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Audio learning startup Knowable switches to a $9.99-per-month subscription model

Published October 15, 2020

Knowable, the Andreessen Horowitz-backed startup focused on audio learning, is switching business models.

When the company launched last year, it charged users on a per-class basis. Starting today, it’s shifting entirely to a subscription model, where listeners pay $50 annually or $9.99 per month for unlimited access to the Knowable library.

“This gets us closer to our mission of daily, actionable learning,” co-founder and CEO Warren Shaeffer told me. In other words, the subscription encourages people to treat learning through Knowable as an ongoing habit, rather than a one-off experience.

After all, he said Knowable is already seeing a 24% cross-purchase rate as listeners sign up for new courses. Plus, this will allow the company to experiment with other formats, such as briefer lessons. And it’s similar to the subscription model employed by MasterClass and other companies offering video classes.

But why focus on audio in the first place? Shaeffer said that he and his co-founder Alex Benzer have “both seen firsthand that a great teacher can change the trajectory of somebody’s life.” At the same time, they didn’t have time to watch hours of video.

“Every [online learning company] today is very focused on the idea that you need to stare at a screen to learn in a structured way,” Shaeffer said.

Knowable team

The Knowable team

At the same time, many people listen to podcasts when they want to learn new things. So the pair created Knowable with the idea that when you go out for a walk, you can have an easy way to spend that time on what Benzer called “nutritious” content, rather than a “low-calorie true-crime podcast.”

“Warren and I are personally excited about helping people spend less time anxiously doomscrolling, and more time acquiring optimism and confidence through self-guided learning,” he said.

Courses include Alexis Ohanian on entrepreneurship, Mark Bittman on eating well and a variety of experts on public speaking.

Shaeffer said there are now 100 hours of educational content in the Knowable library — about half of it consists of Knowable Originals created by the company’s producers (Knowable’s content team is currently led by former “This American Life” producer Amy O’Leary), with the other half coming from a new, curated marketplace, where anyone can apply to sell a course.

The content, Shaeffer added, is “audio-first, not audio-only.” Yes, you mostly listen to the classes, but there’s additional material like quizzes and workbooks.

“We think audio is a great catalyst for inspiring,” he said. As a result, Knowable has focused on “soft skills” in categories like professional development, self-improvement and health.

But he also suggested that it’s a “fallacy” to think that you can’t teach more concrete hard skills through audio: “If you want to be a programmer, we’re envisioning a course where someone gets an overview of all the different ways they can learn, and it becomes a launchpad into a deeper dive.”

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Small business payments and marketing startup Fivestars raises $52.5M

Published October 15, 2020

It’s a difficult time for small businesses — to put it mildly. And Fivestars CEO Victor Ho said that many of the big digital platforms aren’t really helping.

Ho argued that those platforms (whether they offer delivery services, user reviews or marketing tools) all have the same underlying model: “They seek to take over a small business’ customer base and then charge them a tax to start reaching those customers.”

Superficially, a company like Fivestars, which has created software to support small business payments and marketing, might not sound that different.

But Ho said that the startup actually takes the “opposite” approach, because Fivestars isn’t trying to build up a big “walled garden” of its own customers that businesses pay to access. Instead, businesses pay for the software, which they use to build a database of their own customers; they don’t have to pay to reach those customers.

“The incentives are more aligned,” he said.

Fivestars

Image Credits: Fivestars

The Fivestars platform includes its own payment product, integration with other point-of-sale systems, marketing automation that delivers personalized messages to customers and a broader network of 60 million shoppers, allowing for cross-promotion across different Fivestars businesses.

The startup is announcing today that it has raised $52.5 million in new funding, combining a Series D equity round as well as debt and bringing its total funding to $145.5 million. The round was led by Salt Partners, with participation from Lightspeed Venture Partners, DCM Ventures, Menlo Ventures and HarbourVest Partners.

Ho said Fivestars actually closed the round before the COVID-19 pandemic, but the team decided to hold off on the announcement because it seemed like a bad idea to “flaunt” the company’s bank account when so many of its customers were suffering.

