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Talk all things robotics and AI with TechCrunch writers

This Thursday, we’ll be hosting our third annual Robotics + AI TechCrunch Sessions event at UC Berkeley’s Zellerbach Hall. The day is packed start-to-finish with intimate discussions on the state of robotics and deep learning with key founders, investors, researchers and technologists.

The event will dig into recent developments in robotics and AI, which startups and companies are driving the market’s growth and how the evolution of these technologies may ultimately play out. In preparation for our event, TechCrunch’s Brian Heater spent time over the last several months visiting some of the top robotics companies in the country. Brian will be on the ground at the event, alongside Lucas Matney, who will also be on the scene. Friday at 11:00 am PT, Brian and Lucas will be sharing with Extra Crunch members (on a conference call) what they saw and what excited them most.

Tune in to find out about what you might have missed and to ask Brian and Lucas anything else robotics, AI or hardware. And want to attend the event in Berkeley this week? It’s not too late to get tickets.

To listen to this and all future conference calls, become a member of Extra Crunch. Learn more and try it for free.

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Apple said to be spending more than $500M on Arcade gaming subscription effort

Apple’s new gaming subscription service Apple Arcade may have been a bit of a footnote at its Services event earlier this month compared to the stage time given to more prime time-ready efforts like Apple TV+ and Apple News+, but the company is throwing some major funding behind its effort to get people paying a monthly fee for exclusive titles.

The company has already set aside a budget of more than $500 million for its Arcade service, according to a report in the Financial Times.

The service, arriving in the fall, will let users play exclusive gaming titles across their Apple devices ad-free and offline. The titles will be free of micro-transactions, unlike many of the popular gaming titles on the App Store.

While the company has already reportedly spent more than $1 billion on its TV+ content service, the gaming subscription world marks another uncharted territory for Apple as it will put the tech giant in the position of curating with its cash by directly funding titles for exclusive launches on Apple Arcade. At its event, the company detailed that it will have more than 100 new and exclusive gaming titles launching as part of its service.

The report states that in order to receive funding from Apple, developers will have to eschew releases on the Google Play Store and refrain from taking part in other gaming subscription services. After a “few months” of exclusivity, developers will be able to release their games on non-mobile platforms such as PCs and gaming consoles. The company is focusing its efforts on funding indie titles as opposed to bankrolling AAA studios to create an exclusive epic.

As with Apple TV+, we’re still waiting on exact details regarding price and availability.

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Unfolding the Samsung Galaxy Fold

The Galaxy Fold is real. I’ve held it in my hands — a few of them, actually. Samsung’s briefing this morning was littered with the things, in different colors and different states of unfolded. A month or so ago, this was anything but a given.

After eight years of teasing a folding device, Samsung finally pulled the trigger at its developer’s conference late last year. But the device was shrouded in darkness. Then in February, it took the stage as the Galaxy Fold, but there was no phone waiting for us. Ditto for Mobile World Congress a week later, when the device was trapped like a carbonite Han Solo behind a glass display.

With preorders for the phone opening today, ahead of an expected April 26 sale, things were getting down to the wire for Samsung. But this morning, at an event in New York, the Galaxy Fold was on full display, ready to be put through its paces. We happily did just that in the hour or so we had with the product.

Once you get over the surprise that it’s real and about to ship, you find yourself pretty impressed with what Samsung’s done here. It’s easy to get frustrated about a product the company’s essentially been teasing since showing off its first flexible display at 2011, but a radically new form factor is an easy contender for first-generation woes. The fold, on the other hand, is a device that’s been run through the wringer.

Samsung’s already shown us what fold testing looks like in a promotion video that debuted a few weeks back. The handset was subject to 200,000 of those machine folds, which amounts to a lot more than the life of the product. And yes, before you ask, they were subjected to drop testing, the same sort of violent gadget abuse Samsung puts the rest of its gadgets through — both open and closed.

Ditto for the eight-point battery test it’s been subjecting all of its devices to since the Note 7. That’s doubly important given the fact that the Galaxy Fold sports twice the battery. All told, it has 4380mAh, split in two, on either side of the fold. That amounts to “all day battery life” according to Samsung. That’s the same claim you’ll get on most of these devices ahead of launch. Though the Fold apparently presents an extra layer of ambiguity, given that the company isn’t entirely sure how people are actually going to use the thing, once they get it in their hands.

