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Talkspace picks up $50 million Series D

Published May 29, 2019

Talkspace, the platform that lets patients and therapists communicate online, has today announced the close of a $50 million financing round led by Revolution Growth. Existing investors, such as Norwest Venture Partners, Omura Capital, Spark Capital and Compound Ventures, are also participating in the round.

As part of the deal, Revolution Growth’s Patrick Conroy will join the Talkspace board of directors.

Talkspace launched back in 2012 with a mission to make therapy accessible to as many people as possible. The platform allows users to pay a subscription fee for unlimited messaging with one of the company’s 5,000 healthcare professionals. Since launch, Talkspace has rolled out products specific to certain users, such as teenagers or couples.

The company also partners with insurance providers and employers to offer Talkspace services to their members/employees as part of a commercial business. Today, Talkspace has announced a partnership with Optum Health. This expands Talkspace’s commercial reach to 5 million people.

According to the release, Talkspace will use the funding to accelerate the growth of its commercial business.

Here’s what Talkspace CEO and co-founder Oren Frank had to say in a prepared statement:

Our advanced capabilities in data science enable us to not only open access to therapy, but also identify the attributes of successful therapeutic relationships and apply that knowledge throughout the predictive products we build, to the therapists that use our platform, and in the content we provide.

This brings Talkspace’s total funding to $110 million.

Following FTC complaint, Google rolls out new policies around kids’ apps on Google Play

Published May 29, 2019

Google announced this morning a new set of developer policies aimed at providing additional protections for children and families seeking kid-friendly apps on Google Play. The new policies require that developers ensure their apps are meeting all the necessary policy and regulatory requirements for apps that target children in terms of their content, ads and how they handle personally identifiable information.

For starters, developers are being asked to consider whether children are a part of their target audience — and, if they’re not, developers must ensure their app doesn’t unintentionally appeal to them. Google says it will now also double-check an app’s marketing to confirm this is the case and ask for changes, as needed.

Apps that do target children have to meet the policy requirements concerning content and handling of personally identifiable information. This shouldn’t be news to developers playing by the rules, as Google has had policies around “kid-safe” apps for years as part of its “Designed for Families” program, and countries have their own regulations to follow when it comes to collecting children’s data.

In addition, developers whose apps are targeting children must only serve ads from an ads network that has certified compliance with Google’s families policies.

To enforce these policies at scale, Google is now requiring all developers to complete the new target audience and content section of the Google Play Console. Here, they will have to specify more details about their app. If they say that children are targeted, they’ll be directed to the appropriate policies.

Google will use this information, alongside its review of the app’s marketing materials, in order to categorize apps and apply policies across three target groups: children, children and older users, and older users. (And because the definition of “children” may vary by country, developers will need to determine what age-based restrictions apply in the countries where their app is listed.)

Developers must comply with the process of filling out the information on Google Play and come into compliance with the updated policies by September 1, 2019.

The company says it’s committed to providing “a safe, positive environment” for kids and families, which is why it’s announcing these changes.

However, the changes are more likely inspired by an FTC complaint filed in December, in which a coalition of 22 consumer and public health advocacy groups, led by Campaign for a Commercial-Free Childhood (CCFC) and Center for Digital Democracy (CDD), asked for an investigation of kids’ apps on Google Play.

The organizations claimed that Google was not verifying apps and games featured in the Family section of Google Play for compliance with U.S. children’s privacy law COPPA.

They also said many so-called “kids” apps exhibited bad behaviors — like showing ads that are difficult to exit or showing those that require viewing in order to continue the current game. Some apps pressured kids into making in-app purchases, and others were found serving ads for alcohol and gambling. And others, still, were found to model harmful behavior or contain graphic, sexualized images, the groups warned regulators.

The time when violations like these can slip through the cracks is long past, thanks to increased regulatory oversight across the online industry by way of laws like the EU’s GDPR, which focuses on data protection and privacy. The FTC is also more keen to act, as needed — it even recently doled out a record fine for TikTok for violating COPPA.

The target audience and content section are live today in the Google Play Console, along with documentation on the new policies, a developer guide and online training. In addition, Google says it has increased its staffing and improved its communications for the Google Play app review and appeals processes in order to help developers get timely decisions and understand any changes they’re directed to make.

