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Tiger Global-led $100M investment makes Apna India’s fastest unicorn

Published September 15, 2021

A 22-month-old startup that is helping millions of blue- and gray-collar workers in India learn new skills and find jobs has become the youngest firm to join the coveted unicorn status in the world’s second-largest internet market.

Apna announced on Thursday that it has raised $100 million in a round led by Tiger Global. The new round — a Series C — valued Apna at $1.1 billion. TechCrunch reported last month that Tiger Global, an existing investor in Apna, was in talks to lead a $100 million financing round in the startup at the unicorn valuation.

Owl Ventures, Insight Partners, Sequoia Capital India, Maverick Ventures and GSV Ventures also participated in the new round, which is the third investment secured by Apna this year. Apna was valued at $570 million in its Series B round in June this year.

The investors’ excitement comes as Apna has demonstrated an impressive growth in recent months. The startup has amassed over 16 million users on its 15-month-old eponymous Android app, up from 10 million in June this year.

Indian cities are home to hundreds of millions of low-skilled workers who hail from villages in search of work. Many of them have lost their jobs amid the coronavirus pandemic that has slowed several economic activities in the South Asian market.

Apna has built a platform that provides a community to these workers. In the community, they engage with each other, exchange notes to perform better at interviews and share tips to negotiate better compensation.

Image Credits: Apna

On top of this, Apna connects these workers to potential employers. In an interview with TechCrunch, Apna founder and chief executive Nirmit Parikh said more than 150,000 employers — including Zomato, Bharti AXA, Urban Company, BYJU’S, PhonePe, Burger King, Delhivery, Teamlease and G4S Global — are on the platform, and over 5 million jobs are active.

The startup, whose name is inspired from a cheerful 2019 Bollywood song, has facilitated over 18 million job interviews in the past 30 days, he said. Apna is currently operational in 28 Indian cities.

The idea for Apna came, Parikh has said, after he was puzzled to find that even as there are hundreds of millions of blue- and gray-collar workers in India, locating them when you need assistance with a task often proves very difficult.

Prior to starting Apna, Parikh, who previously worked at Apple, met these workers and went undercover as an electrician and floor manager to understand the problems they were facing. The problem, he found, was the disconnect. Workers had no means to find who needed them for jobs, and they were also not connected with one another. The community aspect of Apna, which now has over 70 such groups, is aimed at addressing this challenge.

The Apna app allows these workers to learn new skills to become eligible for more work opportunities. Apna has emerged as one of the fastest growing upskilling platforms — and that would explain why GSV Ventures and Owl Ventures, two high-profile firms known to back edtech startups, are investing in the Bangalore-based firm.

“Apna’s viral adoption is driven by a novel social and interactive approach to connecting employers with job seekers. We expect job seekers in search of meaningful connections and vetted opportunities to drive Apna’s continued explosive growth across India — and the world,” said Griffin Schroeder, partner at Tiger Global, in a statement.

Now the startup, which has started to monetize the platform, is ready to aggressively expand. Parikh said Apna will continue to expand to more cities in India and by early next year, Apna will begin its global expansion. Parikh said the startup is eyeing expansion in the USA, South East Asia and Middle East and Africa.

“We have already created a dent. Now we want to impact the lives of 2.3 billion,” he said. “We will require crazy amounts of resources and a world-class team to deliver. It’s a herculean task, and is going to take a village. But somebody has to solve it.”

Tiger Global goes super aggressive in India

5 things you need to win your first customer

Published September 15, 2021

Bryan Dsouza
Contributor

Bryan Dsouza leads product marketing at Grammarly, and previously led various product management and product marketing roles across B2C and B2B at Microsoft.

A startup is a beautiful thing. It’s the tangible outcome of an idea birthed in a garage or on the back of a napkin. But ask any founder what really proves their startup has taken off, and they will almost instantly say it’s when they win their first customer.

That’s easier said than done, though, because winning that first customer will take a lot more than an Ivy-educated founder and/or a celebrity investor pool.

To begin with, you’ll have to craft a strong ideal customer profile to know your customer’s pain points, while developing a competitive SWOT analysis to scope out alternatives your customers can go to.

Your target customer will pick a solution that will help them achieve their goals. In other words, your goals should align with your customer’s goals.

You’ll also need to create a shortlist of influencers who have your customer’s trust, identify their decision-makers who make the call to buy (or not), and create a mapped list of goals that align your customer’s goals to yours.

Understanding and executing on these things can guarantee you that first customer win, provided you do them well and with sincerity. Your investors will also see the fruits of your labor and be comforted knowing their dollars are at good work.

Let’s see how:

1. Craft the ideal customer profile (ICP)

The ICP is a great framework for figuring out who your target customer is, how big they are, where they operate, and why they exist. As you write up your ICP, you will soon see the pain points you assumed about them start to become more real.

