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Our 11 favorite companies from Y Combinator’s S20 Demo Day: Part I

Startup incubator and investment group Y Combinator today held the first of two demo days for founders in its Summer 2020 batch.

So far, this cohort contains the usual mix of bold, impressive and, at times, slightly wacky ideas young companies so often show off.

This was Y Combinator’s second online demo day, its first all-virtual class and the first time that it held live, remote pitches. The event largely went well, with founders dialing in from around the globe to share a few paragraphs of notes and a single slide. There were few technical hiccups, given the sheer number of startups presenting.

But if you are not in the mood to parse through dozens (and dozens) of entries detailing each startup that showed off its problem, solution and growth, the TechCrunch crew has collected our own favorites based on how likely a company seems to succeed and how impressed we were with the creativity of their vision. For each entry, one staffer made the call that the startup in question was among their favorites.

We’re not investors, so we’re not pretending to sort the unicorns from the goats. But if what you need is a digest of some of the day’s best companies to get a good taste of what founders are building, we have your back.

ZipSchool and Hellosaurus

Natasha Mascarenhas

The next wave of edtech startups is entering a market that demands a better remote-learning solution for younger learners. But that’s the obvious product gap, one that is already being tackled by the biggest names in the booming category.

The non-obvious product-market deficit is how teachers, also impacted by the pandemic, are searching for new ways to interact with students. Teachers are collaborating and cross-pollinating on successful lesson plans that work across stale Zoom screens, so why not monetize that same content?

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Sutter Hill strikes ice-cold, $2.5B pre-market return with Snowflake’s IPO filing

Today is the day for huge VC returns.

We talked a bit about Sequoia’s coming huge win with the IPO of game engine Unity this morning. Now, Sequoia might actually have the second largest return among companies filing to go public with the SEC today.

Snowflake filed its S-1 this afternoon, and it looks like Sutter Hill is going to make bank. The long-time VC firm, which invests heavily in the enterprise space and generally keeps a lower media profile, is the big winner across the board here, coming out with an aggregate 20.3% stake in the data management platform, which was last privately valued at $12.4 billion earlier this year. At its last valuation, Sutter Hill’s full stake is worth $2.5 billion. My colleagues Ron Miller and Alex Wilhelm looked a bit at the financials of the IPO filing.

Sutter Hill has been intimately connected to Snowflake’s early build-out and success, providing a $5 million Series A funding back in 2012, the year of the company’s founding, according to Crunchbase.

Now, there are some caveats on that number. Sutter Hill Ventures (aka “the fund”) owns roughly 55% of the firm’s total stake, with the balance owned by other entities owned by the firm’s management committee members. Michael Speiser, the firm’s partner who sits on Snowflake’s board, owns slightly more than 10% of Sutter Hill’s stake directly himself according to the SEC filing.

In addition to Sutter Hill, Sequoia also got a large slice of the data computing company: its growth fund is listed as having an 8.4% stake in the coming IPO. That makes for two Sequoia Growth IPOs today — a nice way to start the week this Monday afternoon.

Finally, Altimeter Capital, which did the Series C, owns 14.8%; ICONIQ owns 13.8%; and Redpoint, which did the Series B, owns 9.0%.

To see the breakdown in returns, let’s start by taking a look at the company’s share price and carrying values for each of its rounds of capital:

On top of that, what’s interesting is that Snowflake broke down the share purchases by firm for the last four rounds (D through G-1) the company fundraised:

That level of detail actually allows us to grossly compare the multiples on invested capital for these firms.

Sutter Hill, despite owning large sections of the company early on, continued to buy up shares all the way through the Series G, investing an additional $140 million in the later-stage rounds of the company. Adding in the entirety of its $5 million Series A round and a bit from the Series B assuming pro rata, the firm is looking on the order of a 16x return (assuming the IPO price is at least as good as the last round price).

Outside Sutter Hill, Redpoint has the best multiple return profile, given that it only invested $60 million in these later-stage rounds while still maintaining a 9.0% ownership stake. Both Sutter Hill and Redpoint purchased roughly 20% of their overall stakes in these later-stage rounds. Doing some roughly calculating, Redpoint is looking at a return of about 12-13x.

Sequoia’s multiple on investment is capped a bit given that it only invested in the most recent funding rounds. Its 8.4% stake was purchased for nearly $272 million, all of which came in these late-stage rounds. At Snowflake’s last round valuation of $12.4 billion, Sequoia’s stake is valued at $1.04 billion — a return of slightly less than 4x. That’s very good for mezzanine capital, but nothing like the multiple that Sutter Hill or Redpoint got for investing early.

