Tesla says solar roof is on its third iteration, currently installing in 8 states
Tesla is currently installing its solar roof product in eight states, according to Elon Musk, speaking at the Tesla Annual Shareholder Meeting on Tuesday. The solar roof-tile project has had a relatively long genesis since being unveiled three years ago, in 2016.
In 2017, the company claimed its first-ever installations of the Tesla solar roof, after opening up orders for the product in the second quarter of that year. Musk noted during the company’s Q2 2017 earnings call that both himself and Tesla CTO JB Straubel had the tiles installed and operating on their homes.
The company also announced last year that it had entered into a partnership with Home Depot to sell its solar panels, along with its PowerWall home battery, but that was about its traditional panels specifically, not the new tile product. The tiles are designed to look like high-quality home tiles people use currently, with integrated solar panels that are not easily identified from ground level, in order to provide a more aesthetically pleasing solution.
In addition to having installations run in eight states, Musk said the solar roof product is currently on version three, and that this version is very exciting to him because it offers a chance of being at cost parity with an equivalent entry-level cheap traditional tile, when you include the cost of utilities you’d be saving by generating your own power instead.
Regarding timelines for wider rollout of the solar roof products at the costs he anticipates, his own words probably say it best: “I’m sometimes a little optimistic about time frames — it’s time you knew,” he joked at the meeting.
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Sense Photonics flashes onto the lidar scene with a new approach and $26M
Lidar is a critical part of many autonomous cars and robotic systems, but the technology is also evolving quickly. A new company called Sense Photonics just emerged from stealth mode today with a $26M A round, touting a whole new approach that allows for an ultra-wide field of view and (literally) flexible installation.
Still in prototype phase but clearly enough to attract eight figures of investment, Sense Photonics’ lidar doesn’t look dramatically different from others at first, but the changes are both under the hood and, in a way, on both sides of it.
Early popular lidar systems like those from Velodyne use a spinning module that emit and detect infrared laser pulses, finding the range of the surroundings by measuring the light’s time of flight. Subsequent ones have replaced the spinning unit with something less mechanical, like a DLP-type mirror or even metamaterials-based beam steering.
All these systems are “scanning” systems in that they sweep a beam, column, or spot of light across the scene in some structured fashion — faster than we can perceive, but still piece by piece. Few companies, however, have managed to implement what’s called “flash” lidar, which illuminates the whole scene with one giant, well, flash.
That’s what Sense has created, and it claims to have avoided the usual shortcomings of such systems — namely limited resolution and range. Not only that, but by separating the laser emitting part and the sensor that measures the pulses, Sense’s lidar could be simpler to install without redesigning the whole car around it.
I talked with CEO and co-founder Scott Burroughs, a veteran engineer of laser systems, about what makes Sense’s lidar a different animal from the competition.
“It starts with the laser emitter,” he said. “We have some secret sauce that lets us build a massive array of lasers — literally thousands and thousands, spread apart for better thermal performance and eye safety.”
These tiny laser elements are stuck on a flexible backing, meaning the array can be curved — providing a vastly improved field of view. Lidar units (except for the 360-degree ones) tend to be around 120 degrees horizontally, since that’s what you can reliably get from a sensor and emitter on a flat plane, and perhaps 50 or 60 degrees vertically.
“We can go as high as 90 degrees for vert which i think is unprecedented, and as high as 180 degrees for horizontal,” said Burroughs proudly. “And that’s something auto makers we’ve talked to have been very excited about.”
Here it is worth mentioning that lidar systems have also begun to bifurcate into long-range, forward-facing lidar (like those from Luminar and Lumotive) for detecting things like obstacles or people 200 meters down the road, and more short-range, wider-field lidar for more immediate situational awareness — a dog behind the vehicle as it backs up, or a car pulling out of a parking spot just a few meters away. Sense’s devices are very much geared toward the second use case.
These are just prototype units, but they work and you can see they’re more than just renders.