The folding mechanism works well, snapping shut with a satisfying sound, thanks in part to some on-board magnets hidden near the edge. In fact, when the Fold is lying screen down, it has the tendency to attract pieces of metal around it. I found myself absent-mindedly opening and closing the thing. When not in use, it’s like an extremely expensive fidget spinner.

Samsung’s done a remarkable job maintaining the design language from the rest of the Galaxy line. But for the odd form factor, the Fold looks right at home alongside the S10 and the like. The rounded metallic corners, the camera array and, yes, the Bixby button are all on board here.

The edges are split in two, with each screen getting its own half. When the Fold is open, they sit next to each other, with a small gap between the two. When the phone is folded, they pull apart, coming together at a 90 degree angle from the hinge. It’s an elegant solution, with a series of interlocking gears that allow the system to fold and unfold for the life of the product.

Unsurprisingly, Samsung tested a variety of different form factors, but said this was the most “intuitive” for a first-gen product like this. Of course, numerous competing devices have already taken different approaches, so it’s going to be fascinating watching what the industry ultimately lands on when more of these products are out in the world.

Unfolded, the device is surprisingly thin — a hair under the iPhone XS. Folded, it’s a bit beefier than two iPhones, owing to a gap between the displays. While the edges of the device come into contact when closed, they form a long, isosceles triangle, with a gap that increases as you move toward the middle.

Unfolded, the seam in the middle of the display is, indeed, noticeable. It’s subtle, though. You’ll really only notice it as your finger drags across it or when the light hits it the right way. That’s just part of life in the age of the folding phone, so get used to it.

The inner display measures 7.3 inches. Compare that to, say, the iPad Mini’s 7.9. So, small for a tablet, but way too big to stick in your pocket without folding it up. The size of the interior display renders the notch conversation a bit moot. There’s actually a pretty sizable cutout in the upper-right corner for the front-facing camera.

Samsung’s been working with Google and a handful of developers, including WhatsApp and Spotify, to create a decent experience for users at launch. There are two key places this counts: app continuity and multi-app windows. The first lets you open an app on the small screen and pick up where you left off on the big one, once unfolded. The second makes it possible to have three apps open at once — something that’s become standard on tablets in the last couple of years.

Both work pretty seamlessly, though the functionality is limited to those companies that have enabled it. Samsung says it’s an easy addition, but the speed with which developers adopt it will depend largely on the success of these devices. Given that Samsung’s worked hand in hand with Google/Android on this, however, gives the company a big leg up on the competition.

All told, I’m pretty impressed with what amounts to a first-gen product. This thing was a long time in the making, and Samsung clearly wanted to get things right. The company admittedly had some of the wind taken out of its sails when Huawei announced its own folding device a few days later.

That product highlighted some of the Fold’s shortcomings, including the small front-facing screen and somewhat bulky design language. The Fold’s not perfect, but it’s a pretty solid first take at a new smartphone paradigm. And with a starting price of $1,980, it’s got a price to match. You’re essentially paying double for twice the screen.

Samsung, Huawei and the rest of the companies exploring the space know that they’re only going to sell so many of these things in the first go-round at this price point. Everyone’s still exploring aspects like folding mechanisms, essentially making early adopters guinea pigs this time out.

But while the fold doesn’t feel like a phone that’s achieved its final form, it’s a surprisingly well-realized first-generation phone.

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Verified Expert Brand Designer: Mark Forscher

After leading design teams at Code and Theory, ABC News and Newsweek Digital, Mark Forscher retired his managerial hat and decided to start his own creative studio called Under After in 2008. His natural interest in technology coupled with his background in branding and product design makes him an obvious collaborator for founders looking to launch their company. We talked to him about his creative process, some of his favorite branding projects and more.  


Mark’s branding philosophy:

“I understand that it can be a challenge for founders to make definitive decisions around picking a logo or picking a color palette. It feels very concrete when a lot of product is about finding the right product/market fit, iterating, testing and using data to inform the process. So wherever possible, I try to bring that kind of iterative philosophy into the branding approach as well, which tends to work pretty well with founders, especially technology founders.”

