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Databricks raises $1.6B at $38B valuation as it blasts past $600M ARR

Databricks this morning confirmed earlier reports that it was raising new capital at a higher valuation. The data- and AI-focused company has secured a $1.6 billion round at a $38 billion valuation, it said. Bloomberg first reported last week that Databricks was pursuing new capital at that price.

The Series H was led by Counterpoint Global, a Morgan Stanley fund. Other new investors included Baillie Gifford, UC Investments and ClearBridge. A grip of prior investors also kicked in cash to the round.

The new funding brings Databricks’ total private funding raised to $3.5 billion. Notably, its latest raise comes just seven months after the late-stage startup raised $1 billion on a $28 billion valuation. Its new valuation represents paper value creation in excess of $1 billion per month.

The company, which makes open source and commercial products for processing structured and unstructured data in one location, views its market as a new technology category. Databricks calls the technology a data “lakehouse,” a mashup of data lake and data warehouse.

Databricks CEO and co-founder Ali Ghodsi believes that its new capital will help his company secure market leadership.

For context, since the 1980s, large companies have stored massive amounts of structured data in data warehouses. More recently, companies like Snowflake and Databricks have provided a similar solution for unstructured data called a data lake.

In Ghodsi’s view, combining structured and unstructured data in a single place with the ability for customers to execute data science and business-intelligence work without moving the underlying data is a critical change in the larger data market.

“[Data lakehouses are] a new category, and we think there’s going to be lots of vendors in this data category. So it’s a land grab. We want to quickly race to build it and complete the picture,” he said in an interview with TechCrunch.

Ghodsi also pointed out that he is going up against well-capitalized competitors and that he wants the funds to compete hard with them.

“And you know, it’s not like we’re up against some tiny startups that are getting seed funding to build this. It’s all kinds of [large, established] vendors,” he said. That includes Snowflake, Amazon, Google and others who want to secure a piece of the new market category that Databricks sees emerging.

The company’s performance indicates that it’s onto something.

Growth

Databricks has reached the $600 million annual recurring revenue (ARR) milestone, it disclosed as part of its funding announcement. It closed 2020 at $425 million ARR, to better illustrate how quickly it is growing at scale.

Per the company, its new ARR figure represents 75% growth, measured on a year-over-year basis.

That’s quick for a company of its size; per the Bessemer Cloud Index, top-quartile public software companies are growing at around 44% year over year. Those companies are worth around 22x their forward revenues.

At its new valuation, Databricks is worth 63x its current ARR. So Databricks isn’t cheap, but at its current pace should be able to grow to a size that makes its most recent private valuation easily tenable when it does go public, provided that it doesn’t set a new, higher bar for its future performance by raising again before going public.

Ghodsi declined to share timing around a possible IPO, and it isn’t clear whether the company will pursue a traditional IPO or if it will continue to raise private funds so that it can direct list when it chooses to float. Regardless, Databricks is now sufficiently valuable that it can only exit to one of a handful of mega-cap technology giants or go public.

Why hasn’t the company gone public? Ghodsi is enjoying a rare position in the startup market: He has access to unlimited capital. Databricks had to open another $100 million in its latest round, which was originally set to close at just $1.5 billion. It doesn’t lack for investor interest, allowing its CEO to bring aboard the sort of shareholder he wants for his company’s post-IPO life — while enjoying limited dilution.

This also enables him to hire aggressively, possibly buy some smaller companies to fill in holes in Databricks’ product roadmap, and grow outside of the glare of Wall Street expectations from a position of capital advantage. It’s the startup equivalent of having one’s cake and eating it too.

But staying private longer isn’t without risks. If the larger market for software companies was rapidly devalued, Databricks could find itself too expensive to go public at its final private valuation. However, given the long bull market that we’ve seen in recent years for software shares, and the confidence Ghodsi has in his potential market, that doesn’t seem likely.

There’s still much about Databricks’ financial position that we don’t yet know — its gross margin profile, for example. TechCrunch is also incredibly curious what all its fundraising and ensuing spending have done to near-term Databricks operating cash flow results, as well as how long its gross-margin adjusted CAC payback has evolved since the onset of COVID-19. If we ever get an S-1, we might find out.

For now, winsome private markets are giving Ghodsi and crew space to operate an effectively public company without the annoyances that come with actually being public. Want the same thing for your company? Easy: Just reach $600 million ARR while growing 75% year over year.

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Octane banks $2M for flexible billing software

Software billing startup Octane announced Tuesday that it raised $2 million on a post-money valuation of $10 million to advance its pay-as-you-go billing software.

Akash Khanolkar and his co-founders met a decade ago at Carnegie Mellon University and since then went off in different directions. In Khanolkar’s case, he ran a cloud consulting business and saw how fast companies like Datadog and Snowflake were coming to market and dealing with Amazon Web Services.

