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Lightyear nabs $13M Series A as online network procurement takes shape
It seems like everything is being pushed online now, but network procurement stubbornly has remained an in-person or phone-based negotiation. Lightyear, an early-stage New York City startup, decided to change that last year, and the company announced a $13.1 million Series A today.
The round was led by Ridge Ventures with participation from Zigg Capital and a slew of individual investors. Today’s investment comes on the heels of a $3.7 million seed round last October, bringing the total raised to $16.8 million.
CEO and co-founder Dennis Thankachan says that the company has been able to gain customers by offering a new way to procure network resources, which was a great improvement over manual negotiating.
“Last year we launched Lightyear, which was the first tool for buying your telecom infrastructure on the web. And although changing behaviors and the way that enterprises have done things for years is difficult, the status quo in telecom has been zero transparency, no web-based ways to do things, and oftentimes interfacing with really, really large vendors where you have no negotiating leverage even if you’re a big enterprise. That experience was so poor that a lot of enterprises were extremely happy to see what we put in the market,” he said.
What Lightyear offers is an online marketplace where companies can interact with vendors and get a range of price quotes to make a more informed buying decision. The company spent a lot of time improving the product since last October when you could configure some basic stuff, get a price quote and Lightyear would help you buy it.
Now Thankachan says that the solution covers the full life cycle of services including configuring a bigger array of services, helping manage the installation of the services and helping reduce the amount of delays and errors in installs. Finally, they help track and manage network inventory and can automate renewal for a whole group of services.
That has resulted in 4X growth in just nine months since the last round. In addition, the company had relationships with 400 vendors in October and has grown that to mid-500 vendors today. The startup has also doubled the number of employees to around 20.
Thankachan says that as a person of color he is particularly cognizant about building a diverse and inclusive culture. “I’m a person of color, who has been a minority in different work environments in the past, and I know how that feels and how frustrating that can be for a person who feels like their voice is not heard. […] So I think we can start to build a culture that is not necessarily the norm in [the telecommunications industry] by trying to give opportunities to [underrepresented] people,” he said.
Yousuf Khan, a partner at Ridge Ventures, who is leading the round and will be joining the board under the terms of the deal, says that as a former CIO he found Lightyear’s approach quite appealing.
“As a former CIO and someone who has led global technology operations, it’s refreshing to see Lightyear transforming the way business infrastructure gets bought…I wish Lightyear existed during my years as a CIO,” Khan said in a statement.
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Play2Pay raises $13M to convert mobile user engagement into bill payment
The gamification of payments is not a new concept.
A number of companies are attempting to combine gamification and payments in creative ways. And today, one such company, Play2Pay, has raised $13 million in a Series A round of funding.
The Miami-based startup has a straightforward mission. It wants to give consumers a way to reduce their bills — it claims by an average of 30%! — by playing games, watching videos and completing daily challenges, offers and surveys.
Play2Pay was bootstrapped for the first five years of its life, raising its first external capital in June of 2020 — a $7.5 million seed round from individual angel investors. Telesoft Partners led its Series A round, which included participation from Harbor Spring Capital and individual investors including former AT&T vice chairman Ralph de la Vega, former Reuters CEO Tom Glocer, Madison Dearborn Partners co-founder and senior advisor Jim Perry and Virtusa founder and former CEO, Kris Canekeratne.
The alternative payment platform says it brokers a “value exchange” between brands and consumers, converting attention and engagement into a currency, which can be redeemed for bill payment. Meanwhile, brands get a new way to promote their products and services.
Play2Pay founder and CEO Brian Boroff started the company in 2015 based on a vision that prepaid mobile phone users should have an alternative way to pay for their mobile phone service and that wireless carriers would adopt an ad-funded commercial model.
Today, the company claims to be positioned to be the world’s first “ad supported payment rail” directly integrated into payments platforms of major service providers and financial institutions. It also claims to be the only company that converts user engagement directly into bill payment.
Image Credits: Play2Pay
The “opt-in” offering is currently available to more than 100 million mobile subscribers across the United States, United Kingdom, Mexico, Brazil and Indonesia through partnerships with telecom companies such as AT&T Mexico, Cricket in the U.S., TIM in Brazil, lndosat Ooredoo in Indonesia and U.K.-based Lycamobile.
