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After bootstrapping since 2002, Articulate raises $1.5B on $3.75B valuation

Most companies don’t announce their first venture investment after almost 20 years in the business, nor do they announce that round is the equivalent of a good startup’s entire private fundraising history. But Articulate, a SaaS training and development platform, is not your typical company and today it announced a whopping $1.5 billion investment on a $3.75 billion valuation.

You can call it Series A if you must label it, but whatever it is, it’s a hefty investment by any measure. General Atlantic led the round with participation from Blackstone Growth and Iconiq Growth. GA claims it’s one of the largest A rounds ever, and I’m willing to bet it’s right.

CEO Adam Schwartz founded the company with his life savings in 2002 and hasn’t taken a dime of outside investment since. “Our software enables organizations to develop, deliver, and analyze online training that is engaging and effective for enterprises and SMBs,” Schwartz explained.

He says that the company started back in 2002 as a plug-in for PowerPoint. Today it is a software service with the goal of helping enable everyone to deliver training, even if they aren’t a training professional. Articulate actually has two main products, one is a set of tools for companies building training that connects to an enterprise learning management system or LMS. The other is aimed at SMBs or departments in an enterprise.

Its approach seems to be working with the company reporting it has 106,000 customers across 161 countries including every single one of the Fortune 100. Schwartz was loath to share any additional metrics, but did say they hope to use this money to grow 10x over the next several years.

Company president Lucy Suros, who has been with the organization for a decade, says even with this success, they see plenty of opportunity for growth and they felt taking this capital now would really enable them to accelerate.

“We are the most dominant player by far in course authoring apps, but when you look at that whole ecosystem and you think about where companies are in transforming from instructor-led training to online training, they’re still really in the early innings so there’s a lot of opportunity,” she said.

Anton Levy, co-president and managing director at General Atlantic, who is leading the investment for the firm, says that this is a “big, bold, incredible business” and that’s why they’re making an investment of this size and scope. “The reason we’re stepping up in such a large way, and what’s such a large check for us, is because of the business they’ve built, the team they’ve built, and frankly the market opportunity that they’re playing in and their ambition,” he said.

Today the company has 300 employees and they have been working as a remote company long before COVID. With the new capital, that number could triple over the next several years. Suros says that when she started at the company, there were 50 employees, mostly male engineers and she went to work to make it a more diverse work environment.

“We’ve put emphasis and a lot of just structural things in place to ensure that we are bringing more [diverse] people to the table, and then supporting folks once they’re here,” she said. With the new capital, the company announced a lot of new benefits and she said those were developed with the idea of helping break down barriers for under-represented groups in their ranks including covering gender transition-related costs.

She says that one of the benefits of becoming more visible as a company is being able to talk about and their human-centered organization framework, the set of principles the company put in place to define its values. “[We think about] how that can impact the employees and drive human flourishing for its own sake, and that also happens to lead to better business outcomes. But we’re really also interested in it from [the standpoint that] we want to be good and do good in the world and promote human flourishing at work,” she said.

The company seems to have been doing just fine up until now, but with this kind of capital, it aims to take the business to another level, while trying to be good corporate citizens as they do that.

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Dispense with the chasm? No way!

Jeff Bussgang, a co-founder and general partner at Flybridge Capital, recently wrote an Extra Crunch guest post that argued it is time for a refresh when it comes to the technology adoption life cycle and the chasm. His argument went as follows:

  1. VCs in recent years have drastically underestimated the size of SAMs (serviceable addressable markets) for their startup investments because they were “trained to think only a portion of the SAM is obtainable within any reasonable window of time because of the chasm.”
  2. The chasm is no longer the barrier it once was because businesses have finally understood that software is eating the world.
  3. As a result, the early majority has joined up with the innovators and early adopters to create an expanded early market. Effectively, they have defected from the mainstream market to cross the chasm in the other direction, leaving only the late majority and the laggards on the other side.
  4. That is why we now are seeing multiple instances of very large high-growth markets that appear to have no limit to their upside. There is no chasm to cross until much later in the life cycle, and it isn’t worth much effort to cross it then.

Now, I agree with Jeff that we are seeing remarkable growth in technology adoption at levels that would have astonished investors from prior decades. In particular, I agree with him when he says:

The pandemic helped accelerate a global appreciation that digital innovation was no longer a luxury but a necessity. As such, companies could no longer wait around for new innovations to cross the chasm. Instead, everyone had to embrace change or be exposed to an existential competitive disadvantage.