On remaining independent:

“The reason why I haven’t scaled up my design business, why I’m not trying to be like a 10-person shop, or even a five-person shop, is because I want to be a collaborator, not a vendor that somebody outsources work to. I think it sets the expectation right upfront that we’re both in this together to figure this out. I’m just a person deeply committed to working with the founder.”

On common startup branding mistakes:

“I think one of the biggest things that impacts the success of a branding project is not investing time into it. Sometimes founders think that if they just throw money at a problem, it’ll get solved, and I think they underestimate the amount of time that’s required. It’s not that it takes an extensive amount of time, but their thoughtful feedback at every point in the process is important, and small decisions build up to big ones. It’s hard to do that if the founder’s super busy, and oftentimes founders are busy. Prioritizing that work is important.”

“Incredible brand identity and brand systems design. Thoughtful product strategy and UX design. Truly magical at taking hard concepts and making them easy to understand. A CEO & founder in NYC

Below, you’ll find the rest of the founder reviews, the full interview and more details like pricing and fee structures. This profile is part of our ongoing series covering startup brand designers and agencies with whom founders love to work, based on this survey and our own research. The survey is open indefinitely, so please fill it out if you haven’t already.


The Interview

Yvonne Leow: Can you tell me a little bit about how you got started in design and what particularly drew you to branding?

Mark Forscher: I’ve been working in design professionally since 2004. I was at R/GA while I was in grad school, worked on the Nike basketball account, and after finishing an MFA degree at Parsons, I joined Code and Theory. I was one of Code and Theory’s early hires, I think I was the 6th or 7th employee, and was quickly promoted to be their first official creative director. So I learned a lot about how to run large-scale digital projects, from definition, UX, design, to project management. I really liked working directly with clients to understand their needs, and to create impactful work.

After Code and Theory, I wanted to work in-house at a media company because I wanted to build digital projects and create longer-term value instead of a single engagement on a contract basis. I was really interested in doing work in the service of good editorial content.

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iOS 13 could feature dark mode and interface updates

According to a report from 9to5mac’s Guilherme Rambo, the next major version of iOS for the iPhone and iPad will present many new features, such as universal dark mode, new gestures, visual changes for the volume popup and more.

Dark mode should work more or less like dark mode on macOS Mojave. You’ll be able to turn on a system-wide option in Settings. Apps that support it will automatically switch to dark mode the next time you launch them. Let’s hope that third-party developers will support that feature. Otherwise, it would be a bit useless if Facebook, Instagram, Gmail or Amazon still feature blindingly white backgrounds.

The other big change is that you’ll be able to open multiple windows of the same app on the iPad. You can already open two Safari tabs side by side, but it sounds like Apple plans to expand that feature beyond Safari with a card metaphor. Each window will be represented as a card that you can move, stack or dismiss.

Other iOS 13 features sound like minor improvements that should make iOS less frustrating. And it starts with new gestures. Instead of shaking your device to undo an action, users will be able to swipe with three fingers on the virtual keyboard to undo and redo a text insertion.

Similarly, Apple could be working on a new way to select multiple items in a table view or grid view. You could just drag a rectangle around multiple items to select them. Once again, Apple is reusing a classic macOS feature on iOS.

Some apps will receive updates, such as Mail and Reminders. The default email client will sort your emails in multiple categories (marketing, travel, etc.) just like in Gmail.

Finally, that annoying volume popup could be on the way out. Apple could replace that popup with a more subtle volume indicator.

Overall, the most exciting change is probably the ability to launch multiple windows of the same app. It’ll be interesting to see how Apple plans to implement that feature and what you’ll be able to do with that. Moving away from the traditional “one app = one document” metaphor could open up a lot of different workflows.

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Disc-free Xbox One S could land on May 7th

Microsoft is about to launch an even cheaper Xbox One S. In order to cut costs, the company is removing the Blu-ray disc drive altogether. According to leaked marketing images spotted by WinFuture (via Thurrott), the console could launch on May 7th for €229 in Germany.