To create an ICP, you will need to have a strong articulation of the problem you are trying to solve and the customers that experience this problem the most. This will be your baseline hypothesis. Then, as you develop your ICP, keep testing your baseline hypothesis to weed out inaccurate assumptions.

Getting crystal clear here will set you up with the proper launchpad. No shortcuts.

Here’s how to get started:

Develop an ICP (Ideal Customer Profile) framework.
Identify three target customers that fit your defined ICP.
Write a problem statement for each identified target customer.
Prioritize the problem statement that resonates with your product the most.
Lock on the target customer of the prioritized problem statement.

Practice use case:

You are the co-founder at an upcoming SaaS startup focused on simplifying the shopping experience in car showrooms so buyers enjoy the process. What would your ICP look like?

2. Develop the SWOT

The SWOT framework cannot be overrated. This is a great structure to articulate who your competitors are and how you show up against them. Note that your competitors can be direct or indirect (as an alternative), and it’s important to categorize these buckets correctly.

In growth marketing, signal determines success

Published September 15, 2021

Jonathan Martinez
Contributor

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups.

The selection

When starting out, it may seem obvious to optimize toward a north-star metric such as a purchase. If spend is very minimal, that could mean that the conversion volume will be low across campaigns. On the flip side, if the optimization event is set at a top-of-funnel event such as a landing page view, the signal strength may be very weak. The reason that the strength may be weak is due to passing back a low-intent event as successful to the paid channels. By marking a landing page view as successful, paid channels such as Facebook will continue to find users that are similar to these lower-propensity users that are converting.

Let’s take an example of a health-and-wellness app with a goal of driving memberships to their coaching program. They’re just starting out with exploring paid acquisition and spending $5,000 per week on Facebook. Below is a look at their events in the funnel, weekly volume and cost per event:

Example of a health-and-wellness app and their weekly conversion volume at $5,000 spend. Image Credits: Jonathan Martinez

In the above example, we can see that there’s significant volume for landing page views. As we go down the simplified flow, there is less volume as users drop off the funnel. Almost everyone’s instinct would be to optimize for either the landing page view, because there’s so much data, or the subscription event, because it’s the strongest. I would argue (after extensive testing across multiple ad accounts) that neither of these events would be the correct pick. With landing page views as an optimization event, the users have an egregiously low propensity since the landing page view to subscription conversion rate is 0.61%.

The correct event to optimize for here would either be sign up or trial start because they have sufficient enough volume and are strong signals of a user converting to the north-star metric (subscription). Looking at the conversion rate between sign up and subscription, it’s a much healthier 10.21%, versus the 0.61% from landing page view.

I’m always a huge proponent of testing all events, as there can definitely be big surprises in what may work best for you. When testing events, make sure that there’s a stat-sig baseline that’s being followed to make decisions. Additionally, I think it’s a great practice to test events regularly early on because conversion rates can change as other channel variables are adjusted.

Flow adjustments

In certain cases, the current events that are set up aren’t optimal for paid acquisition campaigns. I’ve seen this happen frequently with startups that have long windows of time between conversion events. Take a startup such as Thumbtack, which provides a marketplace of providers who can help with home repairs. After someone signs up to their app, the user may place a request but not hire someone until a few weeks later. In this case, making flow adjustments could potentially improve the signal and data that you collect from users.

A solution that Thumbtack could implement to gather a stronger signal would be to add another step between the request being placed and hiring someone. This could potentially be a survey with propensity check questions that could ask how soon the user needs help or how important their project is from a 1–10.

Example of in-app survey responses to “How important is your project?” Image Credits: Jonathan Martinez.

After accumulating the data, if there’s a high correlation between survey answers and someone starting their project, we can start to explore optimizing for that event.

In the above example, we see that users who responded with “9” have a 7.66% likelihood to convert. Therefore, this should be the event we optimize for. Artificially adding steps that qualify users in a longer flow can help steer optimization targeting in the right direction.

Enhancing signal

Let’s imagine that you have the most ideal flow that captures large volumes of event signal without much of a delay to your optimization event. That’s still far from perfect. There are myriad solutions that can be implemented to further enhance the signal.

For Facebook specifically, there are connections such as CAPI that can be integrated to pass back data in a more accurate way. CAPI is a method of passing back web events server-to-server rather than relying on cookies and the Facebook pixel. This helps mitigate browsers that block cookies or users who may delete their web history. This is just one example. I won’t run through all the channels, but each has its own solution to help enhance event signal being passed back to it.

iOS 14 signal

This wouldn’t be a column written in 2021 without mention of iOS 14 and the strategies that can be leveraged for this growing user segment. I’ve written another piece about iOS-14-specific tactics, but I’ll cover it here on a broad level. If the north-star metric (i.e., purchase) event can be triggered within 24 hours of the initial app launch, then that’s golden.

