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For Kids, TV Takes A Backseat To Gaming

Published February 4, 2015

oldtv Move over, millennials, kids are once again the top priority for marketers. Thanks to a confluence of factors, children have become the most valuable consumer segment of all. As a father, I can tell you that my kids dictate the majority of our household purchasing decisions. Since children influence how the family budget is spent, they’re prime targets for TV advertisers. But in the… Read More