The company has seen “record usage” during the pandemic, with 1 million new shoppers joining the network every month. At the same time, Ho acknowledged that the pandemic has caused Fivestars to shift its strategy. Originally, the goal for the funding was “just to keep growing our portfolio of merchants across our existing products,” but he said, “What changed pretty dramatically through this period for us was emphasizing the payments piece and the network” and focusing on “what small businesses need more than ever.”

Ho also noted that during the pandemic, the company has provided customers with more than $1 million worth of credits and also made more of its products free to use.

“It’s very clear that small businesses are incredibly resilient,” he added. “Particularly when it comes to the category of experiences — you’re not going to take your wife on a date to Pizza Hut; when you go to Paris, you’re not going to go to generic chains.”

In the funding announcement, Natasha Teague of Fort Lauderdale health food store Tropibowls described the Fivestars platform as “a huge help.”

“The value of being able to communicate with our customers and share updates in real-time has been immeasurable,” Teague said in a statement. “The power of Fivestars’ expansive network and payment tech has made our reopening process seamless and a lifesaver as we navigate new needs as a result of the pandemic.”

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When was the last time you worked out your soul?

Published October 15, 2020

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast (now on Twitter!), where we unpack the numbers behind the headlines.

The whole crew was back today, with Natasha and Danny and I gathered to parse over what was really a blast of news. Lots of startups are raising. Lots of VCs are raising. And some unicorns are shooting to go public. It’s a lot to get through, but we’re here to catch you up.

Here’s what we got into:

And with that, we’re off until Monday morning. Chat soon, and stay safe.

Equity drops every Monday at 7:00 a.m. PDT and Thursday afternoon as fast as we can get it out, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts.

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Emerging companies thrive on data. Shouldn’t they use it to improve hiring decisions?

Published October 15, 2020
Zoe Jervier Hewitt
Contributor

Zoe Jervier Hewitt is a leadership coach and talent partner at multi-stage VC fund EQT Ventures, where she helps portfolio companies structure and accelerate their search for talent by facilitating connections to the right technology and people required to source candidates at each stage of company growth.

While emerging companies are often started by technically minded founders and funded by VCs for their data-driven approaches to product and growth, the irony is that these companies are often using less data and rigor when it comes to hiring talent than more traditional, less data-focused companies. The truth is, the way in which tech companies hire has been relatively untouched by disruption, with most still relying on resumes and conversational interviews for its highest-stake decisions.

The consequences of this is not only detrimental to building teams, but to the overall diversity of the startup space.

Data-driven hiring isn’t just about having the right funnel metrics in place to determine efficiency of process, it extends to the information we choose to collect (or not collect) and measure to determine if someone is a fit for a role. There’s a science to building teams, and therefore selecting talent to join teams. So, why is hiring in early-stage companies still not regarded as a data-driven activity?

Some argue that by nature, talent selection involves people and so can’t truly be scientific. People are unique, complex, emotional and unpredictable. Additionally, few people think they’re a bad judge of character and talent, most overconfidently hold the belief that they’ve got a superior instinct and “nose” for talent. Hiring talent is one of the few operational activities in business where formal training or decades of experience isn’t expected in order to be better than average.

Move away from gut-based evaluations

The impact of this outdated way of thinking is felt across the board — first and foremost when it comes to team dynamics. To first know if someone is qualified, you need to know what you’re assessing for. Companies that operate with a shallow understanding of what drives success in a role lack the vital information needed to build a strong system of selection. The output is a weak hiring process that is heavy on unstructured interviewing, light on predictive signals and relies on gut-based evaluations.

Chemistry, confidence and charisma are more likely to determine whether a candidate lands a role versus competence to do the job. As a result, almost half of new hires are estimated to fail and be ineffective, and weak teams are built. The lack of reliable data also means most companies suffer from a broken feedback loop between hiring and team performance, which stunts learning and improvement. How do you know if your selection process is efficiently assessing for the skills, traits and behaviors that drive top performance if you’re not connecting the dots?

The dangers of subjective approaches

More dangerously, a hiring process that’s not designed to collect and evaluate based on evidence almost always results in a lack of team diversity, which as we know stunts innovation and therefore limits company success.

Subjective approaches to talent selection and development create a revolving door of unconscious biases and exclusion, with a resounding impact on what now makes up the homogenous tech ecosystem. This is not helped by natural overreliance on networks as means to fill hiring pipelines in early-stage company building.