This would bring large volumes of high-intent data that would not be at the mercy of the SKAD 24-hour event timer. For most companies, this may sound like a lofty goal, so the target should be to have an event fire within 24 hours that is a high-likelihood indicator of someone completing your north-star metric. Think of which events happen in the flow that lead to someone eventually purchasing. Maybe someone adding a payment method happens within 24 hours and historically has a 90% conversion rate to someone purchasing. An “add payment info” event would be a great conversion event to use in this case. The landscape of iOS 14 is constantly changing but this should apply for the immediate future.

Incrementality and staying ahead

As a rule of thumb, incrementality checks should constantly be performed in growth marketing. It gives an important read on whether advertising dollars are bringing in users that wouldn’t have converted had they not seen an ad.

When comparing optimization events, this rule still applies. Make sure that costs per action aren’t the only metric that’s being used as a measure of success, but instead, use the incremental lift on each conversion event as the ultimate key performance indicator. In this piece, I detail how to run lean incrementality tests without swarms of data scientists.

So how do you stay ahead and continue moving the needle on your growth marketing campaigns? First and foremost, constantly question the events you’re optimizing for. And second, leave no stone unturned.

If you’re using the same optimization event forever, it will be a disservice to your campaign performance potential. By experimenting with flow changes and running tests on new events, you’ll be way ahead of the curve. When iterating on the flow, think about user behavior and events from the user’s perspective. Which flow events, if added, would correlate to a high propensity conversion segment?

Beware the hidden bias behind TikTok resumes

Published September 15, 2021

Nagaraj Nadendla
Contributor

Nagaraj Nadendla is SVP of development at Oracle Cloud HCM, where he leads the development of cloud recruitment solutions including Oracle Recruiting and Taleo.

Social media has served as a launchpad to success almost as long as it has been around. The stories of going viral from a self-produced YouTube video and then securing a record deal established the mythology of social media platforms. Ever since, social media has consistently gravitated away from text-based formats and toward visual mediums like video sharing.

For most people, a video on social media won’t be a ticket to stardom, but in recent months, there have been a growing number of stories of people getting hired based on videos posted to TikTok. Even LinkedIn has embraced video assets on user profiles with the recent addition of the “Cover Story” feature, which allows workers to supplement their profiles with a video about themselves.

As technology continues to evolve, is there room for a world where your primary resume is a video on TikTok? And if so, what kinds of unintended consequences and implications might this have on the workforce?

Why is TikTok trending for jobs?

In recent months, U.S. job openings have risen to an all-time high of 10.1 million. For the first time since the pandemic began, available jobs have exceeded available workers. Employers are struggling to attract qualified candidates to fill positions, and in that light, it makes sense that many recruiters are turning to social platforms like TikTok and video resumes to find talent.

But the scarcity of workers does not negate the importance of finding the right employee for a role. Especially important for recruiters is finding candidates with the skills that align with their business’ goals and strategy. For example, as more organizations embrace a data-driven approach to operating their business, they need more people with skills in analytics and machine learning to help them make sense of the data they collect.

Recruiters have proven to be open to innovation where it helps them find these new candidates. Recruiting is no longer the manual process it used to be, with HR teams sorting through stacks of paper resumes and formal cover letters to find the right candidate. They embraced the power of online connections as LinkedIn rose to prominence and even figured out how to use third-party job sites like GlassDoor to help them draw in promising candidates. On the back end, many recruiters use advanced cloud software to sort through incoming resumes to find the candidates that best match their job descriptions. But all of these methods still rely on the traditional text-based resume or profile as the core of any application.

Videos on social media provide the ability for candidates to demonstrate soft skills that may not be immediately apparent in written documents, such as verbal communication and presentation skills. They are also a way for recruiters to learn more about the personality of the candidate to determine how they’d fit into the culture of the company. While this may be appealing for many, are we ready for the consequences?

We’re not ready for the close-up

While innovation in recruiting is a big part of the future of work, the hype around TikTok and video resumes may actually take us backward. Despite offering a new way for candidates to market themselves for opportunities, it also carries potential pitfalls that candidates, recruiters and business leaders need to be aware of.

The very element that gives video resumes their potential also presents the biggest problems. Video inescapably highlights the person behind the skills and achievements. As recruiters form their first opinions about a candidate, they will be confronted with information they do not usually see until much later in the process, including whether they belong to protected classes because of their race, disability or gender.

Diversity, equity and inclusion (DE&I) concerns have had a major surge in attention over the last couple of years amid heightened awareness and scrutiny around how employers are — or are not — prioritizing diversity in the workplace.

But evaluating candidates through video could erase any progress made by introducing more opportunities for unconscious, or even conscious, bias. This could create a dangerous situation for businesses if they do not act carefully because it could open them up to consequences such as damage to their reputation or even something as severe as discrimination lawsuits.

