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Grid AI raises $18.6M Series A to help AI researchers and engineers bring their models to production

Grid AI, a startup founded by the inventor of the popular open-source PyTorch Lightning project, William Falcon, that aims to help machine learning engineers work more efficiently, today announced that it has raised an $18.6 million Series A funding round, which closed earlier this summer. The round was led by Index Ventures, with participation from Bain Capital Ventures and firstminute. 

Falcon co-founded the company with Luis Capelo, who was previously the head of machine learning at Glossier. Unsurprisingly, the idea here is to take PyTorch Lightning, which launched about a year ago, and turn that into the core of Grid’s service. The main idea behind Lightning is to decouple the data science from the engineering.

The time argues that a few years ago, when data scientists tried to get started with deep learning, they didn’t always have the right expertise and it was hard for them to get everything right.

“Now the industry has an unhealthy aversion to deep learning because of this,” Falcon noted. “Lightning and Grid embed all those tricks into the workflow so you no longer need to be a PhD in AI nor [have] the resources of the major AI companies to get these things to work. This makes the opportunity cost of putting a simple model against a sophisticated neural network a few hours’ worth of effort instead of the months it used to take. When you use Lightning and Grid it’s hard to make mistakes. It’s like if you take a bad photo with your phone but we are the phone and make that photo look super professional AND teach you how to get there on your own.”

As Falcon noted, Grid is meant to help data scientists and other ML professionals “scale to match the workloads required for enterprise use cases.” Lightning itself can get them partially there, but Grid is meant to provide all of the services its users need to scale up their models to solve real-world problems.

What exactly that looks like isn’t quite clear yet, though. “Imagine you can find any GitHub repository out there. You get a local copy on your laptop and without making any code changes you spin up 400 GPUs on AWS — all from your laptop using either a web app or command-line-interface. That’s the Lightning “magic” applied to training and building models at scale,” Falcon said. “It is what we are already known for and has proven to be such a successful paradigm shift that all the other frameworks like Keras or TensorFlow, and companies have taken notice and have started to modify what they do to try to match what we do.”

The service is now in private beta.

With this new funding, Grid, which currently has 25 employees, plans to expand its team and strengthen its corporate offering via both Grid AI and through the open-source project. Falcon tells me that he aims to build a diverse team, not in the least because he himself is an immigrant, born in Venezuela, and a U.S. military veteran.

“I have first-hand knowledge of the extent that unethical AI can have,” he said. “As a result, we have approached hiring our current 25 employees across many backgrounds and experiences. We might be the first AI company that is not all the same Silicon Valley prototype tech-bro.”

“Lightning’s open-source traction piqued my interest when I first learned about it a year ago,” Index Ventures’ Sarah Cannon told me. “So intrigued in fact I remember rushing into a closet in Helsinki while at a conference to have the privacy needed to hear exactly what Will and Luis had built. I promptly called my colleague Bryan Offutt who met Will and Luis in SF and was impressed by the ‘elegance’ of their code. We swiftly decided to participate in their seed round, days later. We feel very privileged to be part of Grid’s journey. After investing in seed, we spent a significant amount with the team, and the more time we spent with them the more conviction we developed. Less than a year later and pre-launch, we knew we wanted to lead their Series A.”

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Lanturn, a Singaporean tech-enabled corporate services provider, raises $3 million seed round

Running a small to medium-sized business means a small staff needs to juggle a plethora of tasks, like bookkeeping, tax records and regulatory filings. Singaporean startup Lanturn streamlines their workload with a combination of corporate services and an internal platform that helps automate administrative work. Lanturn announced today that it has raised a $3 million seed round led by East Ventures and CoCoon Ignite Ventures.

Spun out from Zave, a Singaporean management app (and another startup in East Ventures’ portfolio), two years ago, Lanturn now has almost 400 clients. It focuses on startups and SMEs, acting as a “one-stop online corporate services” solution, and uses its internal tech platform to differentiate from other corporate service providers.

Lanturn’s services include helping companies incorporate in Singapore and handling visa applications for new hires. It is led by chief executive officer Velisarios Kattoulas.