Update, 5/29/19, 4:30 PM ET:

Following Google’s announcement, the Campaign for a Commercial-Free Childhood (CCFC), which led the FTC complaint, issued a statement in response.

“It’s great that our coalition’s advocacy has awoken to Google to the massive issues with kids apps in the Play Store,” said CCFC Director Josh Golin. “Unfortunately, there’s not a lot of substance to these changes and it’s concerning that Google remains intent on outsourcing responsibility for compliance to developers rather than taking real steps to enforce its own policies.”

“Furthermore, if Google is serious about cracking down on developers that elide their legal responsibilities by pretending their apps aren’t child-directed, they should start by looking in the mirror. YouTube violates COPPA at a massive scale every day and Google’s laughable defense is that the site is only intended for 13 and up,” he added.

Go chat yourself with Facebook’s new Portal companion app

Published May 29, 2019

Facebook has launched the start of its push into smart home software. Ignoring calls that it’s creepy, Facebook is forging onward with its Portal gadget Today Facebook quietly released iOS and Android Portal apps that let owners show off photos on the screen without sharing them to the social network, and video call their home while they’re out.

The app isn’t likely to move the needle for Portal whose potential users fall into two camps: those so alarmed by Facebook’s privacy practices that they couldn’t imagine putting its camera and microphone in their home, and those ambivalent or ignorant regarding the privacy backlash who see it as an Amazon Echo with a nice screen and easy way to video call family. Critics were mostly surprised by the device’s quality but too freaked out to recommend it. Those willing to buy it have given it a 4- to 4.4-star average rating on Amazon, praising its AI camera that keeps people in frame of a video chat while they move though jeering some setup difficulties.

Facebook announced at f8 a month ago that the Portal app was coming and eventually so would encrypted WhatsApp video calls. It also extended sales to Europe and Canada, though the new app is currently only available in the US according to Sensor Tower which tipped us off to the launch. The $199 10-inch Portal and $349 15.6-inch Portal+ launched in October, soured by a swirl of Facebook privacy scandals. Last week, the company tried to score some points with the public by funding an art project displayed at the SF Museum Of Modern Art. But the “immersive” exhibit was just some Portals stuck to some funky painted wooden backdrops, and it all felt smarmy and forced.

Facebook stuck Portals into wooden backdrops and called it art

Portal’s app lets you video call your Portal so you can say hi to family while you’re out. That’s great for traveling parents or seeing who is around the house in the post-land line age. The app also allows you to add and remove accounts on Portal and manage who’s in your speed dial Favorites, which you could already do from the device. There’s still no Amazon Prime Video or Smart home controls as were promised at F8.

The option to send photos directly from your camera roll to Portal’s Superframe fixes the worst feature of the digital photo frame. Previously you’d have to select just from photo/video albums you’d shared to Facebook. That meant you were only showing off sacchrine photos you were willing to post online, and if you selected Your Photos or Photos Of You, you might end up displaying shots that were embarrassing or that don’t make sense outside of the News Feed.

My workaround was to create a Facebook album of photos for Portal set to be visible only to me, but that was a hassle. Now you can manually grab pics and videos from your phone and send them to Portal without the worry they’ll show up on your profile. Portal also now can show off your Instagram photos, as was announced at F8. Still missing is Google Assistant support, which Facebook told me it was working to integrate last year.

Facebook’s steady improvements to Portal might not have shook its paranoia-inducing reputation amongst tech news readers and privacy enthusiasts, but they’ve kept it perhaps the best big screen and camera-equipped smart speaker. But in the seven months since launch, Google has copied Portal’s auto-framing camera for video chat in its new Nest Hub Max while Amazon is making a slew of home appliances smart. Portal will need more marquee innovations and some brand rehabilitation if it’s going to stay competitive.

[Postscript: The Portal app is also the foundation of Facebook’s foray into becoming a smart home competitor to Google/Nest, Amazon Echo, and Samsung SmartThings. Whether Facebook builds more gadgets or partners to make others’ more social, the Portal app is your remote control. It might not look like much today, but what starts small for Facebook often blossoms into giant strategic initiatives.]

