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Several weeks after it was reported by the WSJ that two of the biggest investors in SoftBank’s massive Vision Fund vehicle were cool on its planned $16 billion investment in the coworking company WeWork, those plans have changed radically, says the Financial Times.
According to its sources — and confirmed by our own — SoftBank is now in “detailed negotiations” to invest a comparatively modest $2 billion more into WeWork, plans that could be firmed up as soon as the end of this week.
A WeWork spokesperson at the company’s New York headquarters declined to comment.
The development is both surprising and unsurprising. The government-backed funds of Saudi Arabia and Abu Dhabi, which committed $45 billion and $15 billion, respectively, to the Vision Fund, haven’t been been known before to push back against the person pulling its levers, SoftBank CEO Masayoshi Son .
Indeed, given the vast sums of money that the Vision Fund has put to work since being announced in late 2016, it seemed there were few if any checks on Son or the 80-plus people who work for the Vision Fund.
Just some of its many bold bets include, most recently, a $500 million investment in Cambridge Mobile Telematics, an eight-year-old, Boston-area company that previously raised just one round of funding of less than $20 million to build out its technology. The Vision Fund also recently led a $400 million round into Emeryville, Ca.-based Zymergen, which manufacturers molecules for a wide array of industries and already counted SoftBank as an investor.
Still, according to that Journal piece, the two anchor investors were less enthusiastic about a giant new investment in nearly nine-year-old WeWork for numerous reasons, including that they see WeWork as a real estate play and both already have plenty of real estate in their portfolios; that WeWork CEO Adam Neumann would still control the company even while SoftBank was looking to acquire a majority stake; and because SoftBank has already committed $8 billion into WeWork in recent years, including through an agreement last year to invest a fresh $4 billion into the company via a convertible note and a $3 billion warrant that gave it the right to buy additional equity in WeWork.
As it stands, including the $2 billion that WeWork looks to receive from SoftBank imminently, SoftBank will have sunk $10 billion into the company. Perhaps it’s no wonder that the newest $2 billion is not coming from the Vision Fund but from SoftBank directly. (Son sometimes invests off SoftBank’s balance sheet directly, for expediency’s sake and, presumably, in a case such as this one, when there may be pushback from Vision Fund investors.)
Either way, $2 billion more from SoftBank is “hardly a stinging rebuke” of WeWork or its business model, says one person familiar with SoftBank’s thinking. This same source also notes that the $16 billion figure bandied about late last year was “never a lock. There were always numerous options on the table.”
Whether SoftBank regrets what remains a huge bet can only be known in time. A shifting public market certainly seems like reason for worry, given that unprofitable WeWork relies increasingly on freely spending corporate customers for its revenue, including both companies that install their employees at WeWork’s coworking spaces, and those that license the company’s technology and aesthetic to WeWork-ify their own offices.
Unsurprisingly, Neumann, when asked how WeWork would fare in a downturn, told us at a Disrupt event in 2017 that it was positioned perfectly. “Business is a flexible thing,” he’d said at the time. “Space is fixed. Being able to give people that flexibility if a recession comes or when a recession comes is actually going to be a very needed product.”
According to the FT, SoftBank’s earlier plans for WeWork included SoftBank and the Vision Fund paying $10 billion to buy out all outside investors in WeWork. A further $6 billion would have been injected directly into the company, including a $2 billion commitment this year, and a commitment to invest a further $4 billion based on agreed-up performance targets for WeWork in 2020 and 2021.
Our sources say that, as of this writing, the $2 billion being discussed will be split evenly to purchase both primary and secondary shares from earlier investors. We’re also told that the company’s post-money valuation, assuming this newest deal is completed, will be $47 billion, a total that includes $1 billion that Softbank invested in WeWork last year via that convertible note and the $3 billion more than the SoftBank committed last year to invest in the company this year.
WeWork’s losses in the first nine months of 2018 nearly quadrupled from a year earlier to $1.2 billion, says the FT, which says it viewed an investor presentation. The company’s sales meanwhile hit $1.5 billion during the same period.
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One Denver-based startup’s long-shot bid to move today’s commercial jets beyond supersonic speeds just got a big injection of cash.
Boom Supersonic, which is building and designing what it calls the “world’s first economically viable supersonic airliner,” announced today that they’ve closed a $100 million Series B funding round led by Emerson Capital. Other investors include Y Combinator Continuity, Caffeinated Capital, SV Angel, Sam Altman, Paul Graham, Ron Conway, Michael Marks and Greg McAdoo.
