Facebook, Google, And Twitter’s War For App Install Ads

 Big brands aren’t the only ones to suck up to anymore. No one buys a car or Coca-Cola on their phone, at least not yet, so proving the return on investment of mobile ads to these businesses is tough. There is one thing people will instantly plop down a few bucks for on the small screen, though: Apps.

Lured by billions in app install ad spend per quarter and hoping to grow that pie… Read More

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