Mobile Ad Startup AppLovin Acquires German Ad Network Moboqo

Published October 9, 2014

AppLovin is setting up its European expansion by acquiring German-based mobile ad network Moboqo. Palo Alto-headquartered AppLovin helps mobile developers find new customers by targeting ads at people similar to the existing user base, then it continues engaging those customers with personalized, retargeted ads. Co-founder and CEO Adam Foroughi told me a few months ago that the… Read More