iOS App Launches Nearly Double That Of Android; Apps Used For Twice As Long

Published November 18, 2014

too-many-apps If there’s one thing that remains consistent about the differences between iOS and Android users, it’s that the former seem to install, engage with and pay for more mobile applications. Today, a new study from Adobe Digital Index reinforces a few of these points using new data collected from over 700 million apps sessions, noting that iOS now represents 65% of app launches to… Read More