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What the iPhone 12 tells us about the state of the smartphone industry in 2020

The smartphone industry was in transition well before COVID-19 was a blip on anyone’s radar. More than 13 years after the launch of the original iPhone, these products have long since transitioned from luxury items to commodities, losing some of their luster in the process. The past several years have seen slower upgrade cycles as consumers grew reluctant to pay $1,000 or more for new devices.

And while the iPhone 12 was no doubt in development long before the current pandemic, the pandemic’s global shutdown has only exacerbated many existing problems for smartphone makers. The clearest representation of Apple’s reaction is in the sheer number of iPhones announced at today’s “Hi Speed” event. Long gone are the days when a company could rest on a single flagship or two.

Today’s event brought a grand total of four new iPhone models, ranging in price from $699 to $1,099: the 12, 12 mini, 12 Pro and 12 Pro Max. As with the Apple Watch, the company is keeping last year’s iPhone 11 around and has cut the price to $599. That puts the older model in the high-mid-range for Android devices, but represents a far cheaper entry point than we’re accustomed to for Apple phones.

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Turbo Systems becomes Appify and launches app marketplace

When Jen Grant joined Turbo Systems, the no-code mobile application platform, as CEO in March, she came on board just as COVID was shutting down businesses. But she went straight to work, and over the last six months she has led two major initiatives that the company announced today: a name change and a new app marketplace.

For starters, the company is changing its name to Appify to more accurately reflect its mission around building mobile apps. She says that they found most people related the term “turbo” to cars. They began looking for a better name that was more closely aligned with what they do when her team stumbled across Appify .

“We had been playing around with different names and what we are about, and a lot of what we’re about is amplifying your business and your systems and your people with apps. And so when we kind of stumbled across Appify and the domain name was available, we moved quite quickly,” Grant explained.

While she was at it, Grant was talking to customers, and while the core company mission is to make it easy to build mobile apps, especially in the field service space, she felt that they could make it even easier. Rather than asking customers to build the apps themselves, they could provide a marketplace with some pre-built apps and simply let them customize them for their workflows.

“What we have done with the Appify Marketplace is instead of saying, here’s a box of parts, now fix your business problem, we’re saying, here’s an app that you can launch in minutes. It has all of the functionality that you will need […] and you can then very easily customize it using this no-code platform to make it specific to your business,” she said.

The marketplace is launching today with a couple of apps aimed at the company’s core field service market, including Field Sales, which allows salespeople in the field to send a bid or quote from a tablet directly from the field without having to return to the office. The other is a Field Service app for repair people, which provides all of the information about the repair, while allowing the service rep to update the customer record from the field using a mobile device.

Grant says this is just the start and there are many apps on the road map that they will be releasing in the coming months. Eventually, they may have systems integrators use the platform to build apps for specific industries as they move forward.

Appify was born as Turbo Systems in 2017 and has raised more than $11 million, according to PitchBook data.

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Dataloop raises $11M Series A round for its AI data management platform

Dataloop, a Tel Aviv-based startup that specializes in helping businesses manage the entire data life cycle for their AI projects, including helping them annotate their data sets, today announced that it has now raised a total of $16 million. This includes a $5 seed round that was previously unreported, as well as an $11 million Series A round that recently closed.

The Series A round was led by Amiti Ventures, with participation from F2 Venture Capital, crowdfunding platform OurCrowd, NextLeap Ventures and SeedIL Ventures.

“Many organizations continue to struggle with moving their AI and ML projects into production as a result of data labeling limitations and a lack of real-time validation that can only be achieved with human input into the system,” said Dataloop CEO Eran Shlomo. “With this investment, we are committed, along with our partners, to overcoming these roadblocks and providing next generation data management tools that will transform the AI industry and meet the rising demand for innovation in global markets.”