The startup has raised around $140 million to date. The team has about 100 employees, and hopes to double that number this year with its new funding.
“Today, the time and cost of long-distance travel prevent us from connecting with far-off people and places,” said Boom CEO Blake Scholl in a statement. “Overture fares will be similar to today’s business class—widening horizons for tens of millions of travelers. Ultimately, our goal is to make high-speed flight affordable to all.”
Alongside the fundraise, Boom is further detailing its plans to begin testing its Mach 2.2 commercial airliner this year. The company is aiming to launch a 1:3 scale prototype of its planned Overture airliner this year, called the XB-1. The two-seater plane will serve to validate the technologies being built for the full-sized jet.
The startup’s supersonic Overture jet will hold 55 passengers, and the team hopes that the costs of flying more than double the speed of sound will be comparable to today’s business-class ticket prices. The company already has pre-orders from Virgin Group and Japan Airlines for 30 airliners.
Indeed, $100 million may seem like a lot of money, but the development costs for lengthy projects like these can quickly race toward the billions of dollars, suggesting that if they carry out their mission, they’re going to need a whole lot more.
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FloWater, an eight-year-old, Burlingame, Calif.-based company whose reusable water bottle refilling stations produce purified water, has raised $15 million in its first major round of funding. Bluewater, a Swedish company that sells water purifiers, among other things, led the round.
FloWater caters to schools, colleges, fitness centers, hotels and offices, and, in the words of CEO Rich Razgaitis, set out to address four environmental concerns from the outset: obesity in the U.S., which has been tied in part to the rise of sugary, carbonated beverages; the nearly 40 billion single-use plastic water bottles that are used and tossed aside every year; the millions of barrels of oil and hundreds of millions of pounds of CO2 byproduct waste used to create and transport bottled water; and the toxins in single-use plastic bottles, including endocrine-disrupting chemicals.
It has a pretty compelling case to make, in short, as other purveyors of refilling stations would surely argue, and which clearly persuaded 13 investors altogether (according to a new SEC filing) to write checks to the company.
And it all started with an $18,600 bank loan, according to the company’s founder, Wyatt Taubman, who remains on the company’s board but stepped aside as head honcho in 2015 and has since founded a cold-pressed juice company.
Per his LinkedIn, Taubman, says he used that bank loan to launch a pilot refill station, before shaking $125,000 out of friends and family, and taking out a second, $62,000 loan to launch additional refill stations. The company later raised $950,000 from the Tech Coast Angels and the Hawaii Angels, hired Razgaitis, redesigned the look of its product and, in 2016, raised $2.6 million in Series A funding.
FloWater customers include Google, Airbnb, Specialized Bikes and, somewhat ironically, Red Bull.
It says its stations are now in nearly 50 states.
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Mobile AR gaming startup Niantic has closed a $190 million round of funding according to newly filed SEC docs.
The filing comes after a WSJ report last month suggested the company was in the process of closing a $200 million raise from investors, including IVP, aXiomatic Gaming and Samsung, at a $3.9 billion valuation. The round closed shortly after that report on December 20 according to the new documents.
With the close of this round, Niantic has now raised more than $415 million to date. The startup’s other investors include Founders Fund, Spark Capital and Alsop Louie Partners, among others. The filing details that there were 26 investors in this funding round.
The new influx of cash comes as the creator of Pokémon GO prepares to release its next major title, Harry Potter: Wizards Unite. The augmented reality game does not have a release date yet, but is expected to launch this year.
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The secondary luxury goods market has been growing wildly in recent years, with more shoppers opting to both sell their lightly used luxury goods like clothing and jewelry for cold, hard cash, as well as buying the pre-owned, authenticated luxury goods of others.
One of the biggest beneficiaries of the trend is The RealReal, a nearly eight-year-old shopping destination for the growing population of people who might not be willing or able to purchase a new Hermes Birkin bag but are willing to buy one in like-new condition for considerably less. The idea — which seems to be working — is to create a virtuous cycle, wherein the bag’s original purchaser receives the bulk of that re-sale price, then uses the money to buy another new handbag (or a used one) that can be resold at a later point in time.
