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EasySend raises $16M from Intel, more for its no-code approach to automating B2C interfaces

Published September 22, 2020

No-code and low-code software have become increasingly popular ways for companies — especially those that don’t count technology as part of their DNA — to bring in more updated IT processes without the heavy lifting needed to build and integrate services from the ground up.

As a mark of that trend, today, a company that has taken this approach to speeding up customer experience is announcing some funding. EasySend, an Israeli startup which has built a no-code platform for insurance companies and other regulated businesses to build out forms and other interfaces to take in customer information and subsequently use AI systems to process it more efficiently, is announcing that it has raised $16 million.

The funding has actually come in two tranches, a $5 million seed round from Vertex Ventures and Menora Insurance that it never disclosed, and another $11 million round that closed more recently, led by Hanaco with participation from Intel Capital. The company is already generating revenue, and did so from the start, enough that it was actually bootstrapped for the first three years of its life.

Tal Daskal, EasySend’s CEO and co-founder, said that the funding being announced today will be used to help it expand into more verticals: up to now its primary target has been insurance companies, although organically it’s picked up customers from a number of other verticals, such as telecoms carriers, banks and more.

The plan will be now to hone in on specifically marketing to and building solutions for the financial services sector, as well as hiring and expanding in Asia, Europe and the US.

Longer term, he said, that another area EasySend might like to look at more in the future is robotic process automation (RPA). RPA, and companies that deal in it like UIPath, Automation Anywhere and Blue Prism, is today focused on the back office, and EasySend’s focus on the “front office” integrates with leaders in that area. But over time, it would make sense for EasySend to cover this in a more holistic way, he added.

Menora was a strategic backer: it’s one of the largest insurance providers in Israel, Daskal said, and it used EasySend to build out better ways for consumers to submit data for claims and apply for insurance.

Intel, he said, is also strategic although how is still being worked out: what’s notable to mention here is that Intel has been building out a huge autonomous driving business in Israel, anchored by MobileEye, and not only will insurance (and overall risk management) play a big part in how that business develops, but longer term you can see how there will be a need for a lot of seamless customer interactions (and form filling) between would-be car owners, operators, and passengers in order for services to operate more efficiently.

“Intel Capital chose to invest in EasySend because of its intelligent and impactful approach to accelerating digital transformation to improve customer experiences,” said Nick Washburn, senior managing director, Intel Capital, in a statement. “EasySend’s no-code platform utilizes AI to digitize thousands of forms quickly and easily, reducing development time from months to days, and transforming customer journeys that have been paper-based, inefficient and frustrating. In today’s world, this is more critical than ever before.”

The rise and persistence of Covid-19 globally has had a big, multi-faceted impact how we all do business, and two of those ways have fed directly into the growth of EasySend.

First, the move to remote working has given organizations a giant fillip to work on digital transformation, refreshing and replacing legacy systems with processes that work faster and rely on newer technologies.

Second, consumers have really reassessed their use of insurance services, specifically health and home policies, respectively to make sure they are better equipped in the event of a Covid-19-precipitated scare, and to make sure that they are adequately covered for how they now use their homes all hours of the day.

EasySend’s platform for building and running interfaces for customer experience fall directly into the kinds of apps and services that are being identified and updated, precisely at a time when its initial target customers, insurers, are seeing a surge in business. It’s that “perfect storm” of circumstances that the startup wouldn’t have wished on the world, but which has definitely helped it along.

While there are a lot of companies on the market today that help organizations automate and run their customer interaction processes, the Daskal said that EasySend’s focus on using AI to process information is what makes the startup more unique, as it can be used not just to run things, but to help improve how things work.

It’s not just about taking in character recognition and organizing data, it’s “understanding the business logic,” he said. “We have a lot of data and we can understand [for example] where customers left the process [when filling out forms]. We can give insights into how to increase the conversion rates.”

It’s that balance of providing tools to do business better today, as well as to focus on how to build more business for tomorrow, that has caught the eye of investors.