The rewarding approach seems to be resonating with users. From June 2020 to June 2021, the startup saw its ARR (annual recurring revenue) spike by nearly 300%, according to Boroff, a telecom veteran.
Among the users engaged on the platform, about 25% generated revenue daily, he said. And service providers realized up to 17% revenue expansion as a result of subscriber engagement on the Play2Pay platform, according to Boroff.
“Our distribution model is B2B2C, with Tier-1 service providers worldwide directly integrating our bill payment capability. We’re growing our audience through promotion of the service to their customer base,” he told TechCrunch.
End users, he added, can share their targeting preferences in exchange for value, giving mobile app developers and brands more information when promoting their own products and services to Play2Pay’s audience.
The platform is free for service providers and merchants, meaning the payment does not have costs or fees from interchange, acquirers, chargebacks or gateways.
Instead, Play2Pay generates revenue from mobile app developers and brands. Those developers and brands pay to access Play2Pay’s mobile audience in order to promote their products and services. For example, a mobile gaming company might pay Play2Pay $100 for every user that downloads their app from the Play2Pay app and plays the game for a period of time (such as two hours). Through its technology and partner network, Play2Pay has attribution tracking to ensure that the end user and mobile gaming company both know how much progress has been made toward completing that goal. Other formats include watching videos, completing surveys and more conventional native advertising in some areas.
All of this revenue is aggregated by Play2Pay, the majority of which is passed on to the end user in the form of in-app currency. The balance goes to service providers such as its wireless carrier partners for promoting the Play2Pay platform and to Play2Pay for running the service and processing payment. Play2Pay collects all of the cash and pays out the various parties accordingly.
The company will use the new capital toward product development, hiring and partner engagement.
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You can see fires, but now Qwake wants firefighters to see through them
When it comes to tough environments to build new technology, firefighting has to be among the most difficult. Smoke and heat can quickly damage hardware, and interference from fires will disrupt most forms of wireless communications, rendering software all but useless. From a technology perspective, not all that much has really changed today when it comes to how people respond to blazes.
Qwake Technologies, a startup based in San Francisco, is looking to upgrade the firefighting game with a hardware augmented reality headset named C-THRU. Worn by responders, the device scans surrounding and uploads key environmental data to the cloud, allowing all responders and incident commanders to have one common operating picture of their situation. The goal is to improve situational awareness and increase the effectiveness of firefighters, all while minimizing potential injuries and casualties.
The company, which was founded in 2015, just raised about $5.5 million in financing this week. The company’s CEO, Sam Cossman, declined to name the lead investor, citing a confidentiality clause in the term sheet. He characterized the strategic investor as a publicly-traded company, and Qwake is the first startup investment this company has made.
(Normally, I’d ignore fundings without these sorts of details, but given that I am obsessed with DisasterTech these days, why the hell not).
Qwake has had success in recent months with netting large government contracts as it approaches a wider release of its product in late-2021. It secured a $1.4 million contract from the Department of Homeland Security last year, and also secured a partnership with the U.S. Air Force along with RSA in April. In addition, it raised a bit of angel funding and participated in Verizon’s 5G First Responder Lab as part of its inaugural cohort (reminder that TechCrunch is still owned by Verizon).
Cossman, who founded Qwake along with John Long, Mike Ralston, and Omer Haciomeroglu, has long been interested in fires, and specifically, volcanos. For years, he has been an expeditionary videographer and innovator who climbed calderas and attempted to bridge the gap between audiences, humanitarian response, and science.
“A lot of the work that I have done up until this point was focused on earth science and volcanoes,” he said. “A lot of projects were focused on predicting volcanic eruptions and looking at using sensor networks and different things of that nature to make people who live in those regions that are exposed to volcanic threats safer.”
During one project in Nicaragua, his team suddenly found itself lost amidst the smoke of an active volcano. There were “thick, dense superheated volcanic gases that prevented us from navigating correctly,” Cossman said. He wanted to find technology that might help them navigate in those conditions in the future, so he explored the products available to firefighters. “We figured, ‘Surely these men and women have figured out how do you see in austere environments, how do you make quick decisions, etc.’”
He was left disappointed, but also with a new vision: to build such technology himself. And thus, Qwake was born. “I was pissed off that the men and women who arguably need this stuff more than anybody — certainly more than a consumer — didn’t have anywhere to get it, and yet it was entirely possible,” he said. “But it was only being talked about in science fiction, so I’ve dedicated the last six years or so to make this thing real.”
