News Digest App “NYT Now” Drops Subscription Pricing, Offers Brand Sponsorships Instead

Published May 11, 2015

Screen Shot 2015-05-11 at 11.11.50 AM The New York Times said today it’s ditching the paid subscription model for its mobile app NYT Now, after failing to convert a significant number of mobile users to subscribers. The app, which previously cost $7.99 per month, was introduced last year as part of a larger effort at the Times to grow its subscription base by introducing new mobile products. The NYT Now app in particular… Read More