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Glovo faces safety protests after delivery rider killed on the job

Spanish on-demand delivery startup Glovo is facing angry protests from couriers on its platform following the death of a 22-year-old rider on Saturday in Barcelona where the business is headquartered.

Local press reports that the man, a Nepalese national called Pujan Koirala, had been substituting for a registered Glovo courier at the time he was struck and killed by a garbage truck. It does not appear that Koirala had a visa to work legally in Spain.

After Koirala’s death, a number of Glovo couriers held protests in front of the company’s office, burning the signature yellow delivery backpacks and criticising it for ignoring long-standing safety concerns — using hashtags #glovonosmata #glovomata on social media — aka, “Glovo kills us,” “Glovo kills.”

In Barcelona, Glovo couriers are a more common sight than on-demand rivals such as Uber Eats and Deliveroo — typically to be found thronging eateries waiting to collect take-away orders and/or biking at speed to a drop-off. The city is one of Glovo’s best markets, though it also operates in other countries in Europe, as well as in LatAm and Africa.

“Trabajar dentro de la legalidad en estas plataformas es complicado. Eres falso autónomo” o “para llegar a los objetivos tienes que hacer malabares, trabajar muchas horas e ir rápido”; los ‘riders’ de Glovo denuncian la precariedad laboral que sufren https://t.co/Vwg9dmAkcf

— EL PAÍS (@el_pais) May 27, 2019

Esta noche en Barcelona un compañero de @Glovo_ES ha muerto mientras trabajaba. Llevamos avisando mucho tiempo de que esto acabaria pasando. La precariedad nos mata, @Glovo_ES nos mata. No vamos a permitir ni una muerte más. BASTA YA. Nuestras condolencias a la familia.

— #GlovoMata (@ridersxderechos) May 25, 2019

Avui els carrers de Gràcia s’han llevat amb un missatge clar#GLOVOMATA!

💥 💥 💥 💥 💥
Contra la precarietat laboral
Organitza’t i Lluita!
💥 💥 💥 💥 💥 pic.twitter.com/IB69sH9bDJ

— CSOA Ka la Kastanya (@kalakastanya) May 28, 2019

The tragedy highlights persistent safety concerns attached to conditions for service providers on so-called gig economy platforms that rely on scores of individuals to deliver the core platform proposition who are classified as “self-employed,” rather than employed as workers with all the rights and protections that would entail — while also often having their work rate tightly controlled and managed remotely via location-tracking algorithms.

In the case of Glovo, the platform appears to weight delivery speed and availability between specific hours as key factors in distributing jobs. So, in other words, if a rider doesn’t make themselves available when the app demands, and get each delivery done quickly enough, they risk future work on the platform drying up.

A critical report last year by a U.K. politician, which examined conditions for couriers using the rival Deliveroo on-demand delivery platform, found a dual market in operation that encourages a surplus of labour that results in a winner takes all outcome where the best riders get rewarded with more stable work, while another group is left at a disadvantage to compete for whatever is left. (Deliveroo disputed the report’s findings.)

Hence, both the safety concerns attached to gig economy platforms’ algorithmic management, and the practice of registered riders substituting themselves — i.e. in order to try to keep up with the work rate being demanded by sharing their account with a non-registered rider, as appears to be the case in Koirala’s case.

In a statement yesterday, Glovo confirmed that Koirala had not been officially registered, writing that “the fact that he carried a Glovo backpack suggests that he could be using a third party’s account.”

It does not officially authorize this type of unregistered account sharing. But whether the pressures of working on its platform encourage unofficial substituting is quite another matter. (In its statement, Glovo also writes that it tries to prevent unregistered substituting by offering riders and users mechanisms where they can report suspected cases, after which it says it may immediately and permanently cancel the account in question.)

Undocumented, unregistered platform service providers plying a black economy, cash-in-hand trade entirely off the platform’s books, are clearly another, even more precarious tier of “gig” workers — given they are working illegally, meaning they risk exploitation by those they are substituting for, as well as falling entirely outside any insurance benefits that a platform may offer to officially registered workers. (Glovo does offer riders a level of insurance.)