Building such a product required a diverse set of talent, including hardware engineering, neuroscience, firefighting, product design and more. “We started tinkering and building this prototype. And it very interestingly got the attention of the firefighting community,” Cossman said.
Qwake offers a helmet-based IoT product that firefighters wear to collect data from environments. Image Credits: Qwake Technologies
Qwake at the time didn’t know any firefighters, and as the founders did customer calls, they learned that sensors and cameras weren’t really what responders needed. Instead, they wanted more operational clarity: not just more data inputs, but systems that can take all that noise, synthesize it, and relay critical information to them about exactly what’s going on in an environment and what the next steps should be.
Ultimately, Qwake built a full solution, including both an IoT device that attaches to a firefighter’s helmet and also a tablet-based application that processes the sensor data coming in and attempts to synchronize information from all teams simultaneously. The cloud ties it all together.
So far, the company has design customers with the fire departments of Menlo Park, California and Boston. With the new funding, the team is looking to advance the state of its prototype and get it ready for wider distribution by readying it for scalable manufacturing as it approaches a more public launch later this year.
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Mobile.dev launches with $3M seed to catch app issues pre-production
As mobile developers build apps, they push them out into the world and problems inevitably develop, which engineers have to scramble to fix. Mobile.dev, a new startup from a former Uber engineer, wants to flip that story and catch errors before the app launches. Today, the company emerged from stealth with a beta of their solution and a $3 million seed investment led by Cowboy Ventures with participation from multiple tech luminaries.
While he was at Uber, company CEO and co-founder Leland Takamine says that he observed this workflow where an app was put out in the world, a company set up tooling to monitor the app and then worked to fix the problem as users reported issues or the monitoring software picked them up. At Uber, they began building tooling to try to catch problems pre-production.
When he started mobile.dev with COO Jacob Krupski, the goal was to build something like this, but for every company regardless of the size. “The insight that we had was that anything we could do to catch problems before releasing an app was 100 times more valuable than anything that you can monitor in production,” Takamine told me.
And that’s what the company aims to do.”Our mission at mobile.dev at a high level is to empower companies to deliver high-quality mobile applications. And more specifically, stop sacrificing users and start catching issues before you release,” he said.
He says that when he speaks to app developers about a solution like this, they are intrigued because as he says “it’s really a no-brainer” question, but unless you have the scale of a company like Uber and vast engineering resources there hasn’t been a solution like this available for the average company or individual developer. And it was that deep technical expertise he built at Uber that laid the groundwork for what they are building at mobile.dev.
The two founders launched the company a year ago and have been working with design partners and initial customers, particularly Reddit. The product goes into beta today. For now, they are the only two employees, but that is going to change with the new capital as they look to add more engineering talent.
With a very specific set of skills required to build a solution like this, it makes it even more challenging to hire diverse employees, but Takamine says that the goal is to build a diverse team. “I think it’s making sure that we look beyond just our immediate network and making sure that we’re looking at diverse sources,” he said.
The company launched during the pandemic and with just the two founders involved have been fully remote up until now, and they intend to keep it that way as they add new employees in the coming months.
“We’re going to be fully remote, I think we have a great advantage that we’re starting from remote, and it’s much more difficult to transition from an office to remote. So we’re starting from first principles here and building our culture around remote work,” he said.
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Former Nutanix execs launch new startup with $50M seed round
Today a new software company from two former Nutanix executives called DevRev emerged from stealth with a $50 million seed round from Mayfield Fund, Khosla Ventures and several industry luminaries. The company, which aims to bring the coding and revenue processes closer together, already has 75 employees working on the new software platform, which they hope to have ready to launch later this year.
It’s not every day you see a $50 million seed round, but perhaps the fact that former Nutanix co-founder and CEO Dheeraj Pandey and his former SVP of engineering Manoj Agarwal are involved, could help explain the investor enthusiasm for the new project.
Pandey says that he has seen a gap between developers and the revenue the applications they create are supposed to generate. The idea behind the new company is to break down the silos that exist between the front of the office and the back of the office and give developers a deeper understanding of the customers using their products, or at least that’s the theory.