He found that the commonality in all of those fast-growing companies was billing software using a pay-as-you-go business model versus the traditional flat-rate plans, Khanolkar told TechCrunch.

However, he explained that monitoring consumption means that billing becomes complicated: companies now have to track how customers are using the software per second in order to bill correctly each month.

Seeing the shift toward consumption-based billing, the co-founders came back together in June 2020 to create Octane, a metered billing system that helps vendors create a plan, monitor usage and charge in a similar way to Snowflake and AWS, Khanolkar said.

“We are API-driven, and you as a vendor will send us usage data, and on our end, we store it and then do real-time aggregations so at the end of the month, you can accordingly bill customers,” Khanolkar said. “We have seen contention between engineering and product. Engineers are there to create core plans, so we built a no-code experience for product teams to be able to create new price plans and then perform changes, like adding coupons.”

Within the global cloud billing market, which is expected to reach $6.5 billion by 2025, there are a set of Octane competitors, like Chargebee and Zuora, that Khanolkar said are tackling the subscription management side and succeeding in the past several years. Now there is a usage and consumption-based world coming and a whole new set of software businesses, like Octane, coming in to succeed there.

The new round of funding was led by Basis Set Ventures and included Dropbox co-founder Arash Ferdowsi, Github CTO Jason Warner, Fortress CTO Assunta Gaglione, Scale AI CRO Chetan Chaudhary, former Twilio executive Evan Cummack, Esteban Reyes, Abstraction Capital and Script Capital.

“With the rise of product-led growth and usage-based pricing models, usage-based billing is a critical and foundational piece of infrastructure that has been simply missing,” said Chang Xu, partner at Basis Set Ventures, via email. “At the same time, it’s something that every department cares about as it’s your revenue. Many later-stage companies we talk to that have built this in-house talk about the ongoing maintenance costs and wishes that there is a vendor they can outsource it to.”

We are super impressed with the Octane team with their dedication to building a best-in-class and robust usage-based billing solution. They’ve validated this opportunity by talking to lots of engineering teams so they can solve for all the edge cases, which is important in something as mission critical as billing. We are convinced that Octane will become an inevitable part of the tech infrastructure.”

The new funding will go primarily toward hiring engineers, as well as product, marketing and sales staff. Octane currently has seven employees, and Khanolkar expects to be around 10 by the end of the year.

The company is working with a large range of companies, primarily focused on infrastructure and the depth gauge industries. Octane is also seeing some unique use cases emerge, like a construction company using the usage meter to track the hours an employee works and companies in electric charging using the meter for those purposes.

“We didn’t envision construction guys using it, but in theory, it could be used by any company that tracks time — even legal,” Khanolkar added.

He declined to speak about the company’s revenue, but did say it now had two to three years of runway.

Up next, the company plans to roll out new features like price experimentation based on usage to help customers better make decisions on how to price their software, another problem Khanolkar sees happening. It will build ways that customers can try different plans against usage data to validate which one works the best.

“We are still in the early innings of consumption-based models, but we see more end users opting to go with an enterprise that wants to let them try out the software and then pay as they go,” he added.

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Sales experience platform Walnut raises $15M to improve product demonstrations

Walnut raised $15 million in Series A funding, led by Eight Roads Ventures, to continue developing its sales experience platform.

Founders Yoav Vilner and Danni Friedland started the company in July 2020. Vilner told TechCrunch that while at a previous company, he was building a category called technology marketing in Israel. He realized that company sales people often ran into problems when it was time to demonstrate their product — the product would break, or they would have to ask another department to open something or add a feature, none of which happened instantaneously, Vilner added.

He and Friedland’s answer to that problem is a no-code platform for teams to create customized product demonstrations quickly, be able to integrate them into their sales and marketing processes and then generate insights from the demos.

Walnut engagement example. Image Credits: Walnut

“We let the sales and marketing teams replicate the SaaS product in our cloud environment, which is disconnected from the back end,” Vilner explained. “They can create a storyline to fit their customer and the demonstration, and then following the demo, sales leaders can get insight on what was good or bad. It encourages the sharing of knowledge and what story worked best for which kind of company.”

The company’s latest round gives it $21 million raised to date, and follows a $6 million seed round that included NFX, A Capital, Liquid2 Ventures and Graph Ventures, Vilner said.

Walnut serves over 60 business-to-business clients, including Adobe, NetApp, Varonis and People AI. In addition to Tel Aviv, the company has offices in New York and London.

Vilner intends to use the new funding to grow the team across the U.S, Europe and Israel and continue developing its technology and platform, including tools to embed demos into a website for product-led growth. He also expects to double the team of 25 over the next year.

Eyal Rabinovich, an investor at Eight Roads Ventures, said his brother is a Walnut customer, and the company fits with one of the firm’s theses around broad vertically integrated brands in SaaS and deep technology.

