Recent Funding
Auto Added by WPeMatico
Home gym startup Tempo raises $220M to meet surge in demand for its workout device
When the pandemic forced everyone to stay at home last year, many gym-goers looked to at-home fitness makers to fill the void for their cardiovascular and strength-training workouts.
To help meet that demand, Tempo, the five-year-old fitness startup founded by Moawia Eldeeb and Josh Augustin, closed a $220 million Series C round led by SoftBank. The company plans to use the raise to shore up its supply chain, keep up with increased consumer demand and fuel efforts such as R&D and content. Other participants in the Series C round included Bling Capital, DCM, General Catalyst, Norwest Venture Partners and Steadfast Capital Ventures.
Tempo’s freestanding cabinet, which the company launched in February 2020, includes a 42-inch touchscreen with a 3D motion-tracking camera that consistently scans, tracks and coaches users as they work out.
It currently sells three hardware bundles, starting at $2,495, that include accessories like barbells, dumbbells, a folding bench, a kettlebell system, a squat rack, a workout mat, a recovery foam roller and a heart rate monitor, depending on which bundle customers spring for. Users also pay a $39 monthly subscription to access on-demand and live classes.
The concept for Tempo came about in 2015 when Eldeeb and Augustin developed SmartSpot, a computer vision-augmented smart screen they sold to gyms that helped trainers analyze and improve their clients’ form during workouts. With the trove of data generated and collected by SmartSpot, Eldeeb and Augustin developed a program that identified fitness users’ most common movement errors and utilized machine learning to offer unique recommendations for each individual user — a program that became part of the foundation for Tempo.
“Being a personal trainer once, I remember charging $150 an hour,” explains Eldeeb. “I want to create a better experience and offer it to many more people for a lot less. That means we’re going to continue to invest in the core technology that makes that possible.”
Tempo’s launch came during a particularly opportune time. With the pandemic unfolding, demand for at-home fitness solutions soared. The startup has seen sales surge 1,000% since it began taking pre-orders in early 2020, with delivery delays currently ranging between five to seven weeks — a common issue faced by other at-home fitness companies such as Peloton, Tonal and Echelon. Tempo users have collectively performed 5 million workouts, or clocked 40,000 hours on their devices to date, according to the company.
“That [supply chain] was definitely an issue,” acknowledges Eldeeb, pointing to production challenges posed by factories temporarily shutting down or reducing operations in 2020. “We were doing this for the first time at scale, and we’d made small quantities of the product before [launch]. But for our first year in the market, we had to solve all those problems and still ship the product, which was a huge undertaking. We basically had to reduce sales because I wanted the factory workers to be safe.”
For Tempo, the opportunity to scale is enormous, as the global market is estimated to reach $29.4 billion by 2025. With new funding in tow, Eldeeb wants to capitalize on surging demand, with plans of doubling down on logistics and its supply chain, growing employee headcount and expanding its content to offer yoga and boxing classes later this year.
With vaccinations across the U.S. steadily increasing and gyms reopening, the big question is whether people will stick with their at-home fitness workouts, throw themselves back into their old gym routines or adopt a hybrid model that marries the two. Eldeeb is betting that now that more people have acclimated to working out in their homes, they’ll stay the course out of sheer convenience, pointing to a Consumer Trends report from The New Consumer published earlier this year indicating that 81% of people under the age of 40 prefer to exercise at home.
If true, then companies like Tempo will continue to reap the benefits of this shift of fitness into the home.
Powered by WPeMatico
With a team that helped build the brain behind Alexa, HomeX raises $90M
HomeX, a home services platform for homeowners and service providers, has raised $90 million in a funding round led by New Mountain Capital.
New Mountain Capital, a New York-based investment firm with more than $30 billion in assets under management, was the only institutional investor to put money in this round alongside company executives. The company was bootstrapped until a 2019 $50 million-plus debt financing.
Founded in 2017, Chicago-based HomeX aims to “radically improve” home services by pairing service workers with homeowners, both virtually and in person. It also has built software, and offers services for, contractors that are aimed at helping them drive and manage demand “more efficiently.”
Notably, one of the company’s co-founders, CTO Simon Weaver, and several team members were on the development team of Evi, a startup that had built an AI program that can be communicated with using natural language via an app, that was acquired by Amazon in 2012. That technology was essentially the brain behind Amazon’s virtual assistant Alexa.
HomeX uses artificial intelligence to diagnose home issues virtually before a contractor even goes out to a home, with the goal of helping them resolve a problem faster (by having the necessary equipment ahead of time for example), which in turn makes customers happier.