Facebook launches Portal auto-zooming video chat screens for $199/$349

Indie travel app Lambus makes group trip planning easier

Published May 28, 2019

There are plenty of travel apps for researching flights and hotels or generally organizing your trips, but indie German developer Hans Knöechel struggled to find one that could gather all his travel-related information in one place, in addition to allowing a group of friends to collaborate on the trip-planning process. So he built one for himself: Lambus, an app that lets you organize your travel documents, manage expenses, plus collaborate and chat with fellow co-travelers about the trip being planned.

Previously a senior software engineer at Appcelerator in San Jose, Knöechel came up with the idea for Lambus after being on the road a lot himself, and finding existing travel apps lacking.

“When traveling, you either use a manual folder with dozens of pages for all your information — or countless apps to display travel expenses, booking confirmations and waypoint planning. Alternatives like Google Trips, Sygic and Roadtrippers were always limited to one person and never offered all the features I needed during the trip,” he explains. “This gave me the idea for Lambus: A collaborative platform on which travel groups — in real-time — can display all the properties of the trip in an easy-to-use platform: Waypoints, travel expenses, booking documents, notes, photos and chat,” he says.

The resulting app he refers to as a “Swiss Army Knife” for travel planning.

Like TripIt and others, travel documents can be shared with Lambus by forwarding emails to a unique personal email address. The imported documents — like plane tickets or Airbnb stays — will then be made available to all group attendees automatically. This is handy for group trips where often multiple people take turns making the various reservations, but don’t have any easy way to share the information with others beyond forwarding emails or writing down information in a shared online document.

Documents can also be uploaded through an “Import PDF” feature, as an alternative to email sharing. And photos can be added by snapping a picture or importing from the phone’s Camera Roll, as well.

The photo feature is handy for saving those miscellaneous pieces of travel information — like how to access an Airbnb upon arrival, travel directions posted on an event or venue’s website, a helpful online review you saved and more. It’s also a fast way to import any other information, without having to rely on email or uploads.

In the expenses section, you can keep track of either private or group expenses by entering the amount and what it was for, and, optionally, if it’s been paid.

While largely aimed at group travel because of the collaboration and built-in chat features, the app can be used for solo trips, too.

In testing the app, we found there were a few kinks that still needed to be corrected.

The calendar, for example, didn’t include the days of the week, only the dates — which was unusual. The app also had trouble finding some points of interest — like a convention center, for example, when it was entered directly in the search box. (It came up when we searched for a “nearby place” to an existing waypoint, oddly.) This appears to be a bug.

Some parts of the German app hadn’t been localized to English, either. For instance, when viewing the detail page for a waypoint, the “On My List” section read: “Noch keine Orte in der Nähe geplant.” (Meaning: “No places planned nearby.”)

More importantly, Lambus didn’t turn imported documents into an easy-to-read itinerary, as TripIt does. The travel plan, instead, included a list of waypoints but not the dates and times, with all the details like flight numbers or hotel reservation numbers. That’s perhaps a deal-breaker in terms of dumping all other travel apps in favor of Lambus alone.

Despite its quirks, the concept here is solid and the app is nicely designed with a bright and clean look-and-feel. The app is only a couple of months old, so given a little more time, attention and a few more releases, it has the potential to become a seriously useful travel tool for group trip planning.

The name, “Lambus,” is an odd choice, we have to also note.

Knöechel says he was searching for a word that was easy to pronounce in many different languages, and settled on this — a domain name he already owned.

While Knöechel is the sole founder, Lambus is a team of seven, including mainly university friends, he says. The startup is seed-funded by the Ministry of Economics in Germany (~€120,000), and eventually has plans to generate affiliate revenue by offering hotel, flight, Airbnb and activity bookings in-app.

Lambus is live on iOS and Google Play.

Leaked screenshots confirm dark mode is coming to iOS 13

Published May 28, 2019

9to5Mac’s Guilherme Rambo managed to obtain screenshots of iOS 13. While it still looks like iOS, there’s a twist — there will be a system-wide dark mode to make your apps look better at night. Apple is expected to announce the new version of iOS at its WWDC keynote on Monday.

With iOS 13, users can enable dark mode in the Settings app or with a toggle in Control Center — you may have to add the Control Center button in the Settings app first.

And here’s what it’ll look like according to 9to5Mac’s screenshots:

As you can see, the home screen doesn’t change much, except the dock at the bottom. But the Music app looks completely different with white text on top of a black background. The tab bar at the bottom also switches from transparent white to transparent black. Apple still uses red for buttons and links, which makes the app slightly less readable.