Particularly because of the second interesting innovation they’ve included: the sensor, normally part and parcel with the lidar unit, can exist totally separately from the emitter, and is little more than a specialized camera. That means that while the emitter can be integrated into a curved surface like the headlight assembly, while the tiny detectors can be stuck in places where there are already traditional cameras: side mirrors, bumpers, and so on.
The camera-like architecture is more than convenient for placement; it also fundamentally affects the way the system reconstructs the image of its surroundings. Because the sensor they use is so close to an ordinary RGB camera’s, images from the former can be matched to the latter very easily.
The depth data and traditional camera image correspond pixel-to-pixel right out of the system.
Most lidars output a 3D point cloud, the result of the beam finding millions of points with different ranges. This is a very different form of “image” than a traditional camera, and it can take some work to convert or compare the depths and shapes of a point cloud to a 2D RGB image. Sense’s unit not only outputs a 2D depth map natively, but that data can be synced with a twin camera so the visible light image matches pixel for pixel to the depth map. It saves on computing time and therefore on delay — always a good thing for autonomous platforms.
Sense Photonics’ unit also can output a point cloud, as you see here.
The benefits of Sense’s system are manifest, but of course right now the company is still working on getting the first units to production. To that end it has of course raised the $26 million A round, “co-led by Acadia Woods and Congruent Ventures, with participation from a number of other investors, including Prelude Ventures, Samsung Ventures and Shell Ventures,” as the press release puts it.
Cash on hand is always good. But it has also partnered with Infineon and others, including an unnamed tier-1 automotive company, which is no doubt helping shape the first commercial Sense Photonics product. The details will have to wait until later this year when that offering solidifies, and production should start a few months after that — no hard timeline yet, but expect this all before the end of the year.
“We are very appreciative of this strong vote of investor confidence in our team and our technology,” Burroughs said in the press release. “The demand we’ve encountered – even while operating in stealth mode – has been extraordinary.”
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Nintendo teases ‘Breath of the Wild’ sequel, raising Zelda hype to new levels
The capstone to an eventful Nintendo’s E3 Direct was an unexpected joy: A sequel to the modern classic in the Zelda series, Breath of the Wild. Of course, all they said was that it’s “in development,” but that’s enough for me.
Concluding the video that Nintendo has opted for instead of a press conference in recent years, the company’s Shinya Takahashi said, confidentially: “We have more games in development than what we’ve shown you today. I’m looking forward to the day we can introduce them to you. Speaking of… before we end this Direct, I actually have one more thing to show you.”
With that he threw to a final trailer that instantly identified itself to the trained eye as Breath of the Wild related — superfans will have recognized the green magical trails and corruption slime from that game immediately. But any doubt was cleared away when we got a closeup of Zelda herself (sporting a stylish new short hairdo), who accompanied by Link appears to be leading an expedition into a dungeon of some kind.
The two encounter a mysterious figure that appears to be mummified, gripped by a magical hand, and deeply evil — you can tell from the streams of horrible goo coming from it, and from how its eyes glowed red when it detected the presence of our heroes. A few flashes of desperate action and it cuts to the overworld, where Hyrule castle appears to sink into the ground and set off an earthquake with who knows what effects.
“The sequel to The Legend of Zelda: Breath of the Wild is now in development,” the trailer concluded.
If the trailer is any indication, the tone of this game is much darker and more dangerous than the last one, which in its promotional materials emphasized freedom, nature, and openness. In this one however all is dark, cramped, and dangerous.
Clearly Zelda and Link have awakened an ancient evil, perhaps that which first corrupted Ganondorf to begin with which the Sheikah carefully sealed away.
What could it mean? Here’s hoping the next Zelda focuses more on the intricate, dangerous dungeons that previous titles did — everyone loved Breath of the Wild, but the most common criticism was the brevity and scarcity of its big dungeons. (Scores of smaller shrines helped offset this complaint, but it’s still valid.)
I’m hoping for a huge “underworld” to mirror the vast overworld that was such a joy to explore. Caves, temples, secrets, darkness and survival elements galore!