Lastly, for talent operators and people practitioners, it does no favors for the credibility of their profession. Recruiting and selecting talent will continue to be branded an unsophisticated, lesser back-office function, or as a “dark art” that is about as data-informed as looking into a crystal ball.

Taking an evidence-based approach

In bringing more objectivity to the hiring process, founders and their teams are served best when starting with a clear, evidence-based definition of what success markers look like in a role, and then putting structure around each stage of selection to assess for a specific skill or behavioral trait: What and when will you assess? What criteria will you evaluate the data based on? In other words, the objective is to get as close as possible to unearthing signals that are reliable enough to accurately predict that someone will perform in a role.

Up until recently, science-based talent assessment tools, which help hiring managers make more objective evaluations, have been largely used by bigger, more established firms that suffer from high-volumes of job applications — the luxury “Google” problem. However, three recent shifts suggest we’re about to see a trend in their adoption by earlier-stage startups as they scale their teams:

  1. Pressure to build diverse and inclusive teams. 2020 has pushed diversity and inclusion to the top of the agenda for most companies. Assessment tools used as part of team-building can help groups better identify where specific cognitive, personality and skill gaps exist, and therefore focus hiring for those missing ingredients. Candidate assessment also helps reduce unconscious bias that might creep into interviews by showing more objective information about someone’s strengths and weaknesses.

  2. The sharp rise in job applicants. The COVID-19 pandemic has had two significant effects on recruiting. First, companies have been forced to embrace hiring talent in remote roles, which has increased the size of the global talent pool for most jobs inside a tech firm. Second, the increase in available talent has meant that the average number of job applications has risen dramatically. This shift from a candidate-driven market to an employer-driven one means that selecting signal from noise is increasingly becoming a challenge even for early companies with a less-established talent brand.

  3. Better designed, more affordable products on the market. For a long time, talent assessment software has been largely inaccessible to noncorporate clients. Academic user interfaces and off-putting candidate experiences has meant that many scientifically robust tools simply haven’t been able to capture the attention of tech and product-obsessed buyers. Additionally, many tools that require add-on consultancy or specialist training to administer and interpret are simply out of range of early-stage budgets. With new entrants to the assessment market that have automation, product design and compliance at their core, scale-ups will be able to justify spending in this area and perceptions will change as they become essential SaaS products in their team’s operating toolkits.

As these outside factors continue to push hiring toward a more evidence-based approach, businesses must prioritize making these changes to their hiring practices. While unstructured interviews might feel most natural, they’re perilous for accurate talent selection and while the conversation might be nice, they create noise that does nothing for making smart, accurate decisions based on what really matters.

Instinctive feelings and “going with your gut” in hiring should be treated with caution and decisions should always be based on role-relevant evidence you pinpoint. Emerging companies looking to set a strong team foundation shouldn’t risk the redundancies and biases created by subjective hiring decisions.

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Brazil’s Black Silicon Valley could be an epicenter of innovation in Latin America

Published October 15, 2020
Paulo Rogério Nunes
Contributor

Paulo is the co-founder of Vale do Dendê (Dende Valley) and AFAR Ventures, a global diversity and inclusion creative and consulting agency that identifies opportunities for multinational brands, corporations and investors in emerging markets.

Tara Sabre Collier
Contributor

Tara Sabre Collier is an early-stage impact investor with more than 15 years of experience at the intersection of economic development, social entrepreneurship and impact investment. She is a Visiting Fellow of Oxford University where she teaches and writes about impact investing, diversity and equity.

Over the last five years, Brazil has witnessed a startup boom.

The main startups hubs in the country have traditionally been São Paulo and Belo Horizonte, but now a new wave of cities are building their own thriving local startup ecosystems, including Recife with Porto Digital hub and Florianópolis with Acate. More recently, a “Black Silicon Valley” is beginning to take shape in Salvador da Bahia.

While finance and media are typically concentrated in São Paulo and Rio de Janeiro, Salvador, a city of three million in the state of Bahia, is considered one of Brazil’s cultural capitals.