Kattoulas told TechCrunch that Lanturn’s seed funding will be used for hiring and to develop its technology.

In a statement about the investment, East Ventures managing partner and co-founder Batara Eto said, “We are pleased to support solutions that enable agility and adaptability among businesses, especially in the wake of the pandemic, and Lanturn provides that by leveraging technology to streamline corporate services and empower businesses to make more informed data-driven decisions.”

Other participants in the round included individual investors Alex Turnbull; RVP Equity managing partner Saki Georgiadis; Meiyen Tan, the head of Oon & Bazul’s restructuring and insolvency practice; White & Case Asia-Pacific partner Chris Kelly; and Next Billion Ventures venture partner Tiang Foo Lim.

Lanturn’s clients range in size from very early-stage startups with only one person, to small and mid-sized asset managers, SMEs and tech firms that have more than 100 employees spread across several countries.

The COVID-19 pandemic meant there was less demand for Lanturn’s services this year than the company had expected, but on the other hand, “the pandemic has highlighted to clients that because Lanturn has its own cloud-based corporate services platform, we can serve them as well today as we could before the pandemic,” Kattoulas said. “That’s helped us maintain momentum, and it’s one reason we’ll grow more this year than almost any cloud-based or traditional corporate services firm.”

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Startups joining SK Telecom’s accelerator include AI-driven mapping and vision for delivery robots

We don’t often cover telecom technology startups, but it’s periodically worth checking in to see what’s happening in that space. We can get a good indication from the latest cohort to emerge from an accelerator associated with South Korea’s largest wireless carrier, SK Telecom.

This group of startups will join the Telecom Infra Project accelerator in South Korea, which is part of a global program of telecoms specialist centers, and run in partnership with SK Telecom.

The cohort includes a ship-berthing monitoring system; an app that turns a group of mobile phones into a TV studio; an AI-powered indoor positioning system, which creates interactive maps; a vision system for delivery robots; and one which allows remote audiences to experience live events “together” via a digital stadium.

The selected startups include:

Dabeeo: Dabeeo’s AI-powered indoor positioning system uses vision data produced through smartphone cameras to create interactive maps, used for gaming, marketing and logistics. Crunchbase  

Neubility: Neubility develops vision-based localization and path planning technologies for last-mile delivery robots. Crunchbase

Seadronix: Seadronix is a computer vision-based ship-parking-monitoring solution that provides an AI-based berthing-monitoring system. Crunchbase  

39 degrees C: This is a mobile multi-camera live-streaming app. It directly connects multiple smartphone feeds to each other using a technology called WiFi-Direct — turning them into a TV studio. Crunchbase

Kiswe: Kiswe is a supplier of entertainment broadcast technology. Its product, CloudCast, is a “Broadcast Studio in the Cloud,” which enables partners to send a digital feed into the cloud to produce live and non-live content. Its other product, Hangtime, allows remote audiences to experience live events “together” through creating a digital stadium with chat rooms, and provides control over viewing angles from within the platform. Crunchbase

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YouTube Premium subscribers get a new perk with launch of testing program

YouTube has long allowed its users to test new features and products before they go live to a wider audience. But in a recent change, YouTube’s latest series of experiments are being limited to those who subscribe to the Premium tier of YouTube’s service. Currently, paid subscribers are the only ones able to test several new product features, including one that allows iOS users to watch YouTube videos directly on the home screen.

This is not the same thing as the Picture-in-Picture option that’s become available to app developers with iOS 14, to be clear. Instead, YouTube says this feature allows users who are scrolling on their YouTube home page to watch videos with the sound on while they scroll through their feed.

Two other experiments are related to search. One lets you filter topics you search for by additional languages, including Spanish, French or Portuguese. The other lets you use voice search to pull up videos when using the Chrome web browser.

Image Credits: YouTube, screenshot via TechCrunch

None of these tests will be very lengthy, however. Two of the three new experiments wrap up on October 20, 2020 for example. The other wraps on October 27. And they’ve only been live for a few weeks.