It seems likely that Nintendo has listened to critics while also playing to its strengths, and the core gameplay systems of the last game will be married to more structured gameplay and narrative. At any rate we don’t know anything for sure other than that the game is being developed — which anyone might have guessed. But it’s nice to see that confirmed, and be given a glimpse of the next game’s darker finery.
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WhatsApp is finally going after outside firms that are abusing its platform
WhatsApp has so far relied on past dealings with bad players within its platform to ramp up its efforts to curtail spam and other automated behavior. The Facebook -owned giant has now announced an additional step it plans to take beginning later this year to improve the health of its messaging service: going after those whose mischievous activities can’t be traced within its platform.
The messaging platform, used by more than 1.5 billion users, confirmed on Tuesday that starting December 7 it will start considering signals off its platform to pursue legal actions against those who are abusing its system. The company will also go after individuals who — or firms that — falsely claim to have found ways to cause havoc on the service.
The move comes as WhatsApp grapples with challenges such as spam behavior to push agendas or spread false information on its messaging service in some markets. “This serves as notice that we will take legal action against companies for which we only have off-platform evidence of abuse if that abuse continues beyond December 7, 2019, or if those companies are linked to on-platform evidence of abuse before that date,” it said in an FAQ post on its site.
A WhatsApp spokesperson confirmed the change to TechCrunch, adding, “WhatsApp was designed for private messaging, so we’ve taken action globally to prevent bulk messaging and enforce limits on how WhatsApp accounts that misuse WhatsApp can be used. We’ve also stepped up our ability to identify abuse, which helps us ban 2 million accounts globally per month.”
Earlier this year, WhatsApp said (PDF) it had built a machine learning system to detect and weed out users who engage in inappropriate behavior, such as sending bulk messages or creating multiple accounts with intention to harm the service. The platform said it was able to assess the past dealings with problematic behaviors to ban 20% of bad accounts at the time of registration itself.
But the platform is still grappling to contain abusive behavior, a Reuters report claimed last month. The news agency reported about tools that were readily being sold in India for less than $15 that claimed to bypass some of the restrictions that WhatsApp introduced in recent months.
TechCrunch understands that with today’s changes, WhatsApp is going after those same set of bad players. It has already started to send cease and desist letters to marketing companies that claim to abuse WhatsApp in recent months, a person familiar with the matter said.
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Animal Crossing, Zelda and Gooigi – The best of Nintendo’s E3 event
After a weekend of press events, E3 officially kicks off in earnest this morning. Nintendo continued its tradition of starting the show with its customary Direct streaming event. Aside from a brief Doug Bowser/Bowser Koopa mixup at the top, there was very little executive chatter, with the company instead focusing on trailers.
And that’s for the best. There was a LOT crammed into less than an hour here (a nice change of pace after last night’s Square slog). Though, as usual, it was a mix of new and old, with a few surprises sprinkled throughout.
Here’s the best of what Nintendo had to offer this year at E3.
Animal Crossing: New Horizons – The big news here, sadly, is a delay. The long-awaited new addition to the Animal Crossing franchise has been pushed back to March 2020 in order to tweak the title. We got a nice new trailer out of it, at least.
Zelda: Link’s Awakening – Not gonna lie — excited about this remaster for the Switch. The new version of Link’s Awakening is due out on September 20.
Luigi’s Mansion 3 – I’d be remiss if I didn’t take this time to mention Gooigi, Luigi’s gelatinous clone. Still no exact date for the haunted house game, which is set for release some time this year.
The Dark Crystal: Age of Resistance Tactics – In time for the upcoming Netflix reboot series, Jim Henson’s The Dark Crystal is getting its very own Switch title later this year.
Contra: Rogue Corps – The Switch is about to get a whole lot of Contra. In addition to a post-apocalyptic entry, the classics of the series are being reissued on the Switch later this year.
Collection of Mana – Speaking of collections of beloved franchises, Square’s Secret of Mana series (including Trials of Mana) is getting a full collection for the Switch, two years after arriving in Japan.