With an 84% Afro-Brazilian population, there are deep, rich and visible roots of Africa in the city’s history, music, cuisine and culture. The state of Bahia is almost the size of France and has 15 million people. Bahia’s creative legacy is quite clear, given that almost all the big Brazilian cultural patrimonies have their roots here, from samba and capoeira to various regional delicacies.

Many people are unaware that Brazil has the largest Black population in any country outside of Africa. Like counterparts in the U.S. and across the Americas, Afro-Brazilians have long struggled for socio-economic equity. As with counterparts in the United States, Brazil’s Black founders have less access to capital.

According to research by professor Marcelo Paixão for the Inter-American Development Bank, Afro-Brazilians are three times more likely to have their credit denied than their white counterparts. Afro-Brazilians also have over twice the poverty rates of white Brazilians and only a handful of Afro-Brazilians have held legislative positions, despite comprising more than 50% of the population. Not to mention, they make up less than 5% of the top level of the top 500 companies. Compared with countries like the United States or the United Kingdom, the racial funding gap is even more stark as more than 50% of  Brazil’s population is classified as Afro-Brazilian.

Bahia could be an epicenter of innovation in Latin America

Salvador (Bahia’s capital) is the natural birthplace of Brazil’s Black Silicon Valley, which largely centers around a local ecosystem hub, Vale do Dendê.

Vale do Dendê coordinates with local startups, investors and government agencies to support entrepreneurship and innovation and runs startup acceleration programs specifically focusing on supporting Afro-Brazilian founders. The Vale do Dendê Accelerator organization has already been in the spotlight at international and national publications because of its innovative work in bringing startup and tech education from mainstream to traditionally underserved communities.

In almost three years, the accelerator has supported 90 companies directly that cut across various industries, with high representation from the creative and social impact sectors. Almost all of the companies have achieved double-digit growth and various companies have gone on to raise further funding or corporate backing. One of the first portfolio companies, TrazFavela, a delivery app that focuses on linking customers and goods from traditionally marginalized communities, was supported by the accelerator in 2019. Despite the lockdown, the business grew 230% between the period of March and May after incubation and recently signed an agreement for further support and investment from Google Brasil.

There is a clear recognition of the business case for Afro-Brazilian businesses. Another company supported in the beginning with mentoring by Vale do Dendê is Diaspora Black (which focuses on Black culture in the tourism sectors). It attracted backing from Facebook Brasil and grew 770% in 2020.

The same is true for AfroSaúde, a health tech company focused on low-income communities with a new service to prevent COVID-19 in favelas (urban slums, which incidentally have high Black representation). The app now has more than 1,000 Black health professionals on its platform, creating jobs while addressing a health crisis that had been tremendously racialized.

We’re at the brink of a renaissance here in Bahia

Despite Brazil’s challenging economic situation, large national and global companies and investors are taking notice of this startup boom. Major IT company Qintess has come on board as a major sponsor to help Salvador become the leading Black tech hub in Latin America.

The company announced an investment of around 10 million reais (nearly $2 million USD) over the next five years in Black startups, including a collaboration with Vale do Dendê to train around 2,000 people in tech and accelerate more than 500 startups led by Black founders. Also, in September, Google launched a 5 million reais (around $1 million USD) Black Founders Fund with the support of Vale do Dendê to boost the Afro-Brazilian startup ecosystem.

There is no doubt that the new wave of innovation will come from the emerging markets, and the African Diaspora can play an important role. With the world’s largest African diaspora population in the hemisphere, Brazil can be a major leader on this. Vale do Dendê is keen to build partnerships to make Brazil and Latin America a more representative startup and creative economy ecosystem.

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Temporal raises $18.75M for its microservices orchestration platform

Published October 15, 2020

Temporal, a Seattle-based startup that is building an open-source, stateful microservices orchestration platform, today announced that it has raised an $18.75 million Series A round led by Sequoia Capital. Existing investors Addition Ventures and Amplify Partners also joined, together with new investor Madrona Venture Group. With this, the company has now raised a total of $25.5 million.

Founded by Maxim Fateev (CEO) and Samar Abbas (CTO), who created the open-source Cadence orchestration engine during their time at Uber, Temporal aims to make it easier for developers and operators to run microservices in production. Current users include the likes of Box and Snap.