Doing the same back-of-the-envelope math and Altimeter is looking at a better than 6x return, and ICONIQ got 7x. As before, if the stock zooms up, those returns will look all the better (and of course, if the stock crashes, well…)

One final note: The pattern for these last four funding rounds is unusual for venture capital: Snowflake appears to have “spread the love around,” having multiple firms build up stakes in the startup over several rounds rather than having one definitive lead.

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A quick peek at Snowflake’s IPO filing

Snowflake filed to go public today joining a bushel of companies making their S-1 documents public today. TechCrunch has a longer digest of all the IPO filings coming soon, but we could not wait to get into the Snowflake numbers, given the huge anticipation that the company has generated in recent quarters.

Why? Because the cloud data warehouse company has been on a fundraising tear in recent years, including a $450 million Series F in late 2018 and a $479 million Series G in February of this year. The latter round valued the mega-unicorn at around $12.5 billion. More on this later.

Snowflake is, then, one of the world’s most valuable former startups that is still private. Its public debut will make a splash. But what did its $1.4 billion in capital raised (Crunchbase data) build? Let’s take a peek at the numbers.

Growth

Even glancing at the Snowflake S-1 makes it clear what investors are excited about when it comes to the big-data storage service: Its growth. In its fiscal year ending January 31, 2019, for example, Snowflake had revenue of $96.7 million. A year later that number was $264.7 million, or growth of around 150% at scale.

More recently, the company’s growth has remained impressive. In the six months ending July 31, 2019, Snowflake’s revenue was $104.0 million. A year later, those two quarters generated revenues of $242.0 million. That’s growth of 132.7% on a year-over-year basis. Impressive, and just the sort of top line expansion that private investors want to staple their wallet to.

So, lots of growth. But how high-quality is the revenue?

Margins

Let’s take a look at the company’s gross margins over different time periods. The data will help us better understand the company’s value, and its gross margin improvement, or impairment over time. Given Snowflake’s soaring valuation over time, we are expecting to see improvements as time passes:

  • Fiscal year ending January 31, 2019: 46.5%
  • Fiscal year ending January 31, 2020: 56.0%
  • Six months ending July 31, 2019: 49.4%
  • Six months ending July 31, 2020: 61.6%

Et voilà ! Just like we expected, improving gross margins over time. Recall that the higher (stronger) a company’s gross margins are, the more of its revenue it gets to keep to cover its operating costs. Which is, notably, where the Snowflake story goes from super-exciting to slightly harrowing.

Let’s talk losses.

Losses

In no way does Snowflake’s operations pay for themselves. Indeed, the company is super unprofitable on both an operating and net basis.

In its fiscal year ending January 31, 2019, Snowflake lost $178.0 million on a net basis. A year later the figure swelled to $348.5 million. In the six months ending July 31, 2019, the company’s net loss was $177.2 million. In the same two quarters of this year, it was slightly lower at $171.3 million.

And that’s why the company is probably trying to go public. Now that it can point to falling net losses as its revenues grow and its gross margins improve, you can chart a path to break-even. And Snowflake’s operations are burning less cash over time. The pace was north of $50 million a quarter in the two three-month periods ending July 31, 2019, for example.

And even more, if we look inside the last two quarters, the most recent period (three months ending July 31, 2019) is larger than the one preceding it in revenue terms ($133.1 million versus $108.8 million), and its net loss is smaller ($77.6 million versus $93.6 million). This lowered the company’s net margin from -86% to -58%. Still bad! But far less bad in short order, which could cut worries about Snowflake’s enormous history of unprofitability at scale.

How we got here

Since Snowflake first appeared in 2012, its ability to take the idea of a data warehouse, a concept that has existed on prem for years, and move into a cloud context had great appeal — and it attracted great investment. Imagine taking virtually all your data and having it in a single place in the cloud.

The money train started slowly at first, with $900,000 in seed money in February 2012, followed quickly by a $5 million Series A later that year. Within a few years investors would be handing the company bundles of cash and the train would be the high-speed variety, first with former Microsoft executive Bob Muglia leading the way, and more recently with former ServiceNow CEO Frank Slootman in charge.

By 2017 there were rapid-fire rounds for big money: $105 million in 2017, $263 million in January 2018, $450 million in October 2018 and finally $479 million this past February. With each chunk of money came gaudier valuations, with the most recent weighing in at an eye-popping $12.4 billion. That was triple the company’s $3.9 billion valuation in that October 2018 investment.