Rabinovich was tracking the sales enablement space for a while and said many companies claim to provide something unique, but it is usually workflow and processes. In Walnut’s case, it is solving something at the core of sales.

“They make everything measurable, and the ‘holy grail’ is conversion, and even just 1% conversion could mean millions of dollars,” he added. “Every company we spoke to wanted to use this product. Customers were telling us they closed the sales cycle within two weeks.”

 

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Peak raises $75M for a platform that helps non-tech companies build AI applications

As artificial intelligence continues to weave its way into more enterprise applications, a startup that has built a platform to help businesses, especially non-tech organizations, build more customized AI decision-making tools for themselves has picked up some significant growth funding. Peak AI, a startup out of Manchester, England, that has built a “decision intelligence” platform, has raised $75 million, money that it will be using to continue building out its platform, expand into new markets and hire some 200 new people in the coming quarters.

The Series C is bringing a very big name investor on board. It is being led by SoftBank Vision Fund 2, with previous backers Oxx, MMC Ventures, Praetura Ventures and Arete also participating. That group participated in Peak’s Series B of $21 million, which only closed in February of this year. The company has now raised $119 million; it is not disclosing its valuation.

(This latest funding round was rumored last week, although it was not confirmed at the time and the total amount was not accurate.)

Richard Potter, Peak’s CEO, said the rapid follow-on in funding was based on inbound interest, in part because of how the company has been doing.

Peak’s so-called Decision Intelligence platform is used by retailers, brands, manufacturers and others to help monitor stock levels and build personalized customer experiences, as well as other processes that can stand to have some degree of automation to work more efficiently, but also require sophistication to be able to measure different factors against each other to provide more intelligent insights. Its current customer list includes the likes of Nike, Pepsico, KFC, Molson Coors, Marshalls, Asos and Speedy, and in the last 12 months revenues have more than doubled.

The opportunity that Peak is addressing goes a little like this: AI has become a cornerstone of many of the most advanced IT applications and business processes of our time, but if you are an organization — and specifically one not built around technology — your access to AI and how you might use it will come by way of applications built by others, not necessarily tailored to you, and the costs of building more tailored solutions can often be prohibitively high. Peak claims that those using its tools have seen revenues on average rise 5%, return on ad spend double, supply chain costs reduce by 5% and inventory holdings (a big cost for companies) reduce by 12%.

Peak’s platform, I should point out, is not exactly a “no-code” approach to solving that problem — not yet at least: It’s aimed at data scientists and engineers at those organizations so that they can easily identify different processes in their operations where they might benefit from AI tools, and to build those out with relatively little heavy lifting.

There have also been different market factors that have played a role. COVID-19, for example, and the boost that we have seen both in increasing “digital transformation” in businesses and making e-commerce processes more efficient to cater to rising consumer demand and more strained supply chains have all led to businesses being more open and keen to invest in more tools to improve their automation intelligently.

This, combined with Peak AI’s growing revenues, is part of what interested SoftBank. The investor has been long on AI for a while; but it also has been building out a section of its investment portfolio to provide strategic services to the kinds of businesses in which it invests.

Those include e-commerce and other consumer-facing businesses, which make up one of the main segments of Peak’s customer base.

Notably, one of its recent investments specifically in that space was made earlier this year, also in Manchester, when it took a $730 million stake (with potentially $1.6 billion more down the line) in The Hut Group, which builds software for and runs D2C businesses.

“In Peak we have a partner with a shared vision that the future enterprise will run on a centralized AI software platform capable of optimizing entire value chains,” Max Ohrstrand, senior investor for SoftBank Investment Advisers, said in a statement. “To realize this a new breed of platform is needed and we’re hugely impressed with what Richard and the excellent team have built at Peak. We’re delighted to be supporting them on their way to becoming the category-defining, global leader in Decision Intelligence.”

It’s not clear that SoftBank’s two Manchester interests will be working together, but it’s an interesting synergy if they do, and most of all highlights one of the firm’s areas of interest.

Longer term, it will be interesting to see how and if Peak evolves to extend its platform to a wider set of users at the organizations that are already its customers.

Potter said he believes that “those with technical predispositions” will be the most likely users of its products in the near and medium term. You might assume that would cut out, for example, marketing managers, although the general trend in a lot of software tools has precisely been to build versions of the same tools used by data scientists for these less technical people to engage in the process of building what it is that they want to use.

“I do think it’s important to democratize the ability to stream data pipelines, and to be able to optimize those to work in applications,” Potter added.

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Owner.com serves up $10.7M so that independent restaurants can get cooking

Independent restaurants don’t typically have the luxury to create their own online food ordering and delivery capabilities or negotiate for lower rates from legacy ordering platforms like the large restaurant chains do.