“Before microservices, coding applications was much simpler,” Temporal’s Fateev told me. “Resources were always located in the same place — the monolith server with a single DB — which meant developers didn’t have to codify a bunch of guessing about where things were. Microservices, on the other hand, are highly distributed, which means developers need to coordinate changes across a number of servers in different physical locations.”

Those servers could go down at any time, so engineers often spend a lot of time building custom reliability code to make calls to these services. As Fateev argues, that’s table stakes and doesn’t help these developers create something that builds real business value. Temporal gives these developers access to a set of what the team calls “reliability primitives” that handle these use cases. “This means developers spend far more time writing differentiated code for their business and end up with a more reliable application than they could have built themselves,” said Fateev.

Temporal’s target use is virtually any developer who works with microservices — and wants them to be reliable. Because of this, the company’s tool — despite offering a read-only web-based user interface for administering and monitoring the system — isn’t the main focus here. The company also doesn’t have any plans to create a no-code/low-code workflow builder, Fateev tells me. However, since it is open-source, quite a few Temporal users build their own solutions on top of it.

The company itself plans to offer a cloud-based Temporal-as-a-Service offering soon. Interestingly, Fateev tells me that the team isn’t looking at offering enterprise support or licensing in the near future. “After spending a lot of time thinking it over, we decided a hosted offering was best for the open-source community and long-term growth of the business,” he said.

Unsurprisingly, the company plans to use the new funding to improve its existing tool and build out this cloud service, with plans to launch it into general availability next year. At the same time, the team plans to say true to its open-source roots and host events and provide more resources to its community.

“Temporal enables Snapchat to focus on building the business logic of a robust asynchronous API system without requiring a complex state management infrastructure,” said Steven Sun, Snap Tech Lead, Staff Software Engineer. “This has improved the efficiency of launching our services for the Snapchat community.”

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Application security platform NeuraLegion raises $4.7 million seed led by DNX Ventures

Published October 15, 2020

A video call group photo of NeuraLegion's team working remotely around the world

A video call group photo of NeuraLegion’s team working remotely around the world

Application security platform NeuraLegion announced today it has raised a $4.7 million seed round led by DNX Ventures, an enterprise-focused investment firm. The funding included participation from Fusion Fund, J-Ventures and Incubate Fund. The startup also announced the launch of a new self-serve, community version that allows developers to sign up on their own for the platform and start performing scans within a few minutes.

Based in Tel Aviv, Israel, NeuraLegion also has offices in San Francisco, London and Mostar, Bosnia. It currently offers NexDAST for dynamic application security testing, and NexPLOIT to integrate application security into SDLC (software development life cycle). It was launched last year by a founding team that includes chief executive Shoham Cohen, chief technology officer Bar Hofesh, chief scientist Art Linkov and president and chief commercial officer Gadi Bashvitz.

When asked who NeuraLegion views as its closest competitors, Bashvitz said Invicti Security and WhiteHat Security. Both are known primarily for their static application security testing (SAST) solutions, which Bashvitz said complements DAST products like NeuraLegion’s.

“These are complementary solutions and in fact we have some information partnerships with some of these companies,” he said.

Where NeuraLegion differentiates from other application security solutions, however, is that it was created specifically for developers, quality assurance and DevOps workers, so even though it can also be used by security professionals, it allows scans to be run much earlier in the development process than usual while lowering costs.

Bashvitz added that NeuraLegion is now used by thousands of developers through their organizations, but it is releasing its self-serve, community product to make its solutions more accessible to developers, who can sign up on their own, run their first scans and get results within 15 minutes.

In a statement about the funding, DNX Ventures managing partner Hiro Rio Maeda said, “The DAST market has been long stalled without any innovative approaches. NeuraLegion’s next-generation platform introduces a new way of conducting robust testing in today’s modern CI/CD environment.”

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Daily Crunch: Zoom launches its events marketplace

Published October 14, 2020

Zoom has a new marketplace and new integrations, Spotify gets a new format and we review Microsoft’s Surface Laptop Go. This is your Daily Crunch for October 14, 2020.

The big story: Zoom launches its events marketplace

Zoom’s new OnZoom marketplace allows anyone to host and sell tickets for virtual events. It’s also integrating the ability for nonprofits to accept donations.