Telegraphing the inevitable

In February, Slootman did not shy away from the IPO question. Unlike so many startup CEOs, he actually embraced the idea of finally taking his company public, whenever the time was right, and apparently that would be now, pandemic or not.

He actually almost called the timing in a conversation with TechCrunch at the time of the $479 million round:

I think the earliest that we could actually pull that trigger is probably early- to mid-summer time frame. But whether we do that or not is a totally different question because we’re not in a hurry, and we’re not getting pressure from investors.

All money talk aside, at its core, what Snowflake offers is this ability to store vast amounts of data in the cloud without fear of locking yourself in to any particular cloud vendor. While all three cloud players have their own offerings in this space, Snowflake has the advantage of being a neutral vendor — and that has had great appeal to customers, who are concerned about vendor lock-in.

As Slootman told TechCrunch in February:

One of the key distinguishing architectural aspects of Snowflake is that once you’re on our platform, it’s extremely easy to exchange data with other Snowflake users. That’s one of the key architectural underpinnings. So content strategy induces network effect which in turn causes more people, more data to land on the platform, and that serves our business model.

So what?

When it rains it pours. Unity filed. JFrog filed. We still need to talk X-Peng. Corsair has filed as well. And there are still a host of companies that have filed privately, like Airbnb and DoorDash, that could drop a new filing at any moment. What an August!

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Unity’s IPO numbers look pretty … unreal?

Unity, the company founded in a Copenhagen apartment in 2004, is poised for an initial public offering with numbers that look pretty strong.

Even as its main competitor, Epic Games, is in the throes of a very public fight with Apple over the fees the computer giant charges developers who sell applications (including games) on its platform (which has seen Epic’s games get the boot from the App Store), Unity has plowed ahead, narrowing its losses and maintaining its hold on over half of the game development market.

For the first six months of 2020, the company lost $54.2 million on $351.3 million in revenue. The company narrowed its losses compared to 2019, when the company lost $163.2 million on $541.8 million in revenue, and 2018 when the company lost $131.6 million on $380.8 million in revenue. As of June 30, 2020 the company had total assets of $1.29 billion and $453.2 million in cash.

Increasing revenue and narrowing losses are things that investors like to see in companies that they’re potentially going to invest in, as they point to a path to profitability. Another sign of the company’s success is the number of customers that contribute more than $100,000 in annual revenue. In the first six month of the year, Unity had 716 such customers, pointing to the health of its platform.

The company will trade on the NYSE under the single-letter ticker “U”. The NYSE only has a few single letters left to offer, although Pandora gave up the letter P when it was bought by Liberty Media back in 2018.

Unlike Epic Games, Unity has long worked with the major platforms and gaming companies to get their engine in front of as many developers and gamers as possible. In fact, the company estimates that 53% of the top 1,000 mobile games on the Apple App Store and Google Play Store and over 50% of mobile, personal computer and console games were made with Unity.

Some of the top titles that the platform claims include Nintendo’s Mario Kart: Tour, Super Mario Run and Animal Crossing: Pocket Camp; Niantic’s Pokémon GO and Activision’s recent Call of Duty: Mobile are also Unity games.

The knock against Unity is that it’s not as powerful as Epic’s Unreal rendering engine, but that hasn’t stopped the company from making forays into industries beyond gaming — something that it will need to continue doing if it’s to be successful.

Unity already has a toehold in Hollywood, where it was used to recreate the jungle environment used in Disney’s “Lion King” remake (meanwhile, much of “The Mandalorian” was created using Epic’s Unreal engine).

Of course, Unity’s numbers also reveal that the size of its business is currently a bit smaller than its biggest rival. In 2019, Epic said it had earnings of $730 million on revenue of $4.2 billion, according to VentureBeat . And the North Carolina-based game developer is now worth $17.3 billion.

Still, the games market is likely big enough for both companies to thrive. “Historically there has been substantial industry convergence in the games developer tools business, but over the past decade the number of developers has increased so much, I believe the market can support two major players,” Piers Harding-Rolls, games analyst at Ampere Analysis, told the Financial Times.

Venture investors in the Unity platform have waited a long time for this moment, and they’re certainly confident in the company’s prospects.

The last investment round valued the company at $6 billion, with the secondary sale of $525 million worth of the company’s shares.

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With $11 million in fresh capital, Bolt Bikes rebrands to Zoomo

Bolt Bikes, the electric bike platform marketed to gig economy delivery workers, has a new name and a fresh injection of $11 million in capital from a Series A funding round led by Australian Clean Energy Finance Corporation.

