prefer to shave, it would be happy to sell them an affordably priced razor.

What also made Billie interesting was its business model. The company offers to ship replacement blades on a subscription basis to its customers, which helped it grow revenues and customer loyalty.

Ahead of the P&G acquisition, Billie was planning to expand into physical retail stores, which would have made the brand a more direct competitor to P&G products, the FTC had said.

“As its sales grew, Billie was likely to expand into brick-and-mortar stores, posing a serious threat to P&G,” noted Ian Conner, director of the FTC’s Bureau of Competition, in a statement issued last month. “If P&G can snuff out Billie’s rapid competitive growth, consumers will likely face higher prices,” he added.

As a result of the FTC’s actions, the companies chose to put an end to their plans to merge as opposed to pursuing further legal action.

The FTC praised this decision in a release issued today. Reuters also reported on the companies’ decision to terminate.

“Procter & Gamble’s abandonment of the acquisition of Billie is good news for consumers who value low prices, quality, and innovation,” the FTC statement reads. “Billie is a direct-to-consumer company whose advertising targets customers who are tired of paying more for comparable razors. The FTC voted to challenge this merger because it would have eliminated dynamic competition from Billie.”

The FTC lawsuit was the second antitrust suit the agency filed in 2020 after it previously sued to block Edgewell Personal Care’s (maker of Schick razors) $1.37 billion deal to acquire the razor startup Harry’s, Inc., another direct-to-consumer brand. As a result, that deal fell through, too.

 

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Coral Vita cultivates $2M seed to take its reef restoration mission global

Coral reefs all over the world are struggling to survive, with millions of people and billions of dollars in business that rely on them at risk — on top of the fundamental tragedy of losing such a crucial ecosystem. Coral Vita aims to modernize both coral restoration techniques and the economy surrounding them, and has raised a $2 million seed round to kick things off in earnest.

I wrote about Coral Vita late in 2019 when I encountered co-founder Gator Halpern on the Sustainable Ocean Alliance’s Accelerator at Sea. At the time, the operation was both smaller and under siege by Hurricane Dorian, which wiped out the team’s coral farm in the Bahamas — and then, of course, the pandemic arrived just in time to spoil the team’s 2020 plans along with everyone else’s.

But despite the general chaos of the last year, Coral Vita managed to start and at last close a $2 million round, with the intention to come back bigger and better and demonstrate a new global model for the field.

“We decided rather than just rebuilding our pilot farm to that pilot level, we’d just take the next step forward in our journey. We really believe this is an opportunity to jump start a restoration economy,” said Sam Teicher, co-founder and chief reef officer.

To picture how reef restoration looks today, imagine (as Teicher invited me to) an underwater garden near the shore, with floating ropes and structures on which grow coral fragments that are occasionally harvested and transported to the area in need of young, healthy corals.

Corals grow in a tank at Coral Vita in the Bahamas.

Image Credits: Coral Vita

“But when you think about the scale of the problem — half the world’s reefs are dead and 90 percent of the other half are predicted to die in the next 30 years — relying on underwater facilities alone isn’t possible,” he said.

The plan Coral Vita has is to transition away from ocean-based farms to land facilities that allow for much improved yield and survivability, and employ advanced techniques to speed up coral’s growth and increase its survival rate. One such technique is coral microfragmenting, developed by the restoration community at large, in which corals are broken up into tiny pieces, which can grow as much as 50 times faster in aggregate. And by doing so on land they can exert much more control over the coral’s attributes.

“We’ve got tanks on land with clean sea water pumping through and the ability, among other things, to control conditions,” he explained. “So if you think of what it’ll be like off the coast of Grand Bahama in 40-50 years, we can essentially simulate that to harden the corals against those conditions. Up front, an ocean-based nursery is much cheaper, but when you start thinking about the need to grow millions or billions of corals around the world, land-based facilities start to look a lot more realistic. The cost goes down with scale, too — ocean-based nurseries go to about $30-$40 per coral; we can get it down to $10 as we get up to a hundred or a thousand tanks.”

Onlookers view the coral growing tanks at Coral Vita

On the left, a Bahamanian tourism official (far left) listens to Sam Teicher. On the right, Gator Halpern (center) talks with others before the pandemic. Image Credits: Coral Vita

Not only is the physical scale limited at present, but the income sources are as well: Often it’s government money instead of the inexhaustible well of private cash. Coral Vita hopes to be able to change that by increasing and diversifying supply and income, and going directly to those affected.

As the world starts to open back up, Coral Vita hopes to be able to rely again on eco-tourism, with people coming by the coral farm as they might go to a hatchery or wildlife reserve. That helps balance far-flung income and projects with more local ones (and connects the company to smaller communities like those where it’s based).

