Twitter Announces Its First Commerce Product — A “Buy” Button On Mobile

Published September 8, 2014

After months of reports and rumors, Twitter is announcing its first commerce product. The company first signaled its interest in this area last year, when it hired former Ticketmaster CEO Nathan Hubbard to lead its commerce team. Then it started recruiting other commerce specialists, and Recode got its hands on mock-ups of a Buy Now button. Over the summer, people started spotting those buttons… Read More