But this is crossing the chasm! Pragmatic customers are being forced to adopt because they are under duress. It is not that they buy into the vision of software eating the world. It is because their very own lunches are being eaten. The pandemic created a flotilla of chasm-crossings because it unleashed a very real set of existential threats.

The key here is to understand the difference between two buying decision processes, one governed by visionaries and technology enthusiasts (the early adopters and innovators), the other by pragmatists (the early majority).

The key here is to understand the difference between two buying decision processes, one governed by visionaries and technology enthusiasts (the early adopters and innovators), the other by pragmatists (the early majority). The early group makes their decisions based on their own analyses. They do not look to others for corroborative support. Pragmatists do. Indeed, word-of-mouth endorsements are by far the most impactful input not only about what to buy and when but also from whom.

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How to cut through the promotional haze and select a digital building platform

Everyone from investors to casual LinkedIn observers has more reasons than ever to look at buildings and wonder what’s going on inside. The property industry is known for moving slowly when it comes to adopting new technologies, but novel concepts and products are now entering this market at a dizzying pace.

However, this ever-growing array of smart-building products has made it confusing for professionals who seek to implement digital building platform (DBP) technologies in their spaces, let alone across their entire enterprise. The waters get even murkier when it comes to cloud platforms and their impact on ROI with regard to energy usage and day-to-day operations.

Breaking down technology decisions into bite-sized pieces, starting with fundamental functions, is the most straightforward way to cut through the promotional haze.

Facility managers, energy professionals and building operators are increasingly hit with daily requests to review the latest platform for managing and operating their buildings. Here are a few tips to help decision-makers clear through the marketing fluff and put DBP platforms to the test.

The why, how and what

Breaking down technology decisions into bite-sized pieces, starting with fundamental functions, is the most straightforward way to cut through the promotional haze. Ask two simple questions: Who on your team will use this technology and what problem will it solve for them? Answers to these questions will help you maintain your key objectives, making it easier to narrow down the hundreds of options to a handful.

Another way to prioritize problems and solutions when sourcing smart-building technology is to identify your use cases. If you don’t know why you need a technology platform for your smart building, you’ll find it difficult to tell which option is better. Further, once you have chosen one, you’ll be hard put to determine if it has been successful. We find use cases draw the most direct line from why to how and what.

For example, let’s examine the why, how and what questions for a real estate developer planning to construct or modernize a commercial office building:

  • Why will people come? — Our building will be full of amenities and technological touches that will make discerning tenants feel comfortable, safe and part of a warm community of like-minded individuals.
  • How will we do it? — Implement the latest tenant-facing technology offering services and capabilities that are not readily available at home. We will create indoor and outdoor environments that make people feel comfortable and happy.
  • What tools, products and technology will we use?

This last question is often the hardest to answer and is usually left until the last possible moment. For building systems integrators, this is where the real work begins.

Focus on desired outcomes

When various stakeholder groups begin their investigations of the technology, it is crucial to define the outcomes everyone hopes to achieve for each use case. When evaluating specific products, it helps to categorize them at high levels.

Several high-level outcomes, such as digital twin enablement, data normalization and data storage are expected across multiple categories of systems. However, only an enterprise building management system includes the most expected outcomes. Integration platform as a service, bespoke reports and dashboarding, analytics as a service and energy-optimization platforms have various enabled and optional outcomes.

The following table breaks down a list of high-level outcomes and aligns them to a category of smart-building platforms available in the market. Expanded definitions of each item are included at the end of this article.

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Slack’s new voice, video tools should fit nicely on Salesforce platform after deal closes

It’s easy to forget, but Salesforce bought Slack at the end of last year for almost $28 billion, a deal that has yet to close. We don’t know exactly when that will happen, but Slack continues to develop its product roadmap adding new functionality, even while waiting to become part of Salesforce eventually.

Just this morning, the company made official some new tools it had been talking about for some time, including a new voice tool called Slack Huddles, which is available starting today, along with video messaging and a directory service called Slack Atlas.

These tools enhance the functionality of the platform in ways that should prove useful as it becomes part of Salesforce whenever that happens. It’s not hard to envision how integrating Huddles or the video tools (or even Slack Atlas for both internal and external company organizational views) could work when integrated into the Salesforce platform.