El Espanol reports that on the fateful day, Koirala had agreed to do a delivery for his roommate. In such cases, the paper suggests, a substitute rider expects to be paid as little as €5 (~$5.60) for fulfilling the job on the registered user’s behalf.

Glovo, meanwhile, has raised more than $346 million in VC funding since being founded just over four years ago, per Crunchbase — including a $169 million Series D just last month. Investors include Seaya Ventures, Rakuten, Lakestar, Cathay Innovation, Antai Venture Builder and others.

We reached out to Glovo with questions about the safety and legal risks of using algorithms to manage a distributed “self-employed” workforce at scale. At the time of writing, we’re waiting for a response and will update this report when we have it.

Glovo investor Seaya Ventures did not respond to a request for comment about how it priced such a level of risk into its valuation of the startup.

In its statement yesterday, Glovo said it would pay to cover the expenses of the private insurance that Koirala would have been entitled to had he been working legally and able to officially register on the platform.

It’s not clear how many similarly undocumented workers are gigging on Glovo’s platform.

Update: Glovo has now responded to our questions. Here are the responses in Q&A form:

TC: I understand this person was not registered on the Glovo platform but was substituting for someone who was registered and apparently killed while making deliveries. Can you clarify how your substitution policy works?

Glovo: “Glovers passing on requests to people who aren’t registered on the platform is illegal and this is communicated to our couriers. The safety of our couriers is of paramount importance to us and it’s vital that they go through road safety practices we provide during the informative sessions before they sign-up. We have solutions in place for partners and users to report cases such as this, where people are not officially registered on the platform, to prevent potential harm. We’ll continue to look at alternative ways of how we better vet this to prevent these sad incidents occurring in the future.”

TC: What checks (if any) do you require on the individuals who riders substitute to make deliveries on their behalf?

Glovo: “Glovo requires couriers’ compliance when they activate their account. For example, couriers should upload a picture of themselves so that partners and users can verify they are the Glover they were assigned by the platform. It is illegal for couriers to pass on work to people who are not registered on the platform and while we audit this, we’re always reviewing ways to better guarantee this and educate Glovers on the correct and safe ways to use the platform.”

TC: Protesting Glovo riders have said they warned your company for months about safety risks for couriers. What is Glovo doing to address these safety concerns?

Glovo: “We take all recommendations regarding courier and user safety extremely seriously. It is our top priority to collaborate with Glovers to constantly improve the platform’s experience. Glovo offers guidance as well as private global insurance to couriers — we will continue to invest in new ways to help address safety concerns.”

TC: In this case the individual who was killed did not appear to have a legal right to work in Spain. How is Glovo preventing illegal working on its platform?

Glovo: “We have a signup process in place whereby Glovers provide ID, residence permit, driving license and vehicle insurance if applicable. No courier can sign up on Glovo without this evidence. We regularly audit the platform and ask partners and users to report any cases where someone is impersonating a Glover. As this investigation goes on we aim to find new ways to help prevent these sad instances happening in the future.”

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Q&A with J Crowley, Head of Product at Airbnb Lux, on what makes a great PM

The role of Product Manager can mean very different things at various companies. Should a product manager be technical? Scientific? Opinionated?

J Crowley has run product at three big-name companies. At Foursquare, he led the rebuild of Swarm after a rocky initial launch and eventually became Head of Product. He then moved on to Blue Apron as Head of Product, overseeing growth and monetization. This was right before Blue Apron went public, which ushered in a turbulent time for the company but one that yielded a wealth of life lessons for Crowley.

Now, he serves as Head of Product for Airbnb Lux.

I hopped on the phone with J to talk about what makes a great product manager, some of the lessons he’s learned, and how he’s made difficult decisions and communicated that to his team.

Editor’s Note: This interview has been edited for length and clarity.

Jordan: How did you get into the tech world in the first place? You used to work in TV, right?