“Hanaco is firmly invested in building a digital future. By bridging the gap between manual processes and digitization, EasySend is making this not only possible, but also easy, affordable, and practical,” said Hanaco founding partner Alon Lifshitz, in a statement.

Uber for Business introduces a couple of commuting options to get to the office during the pandemic

Published September 22, 2020

Uber for Business, the business side of the consumer ridesharing service, has typically focused on helping companies track their Uber expenses, but during a pandemic, needs have changed. It’s no longer about getting employees to and from the airport or shuttling an important client from the hotel to the office, it’s about getting essential personnel to the office safely, and to that end, Uber introduced a couple of new business commuting options today.

“Uber for Business is really about how we allow organizations of all shapes and sizes around the world to leverage the great consumer technology that Uber makes available, for business purposes,” Ronnie Gurion, global head at Uber for Business told TechCrunch.

While the business side of the house helps employees charge business-related Uber rides to their employers, it can now help them choose a couple of commuting options beyond the standard ridesharing everyone has access to, regardless of who is paying the bill.

For starters, the company is introducing Employee Group Rides. Group might be an overstatement, as it involves two employees in the same area sharing an Uber for the purpose of getting to or from work. It works in a similar fashion to the way Uber Pool worked, except it only involves matching employees at the same company.

In terms of safety, Gurion says that Uber sees this as a “transit bubble” with employees who are working together anyway willing to share a car together. “We’re seeing that companies are finding this option to be more attractive because they are comfortable putting more than one person in the same office in the same car, when they’re going to be in the same office together anyway, once they get to the office. So, it makes things a little more socially distant or creates a social transit bubble, so to speak, to get people to and from the office,” he explained.

Image Credits: Uber

The second option is called Business Charter, and this involves Uber connecting the customer to a third-party fleet partner, who can pick up multiple employees and bring them to the office.

“A company can come and create a commute program with Uber across sedans, SUVs, vans and buses, and based on the employee base and commuting data, it might order 20 sedans and X number of our [larger] vehicles, and decide how to deploy them — and we can do that, and those vehicles will only accept rides from that employer,” Gurion said.

As for commuting during the pandemic, Gurion points out that these programs are being introduced in the EMEA, APAC and North American regions for starters, and that each of these geographies is in different places in terms of COVID. “Not every market looks like the U.S. There are a wide range of situations, but core safety issues are relevant everywhere,” he said.

While Uber has instituted a safety program to help ensure both drivers and passengers are wearing masks, and has devoted $50 million to providing cleaning supplies to drivers, they don’t have a formal testing program in place for drivers, Gurion said. How comfortable employees are with these arrangements will likely depend on individual preferences.

In addition to these commuting options, Uber for Business also offers Uber Eats for Business, a food delivery service geared for business users, and Uber Direct, a package delivery platform.

New Uber feature uses machine learning to sort business and personal rides

Mark Cuban, Marc Benioff, Robert Downey Jr., Gwyneth Paltrow and Uber CEO Dara Khosrowshahi are investing in toilet paper

Published September 22, 2020

A slew of big name entrepreneurs and celebrities are really circling the drain with their latest investment.

Led by Greycroft, a who’s who of celebrity investors, including Mark Cuban, Marc Benioff, Iron Man and Pepper Potts (er… Robert Downey Jr. and Gwyneth Paltrow), Uber’s chief executive Dara Khosrowshahi, Seattle Seahawks quarterback Russell Wilson, Ashton Kutcher and Guy Oseary, and Code.org founder Hadi Partovi are investing $3 million into the new toilet paper brand Cloud Paper. (Grammy Award-winning singer/songwriter Ciara, serial-entrepreneur Grant Ries, Muse Capital, and Ashley and Marc Merrill are also backing the company.)

Why? Because they’re hoping to save the environment.

Founded by Ryan Fritsch and Austin Watkins, two former employees of Khosrowshahi’s at Uber who went on to take roles at the logistics startup Convoy, Cloud Paper is one of several companies trying to get consumers to make the switch to bamboo-based toilet paper. But it may be the only one to get such high-profile investors to flush it with wads of cash.