“Dev and rev are yin and yang to each other. In today’s world they are really far apart with tons of bureaucracy between these two parties. Our goal to bring dev and rev to get rid of the bureaucracy,” Pandey told me
The company intends to build an API to help developers pull this information from existing systems for companies already working with a CRM tool like Salesforce, while helping gather that customer information for younger companies who might lack a tool. Regardless, the idea is to bring that info where the developer can see it to help build better products.
The way it works in most companies is customer service or sales hears complaints or suggestions about the product, and tickets get generated, but putting these issues in front of the people building the software isn’t always easy or direct. DevRev hopes to change that.
Navin Chaddha, managing director at Mayfield, whose firm is investing in DevRev, sees a need to bring these different parts of the company together in a more direct way. “The code that developers work on today is used by support as well as marketing and sales. By bringing the world of issues and tickets closer to the world of revenue and growth, DevRev’s unified platform bridges the gap between developer and customer and elevates the developer to a business leader,” Chaddha said.
With 75 employees working on the problem, DevRev is already a substantial startup. As experienced founders Pandey and Agarwal certainly understand the importance of building a diverse and inclusive company. Pandey sees the top of the employment funnel really being focused on engineering, design and business schools and the company is working to bring in a diverse group of young employees.
“[We are looking at ways] to search for talent and to promote talent, to make them into leaders. I think we have an empty canvas by the way, and we have this idea of COVID, and being able to do remote work has really grown the top of the funnel, the mouth of the funnel now can be anything and everything. […] [Colleges and universities] are I would say the real source of all diversity at the end of the day. We have seen how engineering schools, design schools and business schools are actually getting so diverse,” he said.
The company is working to build the product now and reaching out to developer communities on Discord, GitHub and other places that developers gather online to get their input, while testing and improving the product in-house and with design partners.
Nutanix, the founders’ previous company, launched in 2009 and raised over a $1 billion before going public in 2016. Pandey and Agarwal left Nutanix at the end of last year to launch the new company.
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Railsbank raises $70M to build out its fintech-as-a-service platform
Financial services as a service — where entities like neobanks, retailers and others can create and sell their own financial products by way of a few lines of code and APIs — has been one of the bigger trends in the world of fintech in recent years, with embedded finance on its way to being a $7.2 trillion market by 2030, according to a forecast from Bain Capital. Now, one of the companies building and providing those APIs is announcing some growth funding to expand.
Railsbank, which builds APIs for banking, payment cards and credit products for use by fintechs but also a wide range of other kinds of businesses, has raised $70 million in new equity funding, money that the London startup plans to use to continue growing internationally and to add more features to its product set.
“Our mission is to reinvent, unbundle and democratise access to the complex, opaque and byzantine 70-year-old credit card market, which is worth $4 trillion in the U.S. alone,” Nigel Verdon, CEO and co-founder of Railsbank, told TechCrunch in an interview last year. Verdon is a repeat entrepreneur, with one of his previous companies being Currency Cloud.
Railsbank not disclosing its valuation, but Verdon hints that it is in the high hundreds of millions and close to $1 billion.
“As a policy, we rarely talk about valuation as we prefer to talk about customers,” he told TechCrunch today. “Valuation is a very inward-facing and self-centered metric. Saying that, near-unicorn would best describe us today.”
As a point of comparison data from PitchBook noted that the company was valued at just under $200 million in its last round at the end of last year (we reported on it here).
This latest round is being led by Anthos Capital, a previous backer of the company, with Central Capital, Cohen and Company, and Chris Adelsbach’s fund Outrun Ventures, as well as other unnamed previous backers also participating. Central Capital is a strategic investor: It’s the VC arm of the largest privately held bank in Indonesia, while Cohen and Company is the founder of Bancorp. Those backers speak to where Railsbank is targeting its services and who is interested in potentially working with it.
Banking as a service, and other financial products as a service, has become one of the most significant building blocks not just in the world of fintech, but in financial services overall. As with Twilio or Sinch in communications, or Stripe in payments, the idea here is that financial specialists have built out the complicated infrastructure and partnerships that underpin a product like a credit card, or a banking account.