Given that the launch is just a few weeks away and that those marketing images line up perfectly with previous rumors, chances are this is the real deal.

As you can see on WinFuture’s images, it looks exactly like an Xbox One S without the disc slot. The console is called Xbox One S All Digital and comes with a 1TB hard drive — most standard Xbox One S consoles currently also feature a 1TB hard drive.

Microsoft states clearly that this console is only for digital games. If you already have physical Xbox One games, you won’t be able to insert them in the console.

Customers get three games for free with the console through download codes — Minecraft, Sea of Thieves and Forza Horizon 3. You can then buy more games in the online store or subscribe to the Xbox Game Pass to access a library of games.

This model should cost €229 in Germany, but you might be able to buy it for less. For instance, an Xbox One S officially costs €299 on Microsoft’s website, but you can easily buy it for €200 on Amazon and through other retailers.

Microsoft usually uses the same price points in USD, so I wouldn’t be surprised if the Xbox One S All Digital officially costs $229 in the U.S.

It’s clear that Microsoft is testing the market with this console. The company has been pivoting to a subscription model. The Xbox brand is evolving from a gaming console brand to a service brand. This should be Microsoft’s key differentiating factor with the next generation of consoles.

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Facebook prototypes a swipeable hybrid carousel of feed posts & Stories

Feed and Stories unite! Facebook is so eager to preempt the shift to Stories that it might even let us use the same interface of horizontally swipeable cards to sift through News Feed posts. If users won’t scroll down any more, Facebook’s ad business could take a huge hit. But by allowing traditional feed posts and ads to appear amidst Stories in the same carousel you’re more prone to swipe through, it could squeeze more views and dollars out of that content. This would help Facebook gracefully transition to the post-News Feed era while it teaches advertisers how to use the full-screen Stories ad format.

In this image, you can see a user in mid-swipe through the hybrid carousel between a News Feed story about a friend updating their profile photo to an animated GIF-style video on the left and a Stories video on the right.

We’re awaiting comment from Facebook about this. There’s a chance it was just caused by a bug like the briefly side-scrollable Instagram feed that popped up in December, or that it will never be publicly tested, let alone launch. But given the significance of Facebook potentially reimagining navigation of its main revenue stream, we considered it worth covering immediately. After all, Facebook predicts that Stories sharing will surpass feed sharing across all social apps sometime this year. It already has 300 million daily users across Stories on Facebook and Messenger, plus another 500 million on Instagram Stories and 450 million on WhatsApp Status.

[Update: Facebook confirms that this feature is a very early-stage prototype of a new way to navigate News Feed posts. A Facebook spokesperson tells TechCrunch that “We are currently not testing this publicly” as the company still needs do a lot more user research before any public experimentation.]

This swipeable hybrid carousel was first spotted by reverse-engineering specialist and frequent TechCrunch tipster Jane Manchun Wong. She discovered this unreleased feature inside the Android version of Facebook and screenrecorded the new navigation method. In this prototype, when a News Feed post’s header or surrounding space is tapped, users see a full-screen version of the post. From there they can swipe left to reveal the next content in the hybrid carousel, which can include both traditional News Feed posts, News Feed ads and purposefully vertical Stories and Stories ads.

Users can tap to Like, react to or comment on feed posts while still in the carousel interface. Facebook has been offering ways to syndicate your News Feed posts to Stories since last year, but those posts got reformatted to look like Stories rather than retaining their old design and white background as we see here.

Facebook is testing to turn News Feed into Story Feed pic.twitter.com/83H7VWcgmD

— Jane Manchun Wong (@wongmjane) April 15, 2019

If Facebook moved forward with offering this as an optional way to browse its social network, it would hedge the business against the biggest behavior change it’s seen since the move from desktop to mobile. Vertically scrolling News Feeds are useful for browsing text-heavy content, but the navigation requires more work. Users have to stop and start scrolling precisely to get a whole post in view, and it takes longer to move between pieces of content.