A company with a poor track record for diversity may have the fact that they reviewed videos from candidates used against them in court. Recruiters reviewing the videos may not even be aware of how the race or gender of candidates are impacting their decisions. For that reason, many of the businesses I have seen implement an option for video in their recruiting flow do not allow their recruiters to watch the video until late in the recruiting process.

But even if businesses address the most pressing issues of DE&I by managing bias against those protected classes, by accepting videos there are still issues of diversity in less protected classes such as neurodiversity and socioeconomic status. A candidate with exemplary skills and a strong track record may not present themselves well through a video, coming across as awkward to the recruiter watching the video. Even if that impression is irrelevant to the job, it could still influence the recruiter’s stance on hiring.

Furthermore, candidates from affluent backgrounds may have access to better equipment and software to record and edit a compelling video resume. Other candidates may not, resulting in videos that may not look as polished or professional in the eyes of the recruiter. This creates yet another barrier to the opportunities they can access.

As we sit at an important crossroads in how we handle DE&I in the workplace, it is important for employers and recruiters to find ways to reduce bias in the processes they use to find and hire employees. While innovation is key to moving our industry forward, we have to ensure top priorities are not being compromised.

Not left on the cutting room floor

Despite all of these concerns, social media platforms — especially those based on video — have created new opportunities for users to expand their personal brands and connect with potential job opportunities. There is potential to use these new systems to benefit both job seekers and employers.

The first step is to ensure that there is always a place for a traditional text-based resume or profile in the recruiting process. Even if recruiters can get all the information they need about a candidate’s capabilities from video, some people will just naturally feel more comfortable staying off camera. Hiring processes need to be about letting people put their best foot forward, whether that is in writing or on video. And that includes accepting that the best foot to put forward may not be your own.

Instead, candidates and businesses should consider using videos as a place for past co-workers or managers to endorse the candidate. An outside endorsement can do a lot more good for an application than simply stating your own strengths because it shows that someone else believes in your capabilities, too.

Video resumes are hot right now because they are easier to make and share than ever and because businesses are in desperate need of strong talent. But before we get caught up in the novelty of this new way of sharing our credentials, we need to make sure that we are setting ourselves up for success.

The goal of any new recruiting technology should be to make it easier for candidates to find opportunities where they can shine without creating new barriers. There are some serious kinks to work out before video resumes can achieve that, and it is important for employers to consider the repercussions before they damage the success of their DE&I efforts.

Front introduces customer-centric features with deeper CRM integration

Published September 15, 2021

Customer communication platform Front is holding an event today to introduce three new features. These new features focus on showing you more information about your customers right from Front’s user interface.

If you’re not familiar with Front, the company started as a shared email inbox product so that you can interact with incoming emails as a team. For instance, if your company uses email lists, such as support@companyname.com, sales@companyname.com or jobs@companyname.com, multiple team members can see incoming emails in Front.

Before replying, you can triage conversations by assigning them to specific team members, discuss the current conversation in the comment section or show your email draft before sending it.

Over time, Front has evolved to integrate more communication channels. You can now use Front for SMS conversations, live chat on your website with your customers, Facebook messages, etc. The company has also refined its product with more powerful features.

For instance, you can set up rules to automate your workflow with simple “if this then that” rules. It’s a good way to spread out work across multiple team members and make sure the right person sees the incoming message as quickly as possible.

Today, the company is showcasing features that will be particularly useful for teams that interact with bigger customers, such as sales, support and customer success teams. First, Front users will be able to learn more about the customer they’re interacting with directly from their inbox.

The refreshed context panel works better if the team is interacting with multiple people working for your client. Instead of viewing past conversations with someone in particular, you can view past conversations with everyone working for this client.

Front already integrates with your CRM, such as Salesforce or HubSpot. You can now more easily pull data into the context panel. You can see the name of the account owner, the customer segment and the SLA (service-level agreement) commitment with this customer.

Image Credits: Front

Second, Front is adding new capabilities for its automated routing feature with deeper integrations with your CRM. For instance, you can find the name of the account owner in your CRM and assign incoming emails to the account owner directly.

If the account owner changes in Salesforce, rules will be automatically updated in Front. You can also fetch annual revenue data from your CRM and set a VIP tag if you’re receiving a message from an important customer.

Image Credits: Front

Finally, Front will soon upgrade the analytics pages. For instance, you can track the team’s performance for a specific account and compare that to the SLA.

These updates position Front as a tool that works better for bigger enterprise clients with expensive B2B contracts. Current Front customers include Shopify, Dropbox, Flexport, Checkout.com, Lydia and Airbnb.

Image Credits: Front

News aggregator SmartNews raises $230 million, valuing its business at $2 billion

Published September 15, 2021

SmartNews, a Tokyo-headquartered news aggregation website and app that’s grown in popularity despite hefty competition from built-in aggregators like Apple News, today announced it has closed on $230 million in Series F funding. The round brings SmartNews’ total raise to date to over $400 million and values the business at $2 billion — or as the company touts in its press release, a “double unicorn.” (Ha!)