In years past, YouTube had allowed all users to try out new features in development from a dedicated site dubbed “TestTube.” In more recent years, however, it began to use the website YouTube.com/new to direct interested users to upcoming features before they rolled out publicly. For example, when YouTube introduced its redesign in 2017, users could visit that same website to opt-in to the preview ahead of its launch.

Now, the site is being used to promote other limited-time tests.

YouTube says the option to test the features was highlighted to Premium subscribers a few weeks ago within the YouTube app. It’s also the first time that YouTube has run an experimentation program tied to the Premium service, we’re told.

The company didn’t make a formal public announcement, but the addition was just spotted by several blogs, including XDA Developers and Android Central, for example.

Contrary to some reports, however, it does not appear that YouTube’s intention is to close off all its experiments to anyone except its paid subscribers. The company’s own help documentation, in fact, notes this limitation will only apply to “some” of its tests. 

YouTube also clarified to TechCrunch that the tests featured on the site represent only a “small minority” of those being run across YouTube. And they are not at all inclusive of the broader set of product experiments the company runs, according to the company.

In addition, non-Premium users can opt to sign up to be notified of additional opportunities to participate in other YouTube research studies, if they choose. This option appears at the bottom of the YouTube.com/new page. 

YouTube says the goal with the new experiments is two-fold. It allows product teams to receive feedback on different features and it allows Premium subscribers to act as early testers, if they want to.

Premium users who choose to participate can opt into and out of the new features individually, but can only try one experiment at a time.

This could serve to draw more YouTube users to the Premium subscription, as there’s a certain amount of clout involved with being able to try out features and products ahead of the general public. Consider it another membership perk then — something extra on top of the baseline Premium tier features like ad-free videos, downloads, background play and more.

YouTube, which today sees more than 2 billion monthly users, said earlier this year it has converted at least 20 million users to a paid subscription service. (YouTube Premium / YouTube Music). As of Q3 2020, YouTube was the No. 3 largest app by consumer spend worldwide across iOS and Android, per App Annie data.

 

 

 

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Dear Sophie: Is it easier and faster to get an O-1A than an EB-1A?

Sophie Alcorn
Contributor

Sophie Alcorn is the founder of Alcorn Immigration Law in Silicon Valley and 2019 Global Law Experts Awards’ “Law Firm of the Year in California for Entrepreneur Immigration Services.” She connects people with the businesses and opportunities that expand their lives.

Here’s another edition of “Dear Sophie,” the advice column that answers immigration-related questions about working at technology companies.

“Your questions are vital to the spread of knowledge that allows people all over the world to rise above borders and pursue their dreams,” says Sophie Alcorn, a Silicon Valley immigration attorney. “Whether you’re in people ops, a founder or seeking a job in Silicon Valley, I would love to answer your questions in my next column.”

“Dear Sophie” columns are accessible for Extra Crunch subscribers; use promo code ALCORN to purchase a one- or two-year subscription for 50% off.


Dear Sophie:

Is it easier and faster to get an O-1A extraordinary ability visa than an EB-1A extraordinary ability green card? What are the pros and cons of each?

—Outstanding in Oakland

Dear Outstanding:

Thanks so much for your timely questions about the extraordinary ability visa and green card. The short answer to your first question is yes, the O-1A visa is generally easier and faster to get than an EB-1A green card. In fact, I once helped a client get an O-1A approved in three days — of course, that was before the COVID-19 pandemic.

We recently launched “Extraordinary Ability Bootcamp,” a new, 15-module online course that takes a deep dive into the O-1A extraordinary ability nonimmigrant (temporary) visa, the EB-1A extraordinary ability green card, the EB-2 NIW (National Interest Waiver for exceptional ability) and what it takes to file a successful application in each category. Check my podcast where I discuss the Bootcamp in more detail. Register for the Extraordinary Ability Bootcamp and use code DEARSOPHIE for 20% off the enrollment fee.

In general, the requirements for a green card, which enable its holder to live permanently in the U.S., are more stringent than those for nonimmigrant visas, which only allow a temporary stay in the U.S. And U.S. Citizenship and Immigration Services (USCIS) typically takes longer to process green card petitions than nonimmigrant visa petitions. Moreover, the U.S. imposes numerical and per-country caps on the number of green cards issued each year, which means some green card categories for people born in some countries, such as India and China, face long waits. Only a few visas have an annual cap (like the H-1B), but the O-1A visa is not one of them.