Here’s where Owner.com comes in. The Palo Alto-based company provides a free online ordering, delivery and marketing platform for independent restaurants that puts them on similar playing fields with the big guys. And unlike the legacy food delivery services, Owner.com restaurants own their customer data and can automate marketing campaigns.

Adam Guild is the company’s 21-year-old co-founder and CEO, a high school dropout and a Thiel Fellow, who originally started by assisting his mother’s dog grooming business that was having difficulties attracting customers. After stepping in with some online marketing methods, her business grew, and is now looking to expand into multiple locations. Guild then wanted to work with a bigger group of people and stumbled across restaurants while helping some clients create online landing pages.

With consumer demand shifting to primarily online ordering and delivery over the past 18 months, online ordering revenue is expected to double from $248 billion in 2020 to $449 billion by 2025. Ordering platforms like Doordash, Uber Eats and Grubhub control 80% of orders and typically charge between 20% and 30% per order to restaurants and additional fees to consumers.

In contrast, Owner.com is free for restaurants and charges customers a 5% convenience fee when they order from the website. Guild explained that larger restaurant chains have the buying power to negotiate lower rates, while independent restaurants do not. With the inability to keep up, some 110,000 restaurants in the U.S. closed in 2020.

Guild initially bootstrapped his company, working with large restaurant chains, like P.F. Chang’s, drive in-store orders. Then the global pandemic hit. He ended up losing all of his revenue and had to let all of his employees go but one. To add to his bad luck, he was then rejected from Y Combinator and other accelerator programs.

“For the first three days, I was depressed,” Guild told TechCrunch. “I had spent two years building a company and now it was dead. In the same way we were disrupted, I began to think there was no better position to be in than a scrappy startup. I didn’t know what the next business would look like, so I started cold-calling restaurant owners, asking how I can be helpful and what type of technology they were looking for. Many of them told me that online ordering sucked, but if they didn’t solve it soon, they would go out of business.”

One pivot and a year later with co-founder Dean Bloembergen, Owner.com closed on $10.7 million in seed funding led by SaaStr Fund, with participation from Redpoint Ventures and Day One Ventures, as well as a group of individual investors including Naval Ravikant, CNBC’s The Profit host Marcus Lemonis, The Kitchen Restaurant Group’s Kimbal Musk, DoNotPay founder Joshua Browder, Figma founder Dylan Field, The Chainsmokers and independent restaurant owners and customers of Owner.com.

Jason Lemkin, founder of SaaStr Fund, said restaurant SaaS was a space in which his firm was interested in investing, but thought it was a bit boring — there were already quite a few vendors in the space, like Toast and Grubhub, and most were just technology solutions. However, when he heard that Owner.com was a break-out company from the monotony, he said he had to take a look.

“The ability to own the customer relationship is that ultimate differentiation,” Lemkin said. “Their ultimate goal is to provide a robust technology platform to increase margins, have people order more and come back often.”

Meanwhile, Guild intends to use the new funding to continue product development and add new features like landing pages, the ability to make reservations and native apps for white-label service.

Since the launch last year, the company has reached a seven-figure run-rate and over 105% monthly revenue retention across over 700 restaurant locations, Guild said. To date, Owner.com has transacted over $18 million and helped its restaurant customers avoid paying $3 million to online order platform fees annually.

“It’s all about empowering the 40% of the restaurant industry that is run by people who started off in entry-level positions, and over the years, worked their way up to own the ‘American Dream,’ ” he added.

 

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Foreign investors have a bigger role to play in growing Latin America’s startup ecosystem

There has been significant hype around Latin America’s startup success. For good reason, too: Startups have raised $9.3 billion in just the first half of 2021, almost double the amount in all of 2020, and mega-rounds are a growing trend.

But while the industry hails the rise of the region’s ecosystem and its growing fleet of unicorns, Latin America’s startup story has a far longer past. And it’s one we should keep in mind as entrepreneurs and investors around the world forge the region’s future.

People often ask me: How are consumers different in Brazil? How does the Peruvian market behave compared to the United States? These questions don’t really see each country for its inherent value, but instead gear people up to expect the unexpected from a historically economically disadvantaged region.

In fact, the evolution of business shares far more similarities across countries than we might expect. Latin America’s market has evolved over a very long time — as long as Silicon Valley and any other hub. This region has a global outlook, spectacular universities, a diverse population and an army of entrepreneurs.

It’s important for investors outside of Latin America to get involved in fundraising at earlier stages, when founders need extra support from everyone around.

That’s why the unicorns and megadeals should come as no surprise: They’re the natural evolution of the ecosystem, of more capital generating more success after years of hard work.

As Latin America has grown, competition has grown even more intense in the United States. VCs have more money than ever, and it’s getting increasingly expensive to invest in North America. So they’re looking to diversify their investments with high-potential opportunities abroad. Big funds are now dedicating resources to exclusively targeting Latin America, from SoftBank creating a region-specific fund, to Sequoia saying it will pay more attention to the region.

