Amazon’s Fire Phone Product Efforts Will Continue Despite Early Stumbles

Published October 31, 2014

Amazon Fire Phone Amazon is taking the long view on the Fire phone, despite poor early sales, a huge price cut and $83 million in surplus inventory that resulted in a $170 million charge for the excess hardware and supplier costs combined. Amazon’s SVP of Devices David Limp told Fortune the big issue was a miscalculation on pricing, which later resulted in Amazon slashing the price of the device from $199… Read More