That said, the EB-1A has one of the shortest USCIS processing times, compared to other employment-based green cards. Also, EB-1A petitions are eligible for premium processing, which requires USCIS to make a decision on a petition within 15 days (whether it is “calendar” days or “business” days is currently in flux!). The I-140 petition can be adjudicated quickly in a few weeks, but for somebody whose priority date is “current” on the Visa Bulletin, the determining factor for how long a green card takes is often the I-485 processing time in the local field office. Recently that’s been taking about 1.5-2 years for interviews in the Bay Area.

Meanwhile, nonimmigration visa petitions can face delays for a number of reasons, but a delay happens most often when USCIS responds to a petition with a Request for Evidence (RFE). An RFE is a written notice from USCIS seeking additional evidence to make a decision on a case. During the past few years, the number of RFEs issued by USCIS for both visas and green cards has increased substantially.

Last month (September 2020) USCIS extended its policy of giving petitioners an extra 60 calendar days to respond to certain USCIS notices, including RFEs, intent to deny, revoke, rescind and terminate due to the ongoing coronavirus pandemic. For any of these notices dated between March 1, 2020, and January 1, 2021, a timely response will be considered 60 days after the date listed on the notice. Whether you want to take advantage of this extra time is a conversation to have with your attorney, based on the strength of your pending petition and the urgency of getting an approval.

As you probably know, the O-1A visa is for individuals who have achieved national or international acclaim and have risen to the top of their field in the areas of science, education, business or athletics. The EB-1A enables individuals who have achieved substantial international or national success in their field due to their extraordinary talent to live permanently in the U.S.

Here’s a summary of the pros and cons of the O-1A and the EB-1A:

O-1A NONIMMIGRANT VISA

(Temporary Stay)

EB-1A GREEN CARD

(Permanent Residence)

Pros

  • Easier standard than EB-1A.
  • A change of status can be processed by USCIS in a few weeks.
  • Eligible for premium processing.
  • Unlimited extensions possible.
  • Does not require an LCA or PERM.
  • No annual cap.
Pros

  • Possible to self-petition without an employer sponsor or job offer.
  • I-140 is eligible for premium processing.
  • Green card: Allows you to permanently remain in the U.S.
  • Does not require an LCA or PERM.
  • Five years after green card can apply for citizenship.
Cons

  • Requires employer or agent sponsorship.
  • Requires job offer or itinerary of gigs.
  • Individuals cannot self-petition.
  • Might require union letter or advisory opinion.
  • Not a green card (permanent residence).
Cons

  • Multiyear process.
  • High evidentiary standard.
  • Annual numerical and per-country caps exist.
  • Backlog for people born in India and China.
  • Under a presidential proclamation issued in April, green cards not currently being issued at Consulates.

Keep in mind that like the EB-1, the EB-2 NIW (National Interest Waiver) green card does not require an employer sponsor. However, the eligibility requirements for the EB-2 NIW are less stringent than for the EB-1A. For individuals born in India and China, the downside to the EB-2 NIW green card is that they face a much longer wait compared to the EB-1A. Unlike the EB-1A, premium processing is not available for EB-2 NIW petitions.

Remember, U.S. embassies and consulates are not processing green cards so you should try to apply for a green card while you remain in legal status in the U.S. Otherwise, you may have to return to and stay in your home country for a while.

Still, getting a visa or green card abroad remains possible. I recommend working with an experienced immigration attorney to discuss which options best match your accomplishments, goals and timing. Remember, you can sign up for Bootcamp and use code DEARSOPHIE for 20% off the enrollment fee to get qualified!

All my best,

Sophie


Have a question? Ask it here. We reserve the right to edit your submission for clarity and/or space. The information provided in “Dear Sophie” is general information and not legal advice. For more information on the limitations of “Dear Sophie,” please view our full disclaimer here. You can contact Sophie directly at Alcorn Immigration Law.