These incoming investors must bring more than money to ensure that entrepreneurship continues to grow in a healthy manner, rather than set it off balance. Investors should bring a local strategy that makes them an asset to Latin America’s startup ecosystem.

Investors should look for younger markets

Most Latin American companies reaching unicorn status and going public now were started around 2012. This is not very different from the timeline of businesses in other markets such as the United States. For instance, e-commerce giant MercadoLibre launched in Argentina around the time eBay was emerging.

What this tells us is that foreign investors would do well to keep a sharp eye on emerging opportunities beyond heavily covered markets like Brazil and Mexico. There is a huge opportunity to do what local investors did in Brazil and Mexico years ago, and play a significant role in the next chapter of countries with blossoming markets like Colombia, Peru or Uruguay.

U.S. investors remain shy

The amount of VC capital being funneled into Latin American startups has surged since 2017, with angel investment close behind. However, much of this investment comes from local and regional investors. Every top university in Brazil has a pool of angels. Investors in the Andean region cover Peru, Chile and Colombia. If today’s ecosystem is flourishing, it’s largely because native investors are lighting the spark.

Meanwhile, U.S. investor presence at the early stages is still low and risk averse. It’s much harder for a pre-seed or seed startup to get foreign investor interest than when they’ve already reached Series A or B. Investors also tend to come in on an ad hoc basis or as outliers brought about by a mutual contact. Foreign investors are the exception, not the rule.

It’s important for investors outside of Latin America to get involved in fundraising at earlier stages, when founders need extra support from everyone around. Investors should be pursuing a long-term strategy that will bring more consistency to the local ecosystem as a whole.

Money is not enough, investors should bring dedicated resources

Your contribution as an investor is largely about the resources you can offer. That’s especially challenging for a foreigner who has less of an understanding of the local industry and lacks a network and people on the ground.

While investors may say their your regular value offering is enough — network and U.S. customers — in truth, this won’t necessarily be of much use. Your hiring network might not be ideal for a Latin American company, and your thorough understanding of the U.S. market might not reflect developments in Latin America.

Remember that the region has a plethora of VC organizations who have worked with local startups over the course of a decade. Latin America is a very welcoming and open market, and local investors and accelerators will happily work with foreign investors, including in deal-sharing opportunities.

It’s crucial to create incentives within the ecosystem, which — like in the United States — largely means matching founders with unique opportunities. In North America, this often happens organically, because people are on the ground and actively engaged with what’s happening in the region, from networking events, to awards, and grants and partnership opportunities.

To create this in Latin America, foreign investors need to dedicate a team and money to their regional commitments. They will have to understand the local industry and be available to mentor founders with diverse perspectives.

In my experience helping EA, Pinterest and Facebook land in Latin America, we always had someone on the ground or working remotely but fully dedicated to the region. We had people focused on localizing the product, and we had research teams studying similarities and differences in user behavior. That’s how corporations land their products; it’s how VCs should land their money.

Only disrupt when it adds value

The idea is for foreign investors to strike a balance locally while creating disruptions when it helps startups look outward rather than attempting to overhaul steady, positive internal growth. That can mean encouraging companies to incorporate in the United States to make it easier for investors from anywhere to invest or preparing the company to go global. Local investors can help investors new to the region understand the balance of things that should or shouldn’t be disrupted.

Don’t be surprised when Latin America’s apparent “boom” starts happening in other emerging markets like Africa and Asia. This isn’t about a secret hack coming in from the outside. It’s just about creating the right environment for local talent to flourish and ensuring it maintains healthy growth.

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Zoom announces first startups receiving funding from $100M investment fund

For more than a year now, Zoom has been on a mission to transform from an application into a platform. To that end it made three announcements last year: Zoom Apps development tools, the Zoom Apps marketplace and a $100 million development fund to invest in some of the more promising startups building tools on top of their platform. Today, at the closing bell, the company announced it has made its first round of investments.

Ross Mayfield, product lead for Zoom Apps and integrations, spoke to TechCrunch about the round of investments. “We’re in the process of creating this ecosystem. We felt it important, particularly to focus on the seed stage and A stage of partnering with entrepreneurs to create great things on this platform. And I think what you see in the first batch of more than a dozen investments is representative of something that’s going to be a significant ongoing undertaking,” he explained.

He said while they aren’t announcing exact investment amounts, they are writing checks for between $250,000 and $2.5 million. They are teaming with other investment partners, rather than leading the rounds, but that doesn’t mean they aren’t working with these startups using internal resources for advice and executive backing, beyond the money.

“Every one of these investments has an executive or senior sponsor within the company. So there’s another person inside that knows the lay of the land, can help them advance and spend more personal time with them,” Mayfield said.

