Netflix Games gains traction with installs up 180% year-over-year in 2023, thanks to GTA and others

Published January 18, 2024

Just over two years ago, Netflix announced it would enter a new business: gaming. Amid a mobile gaming market dominated by free-to-play and ad-supported business models, Netflix’s plan was to make its games free without ads or in-app purchases. The gambit may now be starting to pay off. In 2023, Netflix Games downloads increased by […]