“We’re using machine-generated content to create solutions that are specific to a homeowner’s issues,” said co-founder and president Vincent Payen. “Using machines to understand symptoms, the questions to ask and to actually get to a diagnosis and a recommendation or resolution is where AI absolutely shines and allows us to do things that were not possible even three or five years ago.”
Founder and CEO Michael Werner worked in the $500 billion services industry for years (his family founded Werner Ladders) and recognized just how fragmented it was. He also acknowledges that, especially in certain markets, “there’s a terrible imbalance between very high demand and not enough contractors to do the work, or rather, a terrible labor shortage.”
HomeX Remote Assist in particular virtually connects homeowners (via phone, video or chat) with HomeX’s licensed technicians to diagnose and repair common home issues. That business unit has experienced more than 400% growth in less than a year, according to Werner. Last year, the company grew by “about 5x” the number of contractors on its platform. It declined to reveal revenue figures.
Image courtesy of HomeX
“For homeowners, we’re making home maintenance less complicated,” Werner said. “At the same time, we want to help the contractor succeed. Similar to how telemedicine has changed how medicine is delivered, HomeX Remote Assist is going to change the service experience for taking care of your home.”
Another area of HomeX’s business that is growing rapidly is its B2B offering. Home warranty and insurance companies see remote services “as very additive to make their business more efficient,” notes Payen.
“We are using some of our capital toward a pilot program and a number of business development opportunities there,” he said.
For now, while the company is not profitable overall, it is profitable in the services side of its business, according to Werner. In the last 12 months alone, it has served “hundreds of thousands” of clients via its platform, defined by unique virtual and physical appointments.
New Mountain Capital Managing Director Harris Kealey said his firm viewed HomeX as a business that is primed to reshape the home and commercial services industry.
“The market is massive and the need for change and innovation is substantial,” he said in a written statement.
Another company in the space, Thumbtack, recently expanded into video home checkups. Thumbtack, a marketplace where you can hire local professionals for home improvement and other services such as repairs, in December acquired Setter, a startup which provided its customers with video home checkups conducted by experts, and then offered personalized plans for how to address any issues.
Thumbtack had laid off 250 employees at the end of March 2020, after the company saw big declines in its major markets. Since then, however, CEO Marco Zappacosta told TechCrunch there’s been “a renewed focus on the home and an acceleration of digital adoption.”
Powered by WPeMatico
SambaNova raises $676M at a $5.1B valuation to double down on cloud-based AI software for enterprises
Artificial intelligence technology holds a huge amount of promise for enterprises — as a tool to process and understand their data more efficiently; as a way to leapfrog into new kinds of services and products; and as a critical stepping stone into whatever the future might hold for their businesses. But the problem for many enterprises is that they are not tech businesses at their core, so bringing on and using AI will typically involve a lot of heavy lifting. Today, one of the startups building AI services is announcing a big round of funding to help bridge that gap.
SambaNova — a startup building AI hardware and integrated systems that run on it that only officially came out of three years in stealth last December — is announcing a huge round of funding today to take its business out into the world. The company has closed on $676 million in financing, a Series D that co-founder and CEO Rodrigo Liang has confirmed values the company at $5.1 billion.
The round is being led by SoftBank, which is making the investment via Vision Fund 2. Temasek and the government of Singapore Investment Corp. (GIC), both new investors, are also participating, along with previous backers BlackRock, Intel Capital, GV (formerly Google Ventures), Walden International and WRVI, among other unnamed investors. (Sidenote: BlackRock and Temasek separately kicked off an investment partnership yesterday, although it’s not clear if this falls into that remit.)
Co-founded by two Stanford professors, Kunle Olukotun and Chris Ré, and Liang, who had been an engineering executive at Oracle, SambaNova has been around since 2017 and has raised more than $1 billion to date — both to build out its AI-focused hardware, which it calls DataScale, and to build out the system that runs on it. (The “Samba” in the name is a reference to Liang’s Brazilian heritage, he said, but also the Latino music and dance that speaks of constant movement and shifting, not unlike the journey AI data regularly needs to take that makes it too complicated and too intensive to run on more traditional systems.)
SambaNova on one level competes for enterprise business against companies like Nvidia, Cerebras Systems and Graphcore — another startup in the space which earlier this year also raised a significant round. However, SambaNova has also taken a slightly different approach to the AI challenge.
In December, the startup launched Dataflow-as-a-Service as an on-demand, subscription-based way for enterprises to tap into SambaNova’s AI system, with the focus just on the applications that run on it, without needing to focus on maintaining those systems themselves. It’s the latter that SambaNova will be focusing on selling and delivering with this latest tranche of funding, Liang said.