J Crowley: I worked in the television industry for about 10 years. Many years at NBC for a bunch of different departments. Started in the Page Program, and worked on everything from late night comedy, to sports, news, election coverage, digital programming.

I ended up leaving NBC to start my own company, which was a small digital studio here in New York City. We made hundreds of digital shorts and web series. It was probably the most challenging, but most fun three years of my career.

I eventually packed it up to join Foursquare as their Director of Business Development in 2010. There, I helped them grow their brand by securing hundreds of media partnerships with major publishers, sports leagues, TV networks, musicians, etc. That was actually my first job in tech. It wasn’t a product role. It was business development.

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Paladin Drones picks up $1.3M to give first responders a live feed of emergencies

In emergency situations, minutes can mean the difference between life and death. Paladin Drones, a company launching out of Y Combinator, wants to use technology to minimize the amount of time between a 911 call and a response through autonomous drones.

The company today announced the close of a $1.3 million seed round with participation from Khosla Ventures and Paul Buchheit.

Paladin’s software allows a drone — right now the software works with DJI drones — to deploy to the location of an incident and let first responders scope out the area beforehand. For example, a Paladin Drone might be deployed to the site of the fire, where it will arrive before first responders in an attempt to map out any dangers and locate hot spots of the fire inside the building.

The hope is to do as much data gathering and analysis as possible before any first responder gets on site. This allows them to jump straight into the process of saving lives and preventing further damage as soon as they arrive, as opposed to taking the time to map out the situation.

According to Paladin, one of the big issues in emergency situations is lack of information. Usually, the only information that first responders have when they get on site is what was gleaned from a 911 call. Because people placing 911 calls are usually in a state of panic, that information can be unreliable.

In fact, that’s how Paladin came to be. Co-founder and CEO Divyaditya Shrivastava had a conversation with firefighters after his friend’s house had burned down while the family was on vacation. The 911 call was placed by a neighbor walking by. The firefighters told Shrivastava that they originally didn’t have the right location of the emergency due to an unreliable 911 call.

“They said that this actually happens about 70% of the time because whenever there is an emergency, generally, the person calling 911 is panicking and can only give so much information,” he said. “That’s when I realized this is a huge problem. These are firefighters trying to save lives and they don’t have good information.”

As a recreational drone pilot, Shrivastava realized there was an opportunity to give firefighters and other first responders a real-time view of the scene to close the information gap. And so Paladin was born.

Shrivastava and his co-founder Trevor Pennypacker recently graduated out of Y Combinator and are running a pilot program with Memorial Village police department just outside of Houston, Texas.

The Paladin Drone technology offers clear benefits to first responders — the average response time for an emergency ranges from 8 to 15 minutes, whereas a Paladin-powered drone can get there in 30 to 90 seconds. That said, there are looming concerns about the invasiveness of this type of surveillance technology.

But Paladin has thought ahead. Not only does the company plan to work with local, state and federal government to ensure that its platform is compliant, but it has also built software to ensure that Paladin Drones record the sky when they’re en route to an emergency, only panning down to the ground when they’re on site.

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Out of stealth, Stratio emerges with predictive AI to stop your bus from breaking down

Remember that future we were promised where our vehicle magically tells us that we’re about to break down? Or actually never does? Or that the pickup truck arrives before the driver even knows something is wrong? That future is arriving. But like many things, the practical reality is that this technology starts to arrive in the fleet management industry before it arrives for consumers.

The market for maintenance of fleets of buses and trucks is worth $200 billion in annual expenditure, so as you can imagine, it’s a juicy sector to get into. In Portugal, a team of entrepreneurs and scientists assembled to look into this and came up with a fascinating startup that is now attracting the attention of investors.

Today, Stratio is emerging from stealth to help OEMs, distributors and fleets benefit from AI-driven predictive intelligence.

The idea is to apply machine learning models that retrieve and analyze millions of data points per vehicle per day to vehicles both in development and on the road. It turns out that if you compare the real versus the expected behaviour of the actual vehicle components themselves, you can improve automated testing and predictive intelligence that can assess the vehicle’s condition. Then you can detect early anomalies and failures. This is exactly what Stratio does.