A year-and-a-half in the making, Cloud Paper began when the two colleagues started talking about launching their own business, but one that could have an immediate impact on the climate crisis they saw as the most pressing societal issue.

Image Credit: Cloud Paper

They settled on toilet paper because of its massive contribution to deforestation, a key contributing factor to climate change. According to statistics provided by the company, 15% of deforestation is due to toilet paper production alone, and roughly 40,000 trees per year are cut down for U.S. consumers to wipe up (with toilet paper and paper towels. The company estimates that an average household could save more than 250 trees by switching to bamboo based toilet paper (ideally theirs).

“We wanted Cloud Paper to be a force for good in the world,” said Watkins. “We wanted to find something similar to taxis and trucking in terms of the size of the market and something that could have a really big impact on the community and the environment from day one.”

To ensure that impact, the company is offsetting twice the amount of carbon emissions that are generated from its business operations and has done so since day one, the founders said.

Currently, the company sells directly to businesses, which were its initial market, and has recently launched a direct to consumer service where its sells its bamboo toilet paper at a cost of $28 for 24 rolls. A price point roughly in line with the industry’s going rate for rolls.

“We have been investing in several companies over the last five to 10 years that have been in this vein,” said Greycroft venture partner Alison Lange Engel. What compelled the firm to back Fritsch and Watkins was the background in logistics and consumer products and the business-to-business focus that the two entrepreneurs initially went to market with, Engel said.

And the selection of bamboo as the source product was no accident. “Bamboo sequester more carbon and releases more oxygen,” said Fritsch. “It’s a magical plant to keep growing and harvesting… especially when the alternative is an old-growth forest.”

Daily Crunch: This TikTok deal is pretty confusing

Published September 21, 2020

Companies send out conflicting messages about the TikTok deal, Microsoft acquires a gaming giant and the WeChat ban is temporarily blocked. This is your Daily Crunch for September 21, 2020.

The big story: This TikTok deal is pretty confusing

This keeps getting more confusing. Apparently TikTok’s parent company ByteDance has reached a deal with Walmart and Oracle that will allow the Chinese social media app to continue operating in the United States, and the deal has been approved by Donald Trump. But it’s hard to tell exactly what this agreement entails.

ByteDance said it would retain 80% control of TikTok, while selling 20% of the company to Walmart and Oracle as “commercial partner” and “trusted technology partner,” respectively. However, Oracle released a seemingly conflicting statement, claiming that Americans will have majority ownership and “ByteDance will have no ownership in TikTok Global.”

So what’s going on here? We’re trying to figure it out.

The tech giants

Microsoft set to acquire Bethesda parent ZeniMax for $7.5B — ZeniMax owns some of the biggest publishers in gaming, including Bethesda Game Studios, id Software, ZeniMax Online Studios, Arkane, MachineGames, Tango Gameworks, Alpha Dog and Roundhouse Studios.

Trump administration’s WeChat ban is blocked by US district court — More news about the Trump administration’s efforts to ban some high-profile Chinese apps: A district court judge in San Francisco has temporarily stayed the nationwide ban on WeChat.

Nikola’s chairman steps down, stock crashes following allegations of fraud — This comes in the wake of a report from a noted short-seller accusing the electric truck company of fraud.

Startups, funding and venture capital

With $100M in funding, Playco is already a mobile gaming unicorn — Playco is a new mobile gaming startup created by Game Closure co-founder Michael Carter and Zynga co-founder Justin Waldron.

Indian mobile gaming platform Mobile Premier League raises $90 million — Mobile Premier League operates a pure-play gaming platform that hosts a range of tournaments.

A meeting room of one’s own: Three VCs discuss breaking out of big firms to start their own gigs — We talked to Construct Capital’s Dayna Grayson, Renegade Partners’ Renata Quintini and Plexo Capital’s Lo Toney.

Advice and analysis from Extra Crunch

Edtech investors are panning for gold — At Disrupt, investors told us how they separate the gold from the dust.