In contrast, swipeable Stories carousels offer a more convenient lean-back navigation style where posts always appear fully visible. All it takes to advance to the next full-screen piece of content is a single tap, which is easier on your joints. This allows rapid-fire fast-forwarding through friends’ lives, which works well with more visual, instantly digestible content. While cramming text-filled News Feed posts may not be ideal, at least they might get more attention. If Facebook combined all this with unskippable Stories ads like Snapchat is increasingly using, the medium shift could lure more TV dollars to the web.

The hybrid posts and Stories carousel can contain both traditional image plus caption News Feed posts and News feed ads as well as Stories

Facebook has repeatedly warned that it’s out of space for more ads in the News Feed, and that users are moving their viewing time to Stories, where advertisers are still getting acclimated. When Facebook made it clear on its Q2 2018 earnings call that this could significantly reduce revenue growth, its share price dropped 20 percent, vaporizing $120 billion in value. Wall Street is rightfully concerned that the Stories medium shift could upend Facebook’s massive business.

Stories is a bustling up-and-coming neighborhood. News Feed is a steadily declining industrial city that’s where Facebook’s money is earned but that’s on its way to becoming a ghost town. A hybrid Stories/posts carousel would build a super highway between them, connecting where Facebook users want to spend time with where the municipality generates the taxes necessary to keep the lights on.

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Medbelle raises $7M to build out its ‘digital hospital’

Medbelle, the London and Berlin-based startup offering what it calls an “end-to-end platform” for medical procedures, has raised $7 million in Series A funding. The round was led by Signals Venture Capital — the VC fund of major German health insurer Signal Iduna — with participation from Talis Capital, Mutschler Ventures, IBB and Cavalry Ventures.

Founded in 2016 by Leander de Laporte and Daniel Kolb after the pair turned down jobs at Rocket Internet, Medbelle has set out to digitise the patient journey and provide medical treatments in a more modern, convenient and consumer-centric way. Likened to a “digital hospital,” the company lets patients book a number of medical procedures through its web and app-based platform.

These currently span cosmetics, bariatrics and ophthalmology, with plans underway to expand into orthopaedics and fertility treatment. At the moment, Medbelle only services private patients, but says it wants to work with the U.K.’s National Health Service and private and public health insurance providers to broaden its reach.

“Our vision is to create a world in which all patients can navigate their treatment journey digitally and receive personal care at the click of a button,” Medbelle co-founder Leander de Laporte tells me. “There is a massive lack of digitisation and patient care for medical procedures and little sight of someone changing this entirely. This results in a lack of quality and price transparency, bad communication and patients feeling left alone and neglected in their treatment journey.”

At the same time, de Laporte says that healthcare providers and specialists lack the tools to operate efficiently, resulting in lots of “frustration, operational hiccups and unnecessary healthcare costs.”

To try to solve this, Medbelle’s digital offering — which consists of the Medbelle Platform, Medbelle Care and Medbelle Operating System — attempts to give patients more control over their provision while giving healthcare professionals access to tools covering the entire treatment journey: from the first consultation to billing, post-operative care and follow-up.

“Patients book their procedure with us, which provides them with prices and a selection of leading, pre-vetted specialists and state-of-the-art operating facilities – with all organisation taken care of by the platform,” explains de Laporte. “Once a patient is registered, every aspect of their treatment is accessible via a single, simple web portal and app, or through their own personal Medbelle Care Adviser.”

Citing competitors as offline clinic groups with brick and mortar clinics across the U.K, the Medbelle co-founder says that the market is ready for a digital-first and more integrated offering.

“We see that the future is obviously moving towards a more digital, consumer-centric experience in each and every industry, [and] healthcare is no different in this respect,” he says. “This is also where we see our main benefit as a digital hospital. As an integrated treatment provider, patients and doctors get everything they need from a single source. We build technology and services for every step of the treatment journey – and quickly focus on where it is needed most to deliver the best possible experience without causing complexity for healthcare providers.”

In comparison to the traditional clinic groups, de Laporte argues that Medbelle patients receive a better value and more transparent service. “[Patients] can choose between transparently displayed options of very rigorously vetted specialists and operating facilities, compare options and prices and save money right away as we offer consultations with the specialists for free — even from the comfort from their own home via video consultations,” he says. “Apart from that, our technology standardises processes and cuts operational costs which make our economics more competitive.”