Slack CEO Stewart Butterfield says the companies aren’t working together yet because of regulatory limits on communications, but he could definitely see how these tools could work in tandem with Salesforce Service Cloud and Sales Cloud among others and how you can start to merge the data in Salesforce with Slack’s communications capabilities.

“[There’s] this excitement around workflows from the big system of record [in Salesforce] into the communication [in Slack] and having the data show up where the conversations are happening. And I think there’s a lot of potential here for leveraging these indirectly in customer interactions, whether that’s sales, marketing, support or whatever,” he said.

He said that he could also see Salesforce taking advantage of Slack Connect, a capability introduced last year that enables companies to communicate with people outside the company.

“We have all this stuff working inside of Slack Connect, and you get all the same benefits that you would get using Huddles to properly start a conversation, solve some problem or use video as a better way of communicating with [customers],” he said.

These announcements seem to fall into two main categories: the future of work and in the context of the acquisition. Bret Taylor, Salesforce president and COO certainly seemed to recognize that when discussing the deal with TechCrunch when it was announced back in December. He sees the two companies directly addressing the changing face of work:

“When we say we really want Slack to be this next generation interface for Customer 360, what we mean is we’re pulling together all these systems. How do you rally your teams around these systems in this digital work-anywhere world that we’re in right now where these teams are distributed and collaboration is more important than ever,” Taylor said.

Brent Leary, founder and principal analyst at CRM Essentials says that there is clearly a future of work angle at play as the two companies come together. “I think moves like [today’s Slack announcements] are in response to where things are trending with respect to the future of work as we all find ourselves spending an increasing amount of time in front of webcams and microphones in our home offices meeting and collaborating with others,” he said.

Huddles is an example of how the company is trying to fix that screen fatigue from too many meetings or typing our thoughts. “This kind of ‘audio-first’ capability takes the emphasis off trying to type what we mean in the way we think will get the point across to just being able to say it without the additional effort to make it look right,” he said.

Leary added, “And not only will it allow people to just speak, but also allows us to get a better understanding of the sentiment and emotion that also comes with speaking to people and not having to guess what the intent/emotion is behind the text in a chat.”

As Karissa Bell pointed out on Engadget, Huddles also works like Discord’s chat feature in a business context, which could have great utility for Salesforce tools when it’s integrated with the Salesforce platform

While the regulatory machinations grind on, Slack continues to develop its platform and products. It will of course continue to operate as a stand-lone company, even when the mega deal finally closes, but there will certainly be plenty of cross-platform integrations.

Even if executives can’t discuss what those integrations could look like openly, there has to be a lot of excitement at Salesforce and Slack about the possibilities that these new tools bring to the table — and to the future of work in general — whenever the deal crosses the finish line.

 

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Apple just released the first iOS 15 beta to everyone

This is your opportunity to get a glimpse of the future of iOS, iPadOS and watchOS. Apple just released the first public beta of iOS 15, iPadOS 15 and watchOS 8. Those releases are the next major versions of the operating systems for the iPhone, iPad and Apple Watch. Unlike developer betas, everyone can download these betas — you don’t need a $99 developer account. But don’t forget, it’s a beta.

The company still plans to release the final version of iOS 15, iPadOS 15 and watchOS 8 this fall. But Apple is going to release betas every few weeks over the summer. It’s a good way to fix as many bugs as possible and gather data from a large group of users.

As always, Apple’s public betas closely follow the release cycle of developer betas. Apple also released the second developer beta of iOS and iPadOS 15 today. So it sounds like the first public beta is more or less the same build as the second developer build.

But remember, you shouldn’t install a beta on your primary iPhone or iPad. The issue is not just bugs — some apps and features won’t work at all. In some rare cases, beta software can also brick your device and make it unusable. You may even lose data on iCloud. Proceed with extreme caution.

But if you have an iPad, iPhone or Apple Watch you don’t need, here’s how to download it. Head over to Apple’s beta website from the device you want to use for the beta and download the configuration profile — do that from your iPhone for the watchOS beta. It’s a tiny file that tells your device to update to public betas like it’s a normal software update.

Once it’s installed, reboot your device, then head over to the Settings (or Watch) app. You should see an update. In September, your device should automatically update to the final version of iOS 15, iPadOS 15 or watchOS 8 and you’ll be able to delete the configuration profile.

