Snapchat Outgrows The Friend Zone

 Discover is Snapchat’s big new play in the world of media. It’s a special tab in the app powered by content publishers like ESPN, Yahoo, etc., offering daily long-form content with videos, articles and, of course, advertisements.
Brands can buy advertisements against these Discover “Editions,” which play every three or four swipes. It’s really not all that bad. Read More

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