The company is also running several Zoom chat channels for the startups receiving investments to learn from one another and the Zoom Apps team. “We have a shared chat channel between the startup and my team. We have a channel called Announcements and a channel called Help, and another one that the startups created called Community,” he said.

Every week they use these channels to hold a developer office hour, a business office hour (which Mayfield runs) and a community hour, where the startups can gather and talk amongst themselves about whatever they want.

Among the specific categories receiving funding are collaboration and productivity, community and charity, DE&I and PeopleOps, and gaming and entertainment. In the collaboration and productivity category, Warmly is a sales tool that provides background and information about each person participating in the meeting ahead of time, while allowing the meeting organizer to create customized Zoom backgrounds for each event.

Another is Fathom, which alleviates the need to take notes during a meeting, but it’s more than recording and transcription. “It gives you this really simple interface where you can just tag moments. And then, as a result you have this transcript of the video recording, and you can click on those tagged moments as highlights, and then share a clip of the meeting highlights to Salesforce, Slack and other tools,” Mayfield said.

Pledge enables individuals or organizations to request and collect donations inside a Zoom meeting instantly, and Canvas is a hiring and interview tool that helps companies build diverse teams with data that helps them set and meet DEI goals.

These and the other companies represent the first tranche of investments from this fund, and Mayfield says the company intends to continue looking for startups using the Zoom platform to build their startup or integrate with Zoom.

He says that every company starts as a feature, then becomes a product and then aspires to be a line of products. The trick is getting there.  The goal of the investment program and the entire set of Zoom Apps tools is about helping these companies take the first step.

“The art of being an entrepreneur is working with that risk in the absence of resources and pushing at the frontier of what you know.” Zoom is trying to be a role model, a mentor and an investor on that journey.

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Instagram will require users to provide their birthday

Instagram will begin prodding users to share their birthday with the service, if they haven’t already done so. The company today announced it will now start popping up a notification that asks you to add your birthday to “personalize your experience.” But the prompt can only be dismissed a handful of times before becoming a requirement. The move is a part of Instagram’s larger goal to create new safety features aimed at younger users, the company explains. This includes the teen privacy protections introduced earlier this year, as well as Instagram’s longer-term plan to launch a version of its service aimed at users under the age of 13.

This March, Instagram rolled out new features that made it more difficult for adults to contact teens through its app. Then in July, the company announced a larger series of changes to the default settings for new users under the age of 16. It will now default these users’ accounts to “private” and limit their accounts from being suggested elsewhere in the app. It also now restricts adults whose accounts are flagged as “potentially suspicious” from being able to reach out to other minors or interact with their posts.

Starting this week, Instagram says users who have not yet shared their birthday will begin to see pop-up notifications when they open the Instagram app.

These notifications will appear a handful of times, but at some point, users will no longer be able to dismiss the message by tapping “Not Now.” Instead, everyone will ultimately be required to share their birthday to continue to use Instagram.

The company will also now request you to share your birthday information when you come across a post with a warning screen. These screens, which hide content that’s flagged as sensitive or graphic, are not new. But Instagram has never before asked for a user’s birthday before displaying the hidden content.

Image Credits: Instagram

The birthday entry form itself is not complex. You simply scroll to choose the month, day and year of your birthday.

Of course, kids are commonly known to lie on these entry forms in order to bypass restrictions when signing up for apps. On this front, Instagram has developed AI technology to help it identify accounts were kids may have lied. For instance, it may be able to infer someone’s birthday based on comments left on “Happy Birthday” posts, where the user’s age may be referenced. The company also hints at further plans in this area, noting how it will later require users to verify their age when Facebook’s technology determines a mismatch between the age the user submitted and what appears to be their real age, based on other signals.

That technology is still in the “early stages,” says Instagram, but will involve a menu of options that will allow someone to verify their age.

The need to have users’ birthdays on hand isn’t only meant to power the recently launched teen protection features. Instagram is also working to bring its app to younger users — a decision that’s been met with a hostile response from legislators and consumer advocacy groups alike. In addition, age remains an important data point for ad targeting. Even as Instagram pulled back on the ability for marketers to target teens using interest data or their activity on other apps, it will continue to allow ad targeting based on age, gender and location across age groups.

The company is now one of several to have rolled out added protections for younger teen users, ahead of regulations that would force them to do so. Over the course of this year, TikTok, YouTube and Google have also announced changes to how younger teens can use their services and how they can be targeted by ads, in anticipation of a regulatory crackdown. While each has crafted its own set of teen safety features independently, the changes have largely addressed making the default settings for new teenage users more restrictive.

Instagram says the new birthday pop-up notifications will begin to appear this week on the mobile app and will continue to roll out over the weeks ahead to reach more users.

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Heimdal pulls CO2 and cement-making materials out of seawater using renewable energy

One of the consequences of rising CO2 levels in our atmosphere is that levels also rise proportionately in the ocean, harming wildlife and changing ecosystems. Heimdal is a startup working to pull that CO2 back out at scale using renewable energy and producing carbon-negative industrial materials, including limestone for making concrete, in the process, and it has attracted significant funding even at its very early stage.