Another beneficiary of the trend: TrueFacet, a five-year-old, New York-based marketplace that claims to have more than 40,000 watches and 55,000 pieces of pre-owned authenticated watches and jewelry for sale at its site, and that has more recently begun offering pre-owned timepieces directly through brands like Fendi Timepieces, Raymond Weil and Roberto Coin that now partner with TrueFacet to carry their pre-owned timepieces with a manufacture warranty.
Apparently, shoppers are buying what they’re collectively selling. The company, which had previously raised $14.7 million in funding from investors, looks to be closing in on another $10 million round, judging by freshly filed SEC paperwork that shows it has so far raised $7 million in funding and is targeting $9.8 million altogether.
TrueFacet’s backers include Founders Co-op, Freestyle Capital and Maveron, led by partner Jason Stoffer, who also happens to sit on the board of Dolls Kill, an edgy clothing marketplace that we wrote about on Monday.
TrueFacet has some tough competition in the space, including Crown & Caliber, a six-year-old, Atlanta, Ga.-based company that has never announced outside funding, and 15-year-old, Germany-based Chrono24, which has raised €21 million over the years. Both sell timepieces alone, however.
It also competes directly with The RealReal, which has raised nearly $300 million from investors and sells clothing and high-end home decor, as well as jewelry and watches. (The company doesn’t break out publicly which of these categories outpace the others in terms of sales.)
Interestingly, like The RealReal, which now operates permanent offline stores in both New York and L.A., TrueFacet is also crossing the chasm into the offline world, though it’s taking baby steps toward that end.
Specifically, earlier this month, it announced a partnership with Stephen Silver Fine Jewelry, which sells timepieces to many monied Bay Area VCs and other Silicon Valley bigs at stores in Redwood City and Menlo Park, Calif. For the time being at least, the jeweler will also sell pieces from TrueFacet’s collection.
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Grove Collaborative, a four-year-old, San Francisco-based startup that sells household, personal care, baby, children’s and pet products, has been busy raising money in 2018, shows two new SEC filings that lists representatives from the company’s earlier investors, including Mayfield, Norwest Venture Partners and MHS Capital, as well as apparent new investor General Atlantic, represented by partner Catherine Beaudoin.
One of the filings shows that Grove Collaborative, which had already raised roughly $62 million as of the start of 2018, subsequently raised $27.4 million more this year. A separate, second filing shows another $76.4 million has been secured in what looks to be a newer round that’s targeting $125 million. It’s a lot of money for such a young company, which suggests it has found traction with a growing customer base.
We’ve reached out to Grove Collaborative and are waiting to learn more.
As we reported back in January, co-founder Stuart Landesberg started the company after working with retail brands during two years as an associate with TPG Capital, which focuses on growth equity and middle-market private equity transactions. With shelf space limited for brands in brick-and-mortar stores, he saw an opportunity for a startup that prompts consumers to buy the kinds of items they buy over and over again just as they are running out of them: think dish soap, pet food, deodorant, vitamins and sunscreen.
Amazon, of course, similarly prompts its customers to buy such items, but Grove Collaborative is marketing to a slightly narrower demographic, that of people who want only all-natural products. In fact, along with the brands that it make it easier for its customers to find — think Method and Mrs. Meyers — the company began selling its own all-natural products this year. Among the many dozens of offerings it now retails under the Grove Collaborative label: a coconut body lotion, a foaming hand soap, coffee filters, soy candles and lip balm.
The move puts the startup in more direct competition with other e-commerce companies, like the consumer goods company Honest Company, which similarly sells natural products for the home and personal care, though many of its products are now sold on shelves in big retail stores like Target.
Grove Collaborative also looks to be competing more directly now with well-funded Brandless, which raised $240 million from SoftBank’s Vision Fund in summer at a valuation of slightly more than $500 million. Brandless also sells its own all-natural household and personal care products, though, unlike Grove Collaborative, it also focuses on food and, unlike Grove, it offers a subscription service, yet does not revolve around one. Grove is exclusively selling an auto-shipment service.
Grove had previously raised two separate rounds of funding in quick succession: a $15 million Series B round it closed in March of 2017, following by a $35 million Series C round it announced in January of this year.
Given that Landesberg was formerly an investor himself, he may well have realized — as have many founders — that raising money next year may be far harder in 2019 than it has been this year. As the CEO of Zymergen, whose giant funding round we recently featured, told Bloomberg last week: “We wanted to have some fat on our bones for sure . . . The time to raise money is when people are giving it to you.”