Zelda: Breath of the Wild sequel – The company closed things out with a pretty big teaser. The Switch’s first blockbuster, Breath of the Wild, is getting a sequel. Not much in the way of gameplay footage, or anything else, really. Just a note that the title is “now in development.” Better than nothing, I guess.
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Dropbox relaunches as an enterprise collaboration workspace
Dropbox is evolving from a file-storage system to an enterprise software portal, where you can coordinate work with your team. Today the company launches a new version of Dropbox that allows you to launch apps with shortcuts for G Suite and more, plus use built-in Slack message-sending and Zoom video calls. It lets you search across all your files on your device and inside your other enterprise tools, and communicate and comment on your team’s work. Dropbox is also becoming a task manager, with the ability to add notes and tag co-workers in to-do lists attached to files.
The new Dropbox launches today for all of its 13 million business users across 400,000 teams plus its consumer tiers. Users can opt-in here for early access and businesses can turn on early access in their admin panel. “The way we work is broken,” CEO Drew Houston said to cue up the company’s mission statement: “to design a more enlightened way of working.”
Dropbox seems to have realized that file storage by itself is a dying business. With storage prices dropping and any app being able to add their own storage system, it needed to move up the enterprise stack and become a portal that opens and organizes your other tools. Becoming the enterprise coordination layer is a smart strategy, and one that it seems Slack was happy to partner into rather than building itself.
As part of the update, Dropbox is launching a new desktop app for all users so it won’t have to live inside your Mac or Windows file system. When you click a file, you can see a preview and presence data about who has viewed it, who is currently and who has access.
The launch includes deep integrations with Slack, so you can comment on files from within Dropbox, and Zoom, so you can video chat without leaving the workspace. Web and enterprise app shortcuts relieve you from keeping all your other tools constantly open in other tabs. Dropbox’s revamped search tool lets you crawl across your computer’s file system and all your cloud storage across other productivity apps.
But what’s most important about today’s changes is that Dropbox is becoming a task-management app. Each file lets you type out descriptions, to-do lists and tag co-workers to assign them tasks. An Activity Feed per file shows comments and actions from co-workers so you don’t have to collaborate in a separate Google Doc or Slack channel.
When asked about how Dropbox decided who to partner with (Slack, Zoom) versus who to copy (Asana), VP of biz dev Billy Blau essentially dodged the question while citing the “shared ethos” of Dropbox’s partners.
Houston kicked off the San Francisco launch event by pointing out that it’s easier to find info from the public than our own company’s knowledge that’s scattered across our computers and the cloud. The “Finder” on our computers hasn’t evolved to embrace a post-download era. He described how people spend 60% of our office time on work about work, like organization and communication, instead of actually working — a marketing angle frequently used by task-management startup Asana that Dropbox is now competing with more directly. “We’re going to help you get a handle on all this ‘work about work,’ ” Dropbox writes. Yet Asana has been using that phrase as a core of its messaging since 2013.
Now Dropbox wants to be your file tree, your finder and your desktop for the cloud. The question is whether files are always the central unit of work that comments and tasks should be pegged to, or whether it should be the task and project at the center of attention with files attached.
It will take some savvy onboarding and persistence to retrain teams to see Dropbox as their workspace instead of their computer’s desktop or their browser. But if it can become the identity and collaboration layer that connects the fragmented enterprise software, it could outlive file storage and stay relevant as new office tools emerge.
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Animal Crossing for Switch gets delayed
Fans had few expectations rolling into Nintendo’s E3 Direct that were more pronounced than hopes for more details on Animal Crossing for Switch.
We got some insight into the title’s storyline, but the big news is that the originally announced 2019 release time frame is getting pushed back. Now, Animal Crossing: New Horizons, as it’s being called, will be released March 20, 2020.
“To ensure that this game is the best it can be, we must ask you to wait a little bit longer than we thought,” Nintendo executive Yoshiaki Koizumi said during the company’s presentation.
In terms of game details, it looks like you begin the game being flown to a deserted island courtesy of character Tom Nook’s “Nook Inc. Deserted Island Getaway Package.” From there, it seems that a lot of the gameplay should be pretty familiar, chatting with animals, getting them out of jams, customizing things, feeding Tom Nook’s perverted brand of capitalism etc., etc.