The biggest change of iOS 15 is a new Focus mode. In addition to “Do not disturb,” you can configure various modes — you can choose apps and people you want notifications from and change your focus depending on what you’re doing. For instance, you can create a Work mode, a Sleep mode, a Workout mode, etc.

There are many new features across the board, such as a new Weather app, updated maps in Apple Maps, an improved version of FaceTime with SharePlay and more. Safari also has a brand-new look.

 

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Common Sense Networks launches Sensical, a free, hand-curated streaming service for kids

Common Sense Media has made a name for itself among parents as a useful resource for vetting entertainment and technology in terms of its age-appropriateness. Now, the organization’s for-profit affiliate, Common Sense Networks, is taking inspiration from those kid-friendly recommendations with the launch of a new streaming service called Sensical. The service offers age-appropriate, entertaining, and educational videos for children ages 2 through 10.

At launch, the free, ad-supported service includes over 15,000 hand-curated videos and over 50 topic-based channels for children to explore. And unlike other platforms, like Netflix or YouTube, Sensical doesn’t use algorithms to make content recommendations. Instead, kids are encouraged to follow their own interests and passions across over 50 topic-based channels. This includes things like Adventures, Animals, Arts & Crafts, Music, Science, Sports, Video Games, and other sorts of kid-friendly topics.

Kids can star these channels, or individual videos or series, in order to keep up with their favorite content in a dedicated Favorites section within the app.

They will see a selection of these channels based on their age, but the company is working to expand the channel lineup so there will be even more specific categories in the future. For example, instead of just “sports,” there could be channels like “soccer” or “gymnastics.” Instead of “Arts,” there could be “drawing” or “origami.” Instead of just “science,” it could include channels like “geography” or “robotics,” and so on.

Image Credits: Common Sense Networks

The app also features a Live TV section, which is programmed throughout the day with kid-friendly content, so kids don’t have to browse to find something to quickly watch.

While other streaming services on the market offer kid-friendly content — as that’s a huge selling point for subscribers — it’s not always organized in a way that makes sense. Sometimes, all the content gets lumped into a general “Kids” category where videos for little kids are mixed in with content for older children. Sensical, meanwhile, curates the content recommendations into three different experiences, including preschool (2-4), little kids (5-7), and big kids (8-10).

What the child sees is based on how parents configure their profiles. Plus, parents can use the service’s ParentZone in-app dashboard to set screen-time limits, extend limits as needed, and view daily reports on what the child has watched.

The service’s best feature, however, is that the content is assured to be age-appropriate — even the ads.

This is possible because the curation approach Sensical takes is very different from YouTube Kids. YouTube’s app for kids leans on algorithms to filter out adult content from YouTube’s broader library, but the company doesn’t manually review all the videos it includes. It warns parents that some inappropriate content could slip through. (And it has.)

Common Sense Networks, meanwhile, says dozens of trained child-development experts view, vet and rate “every single frame of video” that goes live on its service using its proprietary IP and patent-pending process. This system involves tagging content with specific child-developmental benefits, too.

Sensical also vets its advertising, which is how the service is supported, with similar direct oversight. Its experts review the sponsor’s content to ensure it’s appropriate for children — an area that’s often overlooked on other services.

Image Credits: Common Sense Networks

To fill its library, Common Sense Networks partnered with dozens of studios and distribution partners, as well as digital-first creators.

Studio and distribution partners include CAKE (Poppy Cat), Cyber Group Studios (Leo The Wildlife Ranger), The Jim Henson Company (The Wubbulous World of Dr. Seuss, Jim Henson’s Animal Show with Stinky and Jake), Mattel (Kipper, Pingu, Max Steel), Raydar Media (Five Apples’ limited series, Apple Tree House), Superights (Bo Bear, Handico), WildBrain (Teletubbies, Rev & Roll), Xilam Animation (Learn and Play with Paprika, Moka’s Fabulous Adventures), ZDF Enterprises (Lexi & Lottie, School of Roars), Zodiak Kids (Mister Maker, Tee and Mo), ABC Commercial, CBC & Radio-Canada Distribution, Jetpack Distribution, Nelvana, 9 Story Distribution International, Sesame Workshop, Serious Lunch, and Studio 100.