It does this by putting a sensor box-of-tricks under a vehicle, like a bus. This box connects with existing sensors in the vehicle using the existing API — something crucial for OEMs. Using proprietary machine learning, it can predict when something will break, days ahead of time. Most existing boxes like this only track location, not analytics.

Stratio also works with OEMs during the vehicle testing phase to identify issues and their root cause to get more reliable vehicles to market faster, lower the potential for warranty claim fraud costs and expand the after-sales revenues. It’s a triple whammy in cost savings.

Stratio has now attracted a $3.5 million VC round from London-based Crane VC, with participation from fellow London VC, LocalGlobe.

The round is one of the largest ever seed deals in Portugal and potentially the largest enterprise/deep tech first investment in the country.

It has a proprietary AI engine, Stratio CortexTM, and technology support from the European Space Agency. Ultimately the aim is to apply machine learning models and enable the so-called “zero downtime” future.

Rui Sales and Ricardo Margalho, co-founders of Stratio, say the idea for Stratio came to them when their bus broke down and they missed what could have been a career-changing meeting in New York: “Knowing that today’s existing vehicles produce a massive amount of data, we set out to build a machine learning product suite that analyses high-density vehicle data in real time to predict and prevent vehicles from breaking down.”

Stratio launched in 2017, after receiving technological support from the European Space Agency and earning recognition from the EU Commission.

Alongside the co-founders is Rune Prytz, a former Volvo Trucks research engineer in machine learning and big data, who now leads all of Stratio’s efforts in AI. Stratio now counts MAN, DAF Trucks and VECTIA as customers, among others.

Krishna Visvanathan, partner at Crane Venture Partners, commented, “Stratio Automotive is one of the most exciting companies in our portfolio of data-driven enterprise software businesses. It has the trifecta of a super product, a deep data moat coupled with AI expertise and great customer traction.”

So far, Stratio has attracted customers and operations in more than 10 key markets across Europe, the U.K., U.S., India and Singapore.

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Google makes mobile-first indexing the default for all new domains

At the end of 2018, Google said mobile-first indexing — that is, using a website’s mobile version to index its pages — was being used for more than half the web pages in Google search results. Today, Google announced that mobile-first indexing will now be the default for all new web domains as of July 1, 2019.

That means that when a new website is registered it will be crawled by Google’s smartphone Googlebot, and its mobile-friendly content will be used to index its pages, as well as to understand the site’s structured data and to show snippets from the site in Google’s search results, when relevant.

The mobile-first indexing initiative has come a long way since Google first announced its plans back in 2016. In December 2017, Google began to roll out mobile-first indexing to a small handful of sites, but didn’t specify which ones were in this early test group. Last March, mobile-indexing began to roll out on a broader scale. By year-end, half the pages on the web were indexed by Google’s smartphone Googlebot.

Google explained the change to how sites are indexed is aimed at helping the company’s “primarily mobile” users to better search the web. Since 2015, the majority of Google users start their searches from mobile devices. It only makes sense, then, that the mobile versions of the website — and not the desktop pages — would be used to deliver the search results.

Mobile-first indexing isn’t the only way that Google has begun catering to the larger mobile majority.

Several years ago, it also began to boost the rank of mobile-friendly webpages in search. Last year, it added a signal that uses page speed to help determine a page’s mobile search ranking. Starting in July 2018, slow-loading content became downranked.

While many sites today now show the same content to users across desktop and mobile, those that have not yet achieved this parity have a variety of resources to help them get started. Site owners can check for mobile-first indexing of their website by using the URL Inspection Tool in the search console to see when the site was last crawled and indexed. Google also offers a host of documentation on how to make websites work for mobile-first indexing, and suggests that websites support responsive web design — not separate mobile URLs.

“We’re happy to see how the web has evolved from being focused on desktop, to becoming mobile-friendly, and now to being mostly crawlable and indexable with mobile user-agents,” said Google, in its announcement today.