The company made a couple other announcements at its Zoomtopia user conference. For one thing, it’s also integrating with a starting lineup of 35 third-party “Zapps,” allowing products like Asana and Dropbox to integrate directly into the Zoom experience.

In addition, Zoom said it will begin rolling out end-to-end encryption (a feature it’s been promising since acquiring Keybase in May) to users next week.

The tech giants

Spotify introduces a new music-and-spoken word format, open to all creators — The new format is designed to reproduce the radio-like experience of listening to a DJ talk about the music, and it also enables the creation of music-filled podcasts.

Microsoft reverse engineers a budget computer with the Surface Laptop Go — Brian Heater writes that the Laptop Go is a strange and sometimes successful mix of Surface design and budget decisions.

Google launches a suite of tech-powered tools for reporters, Journalist Studio — The suite includes a host of existing tools as well as two new products aimed at helping reporters search across large documents and visualizing data.

Startups, funding and venture capital

Getaround raises a $140M Series E amid rebound in short-distance travel — The rebound is real: I took my first Getaround this weekend.

Augury taps $55M for tech that predicts machine faults from vibration, sound and temperature — The startup works with large enterprises like Colgate and Heineken to maintain machines in their production and distribution lines.

Plenty has raised over $500M to grow fruits and veggies indoors — The funding was led by existing investor SoftBank Vision Fund and included the berry farming giant Driscoll’s.

Advice and analysis from Extra Crunch

What the iPhone 12 tells us about the state of the smartphone industry in 2020 — While the iPhone 12 was no doubt in development long before the current pandemic, the pandemic’s global shutdown has only exacerbated many existing problems for smartphone makers.

Databricks crossed $350M run rate in Q3, up from $200M one year ago — The data analytics company scaled rapidly to put itself on an obvious IPO path.

Dear Sophie: I came on a B-1 visa, then COVID-19 happened. How can I stay? — The latest advice from immigration lawyer Sophie Alcorn.

(Reminder: Extra Crunch is our subscription membership program, which aims to democratize information about startups. And we’re having a fall sale!)

Everything else

NASA loads 14 companies with $370M for ‘tipping point’ technologies — NASA has announced more than a third of a billion dollars’ worth of “Tipping Point” contracts awarded to over a dozen companies pursuing potentially transformative space technologies.

Harley-Davidson should keep making e-motorcycles — That’s Jake Bright’s takeaway after three weeks with the LiveWire e-motorcycle.

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.

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Google Pixel 5 review: Keeping it simple

Published October 14, 2020

I’m going to be totally honest with you. I don’t really understand Google’s phone strategy right now. And for what it’s worth, I’m not really sure Google does either. I wrote about it here, but I’ll save you from having to read an additional 800 words on top of all these. The short version is that Google has three phones on the market, and there isn’t a whole heck of a lot of distinction between them.

The Pixel is a portrait of a hardware division in transition. That applies to a number of aspects, from strategy to the fact that the company recently saw a minor executive exodus. It’s pretty clear the future of Google’s mobile hardware division is going to look quite different from its present — but 2020’s three phones are most likely a holdover from the old guard.

What you’re looking at here is the Pixel 5. It’s Google’s flagship. A device that sports — among other things — more or less the same mid-range Qualcomm processor as the 4a announced earlier this year. It distinguishes itself from that budget handset, however, with the inclusion of 5G. But then here comes the 4a 5G to further muddy the waters.

There are some key distinctions that separate the 5 and 4a 5G, which were announced at the same event. The 5’s got a more solid body, crafted from 100% recycled aluminum to the cheaper unit’s polycarbonate. It also has waterproofing and reverse wireless charging, a fun feature we’ve seen on Samsung devices for a few generations now. Beyond that, however, we run into something that’s been a defining issue since the line’s inception. If you choose not to use hardware to define your devices, it becomes difficult to differentiate your devices’ hardware.

Image Credits: Brian Heater

Since the very beginning of the Pixel line, the company has insisted that it will rely on software advances to push the products forward. It’s a nice sentiment after years of feature arms races between the likes of Apple and Samsung. But that means when it comes time to introduce new devices, the results can be fairly lackluster. That certainly applies to the Pixel 5.