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Across the globe, a clutch of companies from Oxford, England to Redwood City, Calif. are working to commercialize a new solar technology that could further boost the adoption of renewable energy generation.
Earlier this year, Oxford PV, a startup working in tandem with Oxford University, received $3 million from the U.K. government to develop the technology, which uses a new kind of material to make solar cells. Two days ago, in the U.S., a company called Swift Solar raised $7 million to bring the same technology to market, according to a filing with the Securities and Exchange Commission.
Called a perovskite cell, the new photovoltaic tech uses hybrid organic-inorganic lead or tin halide-based material as the light-harvesting active layer. It’s the first new technology to come along in years to offer the promise of better efficiency in the conversion of light to electric power at a lower cost than existing technologies.
“Perovskite has let us truly rethink what we can do with the silicon-based solar panels we see on roofs today,” said Sam Stranks, the lead scientific advisor and one of the co-founders of Swift Solar, in a Ted Talk. “Another aspect that really excites me: how cheaply these can be made. These thin crystalline films are made by mixing two inexpensive readily abundant salts to make an ink that can be deposited in many different ways… This means that perovskite solar panels could cost less than half of their silicon counterparts.”
First incorporated into solar cells by Japanese researchers in 2009, the perovskite solar cells suffered from low efficiencies and lacked stability to be broadly used in manufacturing. But over the past nine years researchers have steadily improved both the stability of the compounds used and the efficiency that these solar cells generate.
Oxford PV, in the U.K., is now working on developing solar cells that could achieve conversion efficiencies of 37 percent — much higher than existing polycrystalline photovoltaic or thin-film solar cells.
New chemistries for solar cell manufacturing have been touted in the past, but cost has been an obstacle to commercial rollout, given how cheaply solar panels became thanks in part to a massive push from the Chinese government to increase manufacturing capacity.
Many of those manufacturers eventually folded, but the survivors managed to maintain their dominant position in the industry by reducing the need for buyers to look to newer technologies for cost or efficiency savings.
There’s a risk that this new technology also faces, but the promise of radical improvements in efficiencies at costs that are low enough to attract buyers have investors once again putting money behind alternative solar chemistries.
Oxford PV has already set a world-leading efficiency mark for perovskite-based cells at 27.3 percent. That’s already 4 percent higher than the leading monocrystalline silicon panels available today.
“Today, commercial-sized perovskite-on-silicon tandem solar cells are in production at our pilot line and we are optimizing equipment and processes in preparation for commercial deployment,” said Oxford PV’s CTO Chris Case in a statement.
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When founder Bobby Farahi met Shaudi “Shoddy” Lynn, it was at a rave in L.A. Farahi has said he was immediately drawn to the fashion sense of Lynn, who was a DJ at the time; she, meanwhile, might have appreciated the business acumen of Farahi, who had already sold a broadcast monitoring service called Multivision to a rival company.
As Farahi told Inc. magazine several years ago, the couple, now married, decided to try their hand at business together, calling it Dolls Kill and selling foxtail keychains before eventually evolving the brand into an online boutique that sells edgy, risqué clothes and accessories from companies like Killstar and Motel, both in the U.K., as well as makeup from another London company called Skinnydip.
Shoppers like what they see, seemingly. Back in 2014, Inc. reported, Dolls Kill, which is based in San Francisco, generated $7.6 million in sales. It was enough to elicit the attention of the consumer-focused venture firm Maveron, which wrote the company a check for $5 million. Now, shows an SEC filing, seven-year-old Dolls Kill is raising $15 million in new equity funding, and it has secured at least $10.7 million toward that end.
Some of that capital is seemingly being used to test out offline stores. Dolls Kill already has one brick-and-mortar store in San Francisco’s famous Haight neighborhood. In August, the company opened a second concept store in a 6,000-square-foot space on Fairfax Avenue in Los Angeles.
Dolls Kill is sometimes likened to Nasty Gal, founded in 2006 by Sophia Amoruso. Nasty Gal had filed for bankruptcy protection in 2016 after raising tens of millions of dollars from investors and reportedly spending heavily on marketing; two storefronts in L.A.; a downtown L.A. headquarters that quadrupled the size of an earlier HQ; and a fulfillment center in Kentucky.