The gameplay seems to incorporate many of the evolutions the series has seen in the past few games, including Nintendo’s mobile title. You can craft furniture and really change the outdoor environments. It looks like there’s some significant updates to multiplayer, as some of the footage shows multiple human characters onscreen, but there still seems to be a good deal we don’t know.
The delay is disappointing news, especially after Nintendo’s announcement that Metroid Prime 4 had to restart development. It’s, of course, positive to keep the quality of titles high, but it seems Nintendo is having some issues keeping their core IP on track for the original estimated release dates.
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Mobile games now account for 33% of installs, 10% of time and 74% of consumer spend
Mobile gaming continues to hold its own, accounting for 10% of the time users spend in apps — a percentage that has remained steady over the years, even though our time in apps overall has grown by 50% over the past two years. In addition, games are continuing to grow their share of consumer spend, notes App Annie in a new research report out this week, timed with E3.
Thanks to growth in hyper-casual and cross-platform gaming in particular, mobile games are on track to reach 60% market share in consumer spend in 2019.
The new report looks at how much time users spend gaming versus using other apps, monetization and regional highlights within the gaming market, among other things.
Despite accounting for a sizable portion of users’ time, games don’t lead the other categories, App Annie says.
Instead, social and communications apps account for half (50%) of the time users spent globally in apps in 2018, followed by video players and editors at 15%, then games at 10%.
In the U.S., users generally have eight games installed per device; globally, we play an average of two to five games per month.
The number of total hours spent on games continues to grow roughly 10% year-over-year, as well, thanks to existing gamers increasing their time in games and from a broadening user base, including a large number of mobile app newcomers from emerging markets.
This has also contributed to a widening age range for gamers.
Today, the majority of time spent in gaming is by those aged 25 and older. In many cases, these players may not even classify themselves as “gamers,” App Annie noted.
While games may not lead the categories in terms of time spent, they do account for a large number of mobile downloads and the majority of consumer spending on mobile.
One-third of all worldwide downloads are games across iOS, Google Play and third-party app stores.
Last year, 1.6+ million games launched on Google Play and 1.1+ million arrived on iOS.
On Android, 74 cents of every dollar is spent on games, with 95% of those purchases coming as in-app purchases, not paid downloads. App Annie didn’t have figures for iOS.
Google Play is known for having more downloads than iOS, but continues to trail on consumer spend. In 2018, Google Play grabbed a 72% share of worldwide downloads, compared with 28% on iOS. Meanwhile, Google Play only saw 36% of consumer spend versus 64% on iOS.
One particular type of gaming jumped out in the new report: racing games.
Consumer spend in this subcategory of gaming grew 7.9 times as fast as the overall mobile gaming market. Adventure games did well, too, growing roughly five times the rate of games in general. Music games and board games were also popular.
Of course, gaming expands beyond mobile. But it’s surprising to see how large a share of the broader market can be attributed to mobile gaming.
According to App Annie, mobile gaming is larger than all other channels, including home game consoles, handheld consoles and computers (Mac and PC). It’s also 20% larger than all these other categories combined — a shift from only a few years ago, attributed to the growth in the mobile consumer base, which allows mobile gaming to reach more people.
Cross-platform gaming is a key gaming trend today, thanks to titles like PUBG and Fortnite in particular, which were among the most downloaded games across several markets last year.
Meanwhile, hyper-casual games are appealing to those who don’t think of themselves as gamers, which has helped to broaden the market further.
App Annie is predicting the next big surge will come from AR gaming, with Harry Potter: Wizards Unite expected to bring Pokémon Go-like frenzy back to AR, bringing the new title $100 million in its first 30 days. The game is currently in beta testing in select markets, with plans for a 2019 release.
In terms of regions, China’s impact on gaming tends to be outsized, but its growth last year was limited due to the game license regulations. This forced publishers to look outside the country for growth — particularly in markets like North America and Japan, App Annie said.