SambaNova’s opportunity, Liang believes, lies in selling software-based AI systems to enterprises that are keen to adopt more AI into their business, but might lack the talent and other resources to do so if it requires running and maintaining large systems.
“The market right now has a lot of interest in AI. They are finding they have to transition to this way of competing, and it’s no longer acceptable not to be considering it,” said Liang in an interview.
The problem, he said, is that most AI companies “want to talk chips,” yet many would-be customers will lack the teams and appetite to essentially become technology companies to run those services. “Rather than you coming in and thinking about how to hire scientists and hire and then deploy an AI service, you can now subscribe, and bring in that technology overnight. We’re very proud that our technology is pushing the envelope on cases in the industry.”
To be clear, a company will still need data scientists, just not the same number, and specifically not the same number dedicating their time to maintaining systems, updating code and other more incremental work that comes managing an end-to-end process.
SambaNova has not disclosed many customers so far in the work that it has done — the two reference names it provided to me are both research labs, the Argonne National Laboratory and the Lawrence Livermore National Laboratory — but Liang noted some typical use cases.
One was in imaging, such as in the healthcare industry, where the company’s technology is being used to help train systems based on high-resolution imagery, along with other healthcare-related work. The coincidentally-named Corona supercomputer at the Livermore Lab (it was named after the 2014 lunar eclipse, not the dark cloud of a pandemic that we’re currently living through) is using SambaNova’s technology to help run calculations related to some COVID-19 therapeutic and antiviral compound research, Marshall Choy, the company’s VP of product, told me.
Another set of applications involves building systems around custom language models, for example in specific industries like finance, to process data quicker. And a third is in recommendation algorithms, something that appears in most digital services and frankly could always do to work a little better than it does today. I’m guessing that in the coming months it will release more information about where and who is using its technology.
Liang also would not comment on whether Google and Intel were specifically tapping SambaNova as a partner in their own AI services, but he didn’t rule out the prospect of partnering to go to market. Indeed, both have strong enterprise businesses that span well beyond technology companies, and so working with a third party that is helping to make even their own AI cores more accessible could be an interesting prospect, and SambaNova’s DataScale (and the Dataflow-as-a-Service system) both work using input from frameworks like PyTorch and TensorFlow, so there is a level of integration already there.
“We’re quite comfortable in collaborating with others in this space,” Liang said. “We think the market will be large and will start segmenting. The opportunity for us is in being able to take hold of some of the hardest problems in a much simpler way on their behalf. That is a very valuable proposition.”
The promise of creating a more accessible AI for businesses is one that has eluded quite a few companies to date, so the prospect of finally cracking that nut is one that appeals to investors.
“SambaNova has created a leading systems architecture that is flexible, efficient and scalable. This provides a holistic software and hardware solution for customers and alleviates the additional complexity driven by single technology component solutions,” said Deep Nishar, senior managing partner at SoftBank Investment Advisers, in a statement. “We are excited to partner with Rodrigo and the SambaNova team to support their mission of bringing advanced AI solutions to organizations globally.”
Powered by WPeMatico
Meroxa raises $15M Series A for its real-time data platform
Meroxa, a startup that makes it easier for businesses to build the data pipelines to power both their analytics and operational workflows, today announced that it has raised a $15 million Series A funding round led by Drive Capital. Existing investors Root, Amplify and Hustle Fund also participated in this round, which together with the company’s previously undisclosed $4.2 million seed round now brings total funding in the company to $19.2 million.
The promise of Meroxa is that businesses can use a single platform for their various data needs and won’t need a team of experts to build their infrastructure and then manage it. At its core, Meroxa provides a single software-as-a-service solution that connects relational databases to data warehouses and then helps businesses operationalize that data.
Image Credits: Meroxa
“The interesting thing is that we are focusing squarely on relational and NoSQL databases into data warehouse,” Meroxa co-founder and CEO DeVaris Brown told me. “Honestly, people come to us as a real-time FiveTran or real-time data warehouse sink. Because, you know, the industry has moved to this [extract, load, transform] format. But the beautiful part about us is, because we do change data capture, we get that granular data as it happens.” And businesses want this very granular data to be reflected inside of their data warehouses, Brown noted, but he also stressed that Meroxa can expose this stream of data as an API endpoint or point it to a Webhook.
The company is able to do this because its core architecture is somewhat different from other data pipeline and integration services that, at first glance, seem to offer a similar solution. Because of this, users can use the service to connect different tools to their data warehouse but also build real-time tools on top of these data streams.