From a hardware perspective, it’s not a particularly exciting phone. That’s probably fine for many. Smartphones have, after all, become more commodity than luxury item, and plenty of users are simply looking for one that will just get the job done. That said, Google’s got some pretty stiff competition at the Pixel 5’s price point — and there are plenty of Android devices that can do even more.

There are certainly some upgrades in addition to the above worth pointing out, however. Fittingly, the biggest and most important of all is probably the least exciting. The Pixel 4 was actually a pretty solid device hampered by one really big issue: an abysmal battery life. The 2,800mAh capacity was a pretty massive millstone around the device’s neck. That, thankfully, has been addressed here in a big way.

Google’s bumped things up to 4,080mAh. That’s also a pretty sizable bump over the 4a and 4a 5G, which sport 3,885mAh and 2,130mAh, respectively. That extra life is extra important, given the addition of both Battery Share and 5G. For the sake of disclosure, I should mention that I still live in an area with basically no 5G (three cheers for working from home), so your mileage will vary based on coverage. But using LTE, I was able to get about a day and a half of use out of the handset, besting the stated “all-day battery).

This is helped along by a (relatively) compact display. Gone are the days of the XL (though, confusingly, the 4a 5G does have a larger screen with a bit lower pixel density). The flagship is only available in a six-inch, 2,340 x 1,080 size. It’s larger than the Pixel 4’s 5.7 inches, but at a lower pixel density (432 versus 444 ppl). The 90Hz refresh rate remains. Compared to all of the phones I’ve been testing lately, the Pixel 5 feels downright compact. It’s a refreshing change to be able to use the device with one hand.

Image Credits: Brian Heater

The camera is probably the aspect of the handset where the opposing hardware-first and software-first approaches are the most at conflict with one another. Google was fairly convinced it could do everything it wanted with a single lens early on, but eventually begrudgingly gave in to a two-camera setup. The hardware is pretty similar to last year’s model, but the 16-megapixel 2x optical telephoto has been replaced by a 16-megapixel ultra-wide. Whether that represent progress is largely up to your own personal preference. Frankly, I’d prefer a little more non-distorted zooming.

Google, of course, is building on a solid foundation. I really loved the Pixel 4’s photos. The things Google’s imaging team has been able to do with relative hardware constraints is really impressive, and while you’re lacking the scope of a premium Samsung device or high-end iPhone, casual photo snappers are going to be really happy with the shots they get on the Pixel 5.

Night Sight has been improved and now turns on when the phone’s light sensor detects a dark scene. My morning walks have gotten decidedly darker in recent weeks as the season has changed, and the phone automatically enters the mode for those pre-dawn shots (COVID-19 has made me an early riser, I don’t know what to tell you). The feature has also been added to portrait mode for better focused shots.

The Pixel’s Portrait Mode remains one of the favorites — though it’s still imperfect, running into issues with things like hair or complex geometries. It really doesn’t know what to do with a fence much of the time, for instance. The good news is that Google’s packed a lot of editing options into the software here — particularly for Portrait Mode.

You can really go crazy in terms of bokeh levels and placement and portrait lighting, a relatively subtle effect that lends the appearance of changing a light source. Changing the effects can sometimes be a bit laggy, likely owing to the lower-end processing power. All said, it’s a good and well-rounded photo experience, but as usual, I would really love to see what Google’s imaging team would be able to do if the company ever gives it a some real high-end photography hardware to play around with. Wishful thinking for whatever the Pixel 6 becomes, I suppose.

In the end, the two biggest reasons to recommend upgrading from the Pixel 4 are 5G and bigger battery. The latter is certainly a big selling point this time out. The former really depends on what coverage is like in your area. The 5G has improved quite a bit of late, but there are still swaths of the U.S. — and the world — that will be defaulting to LTE on this device. Also note that the $200 cheaper 4a 5G also offers improvements in both respects over last year’s model.

Still, $700 is a pretty reasonable price point for a well-rounded — if unexciting — phone like the Pixel 5. And Google’s got other things working in its favor, as well — pure Android and the promise of guaranteed updates. If you’re looking for something with a bit more flash, however, there are plenty of options in the Android world.

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