Meanwhile, India, Brazil, Russia and Indonesia lead the emerging markets with regard to game
downloads, but established markets of the U.S. and China remain strong players in terms of sheer numbers.
With the continued steady growth in consumer spend and the stable time spent in games, App Annie states the monetization potential for games is growing. In 2018, there were 1,900 games that made more than $5 million, up from 1,200 in 2016. In addition, consumer spend in many key markets is still growing too — like the 105% growth in two years in China, for example, and the 45% growth in the U.S.
The full report delves into other regions as well as game publishers’ user acquisition strategies. It’s available for download here.
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Verified Expert Growth Marketing Agency: Growth Pilots
Growth Pilots is one of the more exclusive performance marketing agencies in San Francisco, but they know how to help high-growth startups excel at paid marketing. CEO and founder Soso Sazesh credits his personal experiences as an entrepreneur along with his team’s deep understanding of high-growth company needs and challenges as to what sets Growth Pilots apart. Whether you’re a founder of a seed or Series D stage startup, learn more about Growth Pilots’ approach to growth and partnerships.
Advice to early-stage founders
“I think a lot of times, especially at the early stage, founders don’t have a lot of time so they’re willing to find the path of least resistance to get their paid acquisition channels up and running. If things are not properly set up and managed, this can lead to a false negative in terms of writing off a channel’s effectiveness or scalability. It’s worth talking to an expert, even if it’s just for advice, to ensure you don’t fall into this trap.”
On Growth Pilots’ operations
“They have good business acumen, move fast and work as an extension to your internal team.” Guillaume McIntyre, SF, Head of Acquisition Marketing, Instacart
“Something we pride ourselves on is working with relatively few clients at a time so we can really focus all of our team’s efforts and energy on doing the highest quality work. Each of our team members works on a maximum of two to three accounts, and therefore they’re able to get very invested in each client’s business and integrated into their team. We really try to simulate the internal team dynamics as much as possible and pairing that with our external capabilities and expertise.”
Below, you’ll find the rest of the founder reviews, the full interview, and more details like pricing and fee structures. This profile is part of our ongoing series covering startup growth marketing agencies with whom founders love to work, based on this survey and our own research. The survey is open indefinitely, so please fill it out if you haven’t already.
Interview with Growth Pilots Founder and CEO Soso Sazesh
Yvonne Leow: Tell me a little bit about your background and how you got into growth.
Soso Sazesh: I grew up in northern Minnesota where there is no tech industry whatsoever and then after high school, I came out to Silicon Valley and got exposed to the epicenter of the technology industry. I became very interested in startups and hustled to find startup internships so I could get experience and learn how they operated.
After a couple of startup internships, I got accepted to UC Berkeley and that gave me even more exposure to the startup ecosystem with all of the startup events and resources that UC Berkeley had to offer. I worked on a couple of startup projects while I was at UC Berkeley, and I taught myself scrappy product management and how to get software built using contract developers.
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As Alzheimer’s costs soar, startups like Neurotrack raise cash to diagnose and treat the disease
As studies show that early diagnosis and preventative therapies can help prevent the onset of Alzheimer’s, startups that are working to diagnose the disease earlier are gaining more attention and funding.
That’s a boon to companies like Neurotrack, which closed on $21 million in new financing led by the company’s previous investor, Khosla Ventures, with participation from new investors Dai-ichi Life and SOMPO Holdings.
Last year, the Japanese life insurance company Dai-ichi Life partnered with Neurotrack to roll out a cognitive assessment tool to the company’s customers in Japan.
And earlier this year, the Japanese health insurer SOMPO conducted a 16-week pilot with Neurotrack, where more than 550 of SOMPO’s employees took Neurotrack’s test and followed the Memory Health Program for four months. Neurotrack and SOMPO are now working to deepen and extend their partnership.