Image Credits: Meroxa
“We aren’t a point-to-point solution,” Meroxa co-founder and CTO Ali Hamidi explained. “When you set up the connection, you aren’t taking data from Postgres and only putting it into Snowflake. What’s really happening is that it’s going into our intermediate stream. Once it’s in that stream, you can then start hanging off connectors and say, ‘Okay, well, I also want to peek into the stream, I want to transfer my data, I want to filter out some things, I want to put it into S3.’ ”
Because of this, users can use the service to connect different tools to their data warehouse but also build real-time tools to utilize the real-time data stream. With this flexibility, Hamidi noted, a lot of the company’s customers start with a pretty standard use case and then quickly expand into other areas as well.
Brown and Hamidi met during their time at Heroku, where Brown was a director of product management and Hamidi a lead software engineer. But while Heroku made it very easy for developers to publish their web apps, there wasn’t anything comparable in the highly fragmented database space. The team acknowledges that there are a lot of tools that aim to solve these data problems, but few of them focus on the user experience.
Image Credits: Meroxa
“When we talk to customers now, it’s still very much an unsolved problem,” Hamidi said. “It seems kind of insane to me that this is such a common thing and there is no ‘oh, of course you use this tool because it addresses all my problems.’ And so the angle that we’re taking is that we see user experience not as a nice-to-have, it’s really an enabler, it is something that enables a software engineer or someone who isn’t a data engineer with 10 years of experience in wrangling Kafka and Postgres and all these things. […] That’s a transformative kind of change.”
It’s worth noting that Meroxa uses a lot of open-source tools but the company has also committed to open-sourcing everything in its data plane as well. “This has multiple wins for us, but one of the biggest incentives is in terms of the customer, we’re really committed to having our agenda aligned. Because if we don’t do well, we don’t serve the customer. If we do a crappy job, they can just keep all of those components and run it themselves,” Hamidi explained.
Today, Meroxa, which the team founded in early 2020, has more than 24 employees (and is 100% remote). “I really think we’re building one of the most talented and most inclusive teams possible,” Brown told me. “Inclusion and diversity are very, very high on our radar. Our team is 50% black and brown. Over 40% are women. Our management team is 90% underrepresented. So not only are we building a great product, we’re building a great company, we’re building a great business.”
Powered by WPeMatico
Binance Labs leads $1.6M seed round in DeFi startup MOUND, the developer of Pancake Bunny
Decentralized finance startup MOUND, known for its yield farming aggregator Pancake Bunny, has raised $1.6 million in seed funding led by Binance Labs. Other participants included IDEO CoLab, SparkLabs Korea and Handshake co-founder Andrew Lee.
Built on Binance Smart Chain, a blockchain for developing high-performance DeFi apps, MOUND says Pancake Bunny now has more than 30,000 daily average users, and has accumulated more than $2.1 billion in total value locked (TVL) since its launch in December 2020.
The new funding will be used to expand Pancake Bunny and develop new products. MOUND recently launched Smart Vaults and plans to unveil Cross-Chain Collateralization in about a month, bringing the startup closer to its goal of covering a wide range of DeFi use cases, including farming, lending and swapping.
Smart Vaults are for farming single asset yields on leveraged lending products. It also automatically checks if the cost of leveraging may be more than anticipated returns and can actively lend assets for MOUND’s cross-chain farming.
Cross-Chain Collateralization is cross-chain yield farming that lets users keep original assets on their native blockchain instead of relying on a bridge token. The user’s original assets serve as collateral when the Bunny protocol borrows assets on the Binance Smart Chain for yield farming. This allows users to keep assets on native blockchains while giving them liquidity to generate returns on the Binance Smart Chain.
In a statement, Wei Zhou, Binance chief financial officer, and head of Binance Labs and M&A’s, said “Pancake Bunny’s growth and MOUND’s commitment to execution are impressive. Team MOUND’s expertise in live product design and service was a key factor in our decision to invest. We look forward to expanding the horizons of Defi together with MOUND.”
Powered by WPeMatico
Battery Resourcers raises $20M to commercialize its recycling-plus-manufacturing operations
Equipment at Battery Resourcers’ new cathode sintering and analysis facility in Novi, Michigan. (Photo: Battery Resourcers)
As a greater share of the transportation market becomes electrified, companies have started to grapple with how to dispose of the thousands of tons of used electric vehicle batteries that are expected to come off the roads by the end of the decade.
Battery Resourcers proposes a seemingly simple solution: recycle them. But the company doesn’t stop there. It’s engineered a “closed loop” process to turn that recycled material into nickel-manganese-cobalt cathodes to sell back to battery manufacturers. It is also developing a process to recover and purify graphite, a material used in anodes, to battery-grade.
