Lessons Learned On App Design For Fast-Growth Markets

Published August 3, 2014

globe, mobile apps One of the typical mistakes developers make is thinking that because they’ve had success in one corner of the globe, they should be able to employ the same strategy to drive adoption elsewhere. The truth of the matter is apps that are wildly successful in the U.S., Europe and Japan often fail to gain substantial traction in areas like India, South America and the Middle East; these… Read More