Thanks To A Partnership With Gimbal, Urban Airship’s Push Notifications Get Smarter About Location

Published October 1, 2014

Push notification company Urban Airship is announcing a partnership with Gimbal, the beacon technology company that spun out of Qualcomm earlier this year.
The end result, according to Urban Airship CMO Brent Hieggelke (who answered my questions via email), is a more precise approach to targeting promotional push notifications, one that uses Gimbal’s proximity beacons as well as… Read More