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Super Mario Maker 2 builds on Nintendo’s rich history

In 1992, Nintendo released Mario Paint. The SNES title was a strange departure, even as far as the diverse and wide-ranging gameplay of Mario’s world goes. For one thing, it shipped with a mouse, perhaps the unsexiest of all Nintendo peripherals.

For another, it was far more focused on creation than gameplay — drawing, music, animation.
The title provided a cursory glimpse at the creation side of gaming, and for a generation of young players, a taste of what it might be like to build a game themselves.

2015’s Super Mario Maker was a spiritual sequel of a kind. Released on the Wii U (then later, mercifully, the 3DS), the title was a more straightforward take on Mario world building. Released on the 30th anniversary of the original Super Mario Bros., it played on the company’s biggest strength: offering a new spin on a familiar franchise.

 

As the name implies, Super Mario Maker is a more direct sequel to its predecessor. It’s a broadening of the Wii U title in just about every aspect imaginable. In fact, Nintendo’s been happily teasing it out, block by block in recent months — and likely will continue the approach until the game finally arrives on the Switch on June 28. It’s a similar approach to the one it took with Super Smash Bros., only Maker is far more concerned with features and gameplay dynamics than hidden characters.

Playing the title at a Nintendo-hosted event last week, I was fairly impressed with the game play out of the box. The mechanics of world building can be tough to master with the Switch controllers provided, requiring players to scroll through a lot and memorize some less than intuitive button combinations to build courses. Though you should be pretty comfortably up and running within about five minutes or so.

Where the title really succeeds is in the sheer depth of gameplay. In the days of $1 smartphone games, $70 can seem like a tough pill to swallow, but as with just about every other Mario title, Maker 2 is an immensely replayable game. The new story mode lets the player hop in with 100 Nintendo-designed levels, or you can simply sample what others have been working on, competing on a world-wide stage on third-party creations.

Like the best Mario games, it’s a healthy mix of nostalgia and new ideas — and here it quite literally takes the player through four decades of Mario gameplay. The building blocks cleverly remix Marios of yore, including Super Mario Bros., Super Mario Bros. 3, Super Mario World, New Super Mario Bros. U and Super Mario 3D World.

For this old and old-school Nintendo player, most were familiar and some were new — the cat suit and pneumatic glass pipes from Super Mario 3D World in particular took some getting used to. As did the team mechanics of the multiplayer mode, which finds Mario, Luigi, Toad and Toadette teaming up to get through the levels in one piece.

I enjoyed the hour or two I had with the game, but ultimately it only felt like scratching the surface.

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SeedLegals closes $4M Series A, led by Index Ventures, to automate startup fundraisings

When SeedLegals launched in 2017 in the U.K., I’d say many of us thought, “why has that not been done before?” After all, two things have happened that make this an obvious idea for a startup: startup funding rounds are now so common that there is no reason large amounts of automation could not be done. If you can buy a divorce online, surely you can organise funding rounds?

The second trend is the sheer level of automation happening in legal software today. After all, we now have “Uber for Lawyers” (Lexoo, Linkilaw, Lawbite) and AI-driven legaltech (KIRA, Luminance, ThoughtRiver). (Eventually, we will have blockchain smart contracts do ALL the work, but that’s for another time…).

So it’s not surprising that today SeedLegals announces it has closed a $4 million Series A led by venture capital firm Index Ventures (London/SF/etc.) with participation from Kima Ventures (Paris/TelAviv), The Family (Paris) and existing investor Seedcamp (London).

SeedLegals says it now has 7,000 startups — capturing, it claims, 8% of all early-stage U.K. funding rounds — using its platform to manage the entire fundraising process and all related legal documents. The platform helps companies build and negotiate term sheets, shareholder agreements, cap tables, stock option allocations, EIS approvals, hiring agreements, NDAs and more.

It also has two new products: SeedFAST and Instant Investment, which enable startups to quickly top up investment between funding rounds.