Adds Clemens Koós, investment manager at Signals Venture Capital: “Major digital platforms improve customer experience in almost all industries, however, in healthcare, the digitisation of patient journeys has been heavily lagging behind until now. Medbelle’s technology and personalised care enable much simpler and more affordable medical treatments – while allowing healthcare providers to efficiently focus on treating patients. We look forward to working with the Medbelle team and co-investors in expanding the platform to include more treatment specialities and increasing its reach.”

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Mutiny at HQ Trivia fails to oust CEO

This week’s banishment of host Scott Rogowsky was merely a symptom of the ongoing struggle to decide who will lead HQ Trivia. According to multiple sources, over half of the startup’s staff signed an internal petition to depose CEO Rus Yusupov who they saw as mismanaging the company. But Yusupov then fired three core supporters of the mutiny, leading to a downward spiral of morale that mirrors HQ’s plummeting App Store rank.

TechCrunch spoke to multiple sources familiar with HQ Trivia’s internal troubles to piece together how the live video mobile game went from blockbuster to nearly bust. Two sources said HQ recently only had around $6 million in the bank but was burning over $1 million per month, meaning its runway could be dwindling. But its early investors are reluctant to hand Yusupov any more cash. “

Employees petitioned to remove HQ Trivia’s CEO Rus Yusupov

HQ reimagined gaming and mobile entertainment with the launch of its 12-question trivia game in August 2017 where players all competed live in twice-daily shows with anyone who got all the answers right split a cash jackpot. The games felt urgent since you could only participate at designated times, fun to play against friends or strangers, and winning carried a significance no single-player or non-stop online game could match.

When TechCrunch wrote the first coverage of HQ Trivia in October 2017, it had just 3500 concurrent players. But by January it had climbed to the #3 game and #6 overall app in the App Store, and grown to 2.38 million players by March. Quickly, copycats from China and Facebook entered the market. But they all lacked HQ’s secret weapon — its plucky host comedian Scott Rogowsky. Affectionately awarded nicknames like Quiz Daddy, Quiz Khalifa, Host Malone, and Trap Trebek from the “HQties” who played daily, he was the de facto face of the startup.

Yet HQ had some shaky foundations. Co-founder Colin Kroll, who’d also started Vine with Yusupov and sold it to Twitter, had been fired from Twitter after 18 months for being a bad manager, Recode reported. He’d also picked up a reputation of being creepy around female employees, as well as Vine stars, TechCrunch has learned. Rapid growth and an investigation by early HQ investor Jeremy Liew that found no egregious misconduct by Kroll paved the way for a $15 million investment. The round was led by Founders Fund’s Cyan Bannister, and it valued HQ at over $100 million.

Yusupov failed to translate that cash into sustained growth and product innovation. His public behavior had already raised flags. He yelled at a Daily Beast reporter after the outlet’s Taylor Lorenz interviewed Rogowsky without Yusupov’s approval, threatening to fire the host. “You’re putting Scott’s job in jeopardy. Is that what you want? . . .  Please read me your story word for word,” Yusupov said. When he learned Rogowsky had expressed his preference for salad restaurant chain Sweetgreen, Yusupov shouted “He cannot say that! We do not have a brand deal with Sweetgreen! Under no circumstances can he say that.” The next day, Yusupov falsely claimed he’d never threatened Rogowsky’s job.

With HQ’s bank account full, sources say Yusupov was extremely slow to make decisions, allowing HQ to stagnate. The novelty of playing trivia for money via phone has begun to wear off, and people increasingly ignored HQ’s push notifications to join its next game. But beyond bringing in some guest hosts and the option to buy a second chance after a wrong answer, HQ ceased to evolve. HQ fell to the #196 game on iOS and the #585 overall app as concurrent players waned.

That’s when things started to get a bit Game Of Thrones.

Pawns In A CEO War

Liew pushed for HQ to swap Kroll into the CEO spot in September 2018 while moving Yusupov to Chief Creative Officer, which was confirmed despite an HR complaint against Kroll for aggressive management. However, three sources tell TechCrunch that Yusupov pushed that HQ employee to file the complaint against Kroll. As the WSJ reported after Kroll’s death, that employee later left the startup because they felt that they’d been exploited. “There was definitely what felt like manipulation there, and that’s also why that employee resigned from the company.” one source said. Another source said that staffer “believed Rus used their unhappiness about work to use them as a pawn in his CEO war and not because Rus actually cared about resolving things.”