The funding included new U.S. investors Princeville Capital and Woodline Partners, as well as JIC Venture Growth Investments, Green Co-Invest Investment, and Yamauchi-No.10 Family Office in Japan. Existing investors participating in this round included ACA Investments and SMBC Venture Capital.

Founded in 2012 in Japan, the company launched to the U.S. in 2014 and expanded its local news footprint early last year. While the app’s content team includes former journalists, machine learning is used to pick which articles are shown to readers to personalize their experience. However, one of the app’s key differentiators is how it works to pop users’ “filter bubbles” through its “News From All Sides” feature, which allows its users to access news from across a range of political perspectives.

It has also developed new products, like its COVID-19 vaccine dashboard and U.S. election dashboard, that provide critical information at a glance. With the additional funds, the company says it plans to develop more features for its U.S. audience — one of its largest, in addition to Japan — that will focus on consumer health and safety. These will roll out in the next few months and will include features for tracking wildfires and crime and safety reports. It also recently launched a hurricane tracker.

The aggregator’s business model is largely focused on advertising, as the company has said before that 85-90% of Americans aren’t paying to subscribe to news. But SmartNews’ belief is that these news consumers still have a right to access quality information.

In total, SmartNews has relationships with more than 3,000 global publishing partners whose content is available through its service on the web and mobile devices.

To generate revenue, the company sells inline ads and video ads, where revenue is shared with publishers. Over 75% of its publishing partners also take advantage of its “SmartView” feature. This is the app’s quick-reading mode, an alternative to something like Google AMP. Here, users can quickly load an article to read, even if they’re offline. The company promises publishers that these mobile-friendly stories, which are marked with a lightning bolt icon in the app, deliver higher engagement — and its algorithm rewards that type of content, bringing them more readers. Among SmartView partners are well-known brands like USA Today, ABC, HuffPost and others. Currently, over 70% of all SmartNews’ pageviews are coming from SmartView first.

SmartNews’ app has proven to be very sticky, in terms of attracting and keeping users’ attention. The company tells us, citing App Annie July 2021 data, that it sees an average time spent per user per month on U.S. mobile devices that’s higher than Google News or Apple News combined.

Image Credits: App Annie data provided by SmartNews

The company declined to share its monthly active users (MAUs), but had said in 2019 it had grown to 20 million in the U.S. and Japan. Today, it says its U.S. MAUs doubled over the last year.

According to data provided to us by Apptopia, the SmartNews app has seen around 85 million downloads since its October 2014 launch, and 14 million of those took place in the past 365 days. Japan is the largest market for installs, accounting for 59% of lifetime downloads, the firm noted.

“This latest round of funding further affirms the strength of our mission, and fuels our drive to expand our presence and launch features that specifically appeal to users and publishers in the United States,” said SmartNews co-founder and CEO Ken Suzuki. “Our investors both in the U.S. and globally acknowledge the tremendous growth potential and value of SmartNews’s efforts to democratize access to information and create an ecosystem that benefits consumers, publishers and advertisers,” he added.

The company says the new funds will be used to invest in further U.S. growth and expanding the company’s team. Since its last fundraise in 2019, where it became a unicorn, the company more than doubled its headcount to approximately 500 people globally. it now plans to double its headcount of 100 in the U.S., with additions across engineering, product, and leadership roles.

The Wall Street Journal reports SmartNews is exploring an IPO, but the company declined to comment on this.

The SmartNews app is available on iOS and Android across more than 150 countries worldwide.

Relyance AI scores $25M Series A to ensure privacy compliance at the code level

Published September 15, 2021

Relyance AI, an early-stage startup that is helping companies stay in compliance with privacy laws at the code level, announced a $25 million Series A today. At the same time, they revealed a previously unannounced $5 million seed round.

Menlo Ventures and Unusual Ventures led the A round, while Unusual was sole lead on the seed. Serial entrepreneur Jyoti Bansal from Unusual will join the board under the terms of the deal. His partner John Vrionis had previously joined after the seed round. Matt Murphy from Menlo is coming on as a board observer. The company has now raised $30 million.

Relyance takes an unusual approach to verifying that data stays in compliance working at the code level, while ingesting contracts and existing legal requirements as code to ensure that a company is in compliance. Company co-CEO and co-founder Abhi Sharma says that code-level check is key to the solution. “For the first time, we are building the legal compliance and regulation into the source code,” Sharma told me.

WTF is GDPR?

He added, “Relyance is actually embedded within the DevOps pipeline of our customers’ infrastructure. So every time a new ETL pipeline is built or a machine learning model is receiving new source code, we do a compiler-like analysis of how personal sensitive data is flowing between internal microservices, data lakes and data warehouses, and then get a metadata analysis back to the privacy and compliance professionals [inside an organization].”