Despite slowdowns, pandemic accelerates shifts in hardware manufacturing — China continues to be the dominant global force, but the price of labor and political uncertainty has led many companies to begin looking elsewhere.

The Peloton effect — Alex Wilhelm examines the latest VC activity in connected fitness.

(Reminder: Extra Crunch is our subscription membership program, which aims to democratize information about startups. You can sign up here.)

Everything else

Ireland’s data watchdog slammed for letting adtech carry on ‘biggest breach of all time’ — The Irish Council for Civil Liberties is putting more pressure on the country’s data watchdog to take enforcement action.

Pandemic accelerated cord cutting, making 2020 the worst-ever year for pay TV — According to new research from eMarketer, the cable, satellite and telecom TV industry is on track to lose the most subscribers ever.

Original Content podcast: ‘Wireless’ shows off Quibi’s Turnstyle technology — I interviewed the director of the new Quibi series.

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.

Edtech investors are panning for gold

Published September 21, 2020

The spotlight on edtech grows brighter and harsher: On one end, remote-learning startups are attracting millions in venture capital. On the other, many educators and parents are unimpressed with the technology that enables virtual learning and gaps remain in and out of the classroom.

It’s clear that edtech’s nebulous pain points — screen time, childcare and classroom management — require innovation. But as founders flurry to a sector recently rejuvenated with capital, the influx of interest has not fostered any breakout solutions. As a result, edtech investors must hone their skills at sorting the innovators from the opportunists amid the rush.

Lucky for us, investors shared notes during TechCrunch Disrupt and offline regarding how they are separating the gold from the dust, giving us a peek into their due diligence process (and inboxes).

Putting profitability over growth

The pandemic has broadly forced founders to get more conservative and prioritize profitability over the usual “growth at all costs” startup mentality. Growth still matters, but within edtech, the boom comes with a big focus on profitability, efficacy, outcomes and societal impact.

“The goal of all of education is personalized learning, when every student receives exactly the instruction in the way that they need it at the time that they need it. And that’s really, really difficult to do if you’re trying to have one person teach 180 students,” said Mercedes Bent of Lightspeed Venture Partners. “And so I’ve been excited to see more solutions that are focused on creating smaller class sizes that are also focused on allowing students to connect with people outside of their homes as well.”

During Disrupt, Reach Capital’s Jennifer Carolan brought up a recent Netflix documentary, “The Social Dilemma,” which illustrates the impact screen time can have on society. When vetting companies, Carolan said she wanted to see founders who have considered how their products may impact young users.

Microsoft commits to putting more water than it consumes back into the ecosystems where it operates by 2030

Published September 21, 2020

One good trend in 2020 has been large technology companies almost falling over one another to make ever-bolder commitments regarding their ecological impact. A cynic might argue that just doing without most of the things they make could have a much greater impact, but Microsoft is the latest to make a commitment that not only focuses on minimizing its impact, but actually on reversing it. The Windows-maker has committed to achieving a net positive water footprint by 2030, by which it means it wants to be contributing more energy back into the environment in the places it operates than it is drawing out, as measured across all “basins” that span its footprint.

Microsoft hopes to achieve this goal through two main types of initiatives: First, it’ll be reducing the “intensity” of its water use across its operations, as measured by the amount of water used per megawatt of energy consumed by the company. Second, it will also be looking to actually replenish water in the areas of the world where Microsoft operations are located in “water-stressed” regions, through efforts like investment in area wetland restoration, or the removal and replacement of certain surfaces, including asphalt, which are not water-permeable and therefore prevent water from natural sources like rainfall from being absorbed back into a region’s overall available basin.

Apple says its supply chains and products will be carbon neutral by 2030

The company says that how much water it will return will vary, and depend on how much Microsoft consumes in each region, as well as how much the local basin is under duress in terms of overall consumption. Microsoft isn’t going to rely solely on external sources for this info, however: It plans to put its artificial intelligence technology to work to provide better information around what areas are under stress in terms of water usage, and where optimization projects would have the greatest impact. It’s already working toward these goals with a number of industry groups, including The Freshwater Trust.