Battery Resourcers’ business model has attracted another round of investor attention, this time with a $20 million Series B equity round led by Orbia Ventures, with injections from At One Ventures, TDK Ventures, TRUMPF Venture, Doral Energy-Tech Ventures and InMotion Ventures. Battery Resourcers CEO Mike O’Kronley declined to disclose the company’s new valuation.
The cathode and anode, along with the electrolyzer, are major components of battery architecture, and O’Kronley told TechCrunch it is this recycling-plus-manufacturing process that distinguishes the company from other recyclers.
“When we say that we’re on the verge of revolutionizing this industry, what we are doing is we are making the cathode active material — we’re not just recovering the metals that are in the battery, which a lot of other recyclers are doing,” he said. “We’re recovering those materials, and formulating brand new cathode active material, and also recovering and purifying the graphite active material. So those two active materials will be sold to a battery manufacturer and go right back into the new battery.”
“Other recycling companies, they’re focused on recovering just the metals that are in [batteries]: there’s copper, there’s aluminum, there’s nickel, there’s cobalt. They’re focused on recovering those metals and selling them back as commodities into whatever industry needs those metals,” he added. “And they may or may not go back into a battery.”
The company says its approach could reduce the battery industry’s reliance on mined metals — a reliance that’s only anticipated to grow in the coming decades. A study published last December found that demand for cobalt could increase by a factor of 17 and nickel by a factor of 28, depending on the size of EV uptake and advances in battery chemistries.
Thus far, the company’s been operating a demonstration-scale facility in Worcester, Massachusetts, and has expanded into a facility in Novi, Michigan, where it does analytical testing and material characterization. Between the two sites, the company can make around 15 tons of cathode materials a year. This latest funding round will help facilitate the development of a commercial-scale facility, which Battery Resourcers said in a statement will boost its capacity to process 10,000 tons of batteries per year, or batteries from around 20,000 EVs.
Another major piece of its proprietary recycling process is the ability to take in both old and new EV batteries, process them and formulate the newest kind of cathodes used in today’s batteries. “So they can take in 10-year-old batteries from a Chevy Volt and reformulate the metals to make the high-Ni cathode active materials in use today,” a company spokesman explained to TechCrunch.
Battery Resourcers is already receiving inquiries from automakers and consumer electronics companies, O’Kronley said, though he did not provide additional details. But InMotion Ventures, the venture capital arm of Jaguar Land Rover, said in a statement its participation in the round as a “significant investment.”
“[Battery Resourcers’] proprietary end-to-end recycling process supports Jaguar Land Rover’s journey to become a net zero carbon business by 2039,” InMotion managing director Sebastian Peck said.
Battery Resourcers was founded in 2015 after being spun out from Massachusetts’ Worcester Polytechnic Institute. The company has previously received support from the National Science Foundation and the U.S. Advanced Battery Consortium, a collaboration between General Motors, Ford Motor Company and Fiat Chrysler Automobiles.
Powered by WPeMatico
EcoCart raises $3 million for a Honey-like browser extension to offset shoppers’ carbon emissions
EcoCart, a company pitching consumers on ways to offset their carbon emissions for free at select merchants (with a browser extension!) has raised $3 million in financing from Base10 Partners.
Brands pay the company a commission to drive traffic to their websites under a standard affiliate marketing model and EcoCart uses a portion of the proceeds to offset a shopper’s carbon emissions.
About 10,000 companies work with EcoCart, either through direct partnerships or passive affiliate marketing services. EcoCart also offers a carbon accounting tool for businesses and an offsetting offering for them as well, according to co-founders Peter Twomey and Dane Baker.
The San Francisco-based startup uses services like ClimeCo and BlueSource to source and aggregate offset projects that companies can finance.
The two co-founders, who met at the University of San Diego, previously founded a startup called Toyroom, which rented outdoor equipment to customers in an effort to reduce unnecessary consumption.
“We live this problem ourselves. We realized it was incredibly difficult to maintain this sustainability ethos,” Baker said.
While the browser extension sets EcoCart apart from other offsetting services like Cloverly, the company does share some functionality in its business-facing offering where an option to offset the carbon associated with a purchase is integrated directly into the checkout flow.
EcoCart launched its business-to-business integration in June of last year and now counts 500 vendors as customers. So far, about a quarter of customers have chosen to offset their purchases at checkout, amounting to the capture of an estimated 25 million pounds of CO2, the company said.
Investors backing the company include Base10 Partners; PopSugar co-founder Brian Sugar’s early-stage venture fund and angel investors like Ben Jabbawy, the founder of Privy; Rich Gardner, the VP of global partnerships at Klaviyo; Kyle Hency, the co-founder of Chubbie; Bryan Meehan, the chair of Blue Bottle Coffee; and Carly Strife, the co-founder of BarkBox.
