Facebook Relaunches Atlas Ad Platform With Cross-Device Targeting And Offline Sales Tracking

Published September 30, 2014

As Advertising Week kicks off in New York City, Facebook is announcing a new version of its Atlas ad platform, which it says represents the next step in tracking ad effectiveness across devices. The company first acquired Atlas from Microsoft last year, but in recent weeks both The Information and The Wall Street Journal reported that an ambitious relaunch was in the works, with the aim of… Read More