Enabling dark mode also affects user interface elements at the operating system level. When you take a screenshot and tap on the screenshot thumbnail, top and bottom menus are dark, for instance. Developers should be able to support dark mode in third-party apps as well.

In other news, Rambo also shared a screenshot of the new version of the Reminders app. It now features four different menus — today, scheduled, all and flagged. The user interface has been refreshed as well.

Finally, 9to5Mac also confirms a previous scoop with the icon of a new app called “Find My.” Apple plans to merge Find My Friends and Find My iPhone into a single app on both the iPhone and iPad.

Rumor has it that there will be more fundamental changes with iOS 13. Apple plans to let you open multiple windows of the same app. This way, users will be able to work on multiple documents or see multiple conversations at the same time. This will be a key new feature for iPad users in particular.

You can also expect smaller updates to Safari, Mail, font management, the volume indicator, the keyboard, etc.

Ulysses adds split view on the iPad and support for Ghost blogs

Published May 27, 2019

Writing app Ulysses has been updated with a few nifty feature additions. On the iPad, you can now split the editor into two side-by-side editors — this feature alone opens up a lot of possibilities. Ulysses also now supports the option to publish your writing directly to a Ghost blog.

Ulysses is currently available on macOS, the iPad and the iPhone. It’s a Markdown editor with a library of texts that automatically stays in sync across your devices. You can export one or multiple texts in many different formats, including Markdown, HTML, rich text, PDF, ePub, DOCX and a blog.

In addition to Medium and WordPress, Ulysses now supports blogs built using Ghost, an open source CMS platform. If your website is built on Ghost, this should be a nice addition.

But I’m more excited about the ability to open two editors at the same time on the iPad. While the iPad is a great device if you’re looking for a focused writing environment, iOS still thinks “one app = one document”. Sure, you can open two Safari tabs side by side, but most apps only let you open one document at a time.

Ulysses now lets you open two documents at once. You can drag a document from the sidebar and drop it on the right side of the screen to split the screen into two panels. This way, if you’re translating a document, if you need to look at some references, you can scroll through a second document while you write in the main document.

But Ulysses doesn’t stop there. You can also open a second editor from the editor settings to look at different parts of the same document. And if you long press on the export button, you can also open a live preview of the document you’re currently working on.

For instance, you can see what your text will look like before you publish on your blog — headers, images, links and footnotes included. If you edit your text, Ulysses automatically refreshes the preview after a second.

Opening and closing documents is a fluid experience and this split view feature is well implemented. There have been rumors that Apple has been working on improvements at the iOS level to let you open multiple documents using the same app. Today’s Ulysses update is a good example of such a feature and how it would make the iPad even better.

How to see another company’s growth tactics and try them yourself

Published May 24, 2019

Julian Shapiro
Contributor

Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com.

You can look past direct competitors.

You’ll gain useful insights from auditing the user acquisition funnel of any company who has a similar audience and business model.

Examples of audiences:

Wealthy consumers
Enterprise businesses
Middle-class adults who use Chrome
Dog owners
And so on

Audiences matter because their behaviors and needs differ wildly. Each requires its own growth strategy. You want to audit a company whose audiences is similar to yours.

You also want to ensure the company shares your business model. Examples include:

A high-touch sales process with multiple phone calls
A consumer ecommerce site with easy checkout
A self-serve SaaS signup with a freemium plan
A pay-to-play mobile game
And so on

Each model may necessitate different ads, landing pages, automated emails, and sales collateral.

The process

Never implement another company’s tactics blindly.

There’s an effective process for growth analysis, and it looks like this:

Source potential growth ideas.
Prioritize them.
A/B test them.
Measure if an A/B variant significantly outperformed its baseline and whether the cost of implementing the winner would be worthwhile.
Only then should you implement it.

An example

Here’s a brief example before we dive into tactics.

Let’s pretend we’re a SaaS company offering consumer banking tools, and that we’re struggling to get users to onboard our app. Our hypothesis is that visitors are bouncing because they don’t trust us with their sensitive information.

Our first step is to define both our audience and our business model:

Audience: Tech-savvy, adult consumers.
Business model: SaaS freemium funnel.

Our next step is to look for companies who share those two aspects. (We can find them on Crunchbase.)