Image Credits: Dataloop

For the most part, Dataloop specializes in helping businesses manage and annotate their visual data. It’s agnostic to the vertical its customers are in, but we’re talking about anything from robotics and drones to retail and autonomous driving.

The platform itself centers around the “humans in the loop” model that complements the automated systems, with the ability for humans to train and correct the model as needed. It combines the hosted annotation platform with a Python SDK and REST API for developers, as well as a serverless Functions-as-a-Service environment that runs on top of a Kubernetes cluster for automating dataflows.

Image Credits: Dataloop

The company was founded in 2017. It’ll use the new funding to grow its presence in the U.S. and European markets, something that’s pretty standard for Israeli startups, and build out its engineering team as well.

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Vivun announces $18M Series A to keep growing pre-sales platform

Vivun’s co-founder and CEO, Matt Darrow used to run pre-sales at Zuora and he saw that pre-sales team members had a lot of insight into customers. He believed if he could capture that insight, it would turn into valuable data to be shared across the company. He launched Vivun to build upon that idea in 2018, and today the company announced an $18 million Series A.

Accel led the round with participation from existing investor Unusual Ventures. With today’s investment, Vivun has raised a total of $21 million, according to the company.

Darrow says that the company has caught the attention of investors because this is a unique product category and there has been a lot of demand for it. “It turns out that businesses of all sizes, startups and enterprises, are really craving a solution like Vivun, which is dedicated to pre-sales. It’s a big, expensive department, and there’s never been software for it before,” Darrow told TechCrunch.

He says that a couple of numbers stand out in the company’s first year in business. First of all, the startup grew annual recurring revenue (ARR) six fold (although he wouldn’t share specific numbers) and tripled the workforce growing from 10 to 30, all while doing business as an early stage startup in the midst of a pandemic.

Darrow said while the business has grown this year, he found smaller businesses in the pipeline were cutting back due to the impact of COVID’s, but larger businesses like Okta, Autodesk and Dell Secureworks have filled in nicely, and he says the product actually fits well in larger enterprise organizations.

“If we look at our value proposition and what we do, it increases exponentially with the size of the company. So the larger the team, the larger the silos are, the larger the organization is, the bigger the value of solving the problem for pre-sales becomes,” he said.

After going from a team of 10 to 30 employees in the last year, Darrow wants to double the head count to reach around 60 employees in the next year, fueled in part by the new investment dollars. As he builds the company, the founding team, which is made up of two men and two women, is focused on building a diverse and inclusive employee base.

“It is something that’s really important to us, and we’ve been working at it. Even as we went from 10 to 30, we’ve worked to pay close attention to [diversity and inclusion], and we continue to do so just as part of the culture of how we build the business,” he said.

He’s been having to build that workforce in the middle of COVID, but he says that even before the pandemic shut down offices, he and his founding partners were big on flexibility in terms of time spent in the office versus working from home. “We knew that for mental health strength and stability, that being in the office nine to five, five days a week wasn’t really a modern model that would cut it,” he said.

Even pre-COVID the company was offering two quiet periods a year to let people refresh their batteries. In the midst of COVID, he’s trying to give people Friday afternoons off to go out and exercise and relax their minds.

As the startup grows, those types of things may be harder to do, but it’s the kind of culture Darrow and his founding partners hope to continue to foster as they build the company.

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Huawei plans to divest budget phone unit Honor: reports

Besieged by U.S. tech sanctions, Huawei may be looking to shake up its smartphone business that has taken a hit after losing core semiconductor parts and software services.

The Chinese giant is in talks with Digital China Group to sell parts of Honor, its low-end, budget phone unit, for 15-25 billion yuan ($2.2-3.7 billion), Reuters reported on Wednesday. 

A Hong Kong-listed firm, Digital China is a spin-off from the Legend Group (later Lenovo) and a major distributor and close ally of Huawei.

Smartphone sales and other consumer-facing electronics today make up the bulk of revenue for Huawei, which began by selling telecommunications gear in the late 1980s.