“As the global crisis around Alzheimer’s continues to grow, the private sector is joining government and nonprofits to address the problem in their markets. In Japan, for example, traditional insurance companies are developing novel solutions that incorporate Neurotrack’s products to advance better memory health among its population,” said Elli Kaplan, Neurotrack co-founder and CEO. “These partnerships are innovative models that we hope to replicate in other markets, enabling traditional insurance companies to create new markets while helping to address the Alzheimer’s crisis. And now they’re also investing in our company, so these companies have two ways of doing well by doing good.”
Neurodegenerative disorders are becoming a more serious issue for the island nation — and the rest of the world. In fact, over the weekend the G20 first raised the possibility that aging populations could be a global risk.
“Most of the G20 nations already experience or will experience ageing,” Bank of Japan governor Haruhiko Kuroda, told reporters from Agence France Presse. “We need to discuss problems that arise with societal ageing and how to deal with them.”
In the U.S., the estimated cost of caring for Americans with Alzheimer’s and other dementias was an estimated $277 billion in 2018, according to a study cited by WebMD. Roughly $186 billion of those costs are borne by Medicare and Medicaid, with another $60 billion in payments coming out-of-pocket. That number could top $1.1 trillion by 2050, according to the same report.
Neurotrack uses cognitive assessments that follow eye movements using the camera on a computer or mobile phone to create a baseline for cognitive functions. The company then uses a combination of brain training and diet, exercise and sleep adjustments to try to improve cognitive function and health.
Its technology is one of several different approaches startups are taking to try to provide early diagnoses and potential preventative measures against the disease.
MyndYou, another company tackling neurodegenerative diagnostics, uses an app to monitor movement among its users. The company assesses that data to determine whether there may be any issues related to cognitive function. It recently partnered with the Japanese company Mizuho to test its efficacy among Japan’s aging population.
Then there’s Altoida, another startup that launched recently to tackle the cognitive assessment market. It uses augmented reality and a series of memory tests to assess brain function and attempt to detect neurodegeneration.
Neurotrack’s technology, based on research from Emory University, has managed to attract more than just Japanese corporations. Previous investors like Sozo Ventures, Rethink Impact, AME Cloud Partners and Salesforce founder Marc Benioff have also thrown cash behind the company.
To date, the company has raised more than $50 million, including $6.8 million in grants from the National Institutes of Health and National Institute of Aging.
The company said its new investment will be used to develop new partnerships in additional global markets and continue research and development.
“One can now feel empowered to test for potential memory decline, given that Neurotrack’s Memory Health Program can help stave off cognitive decline. This fully integrated platform enables users to assess the state of their memory, reduce future risk for decline, and monitor progress in order to take better control of one’s memory health. We combine these tools with deep analytics to further target and personalize, creating a very powerful precision medicine solution,” said Kaplan. “Just as when you go on a diet, you use a scale to provide evidence that you’re losing weight. Neurotrack now has the equivalent of both a scale to measure and the Memory Health Program for cognitive health. This is a game-changer for dementia risk.”
Japan has national efforts targeting a reduction in the onset of dementia in 6% of people in their 70s by 2025 (the country has the world’s largest population of the elderly, with more than 20% of the country over the age of 65). Roughly 13 million people are expected to develop Alzheimer’s in Japan by 2025.
Part of the company’s success in fundraising comes from the results of a preliminary study that showed improved cognitive functions for people diagnosed with some decline in cognitive function after a year of using Neurotrack’s Memory Health Program. The company claims it has the the first fully integrated, clinically validated platform that can assess a person’s cognition through its cognitive assessment — which can predict conversion from healthy to mild cognitive impairment (MCI) or MCI to Alzheimer’s disease within three years at 89% accuracy, and within six years at 100% accuracy.
While that kind of assessment is good, Alzheimer’s symptoms can begin to appear as early as 25 years before the onset of the disease. So there’s still work to be done.
“Neurotrack has built an incredible integrative platform that is transforming our battle with Alzheimer’s,” said Jenny Abramson, founder and managing partner of Rethink Impact. “Elli’s two decades of experience in the private sector and in government are helping her scale this solution to the millions of people suffering from cognitive decline around the world. We couldn’t be more excited to continue to support Neurotrack, given both the financial opportunity and the impact they are already having on this critical disease.”
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