Microsoft has made a number of commitments toward improving its global ecological impact, including a commitment from earlier this year to become “carbon negative” by 2030. Meanwhile, Apple said in July that its products, including the supply chains that produce them, will be net carbon neutral by 2030, while Google made a commitment just last week to use only energy from carbon-free sources by that same year.

Google claims net zero carbon footprint over its entire lifetime, aims to only use carbon-free energy by 2030

Group discounts let you bring the team to TC Sessions: Mobility 2020

Published September 21, 2020

There’s a lot of virtual ground for one person to cover — and real opportunities to uncover — during the two days of TC Sessions: Mobility 2020 (October 6-7). Take advantage of our group discounts, bring the whole team and multiply your results and your ROI.

Buy four or more passes, and you’ll trim $25 off the price of each pass — but only if you buy them before the deadline: October 5 at 11:59 p.m. (PDT).

With all hands on deck, you can attend interviews, breakout sessions and panel discussions — and interact with top industry leaders — to get a handle on emerging trends. Here’s just one prime example and be sure to check out the Mobility 2020 agenda for the full scoop.

Building an AV Startup: Ike co-founder and chief engineer Nancy Sun will share her experiences in the world of automation and robotics, a ride that has taken her from Apple to Otto and Uber before she set off to start a self-driving truck company. Sun will discuss what the future holds for trucking and the challenges and the secrets behind building a successful mobility startup.

“Attending TC Sessions: Mobility helps us keep an eye on what’s coming around the corner. It uncovers crucial trends so we can identify what we should be thinking about before anyone else.” — Jeff Johnson, vice president of enterprise sales and solutions at FlashParking.

Other team members can explore and connect with more than 40 early-stage mobility startups exhibiting in the expo — who knows what opportunities they’ll find? With thousands of attendees from around the world, the networking potential will be off the hook. Good news: We don’t have an app for that — we have a full-blown AI-powered platform: CrunchMatch.

It’s the perfect tool for networking at a virtual conference. When you register, simply answer a few quick questions, and CrunchMatch gets to work connecting you with the people who can help grow your business. The rest is up to you — schedule 1:1 video calls and begin building the relationships that can change the course of your business.

“TC Sessions: Mobility isn’t just an educational opportunity, it’s a real networking opportunity. Everyone was passionate and open to creating pilot programs or other partnerships. That was the most exciting part. And now — thanks to a conference connection — we’re talking with Goodyear’s Innovation Lab.” — Karin Maake, senior director of communications at FlashParking.

So much vital information and incredible opportunity awaits at TC Sessions: Mobility 2020. Don’t go it alone. Grab a group discount, take your whole team and do whatever it takes to drive your business forward.

Is your company interested in sponsoring or exhibiting at TC Sessions: Mobility 2020? Contact our sponsorship sales team by filling out this form.

Miami-based Marco Financial is launching a revenue-based lending service for Latin American SMEs

Published September 21, 2020

Marco Financial, a new Miami-based startup, is looking to take a piece of the roughly $350 billion trade finance market for Latin American exporters with its novel factoring services business.

Small and medium-sized businesses in Latin America can have trouble getting the financing they need to launch export operations to the U.S. and Marco said it aims to bridge that gap with new risk modeling and management tools that can make better decisions on who should receive loans.

“For smaller businesses in Latin America, accessing trade finance to export their goods is a major concern and a top reason why many don’t succeed,” said Javier Urrutia, director of Foreign Investments at PROCOLOMBIA, an organization that promotes foreign investment and non-traditional exports in Colombia, in a statement from the company. “In Colombia alone, a 1% increase in exporter productivity in our textile industry would result in 500,000 new jobs for the country.”

The company is backed by a small seed round from Struck Capital and Antler and over $20 million in a credit facility underwritten by Arcadia Funds.