At the time, industry analyst Richie Siegel told the L.A. Times that a central challenge to the company’s growth was Nasty Gal’s target market, suggesting that there is a ceiling to the number of women to whom a brand like Nasty Gal appeals. The company, since acquired by British online retailer Boohoo, continues as an online business only.
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A Juul is not a cigarette. It’s much easier than that. Through devilishly slick product design I’ll discuss here, the startup has massively lowered the barrier to getting hooked on nicotine. Juul has dismantled every deterrent to taking a puff.
The result is both a new $38 billion valuation thanks to a $12.8 billion investment from Marlboro Cigarettes-maker Altria this week, and an explosion in popularity of vaping amongst teenagers and the rest of the population. Game recognize game, and Altria’s game is nicotine addiction. It knows it’s been one-upped by Juul’s tactics, so it’s hedged its own success by handing the startup over a tenth of the public corporation’s market cap in cash.
Juul argues it can help people switch from obviously dangerous smoking to supposedly healthier vaping. But in reality, the tiny aluminum device helps people switch from nothing to vaping…which can lead some to start smoking the real thing. A study found it causes more people to pick up cigarettes than put them down.
Photographer: Gabby Jones/Bloomberg via Getty Images
How fast has Juul swept the nation? Nielsen says it controls 75 percent of the U.S. e-cigarette market up from 27 percent in September last year. In the year since then, the CDC says the percentage of high school students who’ve used an e-cigarette in the last 30 days has grown 75 percent. That’s 3 million teens or roughly 20 percent of all high school kids. CNBC reports that Juul 2018 revenue could be around $1.5 billion.
The health consequences aside, Juul makes it radically simple to pick up a lifelong vice. Parents, regulators, and potential vapers need to understand why Juul works so well if they’ll have any hope of suppressing its temptations.
It’s tough to try a cigarette for the first time. The heat and smoke burn your throat. The taste is harsh and overwhelming. The smell coats your fingers and clothes, marking you as smoker. There’s pressure to smoke a whole one lest you waste the tobacco. Even if you want to try a friend’s, they have to ignite one first. And unlike bigger box mod vaporizers where you customize the temperature and e-juice, Juul doesn’t make you look like some dorky hardcore vapelord.
Juul is much more gentle on your throat. The taste is more mild and can be masked with flavors. The vapor doesn’t stain you with a smell as quickly. You can try just a single puff from a friend’s at a bar or during a smoking break with no pressure to inhale more. The elegant, discrete form factor doesn’t brand you as a serious vape users. It’s casual. Yet the public gesture and clouds people exhale are still eye catching enough to trigger the questions, “What’s that? Can I try?” There’s a whole other article to be written about how Juul memes and Instagram Stories that glamorized the nicotine dispensers contributed to the device’s spread.
And perhaps most insidiously, vaping seems healthier. A lifetime of anti-smoking ads and warning labels drilled the dangers into our heads. But how much harm could a little vapor do?
A friend who had never smoked tells me they burn through a full Juul pod per day now. Someone got him to try a single puff at a nightclub. Soon he was asking for drag off of strangers’ Juuls. Then he bought one and never looked back. He’d been around cigarettes at parties his whole life but never got into them. Juul made it too effortless to resist.
Lighting up a cigarette is a garish activity prohibited in many places. Not so with discretely sipping from a Juul.
Cigarettes often aren’t allowed to be smoked inside. Hiding it is no easy feat and can get you kicked out. You need to have a lighter and play with fire to get one started. They can get crushed or damp in your pocket. The burning tip makes them unruly in tight quarters, and the bud or falling ash can damage clothing and make a mess. You smoke a cigarette because you really want to smoke a cigarette.
Public establishments are still figuring out how to handle Juuls and other vaporizers. Many places that ban smoking don’t explicitly do the same for vaping. The less stinky vapor and more discrete motion makes it easy to hide. Beyond airplanes, you could probably play dumb and say you didn’t know the rules if you did get caught. The metal stick is hard to break. You won’t singe anyone. There’s no mess, need for an ashtray, or holes in your jackets or couches.
As long as your battery is charged, there’s no need for extra equipment and you won’t draw attention like with a lighter. Battery life is a major concern for heavy Juulers that smokers don’t have worry about, but I know people who now carry a giant portable charger just to keep their Juul alive. But there’s also a network effect that’s developing. Similar to iPhone cords, Juuls are becoming common enough that you can often conveniently borrow a battery stick or charger from another user.
