TellApart Buys Freshplum To Chase You With Personalized Shopping Discounts

Published July 15, 2014

Promo codes are dangerous. Rather than seducing customers, people already planning to buy will find and use them to knock a few dollars off a retailer’s profits. But Google Ventures-backed startup Freshplum lets ecommerce sites offer personalized, exclusive discounts just to visitors who look like they wouldn’t make a purchase otherwise. Today, adtech powerhouse TellApart… Read More