“As a former owner of a small business in Latin America, I saw firsthand how difficult it is for SMEs in this region to access trade financing that will let them export their goods while retaining enough capital to keep their business running,” said Peter D. Spradling, COO and co-founder of Marco, in a statement. “Access to trade finance is one of the greatest hurdles in business operations and the traditional system dominated by banks is simply not working anymore, disproportionately hurting SMEs and further restricting economic mobility and job creation in emerging markets. Equity funding and a material credit facility let us serve this underserved market in Latin America and help build a healthier, more equitable trade ecosystem reflective of an increasingly borderless global economy.”

Spradling met his co-founder Jacob Shoihet through the Antler accelerator, a Singapore and New York-based early-stage investment and advisory services program that connects entrepreneurs and tech operators to launch new businesses.

Shoihet, a classically trained musician who fell in with the startup scene in New York through work at Yelp, was eager to launch his own company and connected with Spradling over shared interests in intermittent fasting and sports.

Small and medium businesses have a hard time receiving loans from traditional lenders thanks to tighter regulations and capital controls dating back to the 2008 financial crisis, according to Marco’s founders. And the long periods that companies have to wait between when goods are shipped and orders are payed can put undue pressure on business operations. Factoring solves the gap by lending to merchants based on their receivables.

Marco said that it can reduce the length of the loan origination process from over two months to one week and provide funding to approved exporters within 24 hours.

The company is initially focused on Mexico, Uruguay, Chile, Colombia and Peru, and chose those markets because of Spradling’s previous experience as an importer and exporter across the region.

“We look for companies that not only target massive, sleepy industries but also for ones that are led by management teams with fresh perspectives and asymmetric information that position them to upend incumbents,” said Yida Gao, partner at Struck Capital, in a statement. “In short order, Marco has assembled a world-class team to tackle the multi trillion-dollar trade finance market in a post-Covid time when SMEs around the world need, more than ever, reliable capital to fund operations and growth. We are excited to be part of Marco’s journey to support the suppliers that are the backbone of global trade.”

The Peloton effect

Published September 21, 2020

During the most recent quarter, only a few earnings reports stood out from the rest. Zoom’s set of results were one of them, with the video-communications company showing enormous acceleration as the world replaced in-person contact with remote chat.

Another was Peloton’s earnings from the fourth quarter of its fiscal 2020, which it reported September 10th. The company’s revenue and profitability spiked as folks stuck at home turned to the connected fitness company’s wares.

The Exchange explores startups, markets and money. Read it every morning on Extra Crunch, or get The Exchange newsletter every Saturday.

Shares of Peloton have rallied around 4x since March, roughly the start of when the COVID-19 pandemic began to impact life in the United States, driving demand for the company’s at-home workout equipment. In late June, the leisure company Lululemon bought Mirror, another connected fitness company aimed at the home market for around $500 million.

With Peloton’s 2019 IPO and its growth along with Mirror’s exit in 2020, connected fitness is demonstrably hot, and private-market investors are taking notice. A recent Tweet from fitness tech watcher Joe Vennare detailing a host of recent funding rounds raised by “digital fitness” companies made the point last week, piquing our curiosity at the same time.

Is there really some sort of Peloton effect driving private investment into lots of connected fitness startups? How hot is the more nascent side of connected fitness?

This morning let’s take a look through some recent funding rounds in the space to get a feel for what’s going on. (If you’re a VC who cares about the sector, feel free to email in your own notes, subject line “connected fitness” please.) We’ll then execute the same search for Q3 2019 and see how the data compares.

Hot Wheels

To start with the current market I pulled a Crunchbase query for all Q3 funding rounds for companies tagged as “fitness” and then filtered out the cruft to get a look at the most pertinent funding events.

Here’s what I came up for for Q3 2020, to date:

A meeting room of one’s own: Three VCs discuss breaking out of big firms to start their own gigs

Published September 21, 2020

One of the more salient trends in the tech world — arguably the engine that propels it — has been the recurring theme of people who hone talents at bigger companies and then strike out on their own to found their own startups.

(Some, like Max Levchin, even hire entrepreneurial types intentionally to help perpetuate this cycle and get more proactive teams in place.)

It turns out that trend doesn’t just apply to companies, but also to the investors who back them. At Disrupt we talked with three venture capitalists who have followed that path: Making their names and cutting their teeth at major firms, and now building their own “startup” funds on their own steam.