This is then packaged up in a service that can be integrated into another one by way of an API, and the small amount of code needed to add it to another platform. In turn, that API can be used not just by another financial services company that is consumer- or business-facing, but by any kind of company that sees offering a financial product as part of a bigger customer service and loyalty play. That could mean a retailer offering its own-brand credit card, but also a “neobank” that is building a slick front end with great customer service and personalization, without needing to build the now-commoditized banking infrastructure underneath it to run it.
Railsbank is far from being the only company that has identified and built around this concept. Other big players include Rapyd, which raised a big round at a $2.5 billion valuation earlier this year; Unit, which also has been picking up funding and growing; FintechOS, which really does what its name says; and the startup 10x was even built for incumbent players to also have access to lighter fintech as a service.
Railsbank believes its distinct from many of its would-be competitors in part because it has built a lot of its own infrastructure from the ground up (hence the “rails” in its name), “bypassing” legacy players, in contrast to others that are built as software that still ultimately runs on top of stacks (and inefficiencies) of those older providers. This also means that it is regulated as a financial institution.
Railsbank is also in the business of making some acquisitions in order to grow its business, for example acquiring the U.K. business of German fintech Wirecard when it was crashing due to financial malpractices. And it doesn’t build everything from scratch: Earlier this year it also partnered with Plaid to embed some of its services within Railsbank’s.
Railsbank does not disclose a full list of customer names but has case studies on a number of smaller clients that speak to just how widely proliferated financial services are today. They include GoSolo, Kyshi and SimpledCard.
“The market has evolved so rapidly since we founded the world’s first BaaS business, the Bancorp,” noted Betsy Cohen, chairman of Fintech Masala and founder of Bancorp, in a statement. “As we move into the $7 trillion embedded finance market, it has been great watching Railsbank’s growth story. With this investment, it’s a privilege to continue to be part of the journey with a global leader like Railsbank.”
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Breach simulation startup AttackIQ raises $44M to fuel expansion
AttackIQ, a cybersecurity startup that provides organizations with breach and attack simulation solutions, has raised $44 million in Series C funding as it looks to ramp up its international expansion.
The funding round was led by Atlantic Bridge, Saudi Aramco Energy Ventures (SAEV) and Gaingels, with existing vendors — including Index Ventures, Khosla Ventures, Salesforce Ventures and Telstra Ventures — also participating. The round brings the company’s total funding raised to date to $79 million.
AttackIQ was founded in 2013 and is based out of San Diego, California. It provides an automated validation platform that runs scenarios to detect any gaps in a company’s defenses, enabling organizations to test and measure the effectiveness of their security posture and receive guidance on how to fix what’s broken. Broadly, AttackIQ’s platform helps an organization’s security teams anticipate, prepare and hunt for threats that may impact their business, before hackers get there first.
Its Security Optimization Platform platform, which supports Windows, Linux and macOS across public, private and on-premises cloud environments, is based on the MITRE ATT&CK framework, a curated knowledge base of known adversary threats, tactics and techniques. This is used by a number of cybersecurity companies also building continuous validation services, including FireEye, Palo Alto Networks and Cymulate.
AttackIQ says this latest round of funding, which comes more than two years after its last, arrives at a “dynamic time” for the company. Not only has cybersecurity become more of a priority for organizations as a result of a major uptick in both ransomware and supply-chain attacks, the company also recently accelerated its international expansion efforts through a partnership with technology distributor Westcon.
The startup says it’s planning to use these new funds to further expand internationally through its newfound partnership with Atlantic Bridge, which will also see Kevin Dillon, the company’s co-founder and managing director, join the AttackIQ board of directors.
“AttackIQ has established itself as a category leader with a formidable enterprise customer base that includes four of the Fortune 20,” said Dillon. “We believe deeply in the company’s vision and potential to become the next billion-dollar cybersecurity software company and look forward to helping the company turn early traction in Europe and the Middle East into robust, long-term expansion.”
Brett Galloway, CEO of AttackIQ, said the round “reaffirms the strength” of its platform.
As well as enabling organizations to review the robustness of their security defenses, the startup also runs the AttackIQ Academy, which provides free entry-level and advanced cybersecurity training. It has accumulated 17,200 registered students to date across 176 countries.
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Sourcegraph raises $125M Series D on $2.6B valuation for universal code search tool
Sourcegraph, a late-stage startup that wants to bring the power of search to code, announced a $125 million Series D investment today on a $2.625 billion valuation, a 3x growth from its previous valuation in December 2020, according to the company.