Digital creators, meanwhile, include ABCMouse, Aaron’s Animals, Alphabet Rockers, batteryPOP, California Academy of Sciences, GoldieBlox, The Gotham Group’s Gotham Reads, Guggenheim Museum, Howdytoons, Kids’ Black History, MEL Science + Chemistry, N*Gen, Pinkfong, Penguin Random House’s Brightly Storytime, Studio71 (Parry Gripp, Maymo, Hyper Roblox), Tankee, Ubongo Kids, Vooks, Bounce Patrol, Hevesh5, Mother Goose Club, StacyPlays, Super Simple Songs and The Whistle.

The service abides by the U.S. children’s privacy laws (COPPA), and is certified by the kidSAFE Seal Program.

Image Credits: Common Sense Networks

Having briefly toyed around with the mobile app, it appears Sensical works as described. If I had any complaints personally, it would only be that the experience could be dismissed as “baby stuff” by older kids approaching their tween years, due to the cute pictures and youthful iconography used in the app’s design. Kids in older age groups take issue with being treated as if they’re younger — and they take particular notice of anything that does so.

The same complaint goes for the Live TV programming, which was clearly aimed at littler kids when we checked it out, despite testing the app as a child profile whose age was set to “10.”

I also think it would be nice if there were a better way to track Favorite channels and see when they’re updated with new videos, as kids moving to Sensical from YouTube will want to “feel” like they’re still connected to new and fresh content and not a library. But Sensical isn’t YouTube. There’s a trade-off between hand-curation and timeliness, and Sensical is favoring the former.

Sensical had been first introduced this spring during a closed beta, but is now publicly available to stream across web and mobile on iOSAndroid, RokuAmazon Fire TV and Apple TV. This summer, it will expand to more distribution platforms, including VIZIO.

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Instagram is developing its own version of Twitter’s Super Follow with ‘Exclusive Stories’

Instagram is building its own version of Twitter’s Super Follow with a feature that would allow online creators to publish “exclusive” content to their Instagram Stories that’s only available to their fans — access that would likely come with a subscription payment of some kind.

Instagram confirmed that the screenshots of the feature recently circulated across social media are from an internal prototype that’s now in development, but not yet being publicly tested. The company declined to share any specific details about its plans, saying they’re not at a place to talk about this project just yet.

Image Credits: Exclusive Story in development via Alessandro Paluzzi

The screenshots, however, convey a lot about Instagram’s thinking, as they show a way that creators could publish what are being called “Exclusive Stories” to their accounts, which are designated with a different color (currently purple). When other Instagram users come across the Exclusive Stories, they’ll be shown a message that says that “only members” can view this content. The Stories cannot be screenshot, either, it appears, and they can be shared as Highlights. A new prompt encourages creators to “save this to a Highlight for your Fans,” explaining that, by doing so, “fans always have something to see when they join.”

The Exclusive Stories feature was uncovered by reverse engineer Alessandro Paluzzi, who often finds unreleased features in the code of mobile apps. Over the past week, he’s published a series screenshots to an ongoing Twitter thread about his findings.

Image Credits: Instagram Exclusive Story Highlight feature in development via Alessandro Paluzzi (opens in a new window)

Exclusive Stories are only one part of Instagram’s broader plans for expanded creator monetization tools.

The company has been slowly revealing more details about its efforts in this space, with Instagram Head Adam Mosseri first telling The Information in May that the company was “exploring” subscriptions along with other new features, like NFTs.

Paluzzi also recently found references to the NFT feature, Collectibles, which shows how digital collectibles could appear on a creator’s Instagram profile in a new tab.

Image Credits: Instagram NFT feature in development via Alessandro Paluzzi (opens in a new window)

 

Instagram, so far, hasn’t made a public announcement about these specific product developments, instead choosing to speak at a high level about its plans around things like subscriptions and tips.

For example, during Instagram’s Creator Week in early June — an event that could have served as an ideal place to offer a first glimpse at some of these ideas — Mosseri talked more generally about the sort of creator tools Instagram was interested in building, without saying which were actually in active development.

“We need to create if we want to be the best platform for creators long term, a whole suite of things, or tools, that creators can use to help do what they do,” he said, explaining that Instagram was also working on more creative tools and safety features, as well as tools that could help creators make a living.

“I think it’s super important that we create a whole suite of different tools, because what you might use and what would be relevant for you as a creator might be very different than an athlete or a writer,” he said.