Sophie’s podcast, Immigration Law for Tech Startups, is available on all major podcast platforms. If you’d like to be a guest, she’s accepting applications!

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Former Apple engineer and autocorrect creator builds his first app, a word game called Up Spell

Former Apple software engineer and designer Ken Kocienda, whose work included the original iPhone and the development of touchscreen autocorrect, has created his first iOS app, Up Spell. The fast-paced, fun word game challenges users to spell all the words you can in two minutes and uses a lexicon of words Kocienda built to allow for the inclusion of proper names. A portion of app revenues are also being donated to a local food bank, so you can help give back while relieving stress through gaming.

Kocienda says he had never before made a standalone iOS app.

When he worked at Apple, all the code he wrote was integrated into a bigger iOS release. So when Kocienda got the idea to develop a game, he looked to obvious sources of inspiration: his past experiences with typing, keyboards and autocorrect.

The game’s lexicon was built first with the New General Service List to serve as its foundation. This was followed by weeks of writing small programs to generate lists of candidate words — like, by adding an “S” to existing words to pluralize them, for example. And hours more were spent scanning lists to choose the words to include.

Kocienda says he also wanted the game to be fun, and personally found it frustrating that other word games wouldn’t allow proper names.

“Many games accept words like PHARAOH and PYRAMID, but not NILE or EGYPT. This doesn’t make sense to me. These are all words!,” he says.

So he built his own list that includes thousands of proper names, then added to it more slang and contractions to expand it even further. That means you can spell a word like S’MORES, which involves an apostrophe, for example.

Image Credits: Up Spell

While support for a variety of words, including proper names, is the key way the gameplay differentiates from rivals, the app’s business model is also one that’s becoming less common these days: it’s a one-time paid download.

The app is a $1.99 download that lets you pay once to play forever. Today, many games in this same space use a freemium model where the app download itself is free, but you’re then nagged with in-app hooks to buy coins or tokens to advance gameplay or unlock certain features.

Kocienda’s decision to forgo this model was intentional, he explains.

“I made Up Spell a two-minute game without much in the way of gameplay gimmicks,” says Kocienda. “You just spell words. 2020 has been a rough year for everyone, and sometimes taking out two minutes to think about nothing but spelling a few words is just the kind of right kind of stress reliever,” he adds. “I hope Up Spell brings people a little unexpected happiness to their 2020.”

Also of note, 25 cents per download is being donated to the San Francisco-Marin Food Bank, which works to get food to vulnerable people in Kocienda’s area.

If all goes well, Up Spell may be followed by other games with a similar model, like a sounds or color-matching games, for instance.

The new game is a one-time paid download on the App Store.

 

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YC grad DigitalBrain snags $3.4M seed to streamline customer service tasks

Most startup founders have a tough road to their first round of funding, but the founders of Digital Brain had it a bit tougher than most. The two young founders survived by entering and winning hackathons to pay their rent and put food on the table. One of the ideas they came up with at those hackathons was DigitalBrain, a layer that sits on top of customer service software like Zendesk to streamline tasks and ease the job of customer service agents.

They ended up in Y Combinator in the Summer 2020 class, and today the company announced a $3.4 million seed investment. This total includes $3 million raised this round, which closed in August, and previously unannounced investments of $250,000 in March from Unshackled Ventures and $150,000 from Y Combinator in May.

The round was led by Moxxie Ventures, with help from Caffeinated Capital, Unshackled Ventures, Shrug Capital, Weekend Fund, Underscore VC and Scribble Ventures, along with a slew of individual investors.

Company co-founder Kesava Kirupa Dinakaran says that after he and his partner Dmitry Dolgopolov met at a hackathon in May 2019, they moved into a community house in San Francisco full of startup founders. They kept hearing from their housemates about the issues their companies faced with customer service as they began scaling. Like any good entrepreneur, they decided to build something to solve that problem.

DigitalBrain is an external layer that sits on top of existing help desk software to actually help the support agents get through their tickets twice as fast, and we’re doing that by automating a lot of internal workflows, and giving them all the context and information they need to respond to each ticket, making the experience of responding to these tickets significantly faster,” Dinakaran told TechCrunch.