Cyan of Founders Fund stepped down from HQ’s board after the decision to swap out Yusupov due to her firm’s reputation of keeping founders in control, Recode’s Kurt Wagner reported. Sources say that despite Kroll’s reputation, the staff believed in him. “Colin loved HQ and was dedicated to all the employees more than Rus. Rus cares about Rus. Colin cared about the content” a source tells me. 

Three sources say that in a desperate ploy to retain power and prevent Kroll’s rise, Yusupov suggested Rogowsky, a comedian with no tech or management experience, be made CEO of HQ Trivia. He even suggested the company film a reality show about Rogowsky taking over. That idea was quickly shot down as preposterous.

“It was a very personal desperation tactic not to have Colin be CEO. It was not a professionally thought-out idea” a source tells me, though another said it was always hard to tell if Yusupov’s crazy ideas were jokes. Both Yusupov and HQ Trivia declined to respond to multiple requests for comment, but we’ll update if we hear back.

HQ Trivia co-founder Colin Kroll passed away in December

Then tragedy struck in December. Kroll, then CEO, was found dead in his apartment from a drug overdose. Employees were distraught over what would happen next. “Colin’s plan was to ship fast, and get new things out there” a source says, noting that Kroll had pushed for the release of HQ’s first new game type HQ Words modeled after Wheel Of Fortune. “He wasn’t perfect but in the time he was in charge, the ship started to turn, but when Rus took over again it was like the 9 months where we did nothing.”

Coup d’éHQ

By February 2019, HQ’s staff was fed up. Two sources confirm that 20 of the roughly 35 employees signed a letter asking the board to remove Yusupov and establish a new CEO. With HQ’s download rate continuing to sink, they feared he’d run the startup into the ground. One source suggested Yusupov might rather have seen the whole startup come crashing down with the blame placed on the product than have it come to light that he played a large hand in the fall. The tone of the letter, which was never formally delivered but sources believe the board knew of, wasn’t accusatory but a plea for transparency about the company’s future and the staff’s job security.

At a hastily convened all-hands meeting in late February, HQ investor Liew told the company his fund Lightspeed would support a search for a new CEO to replace Yusupov, and provide that new CEO with funding for 18 more months of runway. Liew told the staff he would step down from the board once that CEO was found, but the search continues and so Liew remains on HQ’s board.

Mostly everyone was on Jeremy’s side as no one wanted to work under Rus. Jeremy wasn’t trying to screw him over the way Rus would screw other people over. He just wanted to do what was right, getting behind what everyone wanted” a source said of Liew. 

Instead, HQ’s board moved forward with instituting a new executive decision-making committee composed of Yusupov, HQ’s head of production Nick Gallo, and VP of engineering Ben Sheats. Yusupov would remain interim CEO, and he continued to cling to power and there’s been little transparency about the CEO replacement process. Until a new CEO is found, HQ must subsist on its existing funds. The staff is “always worried about running out of runway” and are given vague answers when they ask leadership about how much money is left.

On March 1st, the committee emerged from a meeting and fired three employees who had spearheaded the petition and been vocal about Yusupov’s failings.

One who wasn’t fired was Rogowsky, despite sources saying at one point he’d tried to organize the staff to go on strike. Other employees had been cautious about standing up to Yusupov. “Everyone was terrified of retaliation. Their fears have totally been validated” a source explains. Engineers and other staffers with strong employment prospects began to drain out of the company. Those left were just trying to hold onto their jobs. Without inspiring leadership or a strategy to reverse user shrinkage, recruiting replacements would prove difficult.

Yusupov remains on the board, along with Tinder CEO Elie Seidman who Yusupov appointed to his additional common seat. Liew retains his seat until the new CEO is found and given that seat. And Kroll’s seat appears to have gone to Lightspeed partner Merci Victoria Grace. Lightspeed and Cyan of Founders Fund declined to respond to requests for comment.