While things were still locked down, the company took the opportunity to allow distant support for its local operations, however, by expanding its “adopt a coral” campaign. Anyone who’s contributed to one of these for an endangered animal or ravaged forest will be familiar with how it works, but until earlier this year Coral Vita hadn’t actively pursued the concept.

“We’re trying to transform the space away from grants and aid — we’re selling to customers that depend on the ecosystems of reefs,” Teicher said. “If you’re a hotel that relies on scuba or snorkel tourists, if you’re a coastal property owner or insurer, a government, a development bank, a cruise line, you can hire Coral Vita to restore the reefs that you depend on.”

This superficially mercenary business model where commercially important reefs get priority wouldn’t be necessary, of course, if governments and industry hadn’t systematically neglected these reefs to begin with. Not that privately funded projects are somehow fundamentally tainted, but this type of restoration work tends to be seen as the milieu of nonprofits and government agencies. One might consider this approach a direct, if late, tax that cuts out the government middle man.

The fact is this is globally crucial work that needs to start now, not in five or 10 years when the correct conservation funds are organized by concerned parties. Every month counts when reefs are actively deteriorating, and private money is the only realistic option to scale up fast and do what needs to be done. Plus, as the process becomes cheaper, it becomes easier to fund projects without commercial backing.

Corals grow in a tank at Coral Vita in the Bahamas.

Image Credits: Coral Vita

“On top of that is the ability to innovate,” added Teicher. “What we’re trying to do with this round is to make advances to the science and engineering, including 3D printing and robotics in the process. We’re launching R&D projects not just for restoration but protection.”

He cited Tom Chi, co-founder of Google X and an early advisor and investor, as someone who has pushed on the automation side, comparing the industry to agriculture, where robotics is currently having a transformative effect.

Proving out the scalable land-based farms opens up the possibility of a global presence, as well — lowering costs and lead times for corals to be brought to where they’re needed.

“We’re at a point where we need to rethink adaptation and how to fund it,” said Teicher. “The two-year plan is to launch more farms in other countries — ultimately we want them in every nation with reefs and for this to be the biggest coral farm that ever existed.”

Of course he, like most, would rather that restoration never had to happen in the first place. If people would stop the practices that kill reefs, it would certainly help — though as with most of these global-scale problems, stopping the behavior doesn’t mean the problem disappears. Coral farming will still be crucial for recovery, just as other mitigations and contributions will be needed to help nature reestablish balance, or at least something approaching balance.

Leading the $2 million round was the environment-focused Builders Collective, with participation from Apollo Projects’ Max Altman and baseball’s Max and Erica Scherzer. Earlier investors (in a pre-seed or “seed one” round) include the Sustainable Ocean Alliance, Tom Chi as mentioned, Adam Draper, Yale University, and Sven and Kristin Lindblad.

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Nintendo buys Canadian game studio in rare acquisition

While gaming giants Sony and Microsoft have made M&A a critical part of their strategic growth plans, Nintendo has always seemed to be more reluctant to bring outside talent into the fold of its video game empire. Today, the company announced that it will be acquiring the developer behind Luigi’s Mansion 3, Canada-based Next Level Games.

Nintendo’s announcement is the first studio acquisition for the company since their 2007 purchase of Xenoblade Chronicles developer Monolith Soft.

Next Level Games has been working on Nintendo-licensed IP exclusively for the better part of the last decade, crafting a number of titles across some of the company’s second tier of intellectual property including the Super Mario Strikers series as well as mobile iterations of Metroid Prime and Luigi’s Mansion.

The Vancouver-based studio’s recent Luigi’s Mansion 3 title for the Nintendo Switch has been a pretty huge success for the company which has had pretty light offerings of first-party IP since the system’s launch. In a recent earnings report, Nintendo shared that Luigi’s Mansion 3 had sold nearly 8 million copies, earning it a spot as one of the system’s top-selling titles.

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How Segment redesigned its core systems to solve an existential scaling crisis

Segment, the startup Twilio bought last fall for $3.2 billion, was just beginning to take off in 2015 when it ran into a scaling problem: It was growing so quickly, the tools it had built to process marketing data on its platform were starting to outgrow the original system design.

Inaction would cause the company to hit a technology wall, managers feared. Every early-stage startup craves growth and Segment was no exception, but it also needed to begin thinking about how to make its data platform more resilient or reach a point where it could no longer handle the data it was moving through the system. It was — in a real sense — an existential crisis for the young business.