While online shopping gets a bad reputation, it’s actually sometimes a greener option than shopping in physical stores, according to one study published in Nature last year.
Consumer offsets, while well-meaning, don’t have nearly the same impact as having the companies themselves actually rein in their greenhouse gas emissions and decarbonize their operations. In fact, the whole notion of the consumer carbon footprint and the personal responsibility of consumers for planetary pollution was dreamed up by advertising executives at the behest of oil and gas and consumer goods companies pushing products.
But something is better than nothing, and offsets do help necessary projects get funding.
EcoCart said it spent months developing a proprietary algorithm to calculate the carbon footprint of online orders. For both the e-commerce plug-in and browser extension, EcoCart uses the characteristics of each order, including material inputs to the item, shipping distance and package weight, to estimate the emissions created from that order, the company said.
“We believe EcoCart is reinventing how brands interact with their customers while also managing and addressing their environmental impact at scale,” said Chris Zeoli, principal at Base10 Partners, in a statement. “EcoCart represents a solution that is helping reverse decades of harmful climate change. Base10 is proud to be partnering with the EcoCart founders as they continue to make carbon neutral shopping the new checkout standard for industries including retail, micromobility, food delivery, and more.”
Powered by WPeMatico
Wonder Dynamics raises $2.5M seed to equip indie filmmakers with AI-powered VFX
Practically every film production these days needs some kind of visual effects work, but independent creators often lack the cash or expertise to get that top-shelf CG. Wonder Dynamics, founded by VFX engineer Nikola Todorovic and actor Tye Sheridan, aims to use AI to make some of these processes more accessible for filmmakers with budgets on the tight side, and they’ve just raised $2.5 million to make it happen.
The company has its origins in 2017, after Sheridan and Todorovic met on the set of Rodrigo Garcia’s film Last Days in the Desert. They seem to have both felt that the opportunity was there to democratize the tools that they had access to in big studio films.
Wonder Dynamics is very secretive about what exactly its tools do. Deadline’s Mike Fleming Jr saw a limited demo and said he “could see where it will be of value in the area of world creation at modest budgets. The process can be done quickly and at a fraction of a traditional cost structure,” though that leaves us little closer than we started.
Sheridan and Todorovic (who jointly answered questions I sent over) described the system, called Wallace Pro, as taking over some of the grunt work of certain classes of VFX rather than a finishing touch or specific effect.
“We are building an AI platform that will significantly speed up both the production and post-production process for content involving CG characters and digital worlds. The goal of the platform is to reduce the costs associated with these productions by automating the ‘objective’ part of the process, leaving the artists with the creative, ‘subjective’ work,” they said. “By doing this, we hope to create more opportunities and empower filmmakers with visions exceeding their budget. Without saying too much, it can be applied to all three stages of filmmaking (pre-production, production and post-production), depending on the specific need of the artist.”
From this we can take that it’s an improvement to the workflow, reducing the time it takes to achieve some widely used effects, and therefore the money that needs to be set aside for them. To be clear this is distinct from another, more specific product being developed by Wonder Dynamics to create virtual interactive characters as part of the film production process — an early application of the company’s tools, no doubt.
The tech has been in some small scale tests, but the plan is to put it to work in a feature entering production later this year. “Before we release the tech to the public, we want to be very selective with the first filmmakers who use the technology to make sure the films are being produced at a high level,” they said. First impressions do matter.
The $2.5M seed round was led by Founders Fund, Cyan Banister, the Realize Tech Fund, Capital Factory, MaC Venture Capital, and Robert Schwab. “Because we are at the intersection of technology and film, we really wanted to surround ourselves with investment partners who understand how much the two industries will depend on each other in the future,” Sheridan and Todorovic said. “We were extremely fortunate to get MaC Venture Capital and Realize Tech Fund alongside FF. Both funds have a unique combination of Silicon Valley and Hollywood veterans.”
Wonder Dynamics will use the money to, as you might expect, scale its engineering and VFX teams to further develop and expand the product… whatever it is.
With their advisory board, it would be hard to make a mistake without someone calling them on it. “We’re extremely lucky to have some of the most brilliant minds from both the AI and film space,” they said, and that’s no exaggeration. Right now the lineup includes Steven Spielberg and Joe Russo (“obviously geniuses when it comes to film production and innovation”), UC Berkeley and Google’s Angjoo Kanazawa and MIT’s Antonio Torralba (longtime AI researchers in robotics and autonomy), and numerous others in film and finance who “offer us a wealth of knowledge when we’re trying to figure out how to move the company forward.”