“And so, largely, [the creator monetization tools] fall into three categories. One is commerce — so either we can do more to help with branded content; we can do more with affiliate marketing…we can do more with merch,” he explained. “The second is ways for users to actually pay creators directly — so whether it is gated content or subscriptions or tips, like badges, or other user payment-type products. I think there’s a lot to do there. I love those because those give creators a direct relationship with their fans — which I think is probably more sustainable and more predictable over the long run,” Mosseri said.

The third area is focused on revenue share, as with IGTV long-form video and short-form video, like Reels, he added.

Image Credits: Instagram Exclusive Story feature in development via Alessandro Paluzzi (opens in a new window)

Instagram isn’t the only large social platform moving forward with creator monetization efforts.

The membership model, popularized by platforms like OnlyFans and Patreon, has been more recently making its way to a number of mainstream social networks as the creator economy has become better established.

Twitter, for example, first announced its own take on creator subscriptions, with the unveiling of its plans for the Super Follow feature during an Analyst Day event in February. Last week, it began rolling out applications for Super Follows and Ticketed Spaces — the latter, a competitor to Clubhouse’s audio social networking rooms.

Meanwhile, Facebook just yesterday launched its Substack newsletter competitor, Bulletin, which offers a way for creators to sell premium subscriptions and access member-only groups and live audio rooms. Even Spotify has launched an audio chat room and Clubhouse rival, Greenroom, which it also plans to eventually monetize.

Though the new screenshots offer a deeper look into Instagram’s product plans on this front, we should caution that an in-development feature is not necessarily representative of what a feature will look like at launch or how it will ultimately behave. It’s also not a definitive promise of a public launch — though, in this case, it would be hard to see Instagram scrapping its plans for exclusive, member-only content given its broader interest in serving creators, where such a feature is essentially part of a baseline offering.

 

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Slack’s new video and voice tools are nod to changing face of work

Slack started talking about a new set of communications tools to enhance the text-based channels at the end of last year. Today the company released a new audio tool called Slack Huddles and gave more details on a couple of other new tools including the ability to leave a video message and an enhanced employee directory, which you can access from inside Slack. All of these appear to have been designed with the changing nature of work in mind.

Let’s start with Slack Huddles, the audio tool that lets you have a real-time conversation with someone in Slack instead of typing out all of your thoughts. This will be much easier for people who find typing challenging, but the company also believes it will allow more spontaneous discussion, which mimics being in the office, at least to some degree.

“Huddles is a light-weight, audio-first way of communicating right in Slack. [It] recreates the spontaneous and serendipitous interactions that happen outside of scheduled meetings,” Tamar Yehoshua, chief product officer at Slack explained in a press briefing yesterday.

As companies continue to introduce more flexible working models, they will have to adjust how they work. Huddles is one way of thinking about that, says Slack CEO Stewart Butterfield.

“Some things can be synchronous, but only take three minutes. Instead of [scheduling a meeting for] next Tuesdays from 11:30 to 12 and [using] the whole half hour because that’s what we scheduled, it’s two or three minutes, right now, And if the conversation fizzles out in the Huddle you leave it open, maybe someone joins later and says something, which you wouldn’t do on a call,” Butterfield said.

And recognizing that not everyone will be able to hear, the new tool includes real-time transcription.

The company has also been talking about providing some kind of video message capability since last year. The idea is almost like a video voicemail or an Instagram Story where you shoot a short video and post it in Slack. “We’ve been thinking about it and we believe that by giving people a way to expressively and asynchronously share and consume information we can enable people to be more flexible in how they work, and reduce the need for video meetings,” Yehoshua said.

The new feature will enable Slack users to play back video, voice and screen recordings natively in Slack. People can record and upload short clips into a channel or DM, “enabling others to watch and respond on their own schedule,” she explained.  While this feature isn’t ready to release yet, Yehoshua reported it is being piloted and will be available to paid teams some time in the coming months.

The last piece is based on the Rimeto acquisition, which Slack bought last year with an eye toward upping their corporate directory piece. The Rimeto product has in fact been repurposed as Slack Atlas, a corporate directory that users can access right in Slack, rather than moving to another program to find that information. It’s another way Slack can keep users in Slack to find the information that they need, while avoiding context switching. This is currently in limited customer testing, but should be available some time later this year, according to the company.

Slack first announced these tools last year, initially saying they were experimental, but quickly shifting them to the product road map. Butterfield appeared in a Clubhouse interview in March with former TechCrunch reporter Josh Constine, who is now a SignalFire investor ostensibly to talk about the future of work, but he also went into more detail about these tools for the first time.