Once we have a few in hand, we look for how they handle customers’ sensitive information throughout their funnel. Specifically, we audit their:

Ads
Content marketing / SEO
Landing pages
A/B tests
Signup flow
Automated (“drip”) emails

It’s time to learn how we audit all that. I’ll share how our marketer training program teaches marketers to do this on the job.

Tactic #1: How to see a company’s A/B tests

Luckin leaves bitter aftertaste, now trading below IPO price

Published May 24, 2019

In the first few days following Luckin Coffee’s initial public offering, the stock chart for LK looked like a roller coaster. Now it’s looking more like a free fall.

The Chinese Coffee chain successfully completed its highly anticipated offering roughly a week ago, raising more than $550 million after pricing at $17 per share, the high end of its $15-$17 per share range.

Luckin was met with a warm reception from the markets, with the stock skyrocketing roughly 20% to a greater than $5 billion market cap in its first day of trading. However, concerns over the company’s lofty valuation, major cash burn and uncertain path to profitability have caused the stock to nosedive since.

Luckin has dropped around 25% since closing its debut trading day at $20.38 per share, and 40% from its intraday peak of $25.96. As of Friday’s open, Luckin stock sat at $15.44, now well below its IPO price.

Leading into the IPO, Luckin had already been the topic of much debate. Luckin had filed for its public offering just a year and a half after its founding. And prior to its filing, Luckin had raised more than $500 million in venture capital through four fundraising rounds that all occurred just within roughly one year’s time, per PitchBook and Crunchbase data.

As Luckin’s valuation continued to level up, many questioned the sustainability of its business model and heavily discounted pricing strategy, with Luckin’s limited operating history already pointing to substantial losses and heavy cash outflows.

The concerns have followed Luckin into the public markets, and it’s unclear whether the stock’s early struggles are just growing pains or a broader indication that public investors have limits to the levels of nascency and unprofitability they are willing to accept and bet capital on.

As one of the few publicly traded early-stage growth companies, and likely the only one in the “coffee” vertical, Luckin lacks similar companies for investors to compare the stock to and also seems to lack a natural investor base — with the story a bit too foreign for typical tech sector investors and a bit too hectic for your typical food and beverage investor.

What is clear is that much is still misunderstood regarding the company’s unique history, its growth strategy, local market dynamics or otherwise. We’ll continue to keep an eye on Luckin stock to see whether the picture gets a bit brighter once investors get more comfortable with the story and as management proves its ability to execute.

For now, check out articles on Extra Crunch written by TechCrunch’s Danny Crichton and Rita Liao for deep dive primers into Luckin and all its moving parts.

Why Luckin’s ultimate target may not be Starbucks

Published May 24, 2019

Starbucks plans to double its store count in China to 5,000 in 2021 and Luckin, a one-year-old coffee startup, is matching up by aiming to reach 4,500 by the end of this year. Luckin’s upsized $651 million flotation has brought American investors’ attention to this potential Starbucks rival in China, where the Seattle giant controlled over half of the coffee market as late as 2017. But as soon as you make your first purchase with Luckin, you realize its ultimate goal may not be to topple Starbucks.

To get your caffeine intake from Luckin, the ordering process happens entirely on its app. First, you will decide how you want to fetch the drink: have it delivered within 30 minutes, pick it up at a nearby Luckin kiosk, or sit back and sip at one of its full-on cafes, or what it calls ‘relax stores.’

Say you’re tied up at the desk, you can input your location to check if you’re within Luckin’s delivery radius. Luckin has essentially built a vast coffee delivery network through its partnership with one of China’s biggest courier services SF Express, which dispatch staff to ferry the drinks on scoot fleets. You then place the order, choosing from a range of drinks and customizing it — hot or cold, the amount of sugar and portions of creamer, the type of syrup flavor and the likes. When you get to the end, Luckin will ask you to pay via its app. If you’re a first-time user, you get a ‘first order free’ voucher, a common strategy for many Chinese consumer-facing apps to lure new users.

Nigeria’s Gokada raises $5.3M round for its motorcycle ride-hail biz

Published May 24, 2019

In many large cities across Africa, motorcycle taxis are as common as yellow cabs in New York.

That includes Lagos, Nigeria, where ride-hail startup Gokada has raised a $5.3 million Series A round to grow its two-wheel transit business.