If U.K. companies created more than 27,000 contracts on SeedLegals last year, the start-up reckons that saved them an estimated £4.5 million in legal costs. Normally, lawyers create custom documents for each transaction. That means 18 weeks, on average, to complete a funding round, with legal fees starting at £3,000 for a simple seed round to £20,000 and up for each side for later-stage rounds.

The platform replaces spreadsheets and Word docs with a database-driven platform. You enter data once and the system uses pre-built knowledge, deal data and document automation to dynamically build all the outputs.

Anthony Rose, co-founder and CEO at SeedLegals, says they have removed the “complexity, unnecessary middlemen, standardized and automated the processes, and that has really resonated with both founders and investors.”

Hannah Seal from Index Ventures, who joins the board with this round, commented: “SeedLegals
is making the complex process of fundraising straightforward for everyone involved.

“We closed this round on SeedLegals and have been impressed with the speed and ease of use. For startups who spend thousands on legal fees on agreements that vary little from company to company, this is an absolute no-brainer.”

SeedLegals was created by serial entrepreneur Anthony Rose, known in the tech industry for his work launching BBC iPlayer, and VC and angel investor Laurent Laffy, whose own portfolio includes consumer brands such as Graze and Secret Escapes .

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Reminiz automatically indexes and tags videos in real time

Meet French startup Reminiz, a computer vision company that can index any type of video — it’s a sort of Googlebot, but for video content. Reminiz can add tags of people, logos or emotions on live streams and on-demand videos.

“The web is designed so that you can search for text — not video. We are making it possible to search within videos,” co-founder and CEO Jack Habra told me.

There are a few different use cases for Reminiz. First, the company works with broadcasters and telecom companies. For instance, Reminiz has a partnership with Orange so that you can learn more about who’s on the screen right now. It could potentially be leveraged for recommendations or contextual ads for external content.

Reminiz streams live channels on its servers directly, scans images and adds tags. Users then download metadata from the servers.

Second, you can use Reminiz to promote your brand on relevant videos. For instance, Hyundai sponsors Lyon’s soccer team. It wants to distribute Hyundai ads before soccer footage with the team playing. But YouTube keywords aren’t that good when it comes to targeting such a specific audience — a video might talk about the soccer team without showing any actual footage.

Brands can then whitelist videos to distribute ads on those videos in particular. You get charged based on minutes of video footage processed by Reminiz.

The company competes with AWS Rekognition and other generic video analysis APIs from cloud providers. What makes Reminiz stand out is that the company builds its own database of faces, people, brands and tags. It’s also probably easier to implement Reminiz compared to a more generic solution.

“With GDPR, everybody is contacting us to focus more on contextual data instead of personal data,” Habra said.

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Ulysses adds split view on the iPad and support for Ghost blogs

Writing app Ulysses has been updated with a few nifty feature additions. On the iPad, you can now split the editor into two side-by-side editors — this feature alone opens up a lot of possibilities. Ulysses also now supports the option to publish your writing directly to a Ghost blog.

Ulysses is currently available on macOS, the iPad and the iPhone. It’s a Markdown editor with a library of texts that automatically stays in sync across your devices. You can export one or multiple texts in many different formats, including Markdown, HTML, rich text, PDF, ePub, DOCX and a blog.

In addition to Medium and WordPress, Ulysses now supports blogs built using Ghost, an open source CMS platform. If your website is built on Ghost, this should be a nice addition.

But I’m more excited about the ability to open two editors at the same time on the iPad. While the iPad is a great device if you’re looking for a focused writing environment, iOS still thinks “one app = one document”. Sure, you can open two Safari tabs side by side, but most apps only let you open one document at a time.

Ulysses now lets you open two documents at once. You can drag a document from the sidebar and drop it on the right side of the screen to split the screen into two panels. This way, if you’re translating a document, if you need to look at some references, you can scroll through a second document while you write in the main document.

But Ulysses doesn’t stop there. You can also open a second editor from the editor settings to look at different parts of the same document. And if you long press on the export button, you can also open a live preview of the document you’re currently working on.