It’s hard not to wrap this discussion into the future of work, and indeed Slack’s future as part of Salesforce, which bought the communications tool for $27 billion last year. Work is changing and Slack is looking to be a broader part of that solution, whatever the future holds.

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ServiceTitan acquires Aspire to move into landscaping, raises $200M at a $9.5B valuation

With a lot of us spending more time at home these days, home improvement has continued to be a booming market. Now, one of the big players in that space — ServiceTitan, which builds software that today is used by over 100,000 contractors to manage their work — is getting a little bigger.

The company — which also works with contractors that work on business properties — is acquiring Aspire Software, a software provider specifically for commercial landscapers. Along with that, ServiceTitan is announcing another $200 million in funding, a Series G that values that company at $9.5 billion.

The funding is being led by a new backer, Thoma Bravo, with other unnamed existing investors participating. (That list includes Sequoia, Tiger Global, Dragoneer, T. Rowe Price, Battery Ventures, Bessemer Venture Partners and ICONIQ Capital.)

Los Angeles-based ServiceTitan is not disclosing the financial terms of the deal, but it comes on the heels of the company raising $500 million only in March (when it was valued at $8.3 billion) — money that it earmarked at the time for acquisitions.

ServiceTitan also confirmed that this is its biggest acquisition yet, which roughly puts this deal in the hundreds of millions of dollars. Aspire will stay based in Missouri to build out the company further from there.

Aspire itself has some 50,000 users and sees $4 billion in annualized transactions on its platform across areas like landscaping, snow and ice management, and construction. It has never disclosed a valuation, nor how much money it has raised. The St Louis, MO company was previously backed by growth equity firm Mainsail Partners.

The deal underscores not just how much scale and opportunity remains in building technology to serve the home services space, but also what might be a consolidating trend within that, where a smaller number of companies are building technology for contractors and others in the space working across a number of adjacent and related verticals.

ServiceTitan is already bringing in annual recurring revenues of $250 million — a figure it shared in March and hasn’t updated — and as of that month, it had grown 50% over the preceding year. Part of that growth is based on simply more usage of and demand for its software, but part of it also has to do with the company expanding what it covers.

ServiceTitan got its start in residential plumbing, HVAC and electrical — the areas where the the two founders Ara Mahdessian (CEO) and Vahe Kuzoyan (president) went first because they knew them best from their own family businesses — but expanded into areas like garage door, chimney and other areas, as well as commercial property, on its own steam.

In other markets like landscaping or pest control, the expertise is more specialized, however, so it makes sense to make acquisitions in those areas to bring in that software, and teams to manage and build it, to further diversify the company. (ServicePro, a pest control company, was acquired in February.)

ServiceTitan said that its contractor customers have made more than $20 billion in transactions in the last year, but with the wider industry of contracting repair and maintenance services estimated to be worth $1 trillion, there is obviously a lot more potential. Hence expanding the range of areas covered in the industry.

“Both Aspire and ServiceTitan were born out of a desire to improve the lives of contractors who work tirelessly to serve their communities, but who have historically been underserved by technology,” said Mahdessian in a statement. “Mark and his team at Aspire have more than 500 years of combined experience in the commercial landscaping industry. Just like we built ServiceTitan to solve the problems our fathers faced, it’s that first-hand industry knowledge that has enabled Aspire to build the most powerful software in the industry with the highest customer satisfaction.”

Thoma Bravo has been making some prolific moves to take majority positions in a number of older tech companies in recent weeks (see QAD, Proofpoint and Talend for three examples among others). This, however, is a growth investment that is coming as many wonder when and if ServiceTitan might go public.

I’ll hopefully get a chance to ask Mahdessian about that later but in March he hinted that an IPO might come later this year or latest by the end of 2022, depending on market conditions. This Series G round implies perhaps stretching to the later part of that timeframe.

“As the fastest-growing software solution for the trades with an unrelenting focus on customer success, ServiceTitan is poised to extend its leadership and capture increased market share as the industry exceeds $1 trillion globally,” said Robert (Tre) Sayle, a partner at Thoma Bravo, in a statement. “ServiceTitan’s expansion into landscaping, a more than $100 billion market in the US alone, is an important step on its path to provide all home and commercial tradesmen with the tools they need to grow and manage a successful business. We are excited to partner with ServiceTitan and to leverage our software and operational expertise to accelerate the company’s growth and build upon its strong momentum.”