What this means in practice is that customer service reps work in DigitalBrain to process their tickets, and as they come upon a problem such as canceling an order or reporting a bug, instead of traversing several systems to fix it, they choose the appropriate action in DigitalBrain, enter the required information and the problem is resolved for them automatically. In the case of a bug, it would file a Jira ticket with engineering. In the case of canceling an order, it would take all of the actions and update all of the records required by this request.

As Dinakaran points out, they aren’t typical Silicon Valley startup founders. They are 20-year-old immigrants from India and Russia, respectively, who came to the U.S. with coding skills and a dream of building a company. “We are both outsiders to Silicon Valley. We didn’t go to college. We don’t come from families of means. We wanted to come here and build our initial network from the ground up,” he said.

Eventually they met some folks through their housemates, who suggested that they apply to Y Combinator. “As we started to meet people that we met through our community house here, some of them were YC founders and they kept saying I think you guys will love the YC community, not just in terms of your ethos, but also just purely from a perspective of meeting new people and where you are,” he said.

He said while he and his co-founder have trouble wrapping their arms around a number like the amount they have in the bank now, considering it wasn’t that long ago that they were struggling to meet expenses every month, they recognize this money buys them an opportunity to help start building a more substantial company.

“What we’re trying to do is really accelerate the development and building of what we’re doing. And we think if we push the gas pedal with the resources we’ve gotten, we’ll be able to accelerate bringing on the next couple of customers, and start onboarding some of the larger companies we’re interested in,” he said.

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DoorDash introduces a new corporate product, DoorDash for Work

Delivery service DoorDash is giving employers a way to feed their remote employees through a new suite of products called DoorDash for Work.

There are four main products, starting with DashPass for Work, where employers can fund employee memberships to DashPass, a program that eliminates delivery fees on orders from thousands of restaurants. In fact, DoorDash says it already worked with Mt. Sinai to offer free DashPass subscriptions to 42,000 healthcare employees, and that other DashPass for Work customers include Charles Schwab, Hulu and Stanford Research Park.

DoorDash for Work also includes the ability for employers to provide credits for meal orders — there are options for day and time restrictions, so employers can be sure they’re paying for food while someone is working. For teams that are working in-person, there’s the ability to combine individual meal orders into a larger group order. And the service also includes employee gift cards (Zoom, for example, is providing these on employee birthdays).

In a blog post, Broderick McClinton, the head of DoorDash for Work, noted that COVID-19 has had “a profound impact on our daily routines, including the way we eat.”

“Instead of meeting our favorite barista on the way into the office or socializing with our colleagues in the lunch room, we’re spending a lot more time in the kitchen and eating solo at home, missing out on those moments to engage with peers and support our favorite restaurants,” McClinton wrote. “In this new normal, companies are adapting and looking for ways to support their employees’ wellbeing and productivity through new work-from-home corporate wellness benefits, including food perks.”

While free food might seem relatively low on the list of priorities during the pandemic (at least for those of us who have been fortunate enough to keep our jobs), DoorDash says it conducted a survey of 1,000 working Americans last month and found that 90% of them said they miss at least one food-related benefit from the office.

So DoorDash for Work is designed to help employers continue offering benefits in this area, and also it opens up a new source of revenue for DoorDash.

 

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Slack introduces new features to ease messaging between business partners

Slack is holding its Frontiers conference this week — virtually like everyone else in 2020 — and it’s introducing some new features to make it easier to message between partners. At the same time, it’s talking about some experimental features that could appear in the platform at some point (or not).

Let’s start with some features to help communicate with partners outside of your company in a secure way. This is always a tough nut to crack whether it’s collaboration or file sharing or any of the things that trusted partners do when they are working closely together.

To help solve that, the company is creating the notion of trusted partners, and this has a few components. The first is Slack Connect DMs (direct messages), which allows users inside an organization to collaborate with anyone outside their company simply by sending an invite.

“You can now direct message anyone in the Slack ecosystem. That means that anyone that has a Slack license can connect to one another,” Ilan Frank, VP of product at Slack told TechCrunch. While the company is introducing the new capability this week, it won’t be widely available until next year as the company wants to make sure this is used for business purposes only in a secure and non-spammy way.

