Automated Copywriting Startup Persado Raises $21M

Published January 22, 2015

Persado screenshot Persado, a startup that says it can automatically create and test different marketing emails and other promotional material, is announcing that it has raised $21 million in Series B funding. Co-founder and CEO Alex Vratskides told me that the automated approach allows marketers to try out many more versions of a message than they’d get with regular A/B testing (where human copywriters… Read More