There are a number of companies playing in the wider home services market that speak to the opportunity ahead. Companies like Thumbtack are digging deeper into home management, providing a bridge to contractors to fill out the work needed (and also providing them with the software to do so), while companies like Jobber and BigChange, which have also raised recently, are also looking to build better software to manage individual and fleets of contractors and their fleets.

ServiceTitan, the biggest of the software players now, is likely going to continue making more deals to grow its own empire, but it added that it will also be using the funding to expand more organically, with investments into customer service, R&D, and to hire more people across the board.

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FloLive, an IoT startup building cloud-based private 5G networks, raises $15.5M led by Intel

As enterprises and carriers gear up for operating and scaling IoT services and monitoring the activity of their devices, machines and more globally, a startup that is building technology to make this easier and cheaper to implement is announcing some funding.

FloLive, which has built a cloud-based solution to stitch together private, local cellular networks to create private global IoT 5G networks for its customers, has raised $15.5 million, funding that it will be using to continue expanding its service, both through investing and building out its tech stack, upgrading its network to 5G where it’s being used, and building a global SIM2Cloud offering in partnership with an as-yet unnamed global cloud provider.

Intel Capital, the investment arm of the chip giant, is leading the investment, with Qualcomm Ventures, Dell Technologies Capital, 83North and Saban Ventures also participating. Intel, Qualcomm and Dell are all strategic backers here: the three work with carriers and enterprises to power and manage services and devices, and this will give them potentially a better way of integrating a much more flexible, global technology and network to provision those services more seamlessly across different geographies.

This is an extension to a $21.5 million round that London-based FloLive raised last year, bringing the total for the Series B to $37 million. From what we understand, the startup is also now working on its Series C.

As we move towards more ubiquitous 5G networks and services that use them, the challenge in the market that FloLive is addressing is a critical one to get right.

In a nutshell, enterprises and carriers that are building networks for managing IoT and other connected devices face a scaling issue. Typically, IoT networks to cover services like these are built on national or even more localized footprints, making it a challenge — if not completely impossible — to control or monitor devices in a global network in a centralized way.

“If you look on high level at tier one networks, you see two main things,” Nir Shalom, FloLive’s CEO, said in an interview. “These networks are built for local footprints, and they are mainly built for consumers. What we do is different in that we think about the global, not local, footprint; and our data networks are for IoT, not only people.”

Of course there are some carriers that might look at building their own networks to rival this, but they will often lack the scaled use cases to do so, and may in any case work with providers like FloLive to build these anyway. The bigger picture is that there are 900 larger mobile network operators globally, Shalom said, and the majority of that group is far from being able to do this themselves.

FloLive’s approach to fixing this is not to build completely new infrastructure, but to stitch together networks from different localities and to run them as a single network. It does this by way of its software-defined connectivity built and implemented in the cloud, which stitches together not just 5G networks but whatever cellular technology happens to be in use (eg 4G, 3G or even 2G) in a particular locale.

FloLive’s tech lives in the core network, where it builds a private radio access network that it can integrate with carriers and their capacity in different markets, while then managing the network for customers as a single service.

This is somewhat similar to what you might get with a enterprise virtual private network except that this is focused specifically on the kinds of use cases that might use connected objects — FloLive cites manufacturing, logistics, healthcare and utilities as four areas — rather than laptops for employees.

The resulting network, however, also becomes a viable alternative for companies that might otherwise use a VPN for connectivity, too, as well as carriers themselves needing to extend their network for a customer. In addition to its IoT focused core network, it also provides business support systems for IoT, device management, and solutions targeted for specific verticals. FloLive supports devices that use SIM or eSIM or “softSIM” technology to connect to networks. That’s one part that likely interested those strategic investors as it allows for significantly easier integration.

“We are truly excited about floLIVE’s unique cloud-native approach to IoT connectivity,” said David Johnson, MD at Intel Capital, in a statement. “Cloud-native architectures bring efficiency, scalability and flexibility which are important for IoT services. In addition, floLIVE’s cloud-based core can provide consistency of features across many independent private and public networks. We look forward to the expansion of floLIVE’s products and services enabled by this investment.”

Updated to note the round is $15.5 million, not $15 million.

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