“We’re going to be focused on, before we make this widely available, a lot of different information privacy and security [components] to make sure that we account for things like spam and phishing attacks and all that. This should not be a LinkedIn or Facebook Messenger where anyone can connect with you. This is [going to focus on] business for business work,” Frank explained.

Slack is introducing a couple of concepts to help ensure that happens. For starters, it’s adding Verified Organizations, which works a bit like verified users on Twitter, to help ensure you are dealing with someone from an organization you trust and work with before you start exchanging information on Slack.

“So if someone connects to you through direct message or through a channel, before you even make that connection, [you can ensure] if they are [from] a verified Slack organization versus someone who has just signed up on the internet, and you have not heard them, don’t have a relationship with them and don’t know who they are,” Frank said.

The last piece is called Managed Connections, which lets Slack admins control which organizations and individuals can connect with people inside your organization on Slack in a streamlined manner, which helps ensure that the other two new features are used in a responsible way.

“Organizations have told us that they want to go even deeper into the granularity of control, and they want to have different policies by external organizations that they’re connected to,” he said. Managed Connections lets admins set policies around different types of relationships with outside organizations.

All of these new tools are being introduced this week, but will be released later this year or early next year.

Among the other things the company working on in is enabling customers to embed video or audio in a Slack channel, extending it beyond a pure text messaging tool. The company was careful to point out that these features are just experiments for now and may or may not end up in the product in the future.

Note: Since we published, Slack contacted us to say that it has since decided to release the audio and video tools before the end of this year. 

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Okta adds new no-code workflows that use identity to trigger sales and marketing tasks

It seems that no-code is the tech watchword of the year. It refers to the ability to create something that normally would require a developer to code, and replace it with dragging and dropping components instead, putting the task in reach of much less technical business users. Today Okta announced new no-code workflows that provide a way to use identity as a trigger to launch a customer-centric workflow.

Okta co-founder and CEO Todd McKinnon says that the company has created a series of connectors to make it easier to connect identity to a workflow that includes sales and marketing tooling. This comes on the heels of the identity lifecycle workflows the company introduced at the Oktane customer conference in April.

“For this release we are introducing customer identity workflows which are focused on the connectors for all the customer-specific systems, things like Salesforce and Marketo and all the customer-centric [applications] that you’d want to do with your customer identities. And you can imagine over time that we’re going to expose this to more and more areas that will cover every kind of scenario a company would want to use,” McKinnon told TechCrunch.

McKinnon says that last year the company introduced Platform Services, which pulled apart the various pieces of the platform and exposed them as individual services, which bigger-company customers could tap into as needed. He says that this is an extension of that idea, but instead of having to get engineering talent to write complex code to tie the Okta service into say Salesforce, you can simply drag the Salesforce connector to your workflow.

As McKinnon describes this using early adopter MLB as an example, say someone downloads the MLB app, creates a log-in and signs in. At that point, if MLB marketing personnel wanted to connect to any applications outside of Okta, it would normally require leveraging some programming help to make it happen.

But with the new workflow tools, a marketing person can set up a workflow that checks the log-in for fraud, then sends the person’s information automatically into Salesforce to create a customer record, and also triggers a welcome email in Marketo — and all of this could be done automatically triggered by the customer sign up.

Okta workflows showing what happens when a person downloads and app and creates an identiy.

Image Credits: Okta

This functionality was made possible by the $52.5 million acquisition of Azuqua last year. As COO and co-founder Frederic Kerrest wrote in a blog post at the time of the acquisition (and we quoted in the article):

With Okta and Azuqua, IT teams will be able to use pre-built connectors and logic to create streamlined identity processes and increase operational speed. And, product teams will be able to embed this technology in their own applications alongside Okta’s core authentication and user management technology to build…integrated customer experiences.

And that’s precisely the kind of approach the company is delivering this week. For now, it’s available as an early adopter program, but as Okta works out the kinks, you can expect them to build on this and add other enterprise workflow connectors to the mix as it expands this vision, giving the company a way to move beyond pure identity management and connect to other parts of the organization.

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