If the concrete aspect seems like a bit of a non sequitur, consider two facts: concrete manufacturing is estimated to produce as much as 8% OF all greenhouse gas emissions, and seawater is full of minerals used to make it. You probably wouldn’t make this connection unless you were in some related industry or discipline, but Heimdal founders Erik Millar and Marcus Lima did while they were working in their respective masters programs at Oxford. “We came out and did this straight away,” he said.

They both firmly believe that climate change is an existential threat to humanity, but were disappointed at the lack of permanent solutions to its many and various consequences across the globe. Carbon capture, Millar noted, is frequently a circular process, meaning it is captured only to be used and emitted again. Better than producing new carbons, sure, but why aren’t there more ways to permanently take them out of the ecosystem?

The two founders envisioned a new linear process that takes nothing but electricity and CO2-heavy seawater and produces useful materials that permanently sequester the gas. Of course, if it was as easy that, everyone would already be doing it.

Heimdal founders Marcus Lima (left) and Erik Millar sitting by a metal gate on stone steps..

Image Credits: Heimdal

“The carbon markets to make this economically viable have only just been formed,” said Millar. And the cost of energy has dropped through the floor as huge solar and wind installations have overturned decades-old power economies. With carbon credits (the market for which I will not be exploring, but suffice it to say it is an enabler) and cheap power come new business models, and Heimdal’s is one of them.

The Heimdal process, which has been demonstrated at lab scale (think terrariums instead of thousand-gallon tanks), is roughly as follows. First the seawater is alkalinized, shifting its pH up and allowing the isolation of some gaseous hydrogen, chlorine and a hydroxide sorbent. This is mixed with a separate stream of seawater, causing the precipitation of calcium, magnesium and sodium minerals and reducing the saturation of CO2 in the water — allowing it to absorb more from the atmosphere when it is returned to the sea. (I was shown an image of the small-scale prototype facility but, citing pending patents, Heimdal declined to provide the photo for publication.)

A diagram describing Heimdal's carbon extraction process

Image Credits: Heimdal

So from seawater and electricity, they produce hydrogen and chlorine gas, calcium carbonate, sodium carbonate and magnesium carbonate, and in the process sequester a great deal of dissolved CO2.

For every kiloton of seawater, one ton of CO2 is isolated, and two tons of the carbonates, each of which has an industrial use. MgCO3 and Na2CO3 are used in, among other things, glass manufacturing, but it’s CaCO3, or limestone, that has the biggest potential impact.

As a major component of the cement-making process, limestone is always in great demand. But current methods for supplying it are huge sources of atmospheric carbon. All over the world industries are investing in carbon reduction strategies, and while purely financial offsets are common, moving forward the preferred alternative will likely be actually carbon-negative processes.

To further stack the deck in its favor, Heimdal is looking to work with desalination plants, which are common around the world where fresh water is scarce but seawater and energy are abundant, for example the coasts of California and Texas in the U.S., and many other areas globally, but especially where deserts meet the sea, like in the MENA region.

Desalination produces fresh water and proportionately saltier brine, which generally has to be treated, as to simply pour it back into the ocean can throw the local ecosystem out of balance. But what if there were, say, a mineral-collecting process between the plant and the sea? Heimdal gets the benefit of more minerals per ton of water, and the desalination plant has an effective way of handling its salty byproduct.

“Heimdal’s ability to use brine effluent to produce carbon-neutral cement solves two problems at once,” said Yishan Wong, former Reddit CEO, now CEO of Terraformation and individually an investor in Heimdal. “It creates a scalable source of carbon-neutral cement, and converts the brine effluent of desalination into a useful economic product. Being able to scale this together is game-changing on multiple levels.”

Terraformation is a big proponent of solar desalination, and Heimdal fits right into that equation; the two are working on an official partnership that should be announced shortly. Meanwhile a carbon-negative source for limestone is something cement makers will buy every gram of in their efforts to decarbonize.

Wong points out that the primary cost of Heimdal’s business, beyond the initial ones of buying tanks, pumps and so on, is that of solar energy. That’s been trending downwards for years and with huge sums being invested regularly there’s no reason to think that the cost won’t continue to drop. And profit per ton of CO2 captured — already around 75% of over $500-$600 in revenue — could also grow with scale and efficiency.

Millar said that the price of their limestone is, when government incentives and subsidies are included, already at price parity with industry norms. But as energy costs drop and scales rise, the ratio will grow more attractive. It’s also nice that their product is indistinguishable from “natural” limestone. “We don’t require any retrofitting for the concrete providers — they just buy our synthetic calcium carbonate rather than buy it from mining companies,” he explained.