The round also included equity from Hana Ventures and existing investors Maniv Mobility and Contrarian Ventures, together with venture debt from OneVentures and Viola Credit.

The Sydney, Australia-based startup that launched in 2017 is now called Zoomo, a change that aims to better reflect a customer base that has expanded beyond gig economy workers to include corporate clients and everyday consumers. Mina Nada, co-founder and CEO of the newly named Zoomo, also told TechCrunch that he wanted to ensure the company wouldn’t be confused by other similarly named businesses.

“When we set up Bolt back in 2017, the name was fine in Australia, but as we’ve gone international we’ve come up against at least three other companies called Bolt, two of them in the mobility space,” Nada explained. On-demand transportation company Taxify rebranded as Bolt in May 2020. Another company known as Bolt Mobility provides shared-scooter services.

Zoomo, which has operations in Australia, the U.K., New York and soon in Los Angeles, sells its electric bikes or offers them as a subscription. Its primary business has been subscriptions for commercial use, which includes the electric bike, fleet management software, financing and servicing. Subscribers get 24-hour access to the bike. A battery charger, phone holder, phone USB port, secure U-Lock and safety induction is included.

Zoomo has sales and service centers in the markets where it offers subscriptions, which includes Sydney, New York and the U.K. The company plans to use the new funding to expand its subscription footprint — which means adding physical sales and service centers — to Los Angeles and Brisbane as well as within New York.

The company’s strategy is to slowly expand where its subscription service is offered, while ramping up direct sales. The need for physical locations limits how quickly Zoomo can expand its subscription product. Selling the bikes to corporations and other users allows the company to generate more revenue, grow its geographic reach and build brand recognition as it slowly expands its more capitally intensive subscription service.

Zoomo also plans to use the funding to add new corporate categories such as parcel, mail and grocery deliveries that its bikes can be used for as well as other models better suited for individual consumers.

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Extra Crunch discount now available for military, nonprofits and government employees

We’re excited to announce that government, nonprofit and military employees can get an Extra Crunch membership at a discounted rate of $50 per year, plus tax. If interested in claiming the deal, please contact our customer service team from your .org, .gov, .mil or similar work-related email domain. We’ll also accept other forms of verification, such as proof that the organization is a 501c3 or an employment ID. Our customer service team can be reached at extracrunch@techcrunch.com.

Extra Crunch unlocks access to our weekly investor surveys, daily private market analysis and in-depth interviews with experts on fundraising, growth, monetization and other core startup topics. Find answers to your burning questions about startup and investing through Extra Crunch Live, and stay informed with our members-only Extra Crunch newsletter. Other benefits include a faster-loading and cleaner TechCrunch.com experience, 20% off future TechCrunch event tickets and savings on software services like DocSend, Typeform, Crunchbase and more.

Learn more about Extra Crunch benefits here.

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Earn the best backlinks with high-quality content and digital PR

Amanda Milligan
Contributor

Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority.

A lot is debated in the SEO world, but nearly everyone can agree that links are and will continue to be vitally important to the health and rankability of a website.

Luckily, link building and brand awareness goals can be built into your content marketing strategy, which can be vastly elevated by combining your efforts with digital PR.

I’ll walk through how creating high-quality content and pitching it correctly to top publishers can earn you the valuable backlinks you’ve always wanted (and if you employ this strategy on an ongoing basis, the increase in organic traffic you’ve always wanted, too).

Choosing the right content idea

I have to start by saying that the most important thing about being cited in news sources is that you have to be newsworthy. Now that might go without saying, but what we as marketers might consider newsworthy about our brands isn’t necessarily newsworthy to a writer or to the greater public.

Content ideation tip #1: The best way to ensure your newsworthiness is to gather and analyze data. Even if the data set already exists, if it hasn’t been analyzed and presented in a straightforward, applicable, easy-to-understand way, your illustration of the data could be considered new and valuable.

I’ll touch on this again in a moment. But first, let’s dive into the content example I’ll be using throughout this piece.

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Startup Alley exhibitors: Register for VC-led Fundraising & Hiring Best Practices webinar

It’s a classic “last but not least” moment for the all the savvy early-stage startup founders exhibiting in Digital Startup Alley at Disrupt 2020. The final webinar in our three-part interactive series takes place on August 26 at 1 p.m. PT / 4 p.m. ET. Don’t forget to register right here.

Pro tip: You must be a Digital Startup Alley exhibitor to access this webinar (and other Disrupt 2020 events coming soon to the internet near you). Not an exhibitor yet? Buy a Digital Startup Alley Package and the webinar will be the first of many benefits coming your way. More on those in a minute.