AI is deeply integrated into many tech companies and enterprise stacks, making it a solid moneymaker in that industry, but it is still something of a fringe concept in the more creator-driven film and TV world. Yet hybrid production techniques like ILM’s StageCraft, used to film The Mandalorian, are showing how techniques traditionally used for 3D modeling and game creation can be applied safely to film production — sometimes even live on camera. AI is increasingly that part of the world, as pioneers like Nvidia and Adobe have shown, and it seems inevitable that it should come to film — though in exactly what form it’s hard to say.
Powered by WPeMatico
SnackMagic picks up $15M to expand from build-your-own snack boxes into a wider gifting marketplace
The office shut-down at the start of the COVID-19 pandemic last year spurred huge investment in digital transformation and a wave of tech companies helping with that, but there were some distinct losers in the shift, too — specifically those whose business models were predicated on serving the very offices that disappeared overnight. Today, one of the companies that had to make an immediate pivot to keep itself afloat is announcing a round of funding, after finding itself not just growing at a clip, but making a profit, as well.
SnackMagic, a build-your-own snack box service, has raised $15 million in a Series A round of funding led by Craft Ventures, with Luxor Capital also participating.
(Both investors have an interesting track record in the food-on-demand space: Most recently, Luxor co-led a $528 million round in Glovo in Spain, while Craft backs/has backed the likes of Cloud Kitchens, Postmates and many more.)
The funding comes on the back of a strong year for the company, which hit a $20 million revenue run rate in eight months and turned profitable in December 2020.
Founder and CEO Shaunak Amin said in an interview that the plan will be to use the funding both to continue growing SnackMagic’s existing business, as well as extend into other kinds of gifting categories. Currently, you can ship snacks anywhere in the world, but the customizable boxes — recipients are gifted an amount that they can spend, and they choose what they want in the box themselves from SnackMagic’s menu, or one that a business has created and branded as a subset of that — are only available in locations in North America, serviced by SnackMagic’s primary warehouse. Other locations are given options of pre-packed boxes of snacks right now, but the plan is to slowly extend its pick-and-mix model to more geographies, starting with the U.K.
Alongside this, the company plans to continue widening the categories of items that people can gift each other beyond chocolates, chips, hot sauces and other fun food items, into areas like alcohol, meal kits and nonfood items. There’s also scope for expanding to more use cases into areas like corporate gifting, marketing and consumer services, as well as analytics coming out of its sales.
Amin calls the data that SnackMagic is amassing about customer interest in different brands and products “the hidden gem” of the platform.
“It’s one of the most interesting things,” he said. Brands that want to add their items to the wider pool of products — which today numbers between 700 and 800 items — also get access to a dashboard where they monitor what’s selling, how much stock is left of their own items, and so on. “One thing that is very opaque [in the CPG world] is good data.”
For many of the bigger companies that lack their own direct sales channels, it’s a significantly richer data set than what they typically get from selling items in the average brick and mortar store, or from a bigger online retailer like Amazon. “All these bigger brands like Pepsi and Kellogg not only want to know this about their own products more but also about the brands they are trying to buy,” Amin said. Several of them, he added, have approached his company to partner and invest, so I guess we should watch this space.
SnackMagic’s success comes from a somewhat unintended, unlikely beginning, and it’s a testament to the power of compelling, yet extensible technology that can be scaled and repurposed if necessary. In its case, there is personalization technology, logistics management, product inventory and accounting, and lots of data analytics involved.
The company started out as Stadium, a lunch delivery service in New York City that was leveraging the fact that when co-workers ordered lunch or dinner together for the office — say around a team-building event or a late-night working session, or just for a regular work day — oftentimes they found that people all hankered for different things to eat.
In many cases, people typically make separate orders for the different items, but that also means if you are ordering to all eat together, things would not arrive at the same time; if it’s being expensed, it’s more complicated on that front too; and if you’re thinking about carbon footprints, it might also mean a lot less efficiency on that front too.
Stadium’s solution was a platform that provided access to multiple restaurants’ menus, and people could pick from all of them for a single order. The business had been operating for six years and was really starting to take off.
“We were quite well known in the city, and we had plans to expand, and we were on track for March 2020 being our best month ever,” Amin said. Then, COVID-19 hit. “There was no one left in the office,” he said. Revenue disappeared overnight, since the idea of delivering many items to one place instantly stopped being a need.
Amin said that they took a look at the platform they had built to pick many options (and many different costs, and the accounting that came with that) and thought about how to use that for a different end. It turned out that even with people working remotely, companies wanted to give props to their workers, either just to say hello and thanks, or around a specific team event, in the form of food and treats — all the more so since the supply of snacks you typically come across in so many office canteens and kitchens were no longer there for workers to tap.