The news came days after a Chinese tech news blogger claimed Huawei is planning to sell Honor. Respected Apple analyst Ming-Chi Kuo also noted in a report that it’s in Huawei’s benefit to divest Honor so the business could be free of trade restrictions and Huawei gets to focus on high-end phones under its namesake brand.

Sources close to Huawei denied the planned sale of Honor, Tencent News reported last week. A Huawei representative contacted by TechCrunch declined to comment.

Huawei rolled out independent brand Honor in 2011 as Xiaomi’s low-budget phones were taking China by storm. Like Xiaomi, Honor started out by focusing on online sales and young consumers. BBK Group’s Oppo, Vivo and Realme have since made significant inroads into the budget phone market.

Honor’s brand, research and development capabilities and related supply chain management business could be for sale, sources told Reuters. The tech news blogger said Honor will operate and procure independently after the sale.

Other bidders include Xiaomi and TCL, according to Reuters, as well as Gree and BYD, according to the tech news blogger.

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Daily Crunch: Apple introduces the iPhone 12

Apple embraces 5G, Facebook Messenger gets better integrated with Instagram and Kahoot raises $215 million. This is your Daily Crunch for October 13, 2020.

The big story: Apple introduces the iPhone 12

Apple’s big event today kicked off with the announcement of the HomePod Mini, but the real focus was on the iPhone — specifically, the iPhone 12.

Pricing for the new iPhone starts at $799. New features include 5G, a magnetic adapter for various accessories (including wireless chargers) and a more durable Corning glass display.

There are four models, so if you’re trying to decide which one you want, we’ve even created a handy chart to keep them all straight.

The tech giants

Alphabet’s latest moonshot is a field-roving, plant-inspecting robo-buggy — Announced with little fanfare in a blog post and site, the Mineral project is still very much in the experimental phase.

Messenger’s latest update brings new features, cross-app communication with Instagram – The changes are a part of Facebook’s overhauled messaging platform, announced in late September, which introduced the ability for Instagram users to communicate with people on Facebook.

Startups, funding and venture capital

Kahoot picks up $215M from SoftBank for its user-generated, gamified e-learning platform — After announcing a modest $28 million raise earlier this year, the user-generated gamified e-learning platform revealed a much bigger round today.

Astroscale raises $51M in Series E funding to fuel its orbital sustainability ambitions — The Japan-based company has been focused on delivering new solutions for orbital end-of-life.

Caliber, with $2.2M in seed funding, launches a fitness coaching platform — The company says it brings on about five of every 100 applications for coaches on the platform, accepting only the very best trainers.

Advice and analysis from Extra Crunch

Is the Twilio-Segment deal expensive? — A quick look at the deal’s historical analogs and what we can tell from the numbers.

Should you replace your developer portal with a hybrid integration platform? — Changing your integration approach can reduce time to market and boost revenue.

(Reminder: Extra Crunch is our subscription membership program, which aims to democratize information about startups. You can sign up here.)

Everything else

Walt Disney announces reorganization to focus on streaming — Disney’s media businesses, ads and distribution and Disney+ will now operate under the same business unit.

Original Content podcast: Netflix’s ‘Enola Holmes’ is thoroughly mediocre — I did not enjoy this movie.

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.

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Discuss the unbundling of early-stage VC with Unusual Ventures’ Sarah Leary & John Vrionis

This year has been everything but business as usual for the venture and tech community. And we still have a presidential election ahead of us.

So, why not listen to the aptly-named experts over at Unusual Ventures? Partners Sarah Leary (co-founder of Nextdoor) and John Vrionis, formerly of Lightspeed Ventures Partners, will join us on Tuesday, October 20 on the Extra Crunch Live virtual stage.

Thanks to all of you who have joined us for our series of live discussions that has included tech leaders like Sydney Sykes, Alexia von Tobel, Mark Cuban and many others (all recordings are still accessible for Extra Crunch subscribers to watch and learn from).