The round was led by Andreessen Horowitz, with participation from Insight Partners, Geodesic Capital and other existing investors. The company has now raised almost $225 million, according to Crunchbase data.
Company CEO and co-founder Quinn Slack says that we know by now that every company is building software, and as they do, they are generating tons of code. “They’re all drowning in code, and we help solve that. Our product is universal code search, which helps developers search, understand and automate code,” Slack explained.
He says that companies use Sourcegraph to find problems and vulnerabilities they might not otherwise see. Developers and site reliability engineers may see that there’s a problem, but getting to the specific part of the code where it’s happening requires a specialized tool, he says. Some of the large companies might build their own tools for this purpose, but most companies don’t have the resources and this puts code search within reach of many more developers.
“Universal code search that we built — and we spent a lot of time building it — is the first kind of code search that actually understands code as code and all the connections, that graph of code. And that means that if you’re a developer, you can get to that answer of how do I do this thing or how do I fix this or if I change this what’s going to break, in way less time and that’s why you need a purpose-built code search tool,” he said.
He says that the company was founded in 2013, but it took almost five years to build a product of this sophistication. The startup was able to get funding initially based on the potential of a tool like this. Now investors are seeing the traction they envisioned early on.
They have 800,000 developers using the product over the last 12 months, and Slack says that they have indexed over 54 billion lines of code. Paying customers include Plaid, Uber, GE and Atlassian. The company has around 160 employees and expects to increase that to 250 by the end of the year with all of this new capital.
The company made the fortunate decision to go fully remote in January of 2020 just a couple of months before offices shut down in the U.S., and his plan is to continue to be remote even after offices fully reopen.
Slack doesn’t shy away from the IPO question, saying it’s definitely something they think about. “We want to be a public company eventually, so that we can show that we’re going to be around forever. This funding certainly shows that we are growing, and that we are going to stick around and we’re going to be vendor independent, so you know that’s definitely an important part of our strategy.”
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Mighty Buildings lands $22M to create ‘sustainable and affordable’ 3D-printed homes
Oakland-based Mighty Buildings, which is on a quest to build homes using 3D printing, robotics and automation, has raised a $22 million extension to its Series B round of funding.
The additional capital builds upon a $40 million raise the company announced earlier this year, bringing its total funding since its 2017 inception to $100 million.
Mighty Building’s self-proclaimed mission is to create “beautiful, sustainable and affordable” homes.
The company claims to be able to 3D print structures “two times as quickly with 95% less labor hours and 10-times less waste” than conventional construction. For example, it says it can 3D print a 350-square-foot studio apartment in just 24 hours.
Execs say the new capital will go toward making supply chain improvements and moving up research and development timelines. The money will also go toward helping it achieve a new goal of achieving Net-Zero carbon neutrality by 2028 — which it says is 22 years ahead of the construction industry overall.
“As a founding team, we have long been passionate about solving productivity for construction in a sustainable way,” said co-founder and CEO Slava Solonitsyn. “We have spent four years figuring out what it takes to achieve that. We believe that we have a master plan now that can work.”
Since its launch, the company has produced and installed a number of accessory dwelling units (ADUs).
Sam Ruben, co-founder and chief sustainability officer of Mighty Buildings, said the new funds will also go toward kicking off development of the startup’s multistory offering. The multistory efforts will likely initially focus on two to three-story single family homes and townhouses with an eye toward expanding into low-rise apartment buildings. The company hopes to have at least a prototype multistory offering in late 2022 or early 2023, according to Ruben.
“Along with the sustainability improvements already captured by our new formula, this will allow us to develop our next-generation material to get us even closer to our goal of being carbon neutral by 2028,” Ruben said. “It will also give us opportunities to implement improvements in our existing design by reducing the impact of our foundations and other, nonprinted elements.”
Specifically, Mighty Buildings plans to speed up its carbon neutrality roadmap by building “high-throughput, sustainable” micro factories, forming strategic supply chain partnerships, accelerating “blue skies” technology research and developing new composite materials produced from recycled or bio-based feedstock.
The micro factories, according to the company, will be able to produce 200 to 300 homes per year in locations where housing gaps exist. Mighty Buildings plans to create single-family residential developments with its panelized “Mighty Kit System.”