Losing Face

Tensions at HQ and a desire to diversify his prospects led Rogowsky to pick up a side gig hosting baseball talk show ChangeUp on the DAZN network, TMZ reported this week. He’d hoped to continue hosting HQ during its big weekend contests. But tensions with Yusupov and the CEO’s desire for the host to remain exclusively at HQ led negotiations to sour causing Rogowsky to leave the startup entirely. TechCrunch was first to report that he’s been replaced by former HQ guest host Matt Richards, who Yusupov bluntly told me Friday had polled higher than Rogowsky in a SurveyMonkey survey of HQ’s top players.

In tweets, Rogowsky revealed that that “Sadly, it won’t be possible for me to continue hosting HQ concurrently as I had hoped” noting, “I wasn’t given the courtesy of a farewell show.” Finding a way to preserve Rogowsky’s ties to HQ likely would have been best for the startup.  TechCrunch had raised the concern a year ago that unless Rogowsky was properly locked in with an adequate equity vesting schedule at HQ, he could leave. Or worse, he could be poached by Facebook, Snapchat, or YouTube to host an HQ competitor.

“Rus is a visionary but not a good leader. He is extremely manipulative in an unproductive way. He’s a dude who just cares a lot about his reputation” a source noted. “A lot of the negative sentiment amongst staff is the belief that he cares more about his reputation than the company itself.”

HQ’s next attempt to revive growth appears to be HQ Editor’s Picks, is described as “a new live show on your phone where our host shows funny viral videos and you decide on who gets paid.” Finally it seems willing to embrace the potential of interactive live video entertainment outside of trivia and puzzles. HQ Editor’s Picks will face an uphill battle, since HQ dropped out of the top 1500 iOS apps last month, according to App Annie. Sensor Tower estimates that HQ saw just 8 percent as many downloads in March 2019 as March 2018.

After the loss of its spirit animal Rogowsky, the employees’ chosen leader Kroll, the supervision of veteran investor Cyan, and its product momentum, tough questions are what remain for HQ Trivia. The company’s struggles have paralyzed its progress towards finding a new viral mechanic or game format that attracts users. While HQ Words is fun, it’s too similar to its trivia competition to change the startup’s trajectory. And all of the in-fighting could scare off any talent hoping to turn HQ around. Unfortunately, securing an extra life for the game will take a more than a $3.99 in-app purchase.

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Diving into Google Cloud Next and the future of the cloud ecosystem

Extra Crunch offers members the opportunity to tune into conference calls led and moderated by the TechCrunch writers you read every day. This week, TechCrunch’s Frederic Lardinois and Ron Miller offered up their analysis on the major announcements that came out of Google’s Cloud Next conference this past week, as well as their opinions on the outlook for the company going forward.

Google Cloud announced a series of products, packages and services that it believes will improve the company’s competitive position and differentiate itself from AWS and other peers. Frederic and Ron discuss all of Google’s most promising announcements, including its product for managing hybrid clouds, its new end-to-end AI platform, as well as the company’s heightened effort to improve customer service, communication, and ease-of-use.

“They have all of these AI and machine learning technologies, they have serverless technologies, they have containerization technologies — they have this whole range of technologies.

But it’s very difficult for the average company to take these technologies and know what to do with them, or to have the staff and the expertise to be able to make good use of them. So, the more they do things like this where they package them into products and make them much more accessible to the enterprise at large, the more successful that’s likely going to be because people can see how they can use these.

…Google does have thousands of engineers, and they have very smart people, but not every company does, and that’s the whole idea of the cloud. The cloud is supposed to take this stuff, put it together in such a way that you don’t have to be Google, or you don’t have to be Facebook, you don’t have to be Amazon, and you can take the same technology and put it to use in your company”

Image via Bryce Durbin / TechCrunch

Frederic and Ron dive deeper into how the new offerings may impact Google’s market share in the cloud ecosystem and which verticals represent the best opportunity for Google to win. The two also dig into the future of open source in cloud and how they see customer use cases for cloud infrastructure evolving.

For access to the full transcription and the call audio, and for the opportunity to participate in future conference calls, become a member of Extra Crunch. Learn more and try it for free. 

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