If you’re new, welcome! You’ll have a chance to participate in the live discussion if you have an Extra Crunch subscription.

Unusual Ventures’ investments span the consumer and enterprise space, including companies like Robinhood, AppDynamics, Mulesoft and Winnie.

For this chat, I plan to spend some time talking to Leary and Vrionis about how early-stage venture capital has changed with the rise of rolling funds, community funds and syndicates. Unusual Ventures claims “there’s an enormous opportunity to raise the bar on what seed-stage investors provide for early-stage founders,” so we’ll get into that opportunity as well.

And if we have time, we’ll discuss remote work, building in public and the U.S. presidential election.

So, what are you waiting for? Add the deets to your calendar (below the jump!) and join me next Tuesday.

Details

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Apple’s stock dips and Verizon’s recovers during iPhone event

Earlier today Apple announced a slew of new hardware. In case you’ve not yet caught up, there’s a $99 HomePod Mini coming, new iPhones, a new method for shouting at your electronics, the return of MagSafe, some cost-cutting masquerading as environmentalism and, of course, new flagship phones.

And in a move that caused telecom investors to sit up straight and pay attention, Apple trotted out Verizon CEO Hans Vestberg for part of the presentation — which is why we add our parent company’s parent company to our usual post-Apple-event share price reaction roundup.

Market reaction

Shares of Apple were mixed before the event, managing to work their way back to flat during morning trading ahead of the event. Down before Apple kicked off its iPhone shebang, equity in the phone giant dipped and then rallied as the event got underway.

But the partial erasure of losses was short-lived, and Apple wound up losing ground during the presentation (chart via YCharts, annotations via TechCrunch):

For Apple shareholders then, not a day worth writing home about.

The Apple event appeared to have a more electric impact on my employer. See if you can spot the point at which Verizon appeared as part of the event (chart via YCharts, annotations via TechCrunch):

Now that is the sort of reaction that we hope to see from events of this sort. Why? Because it implies that the company on stage has managed to do something so notable that its share price moved; this is another way of saying that investors were surprised by what they learned.

Apple events tend to leak in advance these days, so perhaps the usual lack of share price movement from the company’s equity is to be expected.

Verizon’s news, in contrast, was more of a surprise. The company “announce[d] its nationwide 5G network” in the words of The Verge. Investors liked that, but later sold the company’s shares back down a bit.

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Apple’s iPhone 12, 12 mini, 12 Pro and 12 Pro Max: what’s the difference?

Gone are the days a company like Apple could simply roll out a single flagship handset or two. Consumer demands have evolved quite a bit in the more than 13 years since the company released its first smartphone, and its offerings have had to evolve with it. That means now, more than ever, offering a broad range of choice in terms of feature set, size and price.

Apple actually announced four phones at today’s event: the iPhone 12, 12 mini, 12 Pro and 12 Pro Max. Add to that the fact that the company is keeping the 11 around at a lower price point, and that leaves iOS devotees with more options than ever when it comes to purchasing a new handset, with starting prices ranging from $599 to $1,099. And, of course, configurations go up from there.

All of the new devices announced today share some key common features: 5G connectivity, the new magnetic MagSafe connector, OLED displays and the A14 chip, for starters. They also get the new iPad Pro-style design, complete with straight edges that allow for the placement of additional antennas for the next-gen wireless connectivity. From there, however, things get more complicated. There’s a range here in size, cameras and capacity for starters.

Here’s a handy chart to keep it all straight:

chart comparing iPhone 12 models

[click to enlarge]

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Here’s everything Apple announced at its ‘Hi, Speed’ iPhone event today

Just shy of one month after their last event, Apple was back today with another one. Everyone had a pretty good feeling this would be the one where they announced this year’s new iPhone… instead, Apple announced four new iPhones, plus a new HomePod, for good measure.