Leila R. Golchehreh, the other founder and co-CEO, brings a strong compliance background to the equation and has experienced the challenge of keeping companies in compliance firsthand. She said that Relyance also enables companies to define policy and contracts as code.

“Our approach is specifically to ingest contracts. We’ve actually created an algorithm around how [you] actually write a good data protection agreement. We’ve extracted those relevant provisions and we will compare that against [your] operational reality. So if there’s a disconnect, we will be able to raise that as an intelligent insight of a data misalignment,” she said.

With 32 employees, the co-founders hope to double or perhaps even triple that number in the next 12-18 months. Golchehreh and Sharma are a diverse co-founder team and they are attempting to build a company that reflects that. They believe being remote-first gives them a leg up in this regard, but they also have internal policies to drive it.

“The recruiters we work with have a mandate internally to say, ‘Hey, we really want to hire good people and diverse people.’ Relyance as a company is the genesis of two individuals from two completely different ends of the spectrum coming together. And I think hopefully, we can do our job of relaying that into the company as we scale,” Sharma said.

The two founders have been friends for several years and began talking about forming a company together in 2019 over a pizza dinner. The idea began to gel and they launched the company in February 2020. They spent some time talking to compliance pros to understand their requirements better, then in July 2020 began building the solution they have today. They released a beta in February and began quietly selling it in March.

Today they have a number of early customers working with their software, including Dialpad, Patreon, Samsara and True.

Ascend raises $5.5M to provide a BNPL option for commercial insurance

Published September 15, 2021

Ascend on Wednesday announced a $5.5 million seed round to further its insurance payments platform that combines financing, collections and payables.

First Round Capital led the round and was joined by Susa Ventures, FirstMark Capital, Box Group and a group of angel investors, including Coalition CEO Joshua Motta, Newfront Insurance executives Spike Lipkin and Gordon Wintrob, Vouch Insurance CEO Sam Hodges, Layr Insurance CEO Phillip Naples, Anzen Insurance CEO Max Bruner, Counterpart Insurance CEO Tanner Hackett, former Bunker Insurance CEO Chad Nitschke, SageSure executive Paul VanderMarck, Instacart co-founders Max Mullen and Brandon Leonardo and Houseparty co-founder Ben Rubin.

This is the first funding for the company that is live in 20 states. It developed payments APIs to automate end-to-end insurance payments and to offer a buy now, pay later financing option for distribution of commissions and carrier payables, something co-founder and co-CEO Andrew Wynn, said was rather unique to commercial insurance.

Wynn started the company in January 2021 with his co-founder Praveen Chekuri after working together at Instacart. They originally started Sheltr, which connected customers with trained maintenance professionals and was acquired by Hippo in 2019. While working with insurance companies they recognized how fast the insurance industry was modernizing, yet insurance sellers still struggled with customer experiences due to outdated payments processes. They started Ascend to solve that payments pain point.

Startup insurance provider Vouch raises $90M, now valued at $550M

The insurance industry is largely still operating on pen-and-paper — some 600 million paper checks are processed each year, Wynn said. He referred to insurance as a “spaghetti web of money movement” where payments can take up to 100 days to get to the insurance carrier from the customer as it makes its way through intermediaries. In addition, one of the only ways insurance companies can make a profit is by taking those hundreds of millions of dollars in payments and investing it.

Home and auto insurance can be broken up into payments, but the commercial side is not as customer friendly, Wynn said. Insurance is often paid in one lump sum annually, though, paying tens of thousands of dollars in one payment is not something every business customer can manage. Ascend is offering point-of-sale financing to enable insurance brokers to break up those commercial payments into monthly installments.

“Insurance carriers continue to focus on annual payments because they don’t have a choice,” he added. “They want all of their money up front so they can invest it. Our platform not only reduces the friction with payments by enabling customers to pay how they want to pay, but also helps carriers sell more insurance.”

Ascend app

Startups like Ascend aiming to disrupt the insurance industry are also attracting venture capital, with recent examples including Vouch and Marshmallow, which raised close to $100 million, while Insurify raised $100 million.

Wynn sees other companies doing verticalized payment software for other industries, like healthcare insurance, which he says is a “good sign for where the market is going.” This is where Wynn believes Ascend is competing, though some incumbents are offering premium financing, but not in the digital way Ascend is.

He intends to deploy the new funds into product development, go-to-market initiatives and new hires for its locations in New York and Palo Alto. He said the raise attracted a group of angel investors in the industry, who were looking for a product like this to help them sell more insurance versus building it from scratch.

Having only been around eight months, it is a bit early for Ascend to have some growth to discuss, but Wynn said the company signed its first customer in July and six more in the past month. The customers are big digital insurance brokerages and represent, together, $2.5 billion in premiums. He also expects to get licensed to operate as a full payment in processors in all states so the company can be in all 50 states by the end of the year.

Insurify, a ‘virtual insurance agent,’ raises $100M Series B

The ultimate goal of the company is not to replace brokers, but to offer them the technology to be more efficient with their operations, Wynn said.

