Lady Gaga’s Backplane Crashes, Burns Money, Tries To Rise Again

Published March 6, 2015

You know what no one wants to do? Join a brand’s standalone social network. The problem is that it took Lady Gaga’s startup Backplane four years, multiple founders, and over $14 million to figure that out. According to four sources with intimate knowledge of the company, Backplane was in free fall for years. A bloated burn rate, mismanagement, and internal squabbles led to a… Read More