And again, the modular ability to take as few or as many puffs as you want lets you absent-mindedly Juul at any moment. At your desk, on the dance floor, as you drive, or even in bed. A friend’s nieces and nephews say that they see fellow teens Juul in class by concealing it in the cuff of their sleeve. No kid would be so brazen as to try smoke in cigarette in the middle of a math lesson.
Gillette pioneered the brilliant razor and blade business model. Buy the sometimes-discounted razor, and you’re compelled to keep buying the expensive proprietary blades. Dollar Shave Club leveled up the strategy by offering a subscription that delivers the consumable blades to your door. Juul combines both with a product that’s physically addictive.
When you finish a pack of cigarettes, you could be done smoking. There’s nothing left. But with Juul you’ve still got the $35 battery pack when you finish vaping a pod. There’s a sunk cost fallacy goading you to keep buying the pods to get the most out of your investment and stay locked into the Juul ecosystem.
(Photo by Scott Olson/Getty Images)
One of Juul’s sole virality disadvantages compared to cigarettes is that they’re not as ubiquitously available. Some stores that sells cigs just don’t carry them yet. But more and more shops are picking them up, which will continue with Altria’s help. And Juul offers an “auto-ship” delivery option that knocks $2 off the $16 pack of four pods so you don’t even have to think about buying more. Catch the urge to quit? Well you’ve got pods on the way so you might as well use them. Whether due to regulation or a lack of innovation, I couldn’t find subscription delivery options for traditional cigarettes.
And for minors that want to buy Juuls or Juul pods illegally, their tiny size makes them easy to smuggle and resell. A recent South Park episode featured warring syndicates of fourth-graders selling Juul pods to even younger kids.
Juul co-founder James Monsees told the San Jose Mercury News that “The first phase is proving the value and creating a product that makes cigarettes obsolete.” But notice he didn’t say Juul wants to make nicotine obsolete or reduce the number of people addicted to it.
Juul co-founder James Monsees
If Juul actually cared about fighting addiction, it’d offer a regimen for weaning yourself off of nicotine. Yet it doesn’t sell low-dose or no-dose pods that could help people quit entirely. In the US it only sells 5% and 3% nicotine versions. It does make 1.7% pods for foreign markets like Israel where that’s the maximum legal strengths, though refuses to sell them in the States. Along with taking over $12 billion from one of the largest cigarette companies, that makes the mission statement ring hollow.
Juul is the death stick business as usual, but strengthened by the product design and virality typically reserved for Apple and Facebook.
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Boosted has scored some serious cash as it looks to move beyond the world of electric skateboards to conquer new forms of personal transportation.
The startup announced today that it has closed a $60 million round of Series B funding co-led by Khosla Ventures and iNovia Capital. Stanford-StartX Fund and Bay Meadows also participated in the round. Boosted has now raised north of $70 million.
Founded in 2012, the company is the most recognizable name in the growing field of electric skateboards, but Boosted is now looking to grow its ambitions to new personal transportation verticals in the “light vehicle type” category.
So, does this mean Boosted is building a scooter?
Well, that certainly seems like a serious possibility, though we mainly just have a statement from Khosla Ventures partner Samir Kaul to go off of at the moment.
“From day one, Boosted has been built as a scalable light electric vehicle company that can expand its portfolio to all kinds of vehicle form factors, including perfecting the vehicle types we see on the street today, and introducing others that are more novel,” Kaul wrote in a release. “We’re very much looking forward to 2019 and sharing what is coming next.”
The company’s bread-and-butter has long been their longboards, but they switched things up a little bit this year when they introduced the $749 Boosted Mini S. The shortboard shrunk the company’s form factor, but more critically lowered the cost of entry to their line of products.
The company also pushed further into the high-end with the $1,599 Boosted Stealth. More interestingly, the new line of hardware started being built entirely in-house. The wheels, the decks and the trucks are all Boosted-built.
With $60 million in fresh funding, investors are obviously channeling some of their newfound excitement in bike and scooter transportation platforms into the Boosted brand. While the on-demand platforms have largely been the ones gathering venture cash to date, Boosted has developed a pretty solid brand name for itself in the electric skateboard space, one that can probably step into new vehicle verticals with a certain level of prestige already attached.
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