BMW Vs. Tesla: A Real Live Innovator’s Dilemma

 Elon Musk has defined the standard for a future mass-produced electric car – it must cost around $40,000, have a range of 200 miles, and be comparable to a BMW 3 series. BMW is now delivering its new i3 to the US market in accessible volumes. There are lots of great lessons for entrepreneurs to learn from watching the BMW versus Tesla battle. Read More

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