Mighty Buildings has seen quarter over quarter growth in sales, Ruben said, with the company seeing a record of over $7 million in total contracted revenue in the second quarter.
The company is also excited about its new fiber-reinforced printing material, which is currently undergoing testing with certification expected to be completed later this year. Mighty Buildings claims that its new formula shows “over 50% improvement” in embodied carbon from its original material and a strength profile similar to reinforced concrete, with more than four times less weight.
The round extension was supported by a few new and existing investors including ArcTern Ventures, Core Innovation Capital, Decacorn Capital, Gaingels, Khosla Ventures, Klaff Realty, MicroVentures, Modern Venture Partners, Polyvalent Capital, Vibrato Capital and others.
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Product-led sales startup Endgame raises over $17M
Endgame, enabling software companies to turn customer observations into go-to-market strategies, announced Tuesday it raised a total of $17 million in back-to-back seed and Series A funding rounds.
The $12.25 million Series A was led by Menlo Ventures, while the $5 million seed round was led by Upfront Ventures. Also participating in the round are a group of investors including Todd and Rahul’s Fund, Liquid 2 Ventures and Gainsight CEO Nick Mehta.
Los Angeles-based Endgame was founded in 2020 and provides a self-service look at what’s happening in a software trial so that a sales team can prioritize accounts based on user behavior signals and act on them faster without having to be a data scientist or engineer.
Company CEO Alex Bilmes told TechCrunch that the concepts of product-led sales and product-led growth have taken over the sale of software. Today’s customers sign up for a trial, and if they like it, they invite their friends to try it.
However, at a certain point, some sales pressure is needed to close the deal. That’s where Endgame comes in: It shows who is doing what, and what features are being used — data that is typically opaque to sales and revenue teams.
Traditional customer relationship management systems are designed to be rep-driven, meaning the sales rep is responsible for adding notes. It’s simpler if a rep only has a few accounts, but across tens of millions of users, Endgame analyzes the data and identifies which accounts are most likely to convert, who are the users to engage, what makes a good customer and how to take action with the right people.
Endgame is not competing against other companies so much as in-house developers that are cobbling a bunch of apps together in efforts to create a system that works for them, Bilmes said.
“Most of this is solved with do-it-yourself,” he added. “I have built Endgame a number of times at other companies using databases and other piece-meals to put together something so I could mash data from lots of places and build subscriptive views for revenue teams. We compete with those data scientists and internal teams stitching together horizontal tools.”
Endgame is pre-revenue and is already catering to a group of beta customers like Figma, Loom, Airtable, Clubhouse, Mode, Retool and Algolia that are looking for a dedicated software platform to capture product-led value.
Bilmes said the customer relationship management market, both huge and fast-growing at 35% annually, is expected to reach $114 billion by 2027. To meet demand, he intends to use the new funds to continue hiring aggressively. He has already tripled the size of the team to nine in the past few months, and expects to double that in the coming year. In addition, funds will go toward R&D and to further define the product-led sales landscape.
Growth over the next year will be customer-focused as Endgame works to get into the hands of the right customers and making it as accessible as possible for people to begin doing product-led motions.
“Our efforts are product-focused,” Bilmes said. “We’ve seen more demand than we can possibly hope to fill given the problem is so real for so many.”
As part of the investment, Upfront Ventures Partner Kara Nortman and Menlo Ventures Partner Naomi Ionita will join Endgame’s board of directors. Sandhya Hegde, partner at Unusual Ventures, which also participated in both rounds, joins as a board observer to create an all-women investor board.
When Endgame was raising its seed fund, it wanted to work with Nortman, who has expertise in applying consumer concepts to enterprise, Bilmes said. When it came to the Series A, Bilmes said he felt Ionita was the perfect partner due to her similar background to Bilmes and expertise in teaching salespeople how to engage.
Ionita told TechCrunch she learned about Endgame from Nortman, with whom she has invested in other startups. The company understands the pain point and is for companies that offer a self-service version for the “why and how.”
“This intelligence doesn’t exist, and I know that because I lived it — building in-house or seeing companies flying blind,” she added. “Alex just gets this, and I see Endgame being the system of record and intelligence for bridging self-serve. They will be the final bridge that needs to exist between product teams and product-facing sales reps for which accounts to address and why.”
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