All in all it seems to make for a promising investment, and though Heimdal has not yet made its public debut (that would be forthcoming at Y Combinator’s Summer 2021 Demo Day) it has attracted a $6.4 million seed round. The participating investors are Liquid2 Ventures, Apollo Projects, Soma Capital, Marc Benioff, Broom Ventures, Metaplanet, Cathexis Ventures and, as mentioned above, Yishan Wong.

Heimdal has already signed LOIs with several large cement and glass manufacturers, and is planning its first pilot facility at a U.S. desalination plant. After providing test products to its partners on the scale of tens of tons, they plan to enter commercial production in 2023.

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Everything enterprise software and SaaS at TechCrunch Disrupt 2021

When you hear the word, “enterprise” and you immediately think software instead of Star Trek, you’re going to love this post — and the SaaS and Enterprise-focused knowledge waiting for you at TechCrunch Disrupt 2021 on September 21-23.

We’ve packed a veritable boatload of Grade A prime programming into three full days of Disrupt. Prepare to hear and learn from an endless parade of tech icons, visionaries, movers, shakers and unicorn makers. We’re talking more than 80 scheduled offerings, folks.

Join your people: Buy your pass today and get ready to hear from the leading voices across the startup spectrum.

Where were we? Ah, yes — we’re here to help save you a bit of time by spotlighting just some of the sessions focused on enterprise software and SaaS. Plus, we’ll have a dedicated Disrupt Desk session where industry experts, like Emergence Capital’s Carlotta (Lotti) Siniscalco, and TechCrunch editors, will break it down with deep-analysis, insight and likely a laugh or two.

Check out the Disrupt agenda for exact days and times, and then plan your daily schedule in advance.

From Bootstrapped to Billions

Dozens have tried to reinvent the calendar, and dozens have failed. Tope Awotona built Calendly not as a way to reinvent the wheel, but to add a layer of simplicity to the chaos of human communication and time management. And boy did it work! The once-bootstrapped company is now worth more than $3 billion, serving individuals and enterprises alike. Hear from the founder and CEO on how he got Calendly off the ground, why he decided to finally take institutional investment and how the company has changed as it grows.

An Unstoppable Force and an Immovable Object

Slack and Salesforce are two of the biggest names in tech. The communication tool (born from one of the odder pivots in tech history) is commonplace across organizations from almost every industry. It’s an unstoppable force. The sales CRM behemoth is used all over the world by sales teams small and large. An immovable object. In December of 2020, the pair announced a $27.7 billion merger. Hear from Slack co-founder and CEO Stewart Butterfield and Salesforce President and COO Bret Taylor about the future of the combined entity, why the deal made sense and what it’s like to write down that many 0’s.

Powering the Small Business Economy with Cloud Technology

Small business is a critical engine of job creation, economic growth and innovation, and a driver in our efforts to recover from a global pandemic. Fifteen years ago, a New Zealand start-up called Xero was founded with the purpose of making life better for small businesses and their advisors. Xero achieved this by shifting accounting practices to the cloud and providing an open set of APIs, which has enabled more than 1,000 application partners to build affordable tech solutions connected to the Xero platform. Xero CEO Steve Vamos will discuss how Xero is revolutionizing the way small businesses do business by using the cloud and its platform to connect real-time data with bespoke business solutions that help small business owners be more successful. Steve will speak to a number of key initiatives that will change the game for startups and entrepreneurs who want to innovate and collaborate on the Xero platform, and he will explain how Xero’s vision extends beyond just technology to galvanizing a global community of support and purpose to help small businesses everywhere. Presented by Xero.

Powering What’s Next: Insights from the Enterprise Software Market

Spurred by digital transformation and the recent shift to remote work, the enterprise software industry has gone from strength-to-strength, and competition for deals and valuations are at all-time highs. While investor appetite for enterprise software may be strong, it doesn’t mean that all tech businesses make worthy investments. In this panel, hear from Michael Fosnaugh and Monti Saroya, co-heads of Vista’s flagship investment strategy, and a selection of Vista CEOs on the hallmarks of best-in-class software companies and trends driving the industry. Presented by Vista Equity Partners.

Achieve Sustainable IT with Prometheus, Grafana and Hardware Sentry

Implementing sustainability initiatives to achieve net-zero carbon emissions in the data center is a vital challenge. Join Bertrand Martin, Sentry Software’s co-founder and CEO, as he presents Hardware Sentry Exporter for Prometheus. Measure the power consumption and temperature of more than 250 platforms with this unique pure-software solution. Report CO₂ emissions, electricity usage and costs of applications and services in Grafana. Reduce the carbon footprint of your data center with intelligent optimization of ambient temperature. Presented by Sentry Software.

TechCrunch Disrupt 2021 takes place on September 21-23. Buy your pass today and learn about the latest trends and developments in SaaS and enterprise software — and so much more.

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