“Brokers are here to stay,” he added. “What will happen is that brokers who are tech-enabled will be able to serve customers nationally and run their business, collect payments, finance premiums and reduce backend operation friction.”

Bill Trenchard, partner at First Round Capital, met Wynn while he was still with Sheltr. He believes insurtech and fintech are following a similar story arc where disruptive companies are going to market with lower friction and better products and, being digital-first, are able to meet customers where they are.

By moving digital payments over to insurance, Ascend and others will lead the market, which is so big that there will be many opportunities for companies to be successful. The global commercial insurance market was valued at $692.33 billion in 2020, and expected to top $1 trillion by 2028.

Like other firms, First Round looks for team, product and market when it evaluates a potential investment and Trenchard said Ascend checked off those boxes. Not only did he like how quickly the team was moving to create momentum around themselves in terms of securing early pilots with customers, but also getting well known digital-first companies on board.

“The magic is in how to automate the underwriting, how to create a data moat and be a first mover — if you can do all three, that is great,” Trenchard said. “Instant approvals and using data to do a better job than others is a key advantage and is going to change how insurance is bought and sold.”

Why have the markets spurned public neoinsurance startups?

Matillion raises $150M at a $1.5B valuation for its low-code approach to integrating disparate data sources

Published September 15, 2021

Businesses and the tech companies that serve them are run on data. At best, it can be used to help with decision-making, to understand how well or badly an organization is doing and to build new systems to run the next generation of services. At its most challenging, though, data can represent a real headache: there is too much of it, in too many places, and too much of a task to bring it into any kind of order.

Enter a startup called Matillion, which has built a platform to help companies harness their data so that it can be used, and what’s more, the platform is not just for data scientists, but it’s written with a “low-code” approach that can be used by a wider group of users.

Today, it is announcing a big round of investment — $150 million at a $1.5 billion valuation — a sign not just of Matillion’s traction in this space, but of the market demand for the tech that it has built.

Don’t hate on low-code and no-code

The company currently has “hundreds” of large enterprise customers, including Western Union, FOX, Sony, Slack, National Grid, Peet’s Coffee and Cisco for projects ranging from business intelligence and visualization through to artificial intelligence and machine learning applications.

General Atlantic is leading the funding, with Battery Ventures, Sapphire Ventures, Scale Venture Partners and Lightspeed Venture Partners — some of the biggest enterprise startup investors in the world — also participating. Matillion last raised money — a Series D of around $100 million — as recently as February this year, at what was an undisclosed valuation at the time.

Announcing this latest round at a $1.5 billion valuation is significant not just for Matillion. The startup was founded in Manchester (it now also has a base in Denver), and this makes it one of a handful of tech startups out of the city — others we’ve recently covered include The Hut Group, Peak AI and Fractory — now hitting the big leagues and helping to put it on the innovation map as an urban center to watch.

Matthew Scullion, the startup’s CEO and founder, explained that the crux of the issue Matillion is addressing is the diamond-in-the-rough promise of big data. Typically, large organizations are producing giant amounts of data every day, hugely valuable information as long as it can be tapped efficiently. The problem is that this data is often sitting across a lot of different places — typically large organizations might have over 1,000 data sources, apps sitting across multiple clouds and servers and storage across Snowflake, Amazon Redshift and Databricks. On top of this, while a lot of that data is very structured, those sources are not necessarily aligned with each other.

“Data has become the new currency, and the world is pivoting to that,” he said. “It’s changing all aspects of how we work, and it is happening very fast. But the problem is that the world’s ability to innovate with data is constrained. It’s not the shortage of data or demand to put it to work, but the point is the world’s ability to make that data useful.”

Matillion has answered that with a framework and system that can both identify data sources and basically bring order to them, without needing to move the data from one place to another in order to be used. It’s an ETL (extract, transform and load) provider, and it is far from being the only one in the market, with others like Dataiku, Talent, SnapLogic, as well as cloud providers like AWS and Microsoft, among the many trying to address this area.

The difference with Matillion, Scullion said, is that it has a democratized platform, so that organizations don’t have to rely on data scientists to get involved in order to use it, by building a low-code interface around it.

“We have made it accessible, intuitive and easy to use by bringing in a low-code approach,” he said. “We’ve developed a platform and data operating system that has all the things in the kit bag that an organization needs to make it useful.”

This is important because, as big data analytics and the tools to build these processes become more mainstream and themselves take on low-code interfaces, Matillion is providing a way for those less technical users to source and use their data, too. This means more efficiency, less cost, and more time for data scientists to work on more difficult problems and do less busy work.

“As organizations look for ways to harness data to make better business decisions, the market for cloud data integration and transformation is expanding,” said Chris Caulkin, managing director and head of Technology for EMEA at General Atlantic. “We believe that Matillion’s low-code ETL platform simplifies the process of constructing data pipelines and preparing data for analysis, enabling citizen data scientists and data engineers alike to play a valuable role in extracting data-based insights. We look forward to supporting the team through its next phase of growth and expansion.”