Gokada has trained and on-boarded more than 1,000 motorcycles and their pilots on its app that connects commuters to moto-taxis and the company’s signature green, DOT– approved helmets.

The startup has completed nearly 1 million rides since it was co-founded in 2018 by Fahim Saleh — a Bangladeshi entrepreneur who previously founded and exited Pathao, a motorcycle, bicycle and car transportation company.

For Gokada’s Series A, Rise Capital led the investment, joined by Adventure Capital, IC Global Partners and Illinois-based First MidWest Group. Coinciding with the round, Nigerian investor and Jobberman founder Ayodeji Adewunmi will join Gokada as co-CEO.

Gokada will use the financing to increase its fleet and ride volume, while developing a network to offer goods and services to its drivers. “We’re going to start a Gokada club in each of the cities with a restaurant where drivers can relax, and we’ll experiment with a Gokada Shop, where drivers can get things they need on a regular basis, such as plantains, yams and rice,” Saleh told TechCrunch.

The startup differs from other ride-hail ventures in that it doesn’t split fare revenue with drivers. Gokada charges drivers a flat-fee of 3,000 Nigerian Naira a day (around $8) to work on their platform. The company is looking to generate a larger share of its revenue from building a commercial network around its rider community.

“We don’t do anything with the fares. We want to create an Amazon Prime-type membership…and ecosystem around the driver where we’re going to provide them more and more services, such as motorcycle insurance, maintenance, personal life-insurance and micro-finance loans,” Saleh said.

“We’re trying to provide a network of great services for our drivers that makes them stick with us, and not necessarily see a reason to switch to other platforms,” said Saleh.

Competition among those platforms is heating up, as global players enter Africa’s motorcycle taxi market and local startups raise VC and expand to new countries.

Uber began offering a two-wheel transit option in East Africa in 2018, around the same time Bolt (previously Taxify) started motorcycle taxi service in Kenya.

Uber and Taxify are going head-to-head to digitize Africa’s two-wheeled taxis

Rwanda has motorbike taxi startups SafeMotos and Yegomoto. Uganda-based motorcycle ride-hail company SafeBoda expanded into Kenya in 2018 and this month raised a Series B round of an undisclosed amount, co-led by the venture arms of Germany’s Allianz and Indonesia’s Go-Jek.

SafeBoda will use the round to further expand in East Africa and Nigeria in the near future, the startup’s co-CEO Maxime Dieudonne confirmed to TechCrunch.

In Nigeria, Gokada faces a competitor in local startup MAX.ng, which offers mobile-based passenger and logistics delivery services.

Overall, Africa’s motorcycle taxi market is becoming a significant sub-sector in the continent’s e-transport startup landscape. Two-wheel transit startups are vying to digitize a share of Africa’s boda boda and okada markets (the name for motorcycle taxis in East and West Africa) — representing a collective revenue pool of $4 billion and expected to double to $9 billion by 2021, according to a TechSci study.

“There is a formalization of an informal sector play here…to make it safer and higher quality,” Gokada investor Nazar Yasin of Rise Capital told TechCrunch.

The appeal to passengers is the lower cost of motorbike transit compared to buses or cabs ($1.85 is Gokada’s average fare) and the ability of two-wheelers to cut through the heavy congestion in cities such as Lagos and Nairobi.

A notable facet of motorcycle ride-hail companies in Africa is better organizing a space with a reputation for being somewhat chaotic and downright dangerous (see Nigeria’s past bans on the sector entirely due to safety).

For Gokada that includes training courses and certification of riders, the ability to track trips and safety stats from the app, and quality control for motorcycles — something that’s been lacking in East and West Africa’s non-digital moto-taxi space.

The company’s rider program offers a way for drivers to buy, own and maintain their motorcycles as they earn. Gokada has entered into partnership with Indian motorcycle maker TVS Motors to create a custom version of the company’s TVS Apache motorcycles for Gokada drivers.

Gokada is also experimenting with adding sensors to its fleet to better track safety standards. “We’re looking at seat sensors and another GPS sensor to track things like ‘did this driver add more than one passenger on the bike’ and all that data will feed back into our servers,” Saleh said.

The company won’t enter any new countries in Africa in the near future. “We plan to expand all over Nigeria. We think it’s a large enough market for now,” said Saleh. Nigeria is Africa’s most populous nation (190 million) and largest economy.