The project that came out of their efforts was called Centrifuge, and its purpose was to move data through Segment’s data pipes to wherever customers needed it quickly and efficiently at the lowest operating cost.

Segment’s engineering team began thinking hard about what a more robust and scalable system would look like. As it turned out, their vision would evolve in a number of ways between the end of 2015 and today, and with each iteration, they would take a leap in terms of how efficiently they allocated resources and processed data moving through its systems.

The project that came out of their efforts was called Centrifuge, and its purpose was to move data through Segment’s data pipes to wherever customers needed it quickly and efficiently at the lowest operating cost. This is the story of how that system came together.

Growing pains

The systemic issues became apparent the way they often do — when customers began complaining. When Tido Carriero, Segment’s chief product development officer, came on board at the end of 2015, he was charged with finding a solution. The issue involved the original system design, which like many early iterations from startups was designed to get the product to market with little thought given to future growth and the technical debt payment was coming due.

“We had [designed] our initial integrations architecture in a way that just wasn’t scalable in a number of different ways. We had been experiencing massive growth, and our CEO [Peter Reinhardt] came to me maybe three times within a month and reported various scaling challenges that either customers or partners of ours had alerted him to,” said Carriero.

The good news was that it was attracting customers and partners to the platform at a rapid clip, but it could all have come crashing down if the company didn’t improve the underlying system architecture to support the robust growth. As Carriero reports, that made it a stressful time, but having come from Dropbox, he was actually in a position to understand that it’s possible to completely rearchitect the business’s technology platform and live to tell about it.

“One of the things I learned from my past life [at Dropbox] is when you have a problem that’s just so core to your business, at a certain point you start to realize that you are the only company in the world kind of experiencing this problem at this kind of scale,” he said. For Dropbox that was related to storage, and for Segment it was processing large amounts of data concurrently.

In the build-versus-buy equation, Carriero knew that he had to build his way out of the problem. There was nothing out there that could solve Segment’s unique scaling issues. “Obviously that led us to believe that we really need to think about this a little bit differently, and that was when our Centrifuge V2 architecture was born,” he said.

Building the imperfect beast

The company began measuring system performance, at the time processing 8,442 events per second. When it began building V2 of its architecture, that number had grown to an average of 18,907 events per second.

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Chronosphere nabs $43M Series B to expand cloud native monitoring tool

Chronosphere, the scalable cloud native monitoring tool launched in 2019 by two former Uber engineers, announced a $43.4 million Series B today. The company also announced that their service was generally available starting today.

Greylock, Lux Capital and venture capitalist Lee Fixel, all of whom participated in the startup’s $11 million Series A in 2019, led the round with participation from new investor General Atlantic. The company has raised $54.4 million.

The two founders, CEO Martin Mao and CTO Rob Skillington, created the open-source M3 monitoring project while they were working at Uber, and left in 2019 to launch Chronosphere, a startup based on that project. As Mao told me at the time of the A round, the company wanted to simplify the management of running the open source project:

M3 itself is a fairly complex piece of technology to run. It is solving a fairly complex problem at large scale, and running it actually requires a decent amount of investment to run at large scale, so the first thing we’re doing is taking care of that management,

He said that the company spent most of last year iterating the product and working with beta customers, adding that they certainly benefited from building the commercial service on top of the open-source project.

“I think we’re lucky that we have the foundation already from the open-source project, but we really wanted to focus a lot on building a product on top of that technology and really have this product be differentiated, so that was most of the focus of 2020 for us,” he said.

Mao points out that he and Skillington weren’t looking for this new round of funding as they still had money left from the A round, but the company’s previous investors approached them and they decided to strike to add additional money to the balance sheet, which would help grow the company, attract employees and help reassure customers they had plenty of capital to continue building the product and the company.

As the company has developed over the last year, it has been adding employees at a rapid clip, growing from 13 at the time of the A round in 2019 to 50 today with plans to double that by the end of next year. Mao says the founders have been thinking about how to build a diverse company from its early days.

“So [ … ] beginning last year we were making sure we were hiring the right leaders, and the right recruiting team who also care about diversity, then following that we made company-wide goals and targets for both gender and ethnic diversity, and then [we have been] holding ourselves accountable on these particular goals and tracking against them,” Mao said.

The company has been spread out from the beginning, even before COVID, with offices in Seattle, New York and Lithuania, and that has helped in terms of having a broader base to recruit from. Mao wants to remain mostly remote whenever it’s possible to return to the office, but maintain hubs on each coast where employees can meet and see each other in person.

With the product generally available today, the company will look to expand its customer base, and with the open-source project to drive interest, they have a proven way to attract new customers to the commercial product.

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