It’s interesting, but perhaps also unsurprising, that one of the by-products of our new way of working has been the rise of more services that cater (no pun intended) to people working in more decentralised ways, and that companies exploring how to improve rewarding people in those environments are also seeing a bump.
Just yesterday, we wrote about a company called Alyce raising $30 million for its corporate gifting platform that is also based on personalization — using AI to help understand the interests of the recipient to make better choices of items that a person might want to receive.
Alyce is taking a somewhat different approach than SnackMagic: it’s not holding any products itself, and there is no warehouse but rather a platform that links buyers with those providing products. And Alyce’s initial audience is different, too: instead of internal employees (the first, but not final, focus for SnackMagic) it is targeting corporate gifting, or presents that sales and marketing people might send to prospects or current clients as a please and thank you gesture.
But you can also see how and where the two might meet in the middle — and compete not just with each other, but the many other online retailers, Amazon and otherwise, plus the consumer goods companies themselves looking for ways of diversifying business by extending beyond the B2C channel.
“We don’t worry about Amazon. We just get better,” Amin said when I asked him about whether he worried that SnackMagic was too easy to replicate. “It might be tough anyway,” he added, since “others might have the snacks but picking and packing and doing individual customization is very different from regular e-commerce. It’s really more like scalable gifting.”
Investors are impressed with the quick turnaround and identification of a market opportunity, and how it quickly retooled its tech to make it fit for purpose.
“SnackMagic’s immediate success was due to an excellent combination of timing, innovative thinking and world-class execution,” said Bryan Rosenblatt, principal investor at Craft Ventures, in a statement. “As companies embrace the future of a flexible workplace, SnackMagic is not just a snack box delivery platform but a company culture builder.”
Powered by WPeMatico
Realworld raises $3.4M to help Gen Z navigate adulthood
Realworld has a big vision — founder and CEO Genevieve Ryan Bellaire told me her goal is “simplifying adulthood.” And the New York startup has raised $3.4 million in seed funding to make it happen.
Apparently that’s something Bellaire struggled with herself in her early twenties. Despite being a lawyer with an MBA, she said she found herself “just totally unprepared for all these real-world things,” whether that was figuring out housing or heath insurance — something I (a non-lawyer, non-MBA) can definitely relate to.
“There’s tons of content out there out there that can tell you to fill out this form to sign up for a credit card, but you don’t know what you don’t know,” she said. “There’s not one place that defines adulthood.”
At the same time, there are online services that can make aspects of adulthood easier — whether that’s Lemonade for insurance, Betterment for investing or Zocdoc for doctor’s appointments. But again, finding these services and just knowing that you should use them can be a challenge, so Bellaire said Realworld is meant to serve as the “single point of entry.”
To do that, the startup has created more than 90 step-by-step playbooks, covering everything from budgeting to moving to salary negotiation. Bellaire said these are designed for members of Gen Z who are just leaving college and entering the workforce.
Realworld CEO Genevieve Ryan Bellaire. Image Credits: Realworld
Of course, even if you focus on a specific age group, different twentysomethings will have different backgrounds, income levels and challenges. Bellaire said the playbooks will customize their instructions based on a user’s specific goals and circumstances, but she also argued that Realworld’s “starter pack” of 15 playbooks covers things that every adult will need to deal with in some form, such as creating budgets, finding an apartment and understanding income taxes.
The startup plans to release its first mobile app next month, and its goal is to become what Bellaire described as a “platform, marketplace and community.” The playbooks are a big piece of the platform, and eventually, Realworld could also include a marketplace for services that will help you accomplish those adulthood goals, as well as a community where users share their knowledge and advice.
Realworld initially charged for access to its playbooks, but they’re now available for free. Instead, Bellaire said the company could charge a subscription fee for additional features and for “concierge-oriented support.”
“This is one of those problems where if you get it right, you can make a huge impact, but you can also have huge financial success,” she added.
It sounds like investors agree. Realworld had previously raised $1.1 million, and this new seed round was led by Fitz Gate Ventures, with participation from Bezos Expeditions (Jeff Bezos’ personal investment firm), Knightsgate Ventures, The Helm, Great Oaks VC, Copper Wire Ventures, AmplifyHer Ventures, Underdog Labs, Human Ventures and Techstars.
Amplifyher partner Meghan Cross Breeden noted that Realworld could “corner the market on life milestones,” not just for Gen Z right now, but for “every future milestone … in the long-haul of adulthood, from buying a home to caring for a parent.”
Powered by WPeMatico