Bonus pro tip: Curious about the look and feel of Disrupt 2020? Check out the video of our latest Ask Me Anything session: How TechCrunch turned Disrupt into a virtual event.

Got your pass? Tune in, bring your questions and get ready for a masterclass called Fundraising and Hiring Best Practices. Every startup founder needs to understand how these essential aspects work to mount a successful startup, and we have seasoned experts to guide the way.

The panel, moderated by our own Natasha Mascarenhas, includes Sarah Kunst (Cleo Capital) and Brett Berson (First Round Capital). Learn tips and effective strategies to help you secure funding for your startup. Learn to avoid pitfalls when you begin to hire — getting it right is one of those make or break moments.

Exhibiting in Digital Startup Alley can be one of the smartest investments you’ll ever make. Exhibit and demo your tech and talent to thousands of global Disrupt attendees. Use your custom exhibit page to feature your pitch deck or marketing video and collect leads from people who visit the page.

CrunchMatch, our free AI-powered networking platform, helps you find and connect with people who can help grow your business — investors, potential customers, media and other influencers. It helps them find you, too. Even better, CrunchMatch is live right now. Translation: more time to pitch, demo and schedule 1:1 virtual meetings.

Your exhibitor status also gives you exclusive access to upcoming speed networking and interview sessions with accelerators and founder organizations. Connect with the likes of iFundWomen, Backstage Capital, Techstars, Plug and Play and Global Startup Ecosystem. There’s no telling where one conversation with any of these groups might take you.

Don’t miss out on our Fundraising & Hiring Best Practices webinar on August 26 at 1 p.m. PT / 4 p.m. ET. Already an exhibitor? Register to attend here.

And don’t miss out on the opportunities that come from exhibiting in Startup Alley. Be savvy. Buy a Digital Startup Alley Package, register for the webinar, and do everything in your power to drive your business forward.

Is your company interested in sponsoring or exhibiting at Disrupt 2020? Contact our sponsorship sales team by filling out this form.

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Red Antler’s Emily Heyward explains how to get people obsessed with your brand

If you’re currently building a startup, you know what product you want to build. But do you know if people are actually going to notice you? That’s the question I asked of Red Antler co-founder Emily Heyward during our virtual TechCrunch Early Stage event.

In case you’re not familiar with Red Antler, Heyward’s branding company has worked with some of the most iconic startups of the past decade, such as Casper, Allbirds, Brandless and Prose. She knows her topic so well that she just wrote a book on branding called “Obsessed.”

Let me break down the key takeaways of her presentation and responses to questions from our virtual audience — we’ve embedded a video below with our entire conversation.

Branding matters — anybody can launch a startup

It has never been easier to launch a startup. If it’s a software company, your infrastructure will be managed by a cloud hosting company. If you’re selling consumer goods, you can find manufacturing partners more easily than ever before.

“There are fewer traditional gatekeepers standing in your way. You don’t need to be able to afford a national TV campaign to get people to notice you and to hear about you. It’s a lot easier to get it out there and start selling directly to people,” Heyward said.

The result is that there are many companies competing in the same space, launching around the same time. Casper isn’t the only online mattress company anymore for instance. Brand obsession can set you apart from the rest of the crowd.

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Unpacking the Sumo Logic S-1 filing

Setting our dive into Palantir’s gross margins aside for another day, Sumo Logic filed to go public this morning. The Redwood City-based, former startup raised around $340 million while private, according to Crunchbase data.


The Exchange explores startups, markets and money. You can read it every morning on Extra Crunch, or get The Exchange newsletter every Saturday.


Sumo Logic parses information collected from its customers’ enterprise apps and integrations to help them pinpoint operational and security issues and lets them dashboard additional elements as they wish. The company claims in its S-1 that its code is “continuous intelligence,” which it brands as “a new category of software.”

Our own Ron Miller summarized Sumo Logic as a “cloud data analytics and log analysis company” when it raised a $110 million Series G last May. At the time, it was valued at north of $1 billion, making it a unicorn.

Sumo Logic’s IPO has been in its plans for some time. We can see this in a 2017 TechCrunch headline noting that Sumo had then raised $75 million, and was “on path” to a public offering. So, how healthy is the company, and what have its investors bought with about a third of a billion dollars in capital? Let’s find out.

Sumo Logic’s financial performance

Up top: Sumo Logic operates on a fiscal calendar that ends January 31 of each calendar year. This is super standard for SaaS companies as it allows the firm to not wrap its year during the holiday period. This is good for sales teams and so forth.

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