For instance, you can see what your text will look like before you publish on your blog — headers, images, links and footnotes included. If you edit your text, Ulysses automatically refreshes the preview after a second.

Opening and closing documents is a fluid experience and this split view feature is well implemented. There have been rumors that Apple has been working on improvements at the iOS level to let you open multiple documents using the same app. Today’s Ulysses update is a good example of such a feature and how it would make the iPad even better.

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India’s FreshToHome raises $11 million to expand its fish, meat, and vegetable e-commerce platform

Shan Kadavil, who spent early days of his career managing tech support firm Support and then heading India operations of gaming firm Zynga, says he had a calling of sorts when his son was born. Kadavil realized that much of the meat that sells in India is not exactly healthy. The perishables are loaded with chemicals to superficially extend their life by six months, if not more. He wanted to do something better.

Fast forward four years, Kadavil said today that FreshToHome, his new e-commerce startup that delivers “100 percent” pure and fresh fish, chicken, and other kinds of meat, has raised $11 million in Series A funding. The startup has raised $13 million to date.

The round was led by CE Ventures, with participation from Das Capital, Kortschak Investments, TTCER Partners, Al-Nasser Holdings, M&S Partners and other Asia and Valley based Investors. Some of the backers of FreshToHome include Rajan Anandan, the former head of Google Southeast Asia, David Krane, CEO of GV, and Mark Pincus, chairman of Zynga.

FreshToHome has already courted 400,000 customers across four cities — Bengaluru, NCR (Delhi, Gurgaon, Noida, Faridabad, Ghaziabad & Greater Noida), Chennai and Kerala (Kochi, Trivandrum, Calicut & Trichur) — in India. On the backend, the startup does business with 1,500 fishermen across 125 coasts.

In an interview with TechCrunch, Kadavil said the startup is trying to “Uber-ize farmers and fishmen in India. We are giving them an app — around which we have a US patent — for commodity exchange. What farmers and fishermen do is they bid with us (as mandated by local laws) electronically using the app.” By dealing directly with the source, the startup is eliminating as many as half a dozen middlemen to cut costs.

The startup has built its own supply chain network. “We have got a 1,000 people, 100 trucks, and 40 collection points.” The startup, which also uses trains and planes to move inventory, has become one of the biggest clients of airlines Indigo and SpiceJet, he added. Kadavil claimed that FreshToHome is also the largest e-commerce platform for meat with $1.73 million in GMV sales each month.

If this all sounds well strategized, it is because of the people who are running the show. Kadavil founded the FreshToHome with Mathew Joseph, a veteran in the industry who has dealt with fish export for more than 30 years. Joseph started India’s first e-commerce venture in fish and meat called SeaToHome in 2012.

FreshToHome has also emerged as a micro-VC to farmers where it is doing cooperative farming. In such model, FreshToHome guides farmers to use the latest technologies to produce certain kind of fish. As of today, the startup is seeing 60,000 kg (132,227 pound) of production in cooperative farming through its marketplace and over 400,000 kg (881,849 pound) of total products sold per month.

FreshToHome will use the fresh capital to expand its supply chain network, connect with as many as 8,500 new farmers, and start delivering vegetables. It already delivers vegetables in Bengaluru. Kadavil said the startup will also expand to two more cities — Mumbai and Pune.

FreshToHome will compete with a handful of startups, including Licious, which has raised more than $35 million to date, ZappFresh, and BigBasket, which just earlier this month raised $150 million. The cold-chain market of India is estimated to grow to $37 billion in next five years.

In a prepared statement, Tushar Singhvi, Director of CE Ventures said, “The Meat and Seafood segment in India is pegged to be a 50 billion dollar market, but we have to keep in mind that it’s a highly fragmented industry. FreshToHome.com is not only trying to streamline the industry, they’re also using technology to revolutionize the way the industry functions by disintermediating the supply chain, eliminating the middleman and working directly with the fishermen and farmers in a market place model, to make fresh and chemical free food accessible to the masses at large.”

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