On the macro level, the whole world has been living through a challenging time this year. But as we’ve seen time and again the wheels have continued to turn in the tech world.

IPOs are returning, products are being rolled out, people are buying a lot online and using the internet to stay connected, there has been a lot of M&A and promising startups are getting funded.

Indeed, if entrepreneurs and their innovations are the engine of the tech world, money is the fuel, and that is the opportunity that Dayna Grayson (formerly of NEA, now founder at Construct Capital), Renata Quintini (formerly at Lux Capital, now founder at Renegade Partners) and Lo Toney (formerly GV, now founder at Plexo Capital) have zeroed in to address.

Grayson said that part of the reason for striking out to start Construct Capital with co-founder Rachel Holt was what they saw as an opportunity to create a firm that specifically funded startups tackling the industrial sector:

“Half the U.S. economy’s GDP, half the GDP of this country, hasn’t really been digitized,” she said. “[Firms] haven’t been tech enabled. They’ve been way under invested … The time is now to build with early stage entrepreneurs.”

While Construct is focusing on a sector, Renegade was founded to focus on something else: The stage of development for a startup, and specific the Series B, which the firm refers to as “supercritical,” essential in terms of getting team and strategy right after a startup is no longer just starting out, but before and leading to scaled growth.

“We saw through our boards over and over again companies that figured out how to scale their organizations, put in the processes,” said Quintini, who co-founded Renegade with Roseanne Wincek. “On the people side, they actually went further and captured a lot more market cap and market share faster. Once we saw this opportunity, we could not let it go.”

She compares the current imperative to really focus on how to build and scale companies at the “supercritical” stage to the focus on early stage funding that typified an earlier period in the development of the startup ecosystem 15 years ago. “You could get a million dollars and be in business, a lot more people could, and you had less time to figure out what really resonated with customers,” she said. “That really gave rise to today.”

Toney has taken yet another approach, focusing not on sector, nor stage, but using capital to help germinate a whole new demographic of founders, the premise being that funding a more diverse and inclusive mix of founders is not just good for creating a more level playing field, but also for the good of more well-rounded products that speak to a wider population of users.

“I was having a great time at GV, but I just saw this opportunity as being one that was too hard to resist,” said Toney of founding Plexo, which invests not just in startups but in funds that are following a similar investment principle to his. Investing in both funds and founders is something GV did as well, but the added ability to turn that into investing with a social imperative was important. “To have this byproduct of increasing diversity and inclusion in the ecosystem [is something] I’m super passionate about,” he said.

We are living through a time when the tech world seems to be awash in capital. One of the byproducts of having so many successful tech companies has been limited partners rushing in to back more VCs in hopes of also getting some of the spoils: Many firms are closing funds in record times, oversubscribed and that’s having a knock-on effect not just in terms of startups getting funded, but VCs themselves also multiplying with increasing frequency. All three said that the fact that they all identify as more than just “another new VC”, with specific purposes, also makes it easier for them to get themselves noticed to get involved in good deals.

Grayson said that the challenge of starting a firm in the midst of a global pandemic turned out to be a piece of good fortune in disguise in an industry that thrives on the concept of “disruption” (as we at TechCrunch know all too well … ).

“We were really lucky that we started investing in a COVID world,” she said. “So many things have been up ended. And I think, you know, software adoption and technology adoption have been moved up 10-20 years in industry. [And] the way that we work together really has changed.” She also said that they’ve found themselves almost looking for companies “created in a COVID environment,” which indeed would qualify as a battle-tested business model.

In terms of raising funds themselves, Toney also recalled the period when we saw a real surge of VCs emerging to fund companies at the seed stage and the growth of “solo capitalists” around that.

“I think what’s really interesting about solo capitalists is [how] they take their understanding of operations, and a deep network of other technologists, both from big companies as well as entrepreneurs, and … leverage access to all that deal flow by going out and actually raising capital from other sources, whether that be high net worth individuals or family offices or even institutions,” he said.