EnerVenue raises $100M to accelerate clean energy using nickel-hydrogen batteries

Published September 15, 2021

In order to support a buildout of renewable energy, which tends to over-generate electricity at certain times of day and under-generate at others, the grid is going to need a lot of batteries. While lithium-ion works fine for consumer electronics and even electric vehicles, battery startup EnerVenue says it developed a breakthrough technology to revolutionize stationary energy storage.

The technology itself — nickel-hydrogen batteries — isn’t actually new. In fact, it’s been used for decades in aerospace applications, to power everything from satellites to the International Space Station and the Hubble Telescope. Nickel-hydrogen had been too expensive to scale for terrestrial applications, until Stanford University professor (and now EnerVenue chairman) Yi Cui determined a way to adapt the materials and bring the costs way, way down.

Nickel-hydrogen has a number of key benefits over lithium-ion, according to EnerVenue: it can withstand super-high and super-low temperatures (so no need for air conditioners or thermal management systems); it requires very little to no maintenance; and it has a far longer lifespan.

The technology has caught the eye of two giants in the oil and gas industry, energy infrastructure company Schlumberger and Saudi Aramco’s VC arm, which together with Stanford University have raised $100 million in Series A funding. The investment comes around a year after EnerVenue raised a $12 million seed. The company is planning on using the funds to scale its nickel-hydrogen battery production, including a Gigafactory in the U.S., and has entered a manufacturing and distribution agreement with Schlumberger for international markets.

“I spent almost three and a half years prior to EnerVenue looking for a battery storage technology that I thought could compete with lithium-ion,” CEO Jorg Heinemann told TechCrunch in a recent interview. “I had essentially given up.” Then he met with Cui, who had managed through his research to bring the cost down from around $20,000 per kilowatt hour to $100 per kilowatt hour within line of sight — a jaw-dropping decrease that puts it on-par with existing energy storage technology today.

EnerVenue CEO Jorg Heinemann Image Credits: EnerVenue (opens in a new window)

Think of a nickel-hydrogen battery as a kind of battery-fuel cell hybrid. It charges by building up hydrogen inside a pressure vessel, and when it discharges, that hydrogen gets reabsorbed in water, Heinemann explained. One of the key differences between the batteries in space and the one’s EnerVenue is developing on Earth is the materials. The nickel-hydrogen batteries in orbit use a platinum electrode, which Heinemann said accounts for as much as 70% of the cost of the battery. The legacy technology also uses a ceramic separator, another high cost. EnerVenue’s key innovation is finding new, low-cost and Earth-abundant materials (though the exact materials they aren’t sharing).

Heinemann also hinted that an advanced team within the company is working on a separate technology breakthrough that could bring the cost down even further, to the range of around $30 per kilowatt hour or less.

Those aren’t the only benefits. EnerVenue’s batteries can charge and discharge at different speeds depending on a customer’s needs. It can go from a 10-minute charge or discharge to as slow as a 10-20 hour charge-discharge cycle, though the company is optimizing for a roughly two-hour charge and four- to eight-hour discharge. EnerVenue’s batteries are also designed for 30,000 cycles without experiencing a decline in performance.

“As renewables get cheaper and cheaper, there’s lots of time of the day where you’ve got, say, a one- to four-hour window of close to free power that can be used to charge something, and then it has to be dispatched fast or slow depending on when the grid needs it,” he said. “And our battery does that really well.”

It’s notable that this round was funded by two companies that loom large in the oil and gas industry. “I think nearly 100% of the oil and gas industry is now pivoting to renewables in a huge way,” Heinemann added. “They all see the future as, the energy mix is shifting. We’re going to be 75% renewable by mid-century, most think it’s going to happen quicker, and those are based on studies that the oil and gas industry did. They see that and they know they need a new play.”

Image Credits: EnerVenue

Don’t expect nickel-hydrogen to start appearing in your iPhone anytime soon. The technology is big and heavy — even scaled down as much as possible, a nickel-hydrogen battery is still around the size of a two-liter water flask, so lithium-ion will definitely still play a major role in the future.

Stationary energy storage may have a different future. EnerVenue is currently in “late-stage” discussions on the site and partner for a United States factory to produce up to one gigawatt-hour of batteries annually, with the goal of eventually scaling even beyond that. Heinemann estimates that the tooling cap-ex per megawatt hour should be just 20% that of lithium ion. Under the partnership with Schlumberger, the infrastructure company will also be separately manufacturing batteries and selling them in Europe and the Middle East.

“It’s a technology that works today,” Heinemann said. “We’re not waiting on a technology breakthrough, there’s no science project in our future that we have to go achieve in order to prove out something. We know it works.”