Didn’t have time to follow along live? Here are the highlights:

HomePod Mini

Image Credits: Apple

Apple kicked things off by announcing the HomePod Mini — which, as you’ve probably gathered from the name, is a smaller version of its HomePod speaker.

Apple’s focus with the HomePod Mini definitely seems to be getting you to buy multiple units and spreading them around your house — they started off by recapping Siri’s smart home capabilities, then introduced a new feature called “Intercom,” which lets you broadcast a message to all of your HomePods from your iPhone, Apple Watch, CarPlay or another HomePod. Put two HomePods in the same room, Apple says, and they’ll automatically become a stereo pair.

HomePod Mini will cost $99, and, like its bigger counterpart, will come in two colors: white and space grey. Pre-orders will start on November 6th, with the first units shipping “the week of November 16th.”

Four new iPhones

iPhone 12 family lineup

Image Credits: Apple

Why would Apple announce one new iPhone when they could announce four?

With a lineup that will probably lead to a bit of confusion, Apple today announced the iPhone 12 Mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max. The devices get a little bigger, a little fancier and a bit more expensive as you go down the line. Want a deeper look at how the specs on the four new models compare? Find our side-by-side here.

The big focus here is on improved displays, improved cameras (night mode on the wide and ultra-wide cameras!) and the introduction of 5G support across the lineup. The form factor borrows some angles from iPhones of yesteryear, with flat sides that’ll probably remind you of the iPhone 4 or 5.

The iPhone 12 Mini will start at $699 and come with a 5.4″ display, while the iPhone 12 will start at $799 with a 6.1″ display. The iPhone 12 Pro will start at $999 with a 6.1″ display, but polishes up the spec sheet with a stainless steel body (versus aluminum on the non-pro models) and the addition of a 12MP telephoto lens. The iPhone 12 Pro Max will start at $1,099, but packs a massive 6.7″ display. The Pro models also pack lidar sensors, allowing them to do things like ultra-fast focusing in low-light situations, or 3D room scanning.

The displays on all of the new iPhones will feature a new “Ceramic Shield” technology that Apple built in partnership with Corning, which the company says improves the odds of your device surviving a fall by 4x. The iPhone 12 and 12 Mini will come in blue, green, red, white and black; the 12 Pro and 12 Pro Max, meanwhile, will come in blue, gold, black and white.

All four phones will run on Apple’s A14 Bionic chip — the same one that powers the iPad Air the company just announced last month.

So when will these things actually start shipping? The pre-order/ship dates are a liiiiittle bit tangled — so if you’ve got a model picked out already, make sure you’ve got the right date marked on your calendar: the iPhone 12 and 12 Pro go up for pre-order on 10/16, shipping on 10/23. The iPhone 12 Mini and the 12 Pro Max, meanwhile, go up for pre-order on 11/6 and ship on 11/13.

(Apple also noted that it will continue to sell the iPhone 11, dropping the base price by $100 down to $599.)

MagSafe

iPhone 12 Pro Silicone Case_Leather Wallet with MagSafe

Image Credits: Apple

“MagSafe” is back! Sort of. Well, in name, at least.

Borrowing a name from the charging system of Apple laptops past, the new iPhone’s MagSafe system allows it to automatically snap into the optimal place on a wireless charger, while also allowing for snap-on accessories like magnetic cases or credit card holders.

The company also announced the MagSafe Duo Charger (a folding setup meant to allow you to charge both an iPhone and an Apple Watch) and noted that MagSafe-compatible accessories from third parties like Belkin were on the way.

MagSafe Duo Charger

Image Credits: Apple

No more power adapter or headphones in the box

It’s been rumored for months, but now it’s official: Apple will no longer be including headphones or a wall power adapter with the iPhone. The company cites the potential environmental impact as their reasoning, noting that there are already “billions” of compatible chargers out in the world. The new iPhones will ship with a USB-C to Lightning cable — just not the bit that plugs into the wall.

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