Liftoff Raises $5 Million To Help App Makers Acquire Engaged Users, Not Just Installs

Published February 3, 2015

transparency Mobile application marketers have traditionally chased new users through campaigns designed to prompt app installations. But a company called Liftoff is focused on helping companies acquire a more valuable customer base – those who take action beyond the install. That is, it helps target customers who do things like make purchases, renew subscriptions, reserve a hotel room, or whatever… Read More