Millennials Are The Largest Group Of Smartphone Owners, And Adoption Is Still Growing

Published September 5, 2014

twotap-iphone Millennials, one of the largest generational groups in the U.S., on par with the Baby Boomers, are also the largest group of smartphone owners, says Nielsen in a report out today. And their adoption of the devices is still growing: by the second quarter of this year, 85% of those aged 18 to 24 owned a smartphone, and 86% of those aged 25 to 34 did. That’s up from 77% and 80%,… Read More