Groupon Acquires In-Store Analytics And Marketing Startup Swarm Mobile

Published November 17, 2014

Groupon just announced that it has acquired Swarm Mobile, a startup that helps businesses connect with and track their customers while in stores.
This continues Groupon’s pattern of expanding its offerings for local businesses beyond daily deals. Earlier this year, for example, it launched individual business pages and